Author Archives: Sam Barraza

In : Branding Comments : 0 Author : Sam Barraza Date : 18 Sep 2019
Brand Management. Awareness Increase, Marketing And Advertising

Long-established and reputable brands have a tremendous advantage over startups due to brand strategy. It is no secret that people would prefer to choose a trusted product than take a risk in an unfamiliar brand. A research survey from SurveyMonkey affirms this well-known fact as 65% of their respondents considers trust a major factor in making a purchase. With so many things a startup needs to take care of, earning the trust of clientele can feel like passing through the eye of a needle. Intense competition makes things doubly harder. Therefore, how and where do you start in creating a positive reputation? Smart moves and fresh ideas can make seemingly impossible things happen so read on for some branding tips that firms can utilize:

Invest to look the part.

Needless to say, the perception of your customers about your brand matters a lot. A firm is likely to benefit from making an effort to create a positive impression. This can be done by investing time and resources for your firm to appear professional, credible, and exemplary. This means projecting an image of quality in the brand design and other physical components of your brand such as a retail store, product packaging, or office space. The same quality should be present too if a firm has an e-commerce website or a social media page. People who represent your brand should likewise remember to act in a way that will not be detrimental to the image your firm is trying to establish. To truly gain and keep clients, the aesthetically pleasing aspects of a business should be consistent with the actual quality of the product or service.

Connect with customers.

Starting an enterprise is more than introducing a new product to the market. When you launch a business, you are setting out the task of creating a wonderful relationship with the clients. Thus, connecting with the customers should be one of the core principles of a brand strategy. You can gain great advantage over large companies by implementing tactics that make it easy for customers to communicate with you. One way to do this is by regularly asking for your client’s feedback and listening to their suggestions. It is likewise a great idea to offer customized services to match the needs of your various clients. Personalization tactics can also be used in email marketing or other promotional campaigns. To interact with your loyal clients, you can organize a special meetup event which is also an opportunity to introduce your product to the people.

Consider freebies.

Make it easy for people to try your new product or service by generously giving away free samples or trials. Aside from being a creative way to increase brand awareness, it acts as a low-cost way of advertising. People will share what they received to others so more people can get to know your brand. Once people tested the quality of your product through freebies, you can start to expect purchases and brand loyalty.

Engage in charitable undertakings.

Along with profit generation, giving back should also be a part of a company’s mission and vision. For one, it gives your firm a purpose that can inspire and motivate your team to give their best effort. Moreover, practicing corporate social responsibility puts a firm in a good light with the customers and possible business partners. In a research study published in the Journal of Brand Management, the majority of their respondents expressed willingness to patronize a new brand that is associated with a charity. Thus, it is a great idea for startups to invest in charitable endeavors.

Are you on a journey to building a positive image for your firm through a brand strategy? Make it a lot easier with the help of Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona. Branding happens to be one of the services we offer, so our team can expertly guide your branding efforts every step of the way. Call today to immediately schedule a meeting with us!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 11 Sep 2019
Image SEO

Visuals are always an important aspect of any piece of written content, whether online or offline. Aside from the aesthetic value it brings, images also make content more interesting and comprehensible. Research published by 3M backed this assumption by reporting that visual aid improves learning up to a whopping 400%.

In the online world, adding images is one of the easiest ways to enhance a published blog or article. Moreover, it is also an effective way to increase the chances of getting a high search engine ranking. However, it is also possible not to see any positive results if you are clueless about the best practices of using images as a Search Engine Optimization (SEO) tool. Taking note of the following basic tips can help you maximize the benefits of adding pictures alongside your online content:

Choose relevant pictures of high-quality.

 

You want to complement the text, so make sure that the pictures you will add will make it more valuable for the readers. To help you find the most appropriate image, be ready to provide adequate answers to the following questions. Are your images relevant to the content? What is the purpose of your image? Does it pique the interest of your target audience? Does it make the content a lot easier to understand? The appearance of your images highly matters as well so it is always a must to choose clear and high-quality pictures. Irrelevant and blurred images reflect a firm’s adherence to quality and negatively affect a brand’s reputation. Another important thing to remember is to only use images that will not put your website at risk for copyright complaints. You can choose to take your own pictures and upload or search on websites that offer good and royalty-free stock photos such as PublicDomain Pictures and Wikimedia Commons.

Use appropriate size, file type, and quantity.

 

Proper use of visuals in the online landscape is a way to greatly improve the UX or user experience of your website. If you want your visitors to stay and come back, provide an efficient and fast-loading website. One way to do this is by using images of good resolution, appropriate size, and right file type. High-resolution images may look stunning but it usually comes with large file sizes that can slow a page down. The solution is by resizing the images to strike the right balance between resolution and file size. You can resize images with programs such as Photoshop or Sketch. Free online tools are likewise available such as Pixlr and Canva. In terms of file type, web images are usually in a JPEG and PNG format. To make it easier, many photo application tools come with a feature that allows users to save for the web.

On the other hand, you will find a number of recommendations about the ideal number of images per particular word count. A better way to settle this is by taking into consideration how the images can support the purpose of your website and deliver what your target readers want to see. If your business is selling something, you want to help readers make a good decision by presenting your product at all angles. Meanwhile, if your industry is offering services such as bookkeeping or editing, too many images may not be necessary.

Optimize images with tags and keywords.

 

The best SEO practices in SEO always emphasize the use of tags and keywords. Thus, if you want people to discover your website through the images you utilize, it is essential to utilize keywords. Replace default files names of images with a keyword that best represents what is shown in the image. The blogging platform, WordPress, has a feature called alternative texts which allows bloggers to input an appropriate alt tag for an image. The texts you use can improve your chance of getting a high SERP (search engine results page).

Do you want to maximize the potential benefits that the Internet can do for your firm? Partner up with an agency that is passionate about utilizing digital technology for business growth – the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona has the expertise to leverage your online success! Schedule a meeting with our team today!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 04 Sep 2019
Young Confident Coworking People Analyzing Data Using Computer A

Digital marketing is definitely an exciting field to explore. The method of using digital channels to advertise can tremendously improve the marketing tactics of almost all industries. For small businesses and start-ups, trying digital tactics has the potential to bring rapid growth and success. Digital marketing is all the promotional strategies that involve the use of online platforms and technological devices. It is imperative to know digital marketing top skills in order to succeed in an attempt to be seen.

Those who are just starting to understand the ins and outs of web marketing may find themselves overwhelmed with so much information. One way to grasp all the important aspects of marketing that use web technologies is by looking at certain skills and concepts you need to learn. To avoid mistakes and guarantee success, the following are some of the top skills that all digital marketers should strive to master.

SEO knowledge.

Visibility is crucial in any form of advertising, whether offline or online. You want your ads to be seen and your websites to show up for the group of consumers you are targeting. In the digital landscape, the way to ensure maximum visibility is by proper implementation of search engine optimization (SEO) strategies. A high Google ranking will surely give a firm a competitive edge. Thus, a web marketer cannot ignore the need to know SEO’s best practices.

Content Marketing.

The Internet is widely popular because it is a source of massive information. People today have gotten used to searching for everything they need online. Naturally, they value a webpage that displays the content they are searching for. The phrase “content is king” remains true to this day. Unique and quality content brings many benefits such as boosting a site’s search engine ranking and complementing branding efforts. Content marketing is a digital marketing top skill a marketer should prioritize to create and also learn ways to promote it in various channels.

PPC advertising.

The Internet gave a cost-effective alternative to offline advertising mediums with the introduction of pay-per-click (PPC) campaigns. This method allows brands to display their promotional materials online and to only get charged by the number of people who clicked their ads. PPC advertising may sound simple, but it involves a set of complex processes. To ensure success, you need to create a visually appealing ad, craft a compelling ad message, and bid for the right keywords. Digital marketers who want to make the most out of this advertising tactic should learn the factors that are crucial to the success of a PPC campaign.

Social media management.

Social media platforms provide excellent options for online marketers who wish to engage with their target audience in real-time. Thus, businesses and firms that are yet to leverage active social media engagement are missing out a lot. However, high engagement also means high competition. This means that digital marketers cannot simply put a business page on Facebook or Instagram without creating surefire social media strategies.

Video Marketing.

Demand for video content is undoubtedly on the rise. Stats even prove that video is the best performing type of content on Facebook. However, since creating videos can be costly and time-consuming, thorough skills about video marketing are necessary. Digital marketers do not need to be professionals in video making. However, they need to learn the vital factors that encourage views and engagement. Nevertheless, investing in courses that will train their video creation skills will most likely be worth it.

Are you a newbie in the world of online marketing? Do not let unfamiliar terms and tactics intimidate you. With the right team to educate and guide you about new methods of advertising and digital marketing top skills to know, you can quickly gain sufficient knowledge about digital marketing. Take the first step in your web marketing journey by making our digital marketing agency in Scottsdale, Arizona, Birch River Design Group your partner. We can effectively customize an online marketing solution for your firm! Get in touch with us today!

Videography gear for vlogger

Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement. 

With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;

Keep it short and sweet.

The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible  A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.

Make it entertaining. 

With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers. 

Make it informative.

Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.

Apply SEO techniques. 

You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.

Elevate branding efforts.

The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.

For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 21 Aug 2019
Play Video Button. Media Player Window On Screen. Streaming. Mar

Here’s an interesting and rather shocking fact: stats from blogging platform, WordPress, reveals that an estimate of 2.75 million posts are published every day. That amounts to 70 million new blog posts every month. With such a huge number of content available online, it is quite an understatement to say that content marketing spells hard work. The real bulk of the work is barely starting once you hit publish.

The best content is practically useless if no one views or reads it. Thus, the main aim of content marketing is to deliver the message to as many people as possible, and in the process boost brand awareness and generate revenue. Unfortunately, a study released by Ahrefs states that 91% of content gets zero traffic from Google. As the Internet keeps on growing, the task of content promotion is also becoming an even harder challenge. Without a content marketing strategy in place, it is not impossible for Google (and other search engines) to totally ignore your blog post. Do not let your content go to waste by practicing the following tactics in blog promotion.

Come up with a plan.

Strategies always come with a well-thought-of plan so start by plotting clear goals and action plans. Specific objectives set the direction for your tactics and can likewise result in content promotion ideas. Another important factor in an effective content marketing strategy is the target audience. If you want readers for your blog, design your overall strategy around the interests and concerns of your buyer persona.

Create SEO-friendly content

Internet live stats say that Google receives around 40,000 search queries every second. This number suggests that your target readers are hoping to find you by typing their queries in the search engines. Make it easy for your readers to discover you by keeping the best search engine optimization (SEO) practices in mind. Inserting the right keywords, meta descriptions, and title tags can go a long way in increasing your blog readership. SEO rules are ever-changing so content marketing professionals should always be on the lookout for the latest news about it. 

Inform and educate. 

Search engines may lead readers to your blog but you cannot expect them to stay if all you can offer is poor content. So while keeping SEO principles in mind, remember to write for people. You want to avoid a high bounce rate so provide content that gives answers to the questions of your readers. You can also create content based on the comments and suggestions of your readers. Take time to produce educational and informative content to make a good impression on readers and even encourage them to keep on coming back.  Moreover, quality content will likely results in shares.

Send email blasts.

You want to spread the word once a blog post is live and one way to do that is through e-newsletters. With a study proving that email marketing continues to be an effective tool to reach out to people, growing your email subscribers is, therefore, one important factor in the success of your content marketing tactic. An email though can easily get lost amidst a number of messages in an inbox so implement tactics such as personalization and segmentation to make your message stand out.

Connect with influencers.

It doesn’t take a genius to see that so many people today spend too much time on sites such as Facebook and Instagram. Since your target customers are probably on social media, it is surely a good place to promote your content. You can start a social media page and engage with your followers. Another good idea is to seek partnerships with key influencers on social media.

Amidst all the buzz and hype about online marketing, is the idea of using digital means to grow your business still a blurry concept to you? Our digital marketing agency, Birch River Design Group can provide clear insights on how the Internet can drive your firm to success. Consult your concerns and queries to our team of digital marketing professionals based in Scottsdale, Arizona. Schedule a meeting with us today!

In : Social Media for Businesses Comments : 0 Author : Sam Barraza Date : 14 Aug 2019
Social Media Engagement

With statistics showing nearly  2.1 billion people using social media, building a strong and active online presence is now a necessity rather than a mere option for firms. In order for social media to work to your advantage, you need to start an online community and practice social media engagement to better your relationships with clients and prospects.

This task is not as simple as it sounds. Distractions abound and competition is tough, so it is a huge challenge to gain followers and keep them on your page. To maintain a social media community that will complement the marketing strategies of a company, creativity and commitment are absolute essentials.

Post Regularly

A social media page is not something that can run on its own. Regular posting is an important part of social media engagement because it is almost impossible to keep current followers and gain more if you abandon a page after setting it up. The frequency of your posts also gives your audience insights about the stability of your company, so it is also a way to build trust with your audience.

To get more likes and shares, you can take advantage of the latest social media trends such as Facebook or Instagram Stories. You can also increase the exposure of a post by pinning a certain update on top of the page. The tone and content of your posts will depend on your target audience, so make sure you have in-depth knowledge about them.

Aim for Viral Content

A simple post can easily get lost in the middle of a lot of content; all of which are competing for attention. So get your creative juices flowing and try to come up with unique content that is bound to capture the interest of many. Be sure to keep track of trending topics for ideas on viral content. It is also recommended to include hashtags for your posts to reach more people.

Be Spontaneous

By scheduling your posts in an orderly manner, your audience will start noticing a pattern on your feed. You probably post inspirational quotes every Monday or share a funny video every Friday. Consistency keeps your social media channels organized and reliable. On the other hand, things may also start to get boring over time and negatively affect your social media engagement.

Being spontaneous is a great way to snap out of the boring routine. Surprise your audience by creating totally different content from your usual posts every now and then. You can also run contests or promotions to promote your brand and reward your followers. It will keep the stories on your feed fresh and interesting, and increase your chances of likes and shares.

Ask Questions

Social media is popular because it provides a quick and easy avenue for interaction. If all of your social media posts only reflect your views, it is not fulfilling its goals. Let your customers know that their opinion greatly matters by asking them questions or making suggestions.

Aside from encouraging interaction, you also gain valuable information about your client’s preference. You can then use the insights you get from these postings to enhance your service or develop new products.

Answer Promptly

Your firm may be known either for exemplary or lousy customer service by the way you handle messages you receive through your social media pages. Make an effort to answer all comments and respond to inquiries as soon as you can. It may be time-consuming, but it will be worth it because you will end up with happy clients. A client will likely purchase and recommend you to others with positive customer experience. To automate and hasten response, you can install chatbots in your messenger service.

Manage a Facebook Group

Aside from creating a Facebook page where the admin is the only one posting updates and statuses, a business can likewise create a Facebook group to give their followers a chance to post as well. This community is a great platform to network your products and services. This gets you closer to people who are interested in your brand.

Social media marketing sounds fun; an actual profession that allows you to browse Facebook feed, post Instagram photos or watch YouTube videos. All of which seems easy and doable. However, if all you want is to set up a business page on Facebook or Instagram and put it on autopilot, the social media channel may do more harm than good. Therefore, it is important to practice social media engagement with your audience and make use of the tools available to you to grow your following.

Our team, Birch River Design Group, wants to help your firm enjoy the many benefits of an active social media community. Contact us or give us a call today!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 07 Aug 2019
Computer Attention Alert Connection Interrupted Warning

Innovation and improvement are two key concepts that all online marketing professionals should constantly keep in mind. With too many technological developments happening rapidly, the digital marketing world is getting more and more competitive each day. This means that even with a brilliant marketing plan in place, it is still a must for online marketers to examine if their tactics are still up-to-date and effective. Aside from increasing the chance to discover new ways to further polish their business tactics, constant assessment of their marketing initiatives will likewise reveal the flaws of their present schemes. It is highly beneficial to spot these weaknesses because they can be costly and detrimental to overall business goals. To know what is amiss is a prerequisite before any enhancements or modifications can be done. The following texts can help you quickly check if your digital marketing efforts are on the right track:

Being inconsistent.

If you view digital marketing as something with a concrete finish line, you got it all wrong. This is a field that does not end once you are done setting up a Facebook page. In fact, the job of a digital marketer is just starting once the website, online ad, or social media page goes live. To keep online presence strong and active,  posting useful content and communicating with followers should be a regular practice. Constant monitoring is important because you want to show your target clients that the quality of services you offer does not wane in time. Consistency is crucial to gain your customer’s trust and improve your brand’s reputation.

Using clickbait.

Pay-per-click (PPC) ads are designed to capture attention and to persuade people to click on it. Without clicks, a PPC campaign has a zero chance to generate conversions. For this reason, it is not surprising if digital marketers try to use clickbait in the hope of winning clients. However, wise online marketers are well aware that the success of a PPC campaign is not solely based on clicks. A more accurate indicator that a PPC ad is successful is by the number of clicks that turn into conversions. Unfortunately, running clickbait ads usually contains misleading or false content that is likely to frustrate or anger prospect clients.  Instead of resorting to clickbait, it is better to run an ad with clear and genuine messages. This way, an ad may get fewer clicks but will more likely attract the right people that are really looking for your services.

Prioritizing quantity over quality.

Numbers can be an impressive factor in digital marketing. Thousands of email subscribers or hundreds of social media followers can put your campaign in an advantageous position. However, merely focusing on numbers will not necessarily yield favorable results. Digital marketers should look beyond the numbers to see how many in their list of subscribers are helping them achieve their goals. How many are actually responding to their campaigns? If the majority of followers are inactive or dormant, then it is time to take action such as cleaning their lists by sorting the active from the dormant ones. They can delete inactive accounts or send reminder emails. It is also a good idea to modify their sign-up forms or invitation messages to ensure that they attract their target clients.

Totally ditching traditional media.

Digital marketing is a hot trend that businesses can no longer ignore if they want to stay competitive. However, embracing the latest technology does not mean you have to totally abandon traditional advertising methods. It is because if done the right way, traditional media can perfectly complement your digital marketing ventures. So while exploring the various methods to promote products and services online, it is beneficial to still pursue offline methods of advertising.

Without adequate knowledge and experience, digital marketing can sound very complicated and confusing. Thus, if your business is a newbie in online marketing, it is highly recommended to seek advice and guidance from professionals such as our team Birch River Design Group. Collaboration with a team of digital marketing professionals can prevent mistakes and skyrocket your success! Schedule a meeting with us today so we can discuss your online marketing goals.

An E-commerce conversion sales funnel doesn’t end when a customer completes an online purchase. In an ideal scenario, the first-time buyer starts a sales cycle through a series of repeated purchases.  This cycle ends with the first-time buyer becoming a loyal customer. Apart from attracting new customers, the ultimate goal for all E-commerce websites is to grow its number of loyal clients. However with 2018 data from Statista revealing that merely 2.86% of E-commerce website visits result in conversions, encouraging previous shoppers to return and make another purchase is surely not easy. Attracting and retaining clients is a tough challenge. However, a look at the most successful online stores proves that it is attainable. The following briefly discusses how a website store can survive and thrive in the very competitive world of online marketing by diligently implementing customer retention tactics.

The importance of customer retention strategies.

Customer acquisition may be a firm’s initial goal. However, to truly prosper, a business should likewise prioritize customer retention initiatives. The results of a  2013 survey from EConsultancy even suggests that companies should focus more on retaining existing clients. In the said survey, 70% of respondents said it is cheaper to keep existing clients than to get new ones. This led to the conclusion that customer acquisition is a better investment for E-commerce websites.

Make a positive impact on first-time customers

It pays to know that in E-commerce marketing, first impressions can be a deal-breaker. You want to build a lasting relationship with clients. However, it won’t happen unless you give them a smooth and remarkable online shopping experience the first time around. Listed below are some tried and tested tactics that an E-commerce website can do to keep customers coming back.

Offer a welcome gift.

You want the first visit to be a remarkable one so how about offering an exciting freebie to welcome the newbies on your site. A simple gift (e.g. free shipping, discounts, complimentary sample) will serve as a nice way to warmly welcome your guests. Moreover, funds that the E-commerce website would shell out to give freebies or discounts are likely to be a good investment because there is a great chance that the customers will appreciate it and return. In a survey done by RetailMeNot, an online shopping platform, 80% of respondents said that they were encouraged to buy from a new brand if the offer comes with a discount. 

Create a loyalty program

If the freebie given to first-time clients managed to convince them to buy again, this form of reward system should continue by establishing a customer loyalty program. A research study published by the International Journal of Business and Social Science shows that loyalty programs are useful in building customer retention. Since people love rewards, it is not hard to believe that it can help foster a positive relationship with clients. A loyalty system can also help an E-commerce website identify their most loyal customers. The firm can use the data they can gather from the members to further enhance their services.

Install a live chat option.

Great customer service means giving prompt and appropriate action to any query or concern that the client has. In many cases, delay in answering questions of prospective customers can spell huge profit loss. An E-commerce store can avoid this from happening by installing a live chat option. This functionality is a cool way to offer excellent customer support instantly. Live chat on an online shopping website offers a convenient way for clients to reach out to the firm in real-time and can significantly boost sales. A research study from FurstPerson, a market research company claims that a live chat feature encourages 63% of customers to visit a website again.

Are you thinking of building a user-friendly E-commerce website for your business but not entirely sure where and how to begin? Allow our digital marketing team based in Scottsdale, Arizona, Birch River Design help. Contact us today! 

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 24 Jul 2019
Handwritten Text Sign Showing Who Is Your Audience Question. Bus

Brand loyalty is the end result of consistent, positive customer experiences. A great marketing tactic should therefore continuously work on building a great relationship with target clients. One effective way to do this is by implementing ways to connect to the customers on a personal level. Any promotional campaign directed to the general viewers has the potential to gain attention. However, ad materials that are customized to specific users have a greater chance to garner leads and conversions. Customizing messages based on an individual’s preference is a marketing strategy known by the term of personalized marketing.

What is personalized marketing and why is it effective?

Businesses that take time to gather and analyze data and information about their clients in lieu with the goal of improving the products and services they provide are employing a personalization technique. Studies strongly back up the claim that personalization is indeed a powerful tool to strengthen a firm’s marketing strategies. According to a 2019 survey report, 98% of marketers included in the study believe that personalization resulted in a better relationship with their customers. Meanwhile, another survey reveals that 44% of the participants in the study said that a personalized shopping experience will encourage them to buy from the same store again.

The impressive ability of a personalized campaign to leverage marketing initiatives is easy to explain. This technique sends a clear message that a company genuinely wants to be of service to a client. Aside from making users feel valued, it likewise has the power to make a brand stand out from others. It is, therefore, no surprise that more and more digital marketers are making personalization a top priority.

Aside from being effective, personalization is likewise a flexible tactic that can easily be incorporated into various online campaigns. In email marketing, adding the name of a user to the subject line of an email campaign generates a 6% increase in its open rate. Another research from a company, Adlucent proves that personalized ads are likely to get more clicks even if it is from an unknown brand. Although there is no question to the value that personalization can do to an online campaign, making it a part of a marketing strategy may not be as simple or easy as it sounds. The following steps can get you started in exploring the many benefits that your business can get from personalization.

Get to know your customers.

Start with a goal to get up close and personal with your target clientele. Age range, location, lifestyle, and habits are details you want to get ahold of. You can do this by gathering data about them through surveys, interviews, and feedback forms. Your data-gathering methods can be done online or offline.  The insights from the data should allow you to create a buyer persona or an almost accurate profile of your customers. 

Strategize with your clients in mind. 

The buyer persona is a central guiding factor in designing all aspects of your marketing strategies. Your messages, visuals, and approach should match the interest of your buyers. You can also use this client profile to determine where to focus your marketing efforts and display your promos. It can also give you an insight into determining the right platforms or channels to deliver your content.

Know the right tools and technology. 

Technology can greatly help make personalized digital marketing easy. You may want to display a customized landing page for each type of user or show relevant ads based on one’s search history. To make this possible, you may have to invest in content management systems, segmentation, and marketing automation tools. Do some research to know the right tools that can automate personalization in your online campaigns.

Monitor marketing performance.

To create a positive impact and stay relevant to the user, personalized marketing should involve thorough study and constant monitoring. Create a flexible marketing tactic so you can easily make adjustments if necessary. You also want to regularly check the performance of your ads or content to discover what tactics work and which don’t. You can likewise fix a problem immediately if there is any.

Continue marketing efforts offline.

Digital marketing does not exclude offline marketing methods. In fact, traditional marketing techniques can complement your efforts in personalization. You can do this by organizing or participating in events where you can meet your target clients and interact with them personally. It is also a good idea to answer online inquiries directly through a phone call.  

Do you want to grow your clientele and promote your services by building a strong online presence for your brand or business? Let our digital marketing firm in Scottsdale, Arizona, Birch River Design Group be your partner! We diligently study and monitor the latest trends in digital marketing such as personalization and how it can serve as an asset to a firm. Talk to our team today to learn more about personalized marketing and the wonders it can do for your business. Fill out our online form or call us to schedule a meeting!

Website UX

User experience (UX) is crucial to any enterprise. No business model will survive and succeed without emphasis on providing quality services. The goal to offer clients a pleasant experience should be clear and consistent in the overall UX strategy of a firm. Thus, a company that decides to venture into digital marketing should likewise stay true to its commitment to provide good customer service. One way to demonstrate this online is by creating a business website that customers will deem user-friendly. 

The UX aspect of a website is essential. It is a great determining factor if a visitor will stay on a page or leave. People who visit your site are potential leads. Therefore, it is such a waste to lose them just because of a poorly designed web page. To generate leads and profits, a business website should implement best practices to enhance its user experience. Some important factors to take note of are the following:

 

Keep your customers in mind.

 

It would be difficult to improve a website’s UX without in-depth knowledge about your target users. Take time to understand their concerns and interests so you can create an accurate profile of your users. You can then use this profile as a guide in developing the designs and functionalities of your website. Ideally, the end result is a business website that will meet or even exceed the expectations of your users.

 

Offer useful content.   

 

More than attracting clients, the end goal of optimizing a website’s  UX is to turn visitors into loyal customers. One way to keep clients coming back is by offering unique and valuable content. It can be an infographic, an ebook, or a video. You can also offer free tools, apps or templates. The quality of the resources you offer to your clients will help you establish your company’s good reputation. Do make sure that the content you offer in any form should be easy to access and use.

 

Give ample attention to customer’s inquiries and feedback. 

 

Hear it from your clients yourself by providing features that allow site visitors to leave comments or inquiries. Do not ignore the messages they will leave because actual users can surprisingly notice an error that you can easily miss. Maybe they encountered some difficulty accessing a certain page or give an idea for a great feature to add. Treat your clients as your partner in building the website by encouraging them to give both online and offline feedback. Their feedback will give valuable clues as to how you can further improve your site.

 

Run usability testing.

 

Usability testing is a great way to check if the interface you created is indeed usable and to improve UX. This process will demand time and resources from a firm but the insights you will gain from it makes it worthwhile. One way to conduct a usability test is by employing a pool of test users to perform actions on your business website. To maximize the benefits of running usability tests, participants should be given clear metrics and methods on how they can share their opinions and recommendations about the website. Test users can be given forms to fill or be asked to purchase something from the site. These types of tests will check how fast or slow a page loads. It will also reveal how easy or hard it is to perform transactions on a website.

 

Constant monitoring is a must. 

 

A business website is not something you create and leave behind. In many ways, a business website is just like a physical store or office that needs maintenance. Once a website is up, web administrators and digital marketers should regularly monitor the site to make sure that everything is running smoothly as well as the user experience (UX). A business website can crash or display technical errors anytime and if you fail to see it, you can sadly lose clients and earnings. However, if you keep an eye on your website on a regular basis, you can immediately fix errors as they occur.

 

Work on the homepage. 

 

Every page on a website is important, but as the usual entry point of a visitor, it pays to give extra attention to the homepage. Its aim is to give the users a good first impression with its design, content, and features. It will greatly help if the website’s purpose and the services it offers are clearly presented on the homepage. Clear instructions on how to navigate the website from the webpage will encourage the user to explore other pages on the website. 

Even if it is easy to see that investing in online marketing is a wise move, there is still a great chance for a business website to be a liability rather than an asset to a company. To guarantee success, you need a team with thorough knowledge and ample experience in digital marketing such as the Birch River Design Group in Scottsdale, Arizona. As your partner, we go all out to help your firm exceed all its marketing goals. Learn more about the UX services we can offer by getting in touch with us today!