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Any outstanding marketing tactic is based on valid data and extensive research. This is why many top businesses and brands such as Amazon, Volkswagen, and Samsung choose to spend a lot on research and development. For small businesses, it is wise to follow the...
Email marketing is a tried-and-tested method to boost organic web traffic, promote brand awareness, acquire new customers, and increase the number of sales. A study by McKinsey & Company says that sending email newsletters is 40 times more effective in reaching...
Nowadays, firms of all sizes are advised to set aside a portion of their budget for online advertising. This is because it holds great potential to propel and sustain business growth. Yet in today’s digital landscape, when consumers are preoccupied with so many...
SEO vs. PPC: Which One to Use? Have you just decided to invest in digital marketing? Don’t be overwhelmed with the myriad of options that will suddenly be available to you. You can choose from video marketing to email campaigns and social media channels to promote...
Search engine optimization (SEO) is a skill that keeps up with the times. Algorithm updates, technological advancements, and fluctuating search trends can dim the importance of old methods of web optimization and give way to new strategies. This means that the SEO...
While consumers view holidays as a time to rest and unwind, it is usually the most opportune time for many businesses to get into action. As one survey shows that people tend to overspend during special events such as Christmas and New Year, wise marketers know how...