Basic Seasonal Marketing Strategies to Consider for Your Small Business

Proper timing makes all the difference. This saying that is applicable in almost all aspects of life is especially true in marketing. Businesses specializing in Halloween costumes do not expect their best sales during summer months. Likewise, it would be absurd to launch a brilliant advertisement for Black Friday during Valentine’s month. These simple examples basically explain the importance of seasonal marketing.

What is seasonal marketing and why is it important?

Seasonal marketing, also known as holiday marketing, happens when a business modifies its promotional and advertising campaigns according to the events of the year. It involves leveraging the emotions and excitement that people feel with events such as Christmas, Thanksgiving, and the likes. Moreover, it entails strategizing ways to keep customers interested in seasonal products even during the off-season.

Taking note of seasonality in marketing campaigns is important because of the many benefits you can reap. For one, a business that considers times of the year in their online and offline campaigns increases their chances of a surge in their sales and revenues. Aside from that, keeping up with the demands associated with seasons and occasions can greatly boost brand marketing campaigns and enhance relationships with consumers. And apart from the immediate effect of increased profits, holiday marketing also improves consumers’ perception about your brand.

However, seasonal marketing is more than striking while the iron is hot. It requires a thorough understanding of factors that can make a campaign work during a specific holiday. Thus, if you want to take advantage of seasonality in your campaigns, you should be aware of the factors that can ensure its success.

What do you need to run a successful seasonal marketing campaign?


Plan ahead

Seasonality is one thing you should not forget when creating marketing strategies for the whole year. It is important to note the major holidays (and even the less popular ones) in your marketing calendar. This is because it can decrease the chances of cramming for an appropriate holiday campaign. For example, it may be futile to start planning your Christmas campaigns in November as it may already be too late. Planning in advance is important in order to prepare an excellent seasonal marketing tactic for a specific occasion.

Gather and study your data

Data gathering can provide vital information that can guide your holiday campaigns in the right direction. You want to check and analyze the past and current stats regarding your business performance to gain insights about the behavior of your customers during certain times or days of the year. If you are running an eCommerce website, you want to know the hottest search trends. This will allow you to discover the most in-demand products and services during certain events and occasions.

Exert more effort

Chances are your competitors have special campaigns for key events as well. This means that mediocrity in your seasonal marketing campaigns will unlikely help you reach marketing goals. For your holiday campaigns to stand out from the rest, it is not enough to post a simple Christmas greeting on your social media page. Do more than just jump into the bandwagon by being creative and unique. Some of the things you can do include creating awesome content such as informative infographics and entertaining videos. Running fun contests and offering special discounts can be great additions to your holiday marketing campaigns.

Do you need help in promoting your products and services during specific times of the year? Our digital marketing agency in Scottsdale, Arizona, the Birch River Design Group has the tools, expertise, and experience to design and implement superb marketing campaigns while considering crucial factors such as seasonality. Reach out to our team today so we can discuss how we can upgrade the marketing strategy of your start-up or small business. We are ready for a no-obligation consultation anytime!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on August 12, 2020
Filed Under: Marketing Strategy