The coronavirus pandemic has caught many of us by surprise, unexpectedly forcing people to stay at home and also limiting businesses outside of their standard dine-in services. The Phoenix-Scottsdale area has not avoided this economic impact. This includes many of our beloved local coffee shops, the same ones we’ve slowly but surely made part of our personal routine and enjoyed every morning, afternoon – or probably both.
If you are reading this you are probably a coffee lover yourself. Here at Birch River, we are dedicated coffee-drinkers too; passionate about the art behind good coffee and the sense of community that it brings into our lives. We wanted to feature some of our favorite coffee shops in the Phoenix-Scottsdale area and remind our readers that they can still support their local community in a safe and socially distanced manner.
Berdena’s is a specialty coffee shop in the heart of Old Town Scottsdale founded in 2017. This local gem has been awarded for having the best avocado toast in the Valley. Their mission is to have a warm and inviting space for the community to connect and converse – all while enjoying fine coffee and delicious baked goods. Currently, Berdena’s is open Monday through Friday 7:30 AM – 2:30 PM, and Saturday 8 AM to 2 PM, and Sunday 9 AM – 1 PM.
Futuro is a coffee bar inside of Palabra Beauty Salon & Art Gallery. They serve coffee from 49th Parallel among other delicious roasts. FUTURO has an incredible minimalistic atmosphere and nurturing environment that we recommend visiting once quarantine is over. They currently offer curbside pickups only through their Instagram DMs and are open Friday through Sunday 10 AM – 2 PM.
Lola’s has two amazing locations, one in Arcadia and one in Downtown Phoenix. Both offer a full breakfast menu and delicious baked goods apart from their daily in-house roasted coffee. As of now, Lola’s is open daily. They deliver free of charge and are also offering to-go service. Rest assured that the staff is taking big safety measures to craft your favorite beverage as safely as possible.
PROVISION is a specialty coffee roaster, cocktail bar, and eatery in Phoenix. They are known for serving rich, caramelized sugars and sweet acidity in each cup, making for an unparalleled coffee experience. Their sourcing process is no less involved; the team at PROVISION punches in an unholy amount of time into sourcing the best products for their customers – and we love them for it! As of now, their temporary hours are 6:30 AM – 5 PM, and you can simply order online and pick up at the window.
As we all navigate the implications of this pandemic, let’s not forget to support the local businesses we frequent throughout our normal routines. They too have been rocked out of balance and depend on their local communities to stay afloat and to bring us cups of joy in the future. Curious to know other ways in which you can support your local Phoenix-Scottsdale community? Read our latest blog on local fundraisers that are helping alleviate COVID-19 complications here. Have any other coffee shops or local businesses you would like us to feature? Comment down below!
No business can survive outside the realms of society. From planning, strategizing, and actual operations, firms need to consider and adapt to the current situation in the community. Thus, any social, economical, or political crisis can have a significant impact on an organization. The effect can be positive or negative but what matters more is how a firm chooses to react to it.
Exceptional firms don’t just know how to make the most out of their resources, they are also adept in turning a bad situation around. So even during bleak days, they manage to see opportunities that will allow their business to grow. Enterprises can turn a crisis to their advantage by using it as a time to enhance branding and marketing campaigns. The following are some suggestions on how to do that:
Strengthen relationships with clients/customers.
People may not remember those who are with them during happy times but it is certainly hard to forget those who stayed by their side during a crisis. The same principle holds true in maintaining a positive relationship with clients and customers. This is not a time to hide and be quiet because a firm can greatly benefit by being more visible during a crisis. By coming up with ideas and implementing ways to ease the burden of people, a brand can easily gain new customers and win back past clients.
Branding is important because a bad reputation can hurt your firm’s overall marketing tactics. In challenging times, you can propel your branding campaigns and establish a good reputation by being a source of hope and positivity. Aside from offering sympathy to those badly hit by a crisis, it is also a good idea to remind people that there is always light at the end of the tunnel. This practice can help a brand earn respect and trust of clients which is essential for the success of any marketing campaigns.
Produce relevant content/products/services.
Firms that clearly know their audience can easily identify the top concerns that their target clientele is having during a crisis. This will allow a business to come up with content or services that will be highly relevant and useful for their customers. An organization can also customize their offerings to fit the needs of the time. Brands that make an effort to be part of the solution show that they are a valuable part of society.
Take note of consumer behavior.
Businesses rely on various stats and data to guide the direction of their branding strategies. Since a crisis can potentially alter many aspects of society; it is advisable to use this time to study the behavior of clients and customers. Some ways to do this include running surveys or observing fluctuations in revenues. A business can use the data it will gather in plotting future marketing tactics and making wise business decisions.
Are you looking for a digital marketing partner for your firm? Our agency based in Scottsdale, Arizona, the Birch River Design Group can efficiently handle and monitor your online branding campaigns. We also have a team of experienced digital marketing professionals that is ready to listen to your marketing concerns. To discuss your marketing needs as well as suggest strategic solutions, we will be glad to arrange a no-obligation meeting with your company. Reach out to us today!
Many of us have been left dumbfounded about the ways in which we can help during the coronavirus (COVID-19) pandemic. If you are trying to better navigate these times but also want to extend a helping hand to your local Phoenix community, here are a few fundraisers happening right now that are looking into alleviating those most affected by the virus. If you want to make a difference and aid your local community, give yourself time to study these fundraisers and their noble causes:
Phoenix-based nonprofit Another Round, Another Rally is a financial resource for people in the hospitality industry who are currently jobless. According to Travis Nass, the co-founder of the organization, it’s great for “dishwashers, busboys, servers, hosts, cashiers.” The group is giving out $500 to every unemployed person who applies on their website and uploads their pay stub.
NBA All-Star David Booker, in partnership with Phoenix Suns Charities, will raise money through live streaming on Twitch. The stream aims to support non-profits that help alleviate the needs of those affected by the pandemic in the Phoenix community. With a starting point of $100,000 by Devin Booker himself, the fund seeks to help non-profits like the Arizona Food Bank, the Foundation for Senior Living, and Banner Health Foundation. Donations can be made through Devin’s Twitch Channel.
By working with their partner organizations, Valley of the Sun United Way is allocating funds to address Maricopa County’s most pertinent emerging needs – in real-time. Valley of the Sun United Way assures that their donations will support areas of the highest need in the community by aiding in food security, child care, homelessness, lost wages driven by business closures, rent assistance, and other needs. You can donate to the fund by clicking here.
The Arizona COVID-19 Community Response Fund supports Arizona nonprofit organizations as they respond to the spread of COVID-19. Established by the Arizona Community Foundation and in partnership with numerous local corporations and foundations, the fund seeks to move resources quickly and to adapt to evolving community needs in order to support gaps not covered by state or federal funding. One hundred percent of contributions to the fund will be distributed to non-profit organizations.
During these challenging times, it is important to remember that even our small contributions can make an impact in our community. If you find yourself not being able to contribute financially, know that there are many other ways to contribute such as safe social distancing and staying home to stop the spread of the virus. However, if you are in a position to help financially, we highly recommend the funds listed above. As members of the Phoenix community, we invite you to make a difference and support those in need that are closest to you.
If you know of any other Phoenix-Scottsdale based organizations that need the support, let us know and we will link them on our platforms.
Firms involved in business to business marketing (B2B) are up for a big challenge. Although business to consumer (B2C) marketing can be as grueling and tough, striking B2B deals requires a different set of tactics. Since you will largely be dealing with the decision-makers in companies and organizations, strategies for winning clients will involve a more logical approach. Among other things, marketers need to relay the services they are offering with absolute clarity and present valid points to convince a prospective client to partner with them. To ensure that your B2B tactics will bring in more clients, the following are some important factors to keep in mind:
Understand target clients/industries
Designing any marketing strategy starts by defining the clients you want to cater to. In B2B marketing, you also want to identify the industries where they belong. Extensive knowledge about their top goals and main concerns will set a clear direction on your tactics. It will likewise be useful in plotting a business proposal that will appeal to them.
Focus on building trust
Unlike B2C marketing which is focused on conversions, the aim of B2B marketing is long-term partnerships. You can nurture this kind of business relationship by creating a B2B strategy that is based on exemplary business ethics. Most firms are picky when choosing areas to invest in. Therefore, an ideal B2B tactic should contain measures to gain the trust and confidence of your target clients. Branding efforts come into play here as you want to present your firm as a reliable and competent one. Fair deals, exhibiting professionalism, and honoring agreements are some ways to assure clients that they are making the right decision by choosing you.
Prove industry expertise
B2B marketing is far from easy. This is because companies can be meticulous in assessing the capability of a firm they want to do business with. Businesses can even be skeptical about your ability to deliver promises. You can help ease these worries by presenting your firm as a thought leader in the industry. Flaunt your expertise with a strong portfolio showcasing accomplishments and proving competence. Since B2B marketing can be highly competitive, you want to display an edge over competitors. This will involve knowledge of the latest trends and innovations in growing a business. Nowadays, these trends include delving into digital marketing solutions such as social media marketing, email marketing, and pay-per-click (PPC) campaigns.
Offer efficient solutions
Brilliant B2B marketing presents compelling reasons why it is a must to avail of the services they are offering. They pinpoint problems within an organization and present efficient solutions. Their proposals should also explain how it can help a business achieve marketing goals and increase revenues. Some firms may be clueless about the product or service you are offering and may have a hard time believing that it can be an asset to them. Thus, educating your prospective clients about the latest business solutions and all the benefits they can gain from it will give a boost to your marketing tactics.
The World Wide Web offers a multitude of opportunities for businesses that wish to expand their reach. However, leveraging the benefits of online marketing requires thorough knowledge and ample experience. To avoid mistakes and increase chances for success, it is best to collaborate with a reliable digital marketing firm such as the Birch River Design Group. Our team from Scottsdale, Arizona will be more than glad to conduct a no-obligation meeting with your firm. Contact us today so we can further explain why a partnership with us will prove to be a great investment!
How are you navigating through these times of self-quarantine and social distancing? Here at Birch River, we are aware that businesses and brands have been struck by an unexpected burden and want to extend our hand by consolidating valuable resources to improve your content strategy, as well as to use this time to revisit and polish otherwise forgotten and underdeveloped strategies. Here are some of our best-performing blogs on email marketing, search engine optimization, and UX/UI – all in an effort to return from this social pause stronger than before.
Never found the time to start your email marketing strategy? Well, today is the day! Our step-by-step guide takes you from ground 0 to a fully functioning strategy with a solid foundation to grow your business’s client relationships. Grow your email marketing vision with our help and at no cost through our free resources. Don’t have a contact list to send emails to? Read our blog on ways to grow your email list.
Already have an email marketing strategy in place but your subscribers are not showing you the love you expected? This blog outlines ways in which you can nudge your dormant audience awake. We go deep into it, too, and give detailed explanations and strategies to put in place in order to strengthen your email communications.
Search Engine Optimization
With so much of your website presence relying on Search Engine Optimization and with people spending more time online than ever before, let’s use this opportunity to begin the path towards getting digitally seen. We’ve written a fully-comprehensive guide that teaches you what SEO is and the many tactics out there that claim to improve it. At the end of this blog, we hope you have learned the tactics to be cautious of, the ones you shouldn’t touch even with a ten-foot pole, and the ones you should fully embrace for your SEO strategy.
Now more than ever, local SEO is an important factor for businesses that highly depend on foot traffic. This blog lays out 5 easy ways in which you can rank your local business in Google, Bing, Apple Maps, and other local searches. This way, you can optimize your profiles for the interested users out there who are eager to find out what your business is all about in person.
Does your audience expect a pleasing aesthetic and streamlined user experience from your website but you don’t even know the difference between UX and UI? This blog is for you – the website newbies out there with lots of ideas but not the technical knowledge. We break down what each of these buzzwords is and what you should expect from both UX and UI designers.
Want to offer your clients a pleasant experience when they visit your website? This blog offers UX strategy elements that make it so your site’s user experience is clear, useful, and consistent. If your website is not as user-friendly as you wish for it to be, we highly recommend giving this blog post a read.
During these challenging times, we understand that as a business it’s hard to stay afloat. But it is in times of uncertainty that we are able to step back and reassess the boxes we have created for ourselves in the past. We invite you to take this time to gauge your content strategy under a magnifying glass and come back better than before.
Are you getting stumped on certain parts of the process and no one is answering their phones? Leave us a comment and we will help guide you to the finish line!
Nowadays, building a website is a necessary move for firms looking for an ingenious way to expand audience reach and increase revenue. With everything going digital, a business website can do more than keep up with the trends. A business website also holds great potential to leave competitors in the dust. For all the benefits that having an online presence can bring, launching a website is indeed a momentous event. It is often a culmination of hours spent in brainstorming sessions, days drafting web content, and weeks polishing every technical aspect of the site, as well as its UX design.
However, the success of a website is not guaranteed upon its completion. It largely depends on its usability for your target audience. So before you get too excited to see your website go live, it pays to wait a while. Allot some time to check (or recheck) any possible loopholes you may have missed. To ensure that your website will give a positive user experience (UX), here are the aspects you need to check:
Your website represents your brand so do not forget to proofread and edit before launching. Small errors in grammar and spelling can reflect the quality of the services you offer. This may turn off potential clients. Since it is easy to miss small errors, it is best to have a team of editors ensuring that the site is error-free. It is also recommended to ensure that all facts and figures posted in your site are accurate with valid sources for conformation.
Complete About Us page
One important reason why you build a business website is for people to know more about what you are offering. Do not be stingy with information by providing an adequate “About Us” page. Listing down your company history, goals, and accomplishments can make your brand appear authentic and credible. Likewise, do not forget to write correct and complete contact information so clients have the best UX can reach out to you easily.
Regardless of the type of website you are launching, a thorough check is a must. This ensures your site is flawless and every functionality is running smoothly before the launch. Test your site’s UX by checking important factors such as page speed and ease of navigation. Each functionality on your website such as the call to action buttons or sign-up forms should be perfectly working as well.
A successful website enjoys a lot of traffic so it is necessary to implement on-page optimization techniques prior to launching. To increase the chances of getting a high-quality score from the search engines, web pages should have proper meta tags and descriptions. It is also best to put relevant keywords in the content. You should also anticipate users committing “Page Not Found” errors due to the wrong URL or links. If you do not want to lose these visitors, create a 404 page that will direct lost visitors to the right page. Other items you should not forget for a well-optimized site are sitemaps and a robots.txt file.
Compatibility with Browsers and Devices
To give an enjoyable user experience, your website that looks perfect in your web browser should also appear as impressive in all other devices. Aim for mobile-friendliness by checking how your site appears on smartphones, laptops, and tablets. You also want to adjust the design, functions, and content of your website to fit the behaviors of users on various platforms. Aside from the devices, your website should also be compatible with all browsers.
An impressive and functional website with amazing UX is not something you can do in a flash. At the very least, you should expect a team of experts to oversee the business website creation, from its design, content, and technicalities. For a business website that can significantly upgrade your marketing strategies, you can have the assistance of the Birch River Design Group. Schedule a consultation with our team in Scottsdale, Arizona today! You can also reach us through LinkedIn, Instagram, or Facebook.
Proven to be an effective advertising tool, more and more firms are discovering the earning potential of running PPC ads. A comparison between people who click on paid ads to those who discover a link through organic means shows that the latter is 50% more likely to make an actual purchase. Stats from Webfx reveals that small businesses allot around USD 9,000 monthly for PPC campaigns. The question now is no longer the effectiveness of PPC marketing but how to make your paid ad stand out from the rest of other similar campaigns.
In digital marketing, one way to stay ahead of the competition is to constantly be vigilant for new trends and be open to innovations. The digital landscape, as well as the behavior of consumers, are constantly changing. Therefore, your foolproof marketing strategy from years ago may no longer be as effective today. To make 2020 a successful year for your online marketing efforts, here are some PPC trends you may want to give a try:
Try Interactive Video Ads.
More people prefer video content than written texts because it is generally easier to watch than to read. Thus, incorporating your PPC ads with a video will increase the potential of your ad to gain attention. The entertaining element of a video also encourages marketers to be creative in presenting their campaigns. Since video ads can be used to communicate an interesting story that consumers can relate to, it also complements the branding strategy of a firm. You can even upgrade your marketing strategy by making your video ads interactive. Have you ever seen a video that seems to be talking specifically to you? This tactic solves the problem of annoying ads because it allows firms to display only the relevant ads to target users.
Make use of Artificial Intelligence (AI).
The technology of artificial intelligence can significantly improve and simplify the way marketers run and manage a PPC account. Machine learning tools can source and analyze data that marketers can use in making wiser decisions in placing bids. Investing in AI for PPC ads also enables marketers to automate certain functions so managing PPC campaigns becomes a lot easier. The tool can also make accurate predictions on how ads can perform. The valuable information that marketers can gather from AI can be used to increase customer engagement and increase conversions.
Make responsive ads.
People can view your campaign on different devices and platforms so it is a must to ensure that your PPC ads are displaying properly on all of them. This is especially important nowadays when smartphone usage is becoming more and more prevalent than desktop use. By making use of the responsive ads feature in advertising platforms, ads automatically fit well in all ad spaces.
Create specific landing pages.
To see your clicks turning to bounces is like watching money running down the drain. Lower your bounce rates by designing several landing pages for specific clients. A Hubspot study even proves that creating more landing pages can result in a 55% increase in lead generation.
Launching a PPC ad is an exciting option for businesses wanting to display their messages right where their target customers are. It also opens an opportunity for marketers to gain a 200% return on investment (ROI) as Google claims that every USD 1 spent on Adwords converts to USD 2. Get closer to enjoying this ROI by partnering up with our digital marketing firm, the Birch River Design Group. Our team will help you get the most out of your online ad spending. Together, let’s start creating successful PPC campaigns! Contact us to set a meeting today!
Starting a podcast is a brilliant option for content marketers who want to offer something unique and entertaining to its subscribers or site visitors. A good podcast can tremendously complement a firm’s marketing goals in many ways. For one, podcasts serve as an avenue to communicate with your target clients in a more personal manner. Since most podcast channels are subscription-based, it likewise opens an opportunity to grow your following and find potential leads. Podcasts which are usually available for download also gives people an easy way to access content anytime and anywhere.
With all the benefits and convenience that a podcast can bring, It is therefore not surprising to see stats indicating its growing popularity. An article published in Podcast Insights states that in 2018, 64% of people in America are familiar with the term podcasting. In 2019, the said figure rose to 70%. Moreover, a survey from Nielsen in 2018 shows that 16 million people in America are podcast fans. Still, launching one is not a surefire way to gain a tremendous edge over competitors. You can increase your chances of a successful podcast by keeping a few marketing tips and tricks in mind. Some of them are listed below:
Learn the ropes.
Podcast creation is a relatively new field so it is best that you first invest time to get a clear idea of how it works and the tools you need to start one. Among other things, you want to know how to choose the best hosting provider in terms of cost (some are free) and the services it provides. Aside from the software and platforms, you also want to know the equipment to prepare such as recorders and microphones. It will likely pay to research the best practices on creating a podcast such as knowing the ideal length of an episode and how to promote it to more people. It is also recommended to listen or subscribe to existing channels to pick up valuable techniques to copy and spot areas for improvements.
Make it easily accessible.
A successful podcast can boast of many subscribers. To get more listeners for your podcast, make your content available on various platforms. The usual platforms to use are iTunes, Apple, and Google Play. However not all users have access to these devices so it is best if your podcasts are present on your own website where visitors can listen right away.
Optimize for search engines.
Search engine optimization (SEO) is a must because you want to rise among numerous podcasts available in your niche. Thus, do not forget to include relevant keywords in your podcast title and description. Providing a transcript of your podcast is another thing you can do to optimize your audio content. You should also make an effort to promote your content to increase the chance of more people finding your podcast.
Provide an appealing teaser.
Give your target audience a reason to choose your podcast by taking time to design a beautiful teaser. Just like a film or radio show poster, the cover image can entice an audience to try listening. It will also help to create a trailer so people know what to expect in the show.
Online marketing is getting more competitive each day, presenting a challenge for firms that want to have an edge in the digital landscape. Fortunately, Bich River Design Group can guide your business in creating fresh and innovative ways to build a strong web presence. Our team is available for a free consultation so we can discuss your marketing needs. Give us a call today! You can also get in touch with us through LinkedIn, Instagram, or Facebook.