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Enterprises, whether big or small understand the important role that an active social media presence plays in their marketing plans. Although social media provides a new form of advertising, it has also made the competition tougher. With so many people swarming in social media platforms today, a mere online presence would hardly be enough for companies that aim to attract more sales or retain existing clients.


Moreover, popular online networking platforms such as Facebook, Snapchat, and Instagram continue to introduce innovations that it is a challenge to keep up with the changes. Nonetheless, an effort to monitor and explore the benefits of using the latest social media trends can be one of the most essential marketing strategies for businesses today.


Take Advantage of Facebook & Instagram Stories


Giant social media channels recently came up with a brilliant way to highlight a user’s post and create an urgency for others to view it with “Stories.” A 2018 article from the TechCrunch website says that Facebook Stories has 150 million active users while Instagram has more with 300 million. With this number, it seems safe to say that firms which are yet to use this feature are missing out on a lot.


For one, “Stories” elevate the impact that a regular status update can make because the post stays above the rest of the news feed for 24 hours. It is, therefore, a great avenue to increase brand awareness and to promote new products. To design an impactful social media campaign, it is advisable to study the distinct features and the characteristics of each platform. For example, reports are saying that businesses are not so active in Facebook Stories, so posts here are likely to get greater exposure. Meanwhile, younger people dominate Instagram users so it is probably the most appropriate platform for brands that cater to the youth.

Dive into the Trend of Live Video Marketing


Videos have always been a popular source of entertainment but as it turns out, the appeal of live videos are far greater. With Facebook stats showing that 3.5 billion broadcasts have been made since its launch in 2016, to say that live streaming usage is set to further increase is clearly a logical prediction.


Companies should take advantage of this knowledge by thinking of ways on how they can use live videos to their benefit. For an important event or announcement, a live video is an effective way to reach out to more people and to provide instant response to queries or reactions. It can also be a creative way to present the services of a firm.


Tap into the Power of Influencer Marketing


According to a Nielsen survey in 2015, recommendations from trusted people is the number one factor that consumers consider before making a purchase. This data indicates that aside from investing on traditional ads, companies may reach out to influencers (or people with a large number of followers in their social media) to gain exposure for their brand or service.


People are already bombarded with ads so it is no surprise if no one wants it anymore. The subtle form of advertising through the voice of a social media influencer sounds more genuine so it is likely to grab more attention from the public. An Instagram Influencer’s post also has great potential to convert into sales because the followers look up to them as experts. Since a social media influencer is considered an authority in the field he or she represents, the company can also hire their services to improve their brand.


It does not take a genius to see that social media has become an integral part of the modern man’s world. Social networking channels keep on widening their scope of services, so firms and institutions that wish to thrive in the digitally interconnected world should learn to adapt to the changes.


Fortunately, Birch River Design Group is here to expertly manage your social media channels and build a strong online presence. Contact us today so we can discuss how we can assist in your social media campaigns.

In : Digital Marketing, Latest Trends for Websites Comments : 0 Author : Susie Date : 19 Oct 2018

Is your business still giddy from the massive success of your latest digital marketing campaign? It’s surely a feat worth celebrating but with technology evolving at such a frantic rate, your proven strategies today may not yield the best results for your future projects.

The most effective online marketers stay on top of the game by constantly looking out for the latest tools to utilize for their next e-marketing campaign. What are the latest schemes to amplify your social media strategies? How can your content marketing efforts stand out amidst a sea of overwhelming information available on the web? How can you take advantage of the current trends to reach out to consumers and promote your brand?

Voice Search & Smart Speakers Are on the Rise

According to the Voicebot Smart Speaker Consumer Adoption Report for 2018, there are about 47.3 million Americans that are using smart speakers such as Google Home and Amazon Echo. Studies also show that consumers enjoy using voice-assistant devices so the industry is likely to grow in the years to come.

The fact that more people are now relying on voice search technology can provide valuable insights that digital marketers can explore. For one, it has the potential to alter keyword research tactics and search engine optimization (SEO) since growing number of consumers are now looking and buying products by talking to rather than typing on a device. Online content with audio versions may also be common in the near future.

Live Videos & Video Content Will Grow Stronger

Facebook introduced live videos in 2016 and statistics show more than 3.5 billion live broadcasts since then. In addition, YouTube says that video usage increases by 100% every year. Obviously, videos make access to information a lot easier and entertaining. The data likewise presents a huge potential for marketers who wish to reach out to potential customers.

Enterprises should consider interaction and relevance as some of the essential factors in plotting strategies for video content marketing for the 21st-century audience. Interactive videos or live streams are said to attract more views than traditional videos. Meanwhile, longer videos would likely bore people so it is advisable to keep content short and specific.

Personalized Content to Drive Better Results

Nowadays, so much is available online that information is usually just a few clicks away. However, people don’t have the time and patience to scour the web. So, the demand for content that provides instant and straight-to-the-point solutions will likely be more appealing than broad topics that cater to a wide range of people.

So, companies that wish to drive more sales and increase profits will benefit from streamlining their content to answer a need of a specific group. Even so, digital marketers should still not ignore the positive impact that evergreen content (or content that offers timeless information) can bring. Utilizing data to personalize online marketing efforts will also encourage people to trust and patronize a brand.

Artificial Intelligence and Chatbots Will Enhance Customer Experience

Artificial intelligence (AI) is slowly making its mark for various industries and the digital marketing arena is no exception. With all the tasks that can now be accomplished by automated bots,  digitally-savvy business owners should know how to maximize this technology in improving their systems and services.

Some e-commerce sites today are already using chatbots to provide instant customer support. Aside from being affordable, the powerful software is also easy to install and does not require complex programming. Bots can run 24/7 tirelessly and with fewer chances of error, so it is a great way to enhance customer service and that can lead to more purchases. The AI technology is continuously developing so its presence and application in many industries will only grow in time.

An online marketer can be left behind in the blink of an eye so it is a must to keep up with the newest and upcoming breakthroughs in the digital marketing arena. With adequate knowledge about the key trends in the digital landscape, companies can easily lay out the best marketing plan to gain clients, beat competitors, and boost revenue.

It is also a wise move to work closely with a team that fully understands the importance of keeping up with digital marketing trends such as the Birch River Design Group. Get in touch with us today to know how we can help power-up your marketing efforts