A brilliant marketing campaign can do wonders for a business in no time. It can promote brand awareness, bring in customers, and increase revenues. Moreover, the successful run of an ad campaign can further enliven and ignite a team’s motivation to dream big and achieve more. In reality, though, not all attempts to reach out to your target clients get favorable results.
In ECommerce, the chance for failure becomes higher as the competition continues to intensify. A report from EMarketer predicts that the money firms will spend on digital advertising will reach over $375 billion by the year 2021. As online and offline campaigns can be quite costly, you surely would not want your investments to go to waste. If your firm has been enjoying the fruits of a great marketing tactic, you would like to keep that lucky streak going. The following are four tips to ensure that your campaigns would not just be one-hit wonders:
Marketing campaign performance fluctuates. Therefore, constant monitoring is a must for each and every ad you run. A high-converting ad can be transformed from a low-performing one without any warning. However, if you are regularly mindful of the metrics your ads are showing, you can easily spot the areas where you may need to do some adjustments to prevent the campaign from losing its appeal. Campaign monitoring reveals essential information about your customer’s behavior which you can use to further improve your campaigns.
Keep on improving.
You cannot expect a marketing campaign giving high click-through-rates (CTR’s) today to stay that way forever. The figures are bound to drop anytime as people’s interest in it wanes. This is why it is important to keep on finding ways to further enhance your campaigns. You can use the insights you gather from studying your customer’s preferences to tweak your ads. To continuously run a successful campaign, you need an attitude that always strives to be better than the best. With an attitude that never settles down even if your campaigns look almost perfect, your brand will stay fresh and interesting to consumers and serve your competitors a plate full of dust.
Advertise on various channels.
To get optimum returns on your investment, you do not want to lay all your eggs in one basket. Digital marketing today offers various channels where your brand can get exposure and it is best to take advantage of that. You can place marketing campaigns on Facebook, Google, or Instagram. You can also try running ads on YouTube or send out email campaigns. Trying out several channels can be costly but in the long run, it is a good way to determine which channel should you prioritize and focus on. Another thing, being seen in as many channels as possible will help your brand become familiar to many.
Seek reliable partners.
Networking is something that will never run out of style. Even in the online world, having amicable partnerships is something that will likely be beneficial for your marketing campaigns. Thus, keep your eyes open for firms or individuals that can help propel the growth of your business. To expand your audience reach, you can propose an ex-deal with popular influencers. Forming partnerships with other firms that are not direct competitors will help solidify the wall you are trying to establish for your brand.
We are living at a time when digital marketing is already the norm rather than an option for firms that wish to reach out to as many clients as possible. However, the dilemma is that not all firms have the skills and knowledge to carry out a well-thought-out brand marketing online. So how about having a reliable digital marketing agency at your back? Our dedicated team can expertly execute and monitor your online campaigns while you can conveniently focus on enhancing your products and services. Contact us, the Birch River Design Group, today!
Marketing is a dynamic field, an area that continuously evolves and adapts to the changing times. True enough, the way people promote and sell products from years ago is starkly different from the tools, platforms, and methods available today. As the competition in online marketing continues to intensify, new ways of marketing tactics keep on emerging. Changes are happening at such a fast pace that we must keep up with the latest trends and innovations. If you are looking for a way to succeed in E-commerce today, omnichannel marketing is a term to know.
What is omnichannel marketing?
In omnichannel marketing, online sales transactions are made much easier and convenient by providing a seamless experience to the user in various channels. In an omnichannel approach, products and services are available on different platforms. These platforms can be a physical store, a desktop pc, or a mobile device. Clients have a smooth, hassle-free experience all throughout the sales journey despite the various channels. From browsing products to the actual purchase and follow-up transactions. For example, customers can browse a sales catalog using a desktop, then choose products to order later on using a mobile device. Clients can then make the actual purchase by visiting the physical store.
Multi-channel or omnichannel? What is the difference?
Omnichannel marketing strategy is often confused with another tactic – the multi-channel sales approach. Its similarity makes many people assume that they are one and the same. However, one way to understand the omnichannel strategy is to know how is it different from the multi-channel tactic. Businesses employing a multi-channel approach create and maintain their brand’s presence in different channels and platforms. Here, the products are available to the clients in as many channels as possible. Yet it does not guarantee that the experience with a product on one channel will be the same on another channel. Whereas, omnichannel marketing ensures that no matter which channel the client chooses, the sales experience is never confusing or disrupted.
What are the benefits of utilizing an omnichannel strategy?
For brands that refuse to be left behind, omnichannel marketing is a great strategy to invest time and effort on because of the following reasons:
It can tremendously increase profits.
The main aim of omnichannel marketing is to significantly improve customer service. Every transaction is as efficient and rewarding for clients as it can be. If done right, an omnichannel experience can lead to satisfied customers that will most probably come back to purchase again. As it fosters brand awareness and customer loyalty, businesses can likewise expect their profits to go up as well.
Improves workflow processes.
As the omnichannel strategy improves the customer experience, it can also simplify and hasten business processes within the organization. A client can go to a brick and mortar store and show the product he or she wants to purchase from a mobile device. A store staff would then just need to get the customer data to locate the product the clients wish to buy. Omnichannel combines processes and information from different channels so it becomes easier and faster to complete transactions.
Provides valuable data to create better campaigns.
Omnichannel marketing tracks the customer throughout the sales journey and collects important data along the way. It reveals information such as the device used, the products searched, and products purchased. Exporting these data for analysis is a way to further personalize the marketing campaigns of a brand. It can also give insights as to which channels are the most effective for ad campaigns and which ones need improvements.
The rise of the Internet and digital technologies brought about significant changes that greatly challenged old forms of advertising. Although print media, TV ads, and outdoor billboards still exist, businesses with a growth mindset are now actively exploring the wonderful possibilities of digital marketing. Venture into the world of online marketing by having a reliable guide and partner such as the Birch River Design Group. Our digital marketing team based in Scottsdale, AZ can help you plot and implement the best online marketing strategy for your brand. Schedule a meeting with us today!
Savvy web developers will never deem a business website as fully complete and functional without installing a monitoring tool. This is because they understand that business success and data analytics go hand in hand. With an efficient system to gather metrics about a website’s performance, web marketers can easily gauge if their marketing tactics are working or not.
Figures and data can also provide insights to better understand the behaviors and preferences of your visitors. Regular monitoring and analysis of website stats can also lead to innovative ideas that can further enhance the online platform. However, to truly benefit from the wealth of information you can gain from marketing analytics, you first need to know the metrics to look out for. As a start, using web monitoring tools such as Google Analytics should help you give valuable answers to the following questions:
How did the visitors find you?
The visitors on your business website can come from various channels. It can be through a search engine’s result or via a social media post. People can discover you through an online banner ad which is part of your pay-per-click campaign. It is also possible for a user to directly access the URL of your page. You want to know how your visitors arrived at your site. Knowing this information can help you understand your traffic sources and plan a wise strategy. You can invest more effort in sources that drive the most visitors or plot solutions to improve those that give minimal traffic.
What are your visitors searching for?
A site search bar is a useful function because it helps users find the information they need. It can also give web marketers insights about what people expect to find on your website. Web monitoring tools provide a list of the keywords/terms people used while navigating your site. This information can be a helpful guide when determining the content that can enhance the user experience aspect of your website.
What is your most popular page?
One of the most important things to take note of is the page that is getting the most number of hits on your website. It can be the most popular product in an E-commerce site or the most viewed blog on a business website. It can also be a page with the most conversions. Upon identifying these pages, you can examine the factors contributing to its success. Moreover, you can use the insights you’ll learn to improve underperforming pages on your site.
Why do they leave?
Some web visitors land through a webpage but abruptly leave without clicking any link on the site which is known as a bounce visit. A high bounce rate signals a red flag as it means that the site is failing to meet its goals. Other users navigate the site but then fail to successfully lead to conversion page which is the exit page. You want to examine these pages on a site to understand what causes users to abandon a page.
Creating an E-commerce or business website site takes great effort, but the real work starts once the website is up and running. However, website maintenance and development will be so much easier with the help of Birch River Design Group, a digital marketing agency in Scottsdale, Arizona. Our team will gladly explain all the services we can offer your company. Do not hesitate to schedule a meeting with us today!
Search engine optimization (SEO) is an integral part of any digital marketing tactic. Your online campaigns are unlikely to succeed without basic knowledge of how search engines work. However, the process of optimizing web pages to achieve a high ranking on a search engine results page (SERP) is not something you can learn in a day. Moreover, implementing SEO best practices can also be time-consuming and exhausting.
A good solution to this predicament is to seek the services of a competent SEO agency. An SEO expert can guide the online marketing tactics of a firm in the right direction. Along with minimizing risks for failures and mistakes, it can increase a campaign’s chance for success. In spite of its many benefits, it is still common for business owners to wonder if hiring an SEO agency will be a good investment. However, staying indecisive may mean delaying opportunities for tremendous growth and development. Although the need for an SEO agency will depend on the unique circumstances of a company, it can give a firm a considerable advantage. Some of these benefits are listed below:
Benefits of Hiring an SEO Agency
· Boost lead generation tactics.
SEO agencies have the expertise and experience to carry out a successful SEO campaign. This can give a greater online presence for your business. As your company becomes more visible in search engines, you can also expect more customers to discover you. Aside from bringing in more clients, your favorable search engine ranking position can also result in suitable leads for your business. The boost in your lead generation efforts and increased availability to clients will also increase the potential to rake in more profits
· Provide quality content.
Investing in digital marketing is a long-term commitment. An e-commerce website or a social media page needs regular content to stay relevant and competitive. However, coming up with unique and valuable content is not always feasible. Fortunately, content creation is often one of the SEO services that an agency provides. A team of SEO specialists can devote more effort to develop useful content that can help maintain your online strategy
· Complement branding efforts.
SEO managers know the importance of creating an impressive layout and content for your business. This is because your target clients will likely equate the quality of your web presence to the kind of products or services you can give. A well-thought-out SEO campaign has the potential to reach millions. Therefore, tremendously improving the reputation of your brand in no time.
· Fuel continuous growth and improvement.
The field of online marketing can be very challenging especially for firms that already have tons of tasks to deal with. To ease the workload and get better results, they can simply delegate their digital marketing needs to an SEO agency. With a team of web marketing experts on their back, they can focus their energy on innovation and expansion which can further drive business growth.
· Provide valuable data and analysis
SEO specialists use various tools to measure the effectiveness of their online marketing campaigns. As they convey the results of their monitoring efforts, a business can gain insights about their client’s behavior and needs. They can use those insights for profit-generating ideas and improving their services.
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One thing to know about search engine optimization (SEO) is that it is not something that gets easier in time. With frequent algorithm updates and the growing number of competition, the task to dominate the search engine results page (SERP) is getting even more difficult. Thus, even after landing on the first page of Google, Yahoo or Bing, web marketers cannot afford to stay lax for long.
Aside from the fact that a new website can always steal your spot, the gauge to measure a successful SEO campaign can change anytime. As an example, not too long ago, page 1 ranking in Google was the coveted SERP position. Nowadays, this is no longer the case. SEO experts are aiming to rank for Google featured snippets or what is now called position zero.
What are featured snippets?
Introduced by Google in 2014, a featured snippet occupies the top organic spot in a Google search result. Instead of the usual brief meta description that you see under the title tags and URL of a page, this search result provides a summary of the page content. It can be in the form of a paragraph, a list, or a table. This unique way of displaying a result allows users to grasp the gist of a page without actually clicking the site.
Why do you want to rank for featured snippets?
To be in position zero is highly beneficial because of the prime exposure and competitive advantage it gives. As the content summary even appears inside a prominent answer box, it is obvious that it is specifically intended to catch the user’s attention. Like a famous landmark or a prime business location, a featured snippet is impossible to miss. At times, a featured snippet can even appear above the paid search ads.
Firms and brands would surely want to aim for position zero because an adequate featured snippet may mean that users will no longer even bother to check websites with similar content under it. Thus, now comes the golden question: what can SEO specialists do to rank for featured snippets? The following are some suggestions:
3 Simple Tactics to Rank for Featured Snippets
Follow SEO best practices.
Stats reveal that 60% of featured snippets are pages that are already on page 1 of Google. Thus, if you wish to rank for featured snippets, aim to get a high-quality score from the search engines first. You can do this by implementing best SEO practices. Among other things, do not forget to do keyword research, as well as incorporating it in title tags, meta descriptions, and writing content.
Provide answers to common questions.
A featured snippet that works as an instant answer box is Google’s way of enhancing the user’s web search experience. For your content to be featured, you need to post content that correctly and sufficiently provides answers or solutions. In-depth and constant research about your target clients can help you understand their concerns and see what they are searching for. You may also want to look at existing answers for popular queries to see how you can provide better answers.
Structure your content for snippets.
The way you write and the structure of your content can highly increase your chances to be featured. To write with featured snippets in mind, consider question-based queries and long-tail keywords. Anticipate the question users will ask and be ready to present the best answers. To make it easy for search engines to get the meat of your content, use heading and subheadings. It would likewise be search-engine friendly to arrange information in a list form or inside a table. The basic copywriting rule to write in a brief and concise manner will help you rank for featured snippets as well.
SEO can sound too technical or complicated for those who are just starting to understand how it works. This is why it is advisable to seek the services of a competent SEO agency such as Birch River Design Group. Our team of digital marketing professionals can help ensure a wise investment for your firm’s digital marketing needs. Schedule a meeting with us today!
Plotting a foolproof digital marketing strategy is impossible without knowing the latest digital marketing trends. For this reason, savvy online marketers are constantly searching for ways to broaden their expertise and enhance their skills. Moreover, since the digital landscape is moving at such a rapid pace, simply keeping up with the trend is not enough. To stay ahead of the competition, it is also necessary to keep an eye on future developments religiously.
As you carry out to fulfill the remaining tasks for the last quarter of 2019, gather updates and forecasts about digital marketing trends for the upcoming year. The following are some key trends that can help ensure and maintain the success of your web marketing ventures for 2020:
Make way for more video content.
A quick look at your Facebook, LinkedIn or Instagram feed will show that video content is on the rise. This digital marketing trend is not so surprising because it is generally easier to watch a video than read a lengthy article. This observation is backed by a Hubspot survey showing that the majority of consumers prefer video content. You can also expect the popularity of videos to continually rise with a Cisco study saying that 82% of internet traffic will come from videos by 2020. Therefore, you may want to start exploring how to use videos to boost the marketing goals of your firm.
Amp up your marketing with personalization.
The digital world has intensified the competition among brands and companies to gain consumer’s patronage and loyalty. Nowadays, it is no longer sufficient to spread your marketing materials to a wide audience. Digital marketing trends determine that your goal is to create a positive experience that will keep customers coming back. One way to do that is through personalized marketing. Also called hyper-targeted advertising, there are many ways to implement personalization in your marketing initiatives. You can do it by employing tools that direct your promotional ads only to its intended audience. Personalization also means customizing services based on a client’s request. As firms continue to seek ways to improve services and strengthen relationships with clients, personalized marketing is here to stay.
Chatbots for better customer service.
Exceptional customer service can go a long way in propelling a firm’s growth. Thankfully, artificial intelligence or AI has found a way to respond quickly to all client’s queries and concerns – through a chatbot. As firms continue to seek digital marketing trends to improve customer relations, you can expect the usage of this technology to rise. A forecast from Marketing Land also says that chatbots can bring in $112 billion retail sales by 2023.
Are you thinking of investing in digital marketing and trying to follow digital marketing trends to no avail? Start exploring the benefits that digital marketing can do for your firm by partnering up with Birch River Design Group. Our competent team in Scottsdale, Arizona is ready to handle the digital marketing needs of your firm. We will gladly explain the services we can offer your company. Do not hesitate to schedule a meeting with us today!
Long-established and reputable brands have a tremendous advantage over startups due to brand strategy. It is no secret that people would prefer to choose a trusted product than take a risk in an unfamiliar brand. A research survey from SurveyMonkey affirms this well-known fact as 65% of their respondents considers trust a major factor in making a purchase. With so many things a startup needs to take care of, earning the trust of clientele can feel like passing through the eye of a needle. Intense competition makes things doubly harder. Therefore, how and where do you start in creating a positive reputation? Smart moves and fresh ideas can make seemingly impossible things happen so read on for some branding tips that firms can utilize:
Invest to look the part.
Needless to say, the perception of your customers about your brand matters a lot. A firm is likely to benefit from making an effort to create a positive impression. This can be done by investing time and resources for your firm to appear professional, credible, and exemplary. This means projecting an image of quality in the brand design and other physical components of your brand such as a retail store, product packaging, or office space. The same quality should be present too if a firm has an e-commerce website or a social media page. People who represent your brand should likewise remember to act in a way that will not be detrimental to the image your firm is trying to establish. To truly gain and keep clients, the aesthetically pleasing aspects of a business should be consistent with the actual quality of the product or service.
Connect with customers.
Starting an enterprise is more than introducing a new product to the market. When you launch a business, you are setting out the task of creating a wonderful relationship with the clients. Thus, connecting with the customers should be one of the core principles of a brand strategy. You can gain great advantage over large companies by implementing tactics that make it easy for customers to communicate with you. One way to do this is by regularly asking for your client’s feedback and listening to their suggestions. It is likewise a great idea to offer customized services to match the needs of your various clients. Personalization tactics can also be used in email marketing or other promotional campaigns. To interact with your loyal clients, you can organize a special meetup event which is also an opportunity to introduce your product to the people.
Make it easy for people to try your new product or service by generously giving away free samples or trials. Aside from being a creative way to increase brand awareness, it acts as a low-cost way of advertising. People will share what they received to others so more people can get to know your brand. Once people tested the quality of your product through freebies, you can start to expect purchases and brand loyalty.
Engage in charitable undertakings.
Along with profit generation, giving back should also be a part of a company’s mission and vision. For one, it gives your firm a purpose that can inspire and motivate your team to give their best effort. Moreover, practicing corporate social responsibility puts a firm in a good light with the customers and possible business partners. In a research study published in the Journal of Brand Management, the majority of their respondents expressed willingness to patronize a new brand that is associated with a charity. Thus, it is a great idea for startups to invest in charitable endeavors.
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Visuals are always an important aspect of any piece of written content, whether online or offline. Aside from the aesthetic value it brings, images also make content more interesting and comprehensible. Research published by 3M backed this assumption by reporting that visual aid improves learning up to a whopping 400%.
In the online world, adding images is one of the easiest ways to enhance a published blog or article. Moreover, it is also an effective way to increase the chances of getting a high search engine ranking. However, it is also possible not to see any positive results if you are clueless about the best practices of using images as a Search Engine Optimization (SEO) tool. Taking note of the following basic tips can help you maximize the benefits of adding pictures alongside your online content:
Choose relevant pictures of high-quality.
You want to complement the text, so make sure that the pictures you will add will make it more valuable for the readers. To help you find the most appropriate image, be ready to provide adequate answers to the following questions. Are your images relevant to the content? What is the purpose of your image? Does it pique the interest of your target audience? Does it make the content a lot easier to understand? The appearance of your images highly matters as well so it is always a must to choose clear and high-quality pictures. Irrelevant and blurred images reflect a firm’s adherence to quality and negatively affect a brand’s reputation. Another important thing to remember is to only use images that will not put your website at risk for copyright complaints. You can choose to take your own pictures and upload or search on websites that offer good and royalty-free stock photos such as PublicDomain Pictures and Wikimedia Commons.
Use appropriate size, file type, and quantity.
Proper use of visuals in the online landscape is a way to greatly improve the UX or user experience of your website. If you want your visitors to stay and come back, provide an efficient and fast-loading website. One way to do this is by using images of good resolution, appropriate size, and right file type. High-resolution images may look stunning but it usually comes with large file sizes that can slow a page down. The solution is by resizing the images to strike the right balance between resolution and file size. You can resize images with programs such as Photoshop or Sketch. Free online tools are likewise available such as Pixlr and Canva. In terms of file type, web images are usually in a JPEG and PNG format. To make it easier, many photo application tools come with a feature that allows users to save for the web.
On the other hand, you will find a number of recommendations about the ideal number of images per particular word count. A better way to settle this is by taking into consideration how the images can support the purpose of your website and deliver what your target readers want to see. If your business is selling something, you want to help readers make a good decision by presenting your product at all angles. Meanwhile, if your industry is offering services such as bookkeeping or editing, too many images may not be necessary.
Optimize images with tags and keywords.
The best SEO practices in SEO always emphasize the use of tags and keywords. Thus, if you want people to discover your website through the images you utilize, it is essential to utilize keywords. Replace default files names of images with a keyword that best represents what is shown in the image. The blogging platform, WordPress, has a feature called alternative texts which allows bloggers to input an appropriate alt tag for an image. The texts you use can improve your chance of getting a high SERP (search engine results page).
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Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement.
With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;
Keep it short and sweet.
The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.
Make it entertaining.
With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers.
Make it informative.
Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.
Apply SEO techniques.
You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.
Elevate branding efforts.
The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.
For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!