Why You Need a Content Calendar

The social media landscape is infinitely bustling with content. With users and advertisers posting all kinds of content day in and day out, news feeds, and email inboxes around the globe are never empty. 

When a lot of people think of content marketing they think blogs, or maybe social media posts, but it is so much more than that. Believe it or not, but content is critical to the lifeblood of your business. 

Content marketing is used to attract and retain customers to your business through digital assets. Content used in content marketing includes:

  • Email
  • Ads
  • Social media
  • Blogs
  • ebooks/downloads

With all of those mediums, it can be a lot to keep track of, which is why a content marketing calendar is a must.

What is a social media content calendar?

A content marketing calendar is, simply put, a way of keeping a marketing team organized and on schedule. It assigns tasks, shows due dates, and it is a way for the whole team to understand the goals and milestones of your content process, from creation to publication. Using a calendar helps you keep track of multiple accounts or projects at one time as well as establish consistency in your creation process.

Why do you need a Content Calendar?

Helps you plan ahead

Maintaining a content calendar ensures that you do not have to think about what to post on a day-to-day basis because your content is neatly laid out ahead of time.  Since you did not cram for ideas, you would have time to polish your content so it aligns with your overall goals. 

Allows you to customize your approach to content planning

Take time to think about the areas that should be included in your calendar such as types of post frequency, post engagement, analytics, and useful links to references or images. While you can plan your posts according to the events associated with certain months of the year, your calendar should also be flexible so you can adjust it when there are unexpected situations.

There are an abundance of templates and online software that can help you organize your content. You should also pick one that allows you to customize your content calendar according to the needs and goals of your organization.

Defines workflows 

Having a defined workflow is important when you have multiple people working together to get a piece of content done. From writers, and editors, to designers, and social media managers, defining workflows allows everyone to know what work they are personally responsible for. When your team knows what their job is, your content is more likely to be delivered on time and be high quality.

Enables Collaboration

Sharing your content calendar allows your team to not only see what they are responsible for, but also what the rest of the team is working on. This visibility reduces the stress of the team. By keeping everyone on the same page, it enables your team to work together more effectively. 

Keeps a Record 

A content calendar also serves as a way to keep a record of all the activities in your social media accounts, email campaigns, and more. When planning future content, it is always good to be able to look back at what you have done, and what has worked, in the past.

Tracks Performance and Results

Collecting data on your past projects can provide an idea about the types of content that can generate the most engagement from your target audience.Utilize the insights from analytics tools in designing your content calendar. 


Content management is anything but easy. With a news feed that literally never sleeps, inboxes overflowing with emails, and ads everywhere your content needs to stand out. Luckily, you can designate this task to a digital marketing agency with expert knowledge in digital marketing, the Birch River Design Group. Our team based in Scottsdale, Arizona aims to empower small businesses through stellar marketing tactics and the latest digital solutions. Contact us today to get in touch with a marketing expert.

Can’t seem to hone down the best time to share your social media posts? Read our blog “The Best Times to Post According to Studies” to get the power of analytics behind your strategy!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on May 26, 2021
Filed Under: Social Media