4 Principles to Set Your Content Marketing Strategy in the Right Direction

Content isn’t king, it’s the kingdom.
-Lee Odden

Traditional marketing wherein you blatantly promote your products and services is no longer the best method to gain the attention of your target clients today. With stats showing that consumers hate intrusive ads, your business needs creative yet subtle ways to introduce your firm to the people. The good news is that you can do this by having an effective content marketing strategy. Creating brand awareness by publishing relevant and informative content such as blogs, podcasts, videos, and ebooks is seen as a much better way to persuade people that your brand is worthy of trust and patronage. One proof is a Hubspot report saying that 53% of marketers prioritize content creation. Moreover, one study claims that businesses are allocating more portion of their ad budget to content marketing. Yet as a field that presents a wide variety of options and possibilities, it will not be a surprise if you find yourself lost about the important things to consider while running content marketing campaigns. To create content that will lay a great foundation in strengthening all your online marketing endeavors, the following are principles to keep in mind:

It’s all about your audience

With the interest of your business in mind, it is understandable if you would be eager to feature your products or services in your content. This tactic though will not be so different from the blatant advertising methods that people reportedly dislike. To make a mark on your audience’s mind, avoid content that sounds like a long sales pitch. Instead, you aim to produce content that provides great benefits to your target clients. Ideally, your content should give answers and offer solutions that your audience will not find anywhere else. As you prioritize the needs and concerns of your audience, you willingly allow your brand to take a backseat. This content marketing principle entails spending time and effort to gain in-depth information about your target customers.

Content marketing should focus on quality.

Frequent posting of fresh content can increase the visibility of your online campaigns in the search engines. Thus, online marketers may aim to publish as much content as they can. However, this practice is ideal only if you can ensure top quality in all the content you produce. If the quality of your content will suffer from producing more, it can bring more harm than good to a brand. Remember that your end goal is not to simply invite clicks and views but to drive sales and profits. You have a better chance to achieve this by prioritizing quality over quantity in content creation.

Content marketing builds relationships

A smart content marketing tactic is not focused on selling the brand. Rather, it sets its gaze in building relationships by providing content that adds value to the life of its clients. Every time you publish content that is educational, entertaining, or useful, you are enhancing the reputation of the brand or business you represent. In time, it can make you gain customer trust and loyalty; two important factors that people consider before a purchase. This entails that content marketing is not a one-time project. It is a long-term commitment to produce quality content and continue enriching your relationship with your customers.

Content marketing entails teamwork

Content creation is a tedious and meticulous process that requires research, analysis, and promotion. This makes it ludicrous to expect that one man can handle the job. To come up with an impressive content marketing strategy, you do not need just a writer, a video editor, or a graphic designer. Rather, it requires constant and productive collaboration of various professionals that can lay their expertise on each process of content creation.

Do you own a small business but feel quite confused about how to plot an effective content marketing strategy? Our digital marketing agency in Scottsdale, Arizona, Birch River Design Group may just be the help you need. We are glad to offer a no-obligation consultation so do not hesitate to schedule a meeting with us. Get in touch with us today!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on October 21, 2020
Filed Under: Marketing Strategy