5 Ways to Efficiently Use Instagram for Your B2B Marketing Efforts

Business to business (B2B) marketing may sound complicated and difficult. Nevertheless, the advancements in technology made the process of forging deals with another business much easier today. As compared to years ago, marketers now have the option to explore the convenience and advantage of digital marketing.

One platform that B2B marketers can effectively use to find leads and close deals online is Instagram. The latest stats show over 25 million registered business profiles, proving that Instagram is indeed more than a photo-sharing platform. It indicates that brands and businesses alike have discovered that the social media site is an effective channel to showcase and market a product or service. Thus, creating an impressive Instagram profile may be one of the best strategies you can adopt to boost the B2B marketing tactics of your firm. Check out some of the ways you can use Instagram to complement your B2B marketing strategies:

Present a good company culture.

No one wants to do business with a company with a bad reputation. To achieve great marketing results, you want to position your company as a firm that offers quality services and practices laudable company culture. Instagram can help you make a good impression that will help convince a prospect to establish a business relationship with you. You can do this by letting your subscribers get a glimpse of your company’s culture and goals. You can post snapshots featuring a positive work environment or share a fun company event. Another idea is to post work traditions and policies that your company practices.

Introduce key players.

Businesses may be hesitant to close a deal with another business if they have little or no knowledge about the people with who they will be working. Instagram can provide a remedy to this B2B marketing problem as you can use the channel to introduce your team to target clients. To gain trust, it is best to list related credentials and certifications as you introduce key players in your team. This practice can also reflect your company’s willingness to be transparent and authentic with clients.

Flaunt accomplishments.

Instagram offers businesses innovative and entertaining ways to showcase a portfolio of previous projects or case studies. This tactic can easily win you clients, as it gives prospects an idea about the quality of work you can deliver. Posting testimonials from satisfied clients is also a great way to be discovered by firms looking for the services you are offering.

Engage with your target clients.

According to stats, Instagram has around 500 million daily users. This indicates that keeping an active Instagram profile is an effective way to converse and connect with target business clients. To complement your B2B marketing, you can use Instagram to run surveys that can help you identify the usual concerns of clients. You can also post answers to frequently asked questions. Since consistency is a key factor in social media marketing, do not forget to answer all inquiries or acknowledge subscribers.

Connect with influencers.

Influencer marketing is a growing trend as stats show that nine out of ten marketers today are using it. As a hub for influencer marketing, Instagram is a smart tool to help you market your services.  You can search for influencers related to your brand and connect with them. With the right strategy, strong brands and popular personalities can help you find new leads and amp up your B2B marketing efforts.  

Do you want to leverage the benefits that your business can get from creating and maintaining a strong Instagram profile? It involves a number of tasks such as crafting compelling content, engaging with the audience, and monitoring analytics. A great way to efficiently do all these tasks is by seeking the services of a reliable digital marketing agency such as the Birch River Design Group. Our team here in Scottsdale, Arizona would be happy to answer any queries you may have regarding online marketing. Contact us today so we can schedule a no-obligation meeting with your firm!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on May 20, 2020
Filed Under: Social Media