With great strategy and hard work, marketing can be very rewarding. However, you cannot expect the road to achieving success in this field to be smooth and easy. To survive and succeed, marketers should be ready to face stiff competition and great challenges. One of the most difficult challenges for a marketer is lead generation. With customers having more options online, winning more clients is getting even harder for digital marketers. On the other hand, the Internet provides endless opportunities for creative and smart marketers who want to increase their number of leads online. The following are some lead generation ideas that you can incorporate in your digital marketing strategies:
The 2019 stats from Oberlo claims that 87% of marketing professionals are using videos for marketing purposes. However, it is not enough to simply create and upload videos. Knowing the best practices in video marketing and a bit of innovation can go a long way in boosting your lead generation campaigns. One way to ensure that you get the contact details of your viewers is by embedding a sign-up form while the video plays. Adding a strong CTA (call-to-action) message at the end of the video can also work. Another way to use videos is by holding a series of webinars to hold free lessons or training.
Host a contest or giveaway.
Lead generation involves engaging with your target clients, capturing their attention, and gaining their trust. You can easily do all of it by holding fun contests or exciting giveaways. People would usually not bother to leave their contact information if there is nothing in it for them. However, a chance to win a prize or score a giveaway will help convince them to spend time on your campaigns. It is likewise important to implement wise tactics to increase the chance of seeing a surge of leads through contests. An example is by giving something valuable for each participant so everyone feels like a winner.
Set-up a referral program.
The success of your lead generation efforts increases with the number of people who know about your business. Since they say that word of mouth is the best form of advertising, starting a referral program can greatly fuel up your lead generation campaigns. Try offering an incentive for people who will refer you clients to your business. You may just see a dramatic increase in the number of qualified leads.
Gain positive reviews on other sites.
Positive testimonials from your clients can do wonders for your firm and stats can prove it. According to BrightLocal, 82% of consumers read online reviews to learn about local businesses. The same survey also said that a consumer usually reads about 10 reviews before developing trust for a firm. Thus, encouraging your customers to leave reviews will likely be to your benefit. Aside from posting reviews on your site, you can also ask your clients to leave testimonials on third party sites. This tactic increases your site visibility and increases the chance to be discovered by new customers.
Is your start-up or small business struggling to find qualified leads? Your firm can benefit from seeking assistance from a marketing agency that knows just how to leverage the power of the Internet to reach out to potential customers. Get in touch with Birch River Design Group today, our sales team based in Scottsdale, Arizona offers B2B and B2C lead generation services. Schedule a meeting with us so we can start plotting smart tactics to achieve your marketing goals! Give us a call today or send us a message through LinkedIn, Instagram, or Facebook.
The Internet continues to be a major influence in the life of the modern man. Two aspects where you can clearly see this influence is in shopping and communicating. As compared to a few years ago, technology has made it much easier for people to purchase goods and connect with others. Today, talking with people from all over the world is as simple as downloading a messaging app such as WhatsApp, Facebook Messenger, and WeChat. Figures reveal the popularity of the said apps as stats from 99Firms show that there are 2.52 billion users of messaging apps worldwide. The same report also shows that users are 20% more active in messaging apps than on social media platforms. Therefore, it comes as no surprise that conversational commerce became so effective.
Using messaging apps for e-commerce.
Messaging apps are a versatile tool because you can use them almost anywhere and anytime. Therefore, it is no wonder that firms today are exploring the great potential of messaging apps as a tool to increase revenues. Conversational commerce is known as the process of utilizing messaging apps to boost business profits. Firms that are still clueless about it or have no idea how it works face the risk of being left behind. Read on for brief information about it:
What is conversational commerce?
Conversational commerce happens when a company does e-commerce by chatting with customers through online messaging apps. This type of e-commerce uses technology such as voice assistants, chatbots, and artificial intelligence. Through conversational commerce, it is now possible for anyone to complete a sales transaction while interacting with the seller in the messaging app. The idea of using Facebook Messenger or WeChat for E-commerce holds so much promise because of the ultimate convenience it can give to the users. Here are other benefits that businesses can gain from it.
Simplify your E-commerce transactions.
Online shopping is convenient. However, an E-commerce website usually lists a number of steps and requires users to visit several pages before finally placing an order. These steps can become tiring and frustrating for consumers who are always looking for faster and easier ways to do things. However, with conversational commerce customers can seal the online transaction within the messaging apps. Customers can even make inquiries, view product recommendations, request for assistance, and buy the product in real-time. Aside from streamlining the process, conversational commerce can even reduce operating costs on a firm as chatbots are relatively cost-effective.
Brings you closer to customers.
Giving commendable customer service is a must to gain clients and keep them returning. Thankfully, conversational commerce can help bring firms closer to customers. This can be done with the use of automated chatbots. These are available to answer inquiries and assist clients at any time of the day. Since people today are very active in messaging apps, doing conversational commerce also brings a business right where the customers are. Thus, firms are given an innovative way to connect with prospective and existing clients.
Opens opportunities for business growth.
Utilizing this latest trend in E-commerce can do wonders in boosting profits and fostering customer loyalty. Firms can leverage the power of messaging apps by using it as a way to cross-sell or upsell. This ultimately opens up opportunities for more revenues. Businesses can also use the chatbot to quickly collect feedback from clients. The data collected can be used to analyze customer behavior and improve services.
Do you want to explore the potential of an e-commerce store for your business? Start it right by consulting with an agency with expert knowledge and extensive experience in online marketing. Schedule a meeting with our digital marketing firm based in Scottsdale, Arizona the Birch River Design Group. Our team is excited to help your firm succeed in online marketing. Contact us today.
Facebook offers firms of all kinds and sizes various ways to grow their businesses online. With over 2 billion monthly active users worldwide, Facebook is a vital site to promote a brand and win new clients. One way to maximize the potential of this social media giant for your business is by creating Facebook Ads. Figures even reveal the continuous rise of Facebook as an effective advertising platform. According to the latest stats from Facebook, more than 6 million businesses are currently using their platform. This is a significant rise from their 2016 stats when there are just 4 million companies using Facebook to run ads.
However, the sheer popularity of this social media site does not guarantee that the ad you run here will be successful. Just like any online campaign, creating Facebook Ads would need a great strategy. Running poorly-planned ads would likely be a waste of time and money. To make sure that each and every ad you run will be an income-generating venture, it pays to know the best practices in creating Facebook Ads. Some of them are briefly discussed below:
Take advantage of Facebook Ad targeting.
Sending your message to the wrong people is a common mistake. Fortunately, Facebook makes it easy for advertisers to reach their target audience. Through their ad targeting feature, you can choose and set a list of factors such as age range, interests, and location to define your target audience. This way, you can ensure that your ads will only be shown to relevant users. However, be reminded that successful use of the ad targeting feature will depend on how well you know your target clients.
Complement a great visual with a compelling message.
The primary aim of your ad is to capture the interest of your audience. Thus, aside from coming up with a visually appealing ad, it should also include a captivating message. Examples of ad copy that can work well for a Facebook Ad are those that talk about positive customer testimonials and exciting deals for clients. This kind of content can be more effective because the focus is on the benefits that the clients will gain from the product. Including a strong and clear call-to-action can also increase the click-through rate of your ad.
Try using video ads.
Video content is rising and there is no limit to the number of ways you can use it to help a business prosper. Social media users are now seeing video ads in their feed. Your brand can jump in on this trend by publishing video ads as well. To increase the potential success of your video ads, do not forget to keep best practices in video marketing in mind.
Do split testing of ads.
Sometimes you cannot really tell which ad will be successful until you start running it. This is why continuously monitoring the performance of your ad campaigns is integral. of being a Facebook. Aside from checking and analyzing your click-through rates, you can also do split testing of ads. This is a great way to gain useful insights into which type of ads work.
Watch out for updates.
Since its launch in 2004, Facebook has undergone changes and introduced new features so many times. As a platform that is consistently finding ways to improve their services, Facebook Ad managers should always be updated. Your vigilance can help give your ads a competitive advantage over others
Are you thinking of starting an online ad campaign to promote your business? Team up with a digital marketing agency with advanced knowledge and expertise in social media marketing. The Birch River Design Group. Our team based in Scottsdale, Arizona can help you leverage the power of social media for your business. Schedule a meeting with us today!
A successful search engine optimization (SEO) strategy is one of the things that a digital marketer takes note of when assessing the success of a business website. After months of diligently following and implementing the best practices and techniques, it would be so fulfilling to finally see your website ranking in all your target keywords. This development will likely make you look forward to seeing the many benefits that a high ranking in Google’s search engine results page (SERP) would bring such as a huge number of web visitors and conversions.
But what happens if your excellent SEO strategy is solely bringing traffic and nothing else? A top spot in SERP is never a guarantee for an increase in profits. Therefore, seeing a high number of visitors yet low conversion rates in your metrics is undoubtedly a red flag. It means that although you are excelling in your keyword research and meta tags, you are definitely neglecting other areas of digital marketing. Strengthen your SEO strategy and achieve your marketing goals by developing the following areas:
Understanding your customers.
Marketing in any form starts with knowing who your customers are. Thus, taking time to understand the needs of your customers should be done alongside keyword research and other SEO strategy techniques. In the first place, the success of your keyword research will also depend on how well you know your customers. As you gain more knowledge about your customers, you also discover ways on how to be of better service to them. This will lead to a better relationship with customers that will, in turn, result in brand loyalty and handsome ROI.
Building your UX (user experience).
Your initial goal is to bring in web traffic through high SEO ranking. However, the end goal should be to let your visitors stay. Then, convince them to perform desired actions and come back for more transactions. This is an impossible goal if your ECommerce website is slumped with issues such as slow-loading webpages, confusing navigation, and poor-quality content. Thus, your SEO strategy will likely see better results by focusing more on the usability of your website. Make it a goal to provide a smooth and enjoyable user experience (UX) and see conversions rolling in.
Introducing your products or services.
While plotting an SEO strategy to improve or maintain your Google ranking, do not forget to take a look at how well you are presenting your products or services on your website. Instead of simply introducing your products, highlighting the benefits that it can give the users is a better approach. Moreover, the persuasive copy about the product should be supported. These supportive materials will further show a client how relevant or effective a product is. Examples of these are product images or client testimonials.
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It is impossible to tell the history of Google without mentioning the numerous algorithm updates it has introduced over the years. Google started introducing more updates as they continue to enhance how their platform processes search results. Web marketers and search engine optimization (SEO) specialists follow and monitor all updates such as Panda, Hummingbird, Penguin, and RankBrain. This is because changes implemented by Google can greatly affect a website’s ranking and performance.
Just recently, Google rolled out another change, the BERT update. With claims that the new update will affect 10 percent of all search queries, taking time to understand it should be part of crafting an online marketing strategy. The following briefly explains what this new change is about:
What you need to know about the Google Bert Update
Google is not the most popular search engine in the world for nothing. The giant company keeps on finding ways to further improve its systems and technology. Last October 2019, Google announced the BERT update, which is the acronym for Bidirectional Encoder Representations from Transformers. The term may appear intimidating. However, it simply represents a technology that will allow the machines to better understand the search intent of users when they type in search queries.
Through its natural language processing (NLP) software, the BERT update aims to help machines respond like a human. In the past, it was not uncommon to type in a keyword and get unconnected results. Due to language complexities, it is very easy for search engines to wrongly interpret a query. Google wants to limit or altogether eliminate these mistakes through the BERT update, which is adept at interpreting the nuances and context of search queries.
How will the Google Bert Update affect SEO?
Since Google did not roll out any major updates in the last five years, reports are saying that the BERT algorithm will bring significant changes to Google’s search function. This prediction makes many digital marketers worry about how it will affect their SEO strategy. People in the online marketing world are likewise eager to learn ways on how to optimize their website for BERT.
However, a statement via Twitter from Google’s public search liaison, Danny Sullivan, sends out an assurance that the BERT update will not require any new or drastic changes to a website’s current on-page SEO tactic. This is true for a website that is already making an effort to provide quality content for its visitors. In a tweet, Sullivan said, “There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.” Thus, if there is any effect, the BERT update will further highlight the importance of great content. The search algorithm will focus on search intent. Therefore, inserting exact keywords in content will no longer be as important as before. Now, the goal is to make the content sound more natural by writing with the users in mind and not for the search engines.
With the rapidly evolving technology, keeping up with the changes is one of the many roles of a digital marketer. Make sure that your firm is always updated with the latest news about how online marketing works by partnering up with a reliable digital marketing agency, the Birch River Design Group based in Scottsdale, Arizona. Get in touch with us through a phone call or email.
Articulacy is one of the most important skills that a salesperson should have. The words you use to introduce and sell your products can make or break your tactic. This art of arranging and combining words to create the impact you want is called copywriting. In digital marketing where content is perceived as king, the way you string words to help achieve your goals is very important. But with all the technological developments that are happening, writing is likewise taking on a different form. The growing need to provide users with the best experience has given birth to UX (user experience) copywriting. Read on for basic information about this new role and how crucial it is for your online marketing tactics to work:
How is UX writing different from usual copywriting?
The job of a UX writer and a copywriter both require impeccable writing skills. Both roles use the power of words to convey something to the readers. However, the difference lies in the aim and focus of their writing. In the early days of the Internet, web copywriters are tasked to provide unique, informative, and valuable content. The goal of this writing is to persuade a client to perform desired actions. In UX copywriting, the main goal is to ensure that the user will be able to navigate a website with ultimate ease. This includes various tasks ranging from creating user-friendly instructions on an online platform or a high-tech gadget.
While a web copywriter can do most of his or her job independently, a UX copywriter is an important part of a UX team, which is usually composed of web developers, graphic designers, marketing professionals, and product managers. UX writers closely collaborate with the team to get in-depth knowledge about their target clients and to discuss how to adjust and improve writing style to be more useful and relevant.
4 Benefits that UX copywriting can do for your brand
Humanize your brand.
Fast and efficient customer service is supposed to be easier today with the advent of artificial intelligence (AI). However, who wants to talk to machines? Customers prefer to talk to humans. This is possible through effective UX copywriting where the writer can design a unique personality for a chatbot by carefully adjusting the tone and direction of the conversations. A chatbot with a human touch can gain the trust and confidence of clients and ultimately creating a great user experience.
Enhances relationship with clients.
Any business that wants to survive should work on building customer relationships. UX copywriters can make this aim easier as they design their writing to cater to the needs of the users. Using a tone and voice that is in tune to the preference of the clients shows that a brand is taking concrete steps to reach out to the customers. This effort will likely lead to brand loyalty.
Results to better ROI.
Good UX copywriting complements the whole UI (user interface) design of an online platform such as an ECommerce website. As the goal is to provide a copy that helps the user navigate a site or use a product, it also increases the chance to convince a client to complete desired goals such as purchasing a product or sharing a link. Overall, a great UX team should result in more conversions and higher revenues.
Gives a competitive edge.
It cannot be denied that creating a seamless user experience (UX) is the present and future trend in digital marketing. Thus, brands that wish to stay relevant should start exploring ways to be a master in UX development, which includes UX copywriting. Investing in a competent UX team would make your brand more competitive.
Do you need customized content to promote your brand? Copywriting is but one of the many services that the Birch River Design Group can do for your business. Along with content creation, our team in Scottsdale, Arizona can also handle the branding, UX design, and SEO of your firm. We can also handle your online ads and social media campaigns. We cannot wait to plot the most suitable digital marketing strategy for your firm. Call us and arrange a meeting with our team today!