Going online is a great option for firms that are looking for cost-efficient ways to promote their products and services. Although digital means of advertising is relatively cheaper than traditional methods, it can still occupy a large chunk out of a company’s budget. This is why it is important to ensure that every dollar that goes into ad expenditure is truly working to your advantage. If you want to stretch your digital marketing budget and manage your ad spend well, the following are six tactics you can try:
Get professional help.
Hiring a full digital marketing team can be expensive because it requires expertise from a number of professionals. To reduce the cost, a firm can choose to hire inexperienced in-house staff which can cost less but would require training. For this reason, a company can save more by outsourcing their digital marketing needs. A 2016 survey done by Deloitte even shows that the majority of firms included in the study used outsourcing as a cost-cutting tool. Since a digital marketing team would often be equipped with sufficient knowledge and experience about running online campaigns, an enterprise can even spend less than necessary and still achieve favorable results.
Rely on word of mouth advertising.
Do you want a foolproof way to spread information about your firm that cost almost nothing at all? It may be time to leverage the power of word-of-mouth advertising. One way to do this is by asking your clients to leave a review or testimonial about your services. A satisfied customer would be willing to leave a positive review even without getting anything in return but you will encourage more reviews by offering small tokens or rewards. A firm is likely to gain more by investing a small amount to reward reviewers as a Nielsen survey reveals that 92% of consumers trust recommendations from people they know.
Take advantage of freebies.
Many digital tools, online platforms, and marketing agencies entice existing and prospective clients to try their services by offering freebies such as complimentary trial periods, free consultations, or discounted packages. These freebies usually offer firms a win-win deal because they have nothing to lose and everything to gain. It is then a wise move for businesses to be on the lookout for extra services that they can get at a fraction of a price or for free.
Try alternative ad platforms.
It is natural to go to popular ad channels such as Facebook and Google. However, the wide audience reach of the said platforms allows them to charge higher for their ad services. This is why firms may save some bucks by trying out alternative ad channels such as Bing Ads. A study done by Search Engine Journal shows that it is relatively cheaper to run Bing Ads than Google Ads. Moreover, ads here even register a higher conversion rate. Meanwhile, LinkedIn Marketing Solutions can be a great alternative to Facebook Ads even if the ad cost here is higher since LinkedIn users are specifically targeted to professionals and businesses. This means that it may be the best tool to use to generate leads for B2B marketing. A firm may achieve better results by using popular ad platforms but complementing it by allocating budgets for alternative ad channels as well.
Digital technology offers various ways to boost the marketing strategies of a firm. However, you need a reliable agency such as the Birch River Design Group to ensure a sound investment in digital marketing. Our team in Scottsdale, Arizona is passionate about strategizing goal-driven digital business solutions for your firm. Allow us to help your business maximize the benefits of running online campaigns. Reach out to us today!