4 Online Marketing ‘Shortcuts’ That Will Sabotage Your Business

Online marketing is bursting with opportunities for brands and businesses. Thus, it is understandable if you wish to explore all the ways to accelerate your growth through online channels. You may even scramble to achieve your goals in the shortest time possible. Yet because online marketing is highly competitive, there are things that you simply cannot rush. Why? Well, opting to take online marketing shortcuts can backfire in the long run – and hard. Here are a few shortcuts you should stay away from with a 10-foot pole!

Buy subscribers/followers

It is no secret all online campaigns benefit if you have a huge number of subscribers and followers. Since growing a following can take time, you may come across online sellers that exchange a sizable number of followers for your hard-earned money. Now, it may be tempting to buy these ‘ready’ subscribers but doing so will not guarantee the success of your campaigns. Since the ultimate goal in any campaign is engagement that leads to conversions, you want active followers who are genuinely interested in your brand. It would be difficult to achieve that if your subscribers did not freely choose to be part of your list. Rather than buying subscribers or followers, make sure you are increasing your social media engagement and following organically!

Plagiarize content

Content creation is another big challenge in online marketing. Yet no matter how costly and time-consuming it can be, stealing and copying content is never acceptable. For one, your website may get flagged down for copyright concerns and be blacklisted by the search engines. In addition, plagiarizing can be a strong reflection of your brand and result in a negative reputation. Since giving your brand a unique voice or distinction is one of the main goals of content marketing, copied content will hardly be helpful. If you do not wish to ruin your branding campaigns, it is much better to invest in creating quality and unique content.

Buy paid links

Linkbuilding is one way to boost your search engine optimization (SEO) strategies.  It can increase your link juice and improve your rankings in your target keywords. However, these benefits will depend on the quality of links associated with your site. Since paid links often offer low-quality sites from link farms, buying these links can just be a waste of resources. Moreover, buying links is considered a black hat SEO technique that aims to manipulate the search engines. Therefore, it will hardly help improve the organic ranking of your site. You will achieve a better ranking by making an effort to link to trusted websites with valuable content.

Publish fake reviews

Positive testimonials can attract more clients and affirm your brand’s credibility, so it is natural that you want to see more great reviews from satisfied customers.  Yet because winning the trust of clients require honesty, it would not be a good idea to write your own good review and publish it as authentic.  This is because no matter how convincing your reviews are, people are likely to eventually realize they have been duped by a fake review if you fail to provide excellent service. To get great reviews, the best thing to do is focus on improving the quality of products or services you offer. Besides, a review, whether positive or negative can be beneficial. While good reviews can serve as an effective motivator, a bad review can be a valuable resource you can use to enhance your services.

Online marketing can be overwhelming and confusing. Therefore, it is sometimes tempting to adopt online marketing shortcuts that lead to failures. Hiring the services of a reliable digital marketing agency is one way to help your firm make better decisions. Hasten the success of your business goals by partnering up with a reliable digital marketing agency. Schedule a no-obligation consultation with a marketing expert today!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on March 10, 2021
Filed Under: Marketing Strategy