Long-established and reputable brands have a tremendous advantage over startups due to brand strategy. It is no secret that people would prefer to choose a trusted product than take a risk in an unfamiliar brand. A research survey from SurveyMonkey affirms this well-known fact as 65% of their respondents considers trust a major factor in making a purchase. With so many things a startup needs to take care of, earning the trust of clientele can feel like passing through the eye of a needle. Intense competition makes things doubly harder. Therefore, how and where do you start in creating a positive reputation? Smart moves and fresh ideas can make seemingly impossible things happen so read on for some branding tips that firms can utilize:
Invest to look the part.
Needless to say, the perception of your customers about your brand matters a lot. A firm is likely to benefit from making an effort to create a positive impression. This can be done by investing time and resources for your firm to appear professional, credible, and exemplary. This means projecting an image of quality in the brand design and other physical components of your brand such as a retail store, product packaging, or office space. The same quality should be present too if a firm has an e-commerce website or a social media page. People who represent your brand should likewise remember to act in a way that will not be detrimental to the image your firm is trying to establish. To truly gain and keep clients, the aesthetically pleasing aspects of a business should be consistent with the actual quality of the product or service.
Connect with customers.
Starting an enterprise is more than introducing a new product to the market. When you launch a business, you are setting out the task of creating a wonderful relationship with the clients. Thus, connecting with the customers should be one of the core principles of a brand strategy. You can gain great advantage over large companies by implementing tactics that make it easy for customers to communicate with you. One way to do this is by regularly asking for your client’s feedback and listening to their suggestions. It is likewise a great idea to offer customized services to match the needs of your various clients. Personalization tactics can also be used in email marketing or other promotional campaigns. To interact with your loyal clients, you can organize a special meetup event which is also an opportunity to introduce your product to the people.
Make it easy for people to try your new product or service by generously giving away free samples or trials. Aside from being a creative way to increase brand awareness, it acts as a low-cost way of advertising. People will share what they received to others so more people can get to know your brand. Once people tested the quality of your product through freebies, you can start to expect purchases and brand loyalty.
Engage in charitable undertakings.
Along with profit generation, giving back should also be a part of a company’s mission and vision. For one, it gives your firm a purpose that can inspire and motivate your team to give their best effort. Moreover, practicing corporate social responsibility puts a firm in a good light with the customers and possible business partners. In a research study published in the Journal of Brand Management, the majority of their respondents expressed willingness to patronize a new brand that is associated with a charity. Thus, it is a great idea for startups to invest in charitable endeavors.
Are you on a journey to building a positive image for your firm through a brand strategy? Make it a lot easier with the help of Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona. Branding happens to be one of the services we offer, so our team can expertly guide your branding efforts every step of the way. Call today to immediately schedule a meeting with us!