4 Ways to Get Your Audience to Open Your Marketing Emails

Imagine Jerry. He is a typical 9-to-5 office worker, and he so happens to be your target audience. Now imagine this:

When Jerry is barely logging in to work he receives16 emails.

During his lunch, he sees another 22 emails pop up.

As he signs off from work, an additional 34 emails creep into his inbox.

In the evening, 18 more emails manage to make their way into his inbox.

So, at the end of the day, Jerry might be left feeling like this:

A wave of emails

With so many people fighting for Jerry’s attention, it is easy for your own email to blend in with the background. So how do you break through the noise?

To make an email stand out requires extra work and attention to minor details. It is a marketer’s goal to create enticing campaigns to aim for a higher conversion rate. The more your email stands out, then the more clicks and awareness your business will get! Here are 4 creative ways you can add some spice to your emails to get those coveted clicks:

Write a Killer Subject Line

Think of a subject line like your resume. While it might not get you the job, it can land you an interview. Likewise, a subject line might not get you a sale alone, but it will persuade your subscribers to open your email and interact with your content. But what will get your readers to open your email? Make sure your email subject line does a few of these things:

  • Keep it short and simple
  • Ask a question
  • Make it personal
  • Be humorous
  • Arouse curiosity
  • Create urgency
  • Use numbers and lists

There are many ways to write an interesting, compelling subject line based on these techniques. But remember that there isn’t a one-size-fits-all answer to crafting the best email subject line. The best thumb rule to use when writing a subject line is to put yourself in the shoes of your recipients.

Develop Highly-Personalized Experiences For Your Subscribers

In today’s age, there is an abundance of user data that can make your subscriber’s email experience highly personalized. And with 71% of consumers feeling frustrated when a shopping experience is impersonal, you might as well go beyond adding your recipient’s name in the subject line of your outgoing email campaigns. How exactly can you tackle this? With merge tags!

Merge tags, also known as personalization fields, are something that we use to gather data on an individual level. These tags are used to insert unique user data from your mailing list into emails. For example, a MailChimp user who’d like to insert their subscriber’s first name into their email would use the merge tag |*FIRSTNAME*|. You can also add their last name, email address, physical address, email list name, the day they opted in, etc. Using merge tags in your emails helps to personalize your content and make it more relevant to the subscriber. If you are a MailChimp user, here is an awesome cheat sheet on the MANY merge tags you can use in your campaigns.

Engage Your Audience with Interactive Content 

Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience. You can make your emails more exciting for subscribers by spicing up their experience through the use of animated buttons, how-to videos, and even gifs. If you own an e-commerce website, adding a carousel of images of your products or service is also a great way to give life to your email campaigns. It’s good to note that interactive content should minimize placement of outside links so users find it more easily and conveniently in order to accept your offer or respond to an invitation. 

Turn Customers into Advocates with User-Generated Content

Scrambling for ideas to put in your email campaigns can be less challenging by incorporating user-generated content (UGC). These are any type of content (e.g. photos, videos, reviews, testimonials) sourced from users themselves that can be transformed into marketing material. Sending out user-generated content is effective in capturing the interest of recipients, as the content comes from the users and can also enhance the brand’s credibility and trustworthiness.

Are you worried that your business is not keeping up with the demands of digital marketing? Here at Birch River Design Group, we are passionate about fueling the growth of small and medium enterprises through effective online solutions. Meet with one of our marketing experts today by contacting us here.

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on June 16, 2021
Filed Under: Email Marketing