Author & Contributor:
Will we ever see the day when sending email newsletters no longer matters? Short answer: Nope! Long answer: It seems impossible, especially with stats showing that businesses in the US spent about $350 million on email advertising in 2019 alone. Nevertheless, it...
Online channels undoubtedly provided a viable way for many enterprises to cope with the unprecedented challenges that the health crisis has brought. Through the use of digital platforms, many businesses successfully managed to continually reach out to their...
The social media landscape is infinitely bustling with content. With users and advertisers posting all kinds of content day in and day out, news feeds around the globe are never empty. For a social media manager who is trying to understand their followers and...
Always changing - these two words sum up search engine optimization (SEO). In a constant effort to improve its services, Google, the largest search engine, updates its search algorithm numerous times a year. While most of the changes are minor, Google also releases...
The most brilliant marketers know more than lay out the best strategies for business growth. Above all, they understand the importance of being at the right time at the right place. A vendor selling umbrellas would surely want to be in the middle of a sudden...
Why is video marketing so effective? One vital reason is its ability to capture interest and attention. According to an infographic, the results you can get from online videos are 600% better than both print and direct mail. It is no wonder why 87% of marketers...