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In : Search Engine Optimization Comments : 1 Author : Susie Date : 09 Nov 2018
SEOWebDesign

Firms today are well aware of the importance of having a strong online presence. However, not all websites deliver the intended results. The ever-growing and changing digital landscape is likewise increasing the competition. In fact, the Small Business Digital Marketing

Survey for 2017 report from Clutch, a research agency, reveals that 91% of small business owners plan to improve their websites in 2018.

So how can you create a sleek and impressive homepage web design that represents your business? What are the factors to ensure that a web page is Search Engine Optimization (SEO)- friendly? Sound and up-to-date web design and development strategies must be in place to enjoy the numerous benefits of an official-looking online page and to stand out among countless websites out there.

Prioritize Speed and Ease of Use

You are bound to lose sales if your web pages are slow to load and laden with broken links and other technical errors. Page speed and usability are therefore some of the top concerns for a great website. So take time to craft a web page that allows a potential client to find needed information, place orders smoothly, and in less time. Aside from making it easy to navigate your website, fast loading times and good usability are also factors that can help your E-commerce website enjoy a higher search engine ranking.

Make Sure it’s Mobile-Friendly

Nowadays, almost everything can be done with the use of a smartphone so a mobile-ready version of your site is surely a must. More people will get to know your products and services if the website can be easily accessed through mobile devices.

Google even confirmed back in 2015 that searches made in mobile platforms exceed the searches done using desktop computers. If your web page is not designed to adapt to various mobile operating systems, you are wasting a chance to reach out to more consumers.

Produce Quality Content with the Right Keywords

In spite of all advancements happening in the online realm, the term ‘content is king,” still holds true. The need for high-quality content will never go out of style so an effort to make relevant information part of your website services will be worth it.

Nevertheless, even the best content will be worthless if no one can see it so it is a must to follow best SEO practices in content development. For one, doing keyword research to identify high-volume keywords will go a long a way to ease the indexability of content.

Keep Up with the Trends to Outshine Competitors

Just like your actual business, your website should also learn to adjust and adapt to the changing times. So even if your website already looks perfect, it is still advisable to aim for continuous improvement. Study the latest updates from web designers and developers to know what new plug-ins and software to use to be a step ahead of competitors. Some of the latest trends today include installing chatbots, adding audios, and using videos.

 

Effective web design and search engine optimization (SEO) tactics are important elements if the goal is to successfully build a functional and interactive website that will drive sales and enhance services. A business website also serves as the company’s digital home where they can welcome clients, entertain inquiries, and process transactions.

The said goals are within reach with the help of the Birch River Design Group. We are here to help you build an impressive business website from the planning stage, design process, promotion, and maintenance. Reach out to our staff today so we can take care of your web design and development services needs!

 

In : Marketing Strategy Comments : 0 Author : Susie Date : 26 Oct 2018
Ecommercewebsites

To maximize the benefits of an ECommerce site, it is essential to come up with a plausible marketing strategy that will successfully gain clients and keep them coming back. Consumers value a great purchase experience as confirmed by a survey report published by MarketingSherpa in 2017. Therefore, an ECommerce platform should allow the customers to experience speed and convenience in making an online purchase.

 

 

Implement SEO Strategies

It’s not good advice to start a brick and mortar business in a remote location because you want to be found and be of service to as many people as possible. The same logic applies to ECommerce sites. If you want more people to flock to your site and discover what you have to offer, implementing smart search engine optimization (SEO) techniques is the key. Some of the ways to boost organic traffic and search engine ranking is through content marketing and link building.

 

Invest in Paid Advertisements

Your ECommerce website needs exposure to thrive but getting attention is not so easy when many similar sites targeting the same types of clients. Advertising is essential in any marketing strategy so allocating a portion of your budget on paid ads will give you an edge against others. You can study the various ad networks online such as Facebook Ads and Google Ads to know what platforms will most effectively send visits that will lead to actual sales.

 

Focus on Web Design & Usability

Visual appeal and easy navigation are some of the basic elements in E-commerce website development. You want to make a good impression so the web design should appear sleek and professional. To convey a trendy and modern vibe, web developers can check out the latest trends in web design. A clear perception of your buyer’s persona can give clues in choosing the right typography and color elements to use.

 

In terms of functionality, an E-commerce website should have a landing page that showcases the best products and services that the business offer. The whole website should give clear messages and simple instructions so as not to confuse or frustrate the end user. Avoid long and complicated purchase and checkout process as it will surely turn off customers.

 

Validate Positive Content With Good Photos

Your ECommerce website may be filled with content that praise your products and services but without good photos, your write-up will not be convincing. Quality pictures that highlight the best features of your products have great potential to increase the conversion rates of visits.

 

 

A Background Video is a Great Addition

It is a must for an ECommerce site to have a well-written ‘About Us’ page or product descriptions. Nevertheless, everyone knows that it is easier to watch than to read so creating a short video about your business is likely to get the results you need.

 

Encourage Reviews and Feedback


It’s normal for a customer to repeatedly weigh all the pros and cons before making an actual purchase. For a customer to feel confident about the purchase and to establish trust, a feature that allows clients to post and read product reviews will greatly help.

 

Take Advantage of UpSelling and Cross-Selling Tactics

Upselling (offering a more expensive version) and cross-selling (offering related products) are strategies that you can use to introduce other services to the client. Sometimes it is difficult to decide on what products to purchase if there are so many to choose from. Implementing upselling and cross-selling tactics can be an effective way to boost revenues because you help clients focus on certain products that will really be of value to them.

 

Understand Consumer Behaviors With Analytics

A competent web marketer should be able to explain why an ECommerce site is performing well or doing badly. To do so, it is important to regularly monitor and analyze the metrics and data regarding your consumer’s behaviors. By doing this, you can maintain a website’s great conversion rate and apply immediate fixes to a site that is suffering from low visits.

 

Technology has made the digital world a massive marketplace, explaining the proliferation of online shopping sites. To enjoy the full advantage of having an ECommerce website, you need expert assistance from a team that genuinely wants to see your digital marketing efforts succeed. We are Birch River Design Group— contact us today.

 

In : Social Media Comments : 0 Author : Susie Date : 19 Oct 2018
SocialMediaTrends

Enterprises, whether big or small understand the important role that an active social media presence plays in their marketing plans. Although social media provides a new form of advertising, it has also made the competition tougher. With so many people swarming in social media platforms today, a mere online presence would hardly be enough for companies that aim to attract more sales or retain existing clients.

 

Moreover, popular online networking platforms such as Facebook, Snapchat, and Instagram continue to introduce innovations that it is a challenge to keep up with the changes. Nonetheless, an effort to monitor and explore the benefits of using the latest social media trends can be one of the most essential marketing strategies for businesses today.

 

Take Advantage of Facebook & Instagram Stories

 

Giant social media channels recently came up with a brilliant way to highlight a user’s post and create an urgency for others to view it with “Stories.” A 2018 article from the TechCrunch website says that Facebook Stories has 150 million active users while Instagram has more with 300 million. With this number, it seems safe to say that firms which are yet to use this feature are missing out on a lot.

 

For one, “Stories” elevate the impact that a regular status update can make because the post stays above the rest of the news feed for 24 hours. It is, therefore, a great avenue to increase brand awareness and to promote new products. To design an impactful social media campaign, it is advisable to study the distinct features and the characteristics of each platform. For example, reports are saying that businesses are not so active in Facebook Stories, so posts here are likely to get greater exposure. Meanwhile, younger people dominate Instagram users so it is probably the most appropriate platform for brands that cater to the youth.


Dive into the Trend of Live Video Marketing

 

Videos have always been a popular source of entertainment but as it turns out, the appeal of live videos are far greater. With Facebook stats showing that 3.5 billion broadcasts have been made since its launch in 2016, to say that live streaming usage is set to further increase is clearly a logical prediction.

 

Companies should take advantage of this knowledge by thinking of ways on how they can use live videos to their benefit. For an important event or announcement, a live video is an effective way to reach out to more people and to provide instant response to queries or reactions. It can also be a creative way to present the services of a firm.

 

Tap into the Power of Influencer Marketing

 

According to a Nielsen survey in 2015, recommendations from trusted people is the number one factor that consumers consider before making a purchase. This data indicates that aside from investing on traditional ads, companies may reach out to influencers (or people with a large number of followers in their social media) to gain exposure for their brand or service.

 

People are already bombarded with ads so it is no surprise if no one wants it anymore. The subtle form of advertising through the voice of a social media influencer sounds more genuine so it is likely to grab more attention from the public. An Instagram Influencer’s post also has great potential to convert into sales because the followers look up to them as experts. Since a social media influencer is considered an authority in the field he or she represents, the company can also hire their services to improve their brand.

 

It does not take a genius to see that social media has become an integral part of the modern man’s world. Social networking channels keep on widening their scope of services, so firms and institutions that wish to thrive in the digitally interconnected world should learn to adapt to the changes.

 

Fortunately, Birch River Design Group is here to expertly manage your social media channels and build a strong online presence. Contact us today so we can discuss how we can assist in your social media campaigns.

In : Marketing Strategy Comments : 0 Author : Susie Date : 19 Oct 2018
DigitalMarketingforCompany

Is your business still giddy from the massive success of your latest digital marketing campaign? It’s surely a feat worth celebrating but with technology evolving at such a frantic rate, your proven strategies today may not yield the best results for your future projects.

The most effective online marketers stay on top of the game by constantly looking out for the latest tools to utilize for their next e-marketing campaign. What are the latest schemes to amplify your social media strategies? How can your content marketing efforts stand out amidst a sea of overwhelming information available on the web? How can you take advantage of the current trends to reach out to consumers and promote your brand?

Voice Search & Smart Speakers Are on the Rise

According to the Voicebot Smart Speaker Consumer Adoption Report for 2018, there are about 47.3 million Americans that are using smart speakers such as Google Home and Amazon Echo. Studies also show that consumers enjoy using voice-assistant devices so the industry is likely to grow in the years to come.

The fact that more people are now relying on voice search technology can provide valuable insights that digital marketers can explore. For one, it has the potential to alter keyword research tactics and search engine optimization (SEO) since growing number of consumers are now looking and buying products by talking to rather than typing on a device. Online content with audio versions may also be common in the near future.

Live Videos & Video Content Will Grow Stronger

Facebook introduced live videos in 2016 and statistics show more than 3.5 billion live broadcasts since then. In addition, YouTube says that video usage increases by 100% every year. Obviously, videos make access to information a lot easier and entertaining. The data likewise presents a huge potential for marketers who wish to reach out to potential customers.

Enterprises should consider interaction and relevance as some of the essential factors in plotting strategies for video content marketing for the 21st-century audience. Interactive videos or live streams are said to attract more views than traditional videos. Meanwhile, longer videos would likely bore people so it is advisable to keep content short and specific.

Personalized Content to Drive Better Results

Nowadays, so much is available online that information is usually just a few clicks away. However, people don’t have the time and patience to scour the web. So, the demand for content that provides instant and straight-to-the-point solutions will likely be more appealing than broad topics that cater to a wide range of people.

So, companies that wish to drive more sales and increase profits will benefit from streamlining their content to answer a need of a specific group. Even so, digital marketers should still not ignore the positive impact that evergreen content (or content that offers timeless information) can bring. Utilizing data to personalize online marketing efforts will also encourage people to trust and patronize a brand.

Artificial Intelligence and Chatbots Will Enhance Customer Experience

Artificial intelligence (AI) is slowly making its mark for various industries and the digital marketing arena is no exception. With all the tasks that can now be accomplished by automated bots,  digitally-savvy business owners should know how to maximize this technology in improving their systems and services.

Some e-commerce sites today are already using chatbots to provide instant customer support. Aside from being affordable, the powerful software is also easy to install and does not require complex programming. Bots can run 24/7 tirelessly and with fewer chances of error, so it is a great way to enhance customer service and that can lead to more purchases. The AI technology is continuously developing so its presence and application in many industries will only grow in time.

An online marketer can be left behind in the blink of an eye so it is a must to keep up with the newest and upcoming breakthroughs in the digital marketing arena. With adequate knowledge about the key trends in the digital landscape, companies can easily lay out the best marketing plan to gain clients, beat competitors, and boost revenue.

It is also a wise move to work closely with a team that fully understands the importance of keeping up with digital marketing trends such as the Birch River Design Group. Get in touch with us today to know how we can help power-up your marketing efforts