Imagine Jerry; he is a typical 9-to-5 office worker, and he so happens to be your target audience. Now imagine this:
When Jerry is barely logging in to work: 16 emails.
During his lunch: 22 more emails.
As he signs off from work: an additional 34 emails.
In the evening: an additional 18 emails.
With so many people fighting for Jerry’s attention, it is easy for your own email to blend in with the background. So how do you break through the noise?
To make an email stand out requires extra work and attention to minor details. It is a marketer’s goal to create enticing campaigns to aim for a higher conversion rate. The more your email stands out, then the more clicks and awareness your business will get! Here are 3 creative ways you can add some spice to your emails to get those coveted clicks:
Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience. In reality, interactive content is easier than it sounds. You can make your emails more exciting for subscribers by spicing up their experience through the use of animated buttons, how-to videos, and even gifs. If you own an e-commerce website, adding a carousel of images of your products or service is also a great way to give life to your email campaigns. It’s good to note that interactive content should minimize placement of outside links so users find it more easy and convenient to accept your offer or respond to an invitation.
Scrambling for ideas to put in your email campaigns can be less challenging by incorporating user-generated content (UGC). These are any type of content (e.g. photos, videos, reviews, testimonials) sourced from users themselves that can be transformed into marketing material. Sending out user-generated content is effective in capturing the interest of recipients, as the content comes from the users and can also enhance the brand’s credibility and trustworthiness.
Mass emails that sound too generic and robotic are a thing of the past. Increasing competition is causing people to demand more, and now, brands need to come up with ways to stand out from the rest. One way to do that is by sending emails that are perfectly tailored to the needs of the customers. Personalization should go beyond simply adding the recipient’s name in the subject line or sending emails based on a user’s time zones. By smart use and analysis of real-time data, email marketers can send messages based on the specific actions users took while browsing their websites.
Hyper-personalization is also essential in sending drip campaigns or what is also known as autoresponders. This strategy addresses different user needs depending on their stages in the buying journey. Since it is not ideal to send the same content to everyone, you can have better results in automated emails that are based on the status or behavior of users.
Are you worried that your business is not keeping up with the demands of digital marketing? Birch River Design Group, a digital marketing agency based in Scottsdale, Arizona is passionate about fueling the growth of small and medium enterprises through effective online solutions. We will be glad to assess the online marketing needs of your firm at no cost at all. Meet with a marketing expert today by contacting us here.