The social media landscape is infinitely bustling with content. With users and advertisers posting all kinds of content day in and day out, news feeds around the globe are never empty. For a social media manager who is trying to understand their followers and increase engagement, it would mean regular posting of content, keeping up with people’s inquiries, analyzing insights, and many others things Since all of that can be terribly overwhelming and time-consuming, a content calendar is a must-have tool in social media management.
What is a social media content calendar and why do you need one?
This is a calendar that online marketers can use to organize the content they will post on all the social media platforms they manage. It can help you keep track of multiple accounts with ease and schedule the content to post. One look at this spreadsheet file will let you see which accounts need an update and even assess if the content you are posting is helping you reach your marketing goals. It also helps establish consistency in your social media pages which are vital in retaining followers and boosting engagement.
Maintaining a content calendar ensures that you do not have to think about what to post on a day-to-day basis because your content is neatly laid out ahead of time. Since you did not cram for ideas, you would have time to polish your content so it aligns with your branding efforts. Moreover, a content calendar also serves as a neat way to record all the activities in your social media accounts. To maximize the benefits of a social media content calendar, here are a few things to keep in mind:
1. Customize your calendar
Even with the abundance of templates readily available online, you still have to customize your calendar according to the needs and goals of your organization. It includes thoughtfully determining the social media platforms to focus your attention on. Likewise, take time to think about the areas that should be included in your calendar such as types of post frequency, post engagement, analytics, and useful links to references or images. While you can plan your posts according to the events associated with certain months of the year, your calendar should also be flexible so you can adjust it when there are unexpected situations.
2. Allow collaboration and establish a workflow
Make it easy to maintain a functional content calendar by sharing it with the marketing team. Through the use of a tool or software that allows collaboration like CoSchedule, multiple users can easily contribute ideas and improve the social media marketing strategies. Nevertheless, It would be useless to make a content calendar available to the team if not everyone understands how it works. This stressed the importance of establishing a workflow that details the various tasks involved and the person or department responsible for them.
3. Mind the research and analytics
Utilize the insights from analytics tools as well as the reactions and comments you get from your posts in designing your content calendar. It is also best to be updated about the results of market surveys or research regarding best social media practices. The data you will get can provide an idea about the types of content that can generate the most engagement from your target audience. You also get an inkling about the most suitable time and day to publish your content. As an example, you can consider the 80/20 social media marketing rule. It means that you should offer variety to the majority of your post while only 20% of your posts should focus on selling and promoting.
Social media management is anything but easy. With a news feed that literally never sleeps, social media managers need to constantly be on their toes. Luckily, you can designate this task to a digital marketing agency with expert knowledge in digital marketing, the Birch River Design Group. Our team based in Scottsdale, Arizona aims to empower small businesses through stellar marketing tactics and the latest digital solutions. Contact us today to get in touch with a marketing expert.
Can’t seem to hone down the best time to share your social media posts? Read our blog “The Best Times to Post According to Studies” to get the power of analytics behind your strategy!