Consumer Behavior Trends Due to COVID-19 That Can Affect Your Digital Marketing Strategy

The coronavirus pandemic is undoubtedly a unique event that will go down on the pages of history. As something that the world is dealing with for the first time, this crisis is sure to leave a mark that can affect or influence many aspects of society. For one, the business sector had to roll out adaptive measures to cope with the recently imposed policies such as lockdown and quarantine. Not only has this limited business networking opportunities but it has also brought about a significant change to consumer behavior in the retail sector.

Several organizations studying consumer behavior are noticing a number of changes in the way people purchase goods. There are also adjustments entrepreneurs are doing to ensure business continuity. It is wise for enterprises and digital marketers to take note of these consumer trends since these emerging trends are likely to continue long after the pandemic is over. Moreover, the changes are vital factors to consider when laying down new marketing tactics. A few of the emerging consumer trends are listed below:

Rising demand for online delivery services.

The threat of store closures and inadequate supplies sent people into a panic-buying mode. Suddenly, a usually mundane task such as going for groceries becomes risky and stressful. It is no wonder that people nowadays are turning to the easier option of replenishing their supplies by using the online delivery feature of some stores. A study from Earnest Research shows that InstaCart reported a 150% increase in orders in the past weeks. Stores such as Amazon and Walmart are even finding it hard to cope with the overwhelming demand for grocery delivery. This indicates a pressing need to go online. Otherwise, businesses with no websites nor online delivery options have a great chance of losing customers. Existing e-commerce platforms may benefit from further improving their delivery services. It is likewise a viable idea to develop mobile apps that can help consumers place online delivery.

Changes in search trends

Google Trends offers an insight into the concerns of the people amidst the problem of coronavirus. Some popular queries include information on how to buy stocks, recipes for home-cooked meals, and leisure activities to fight boredom. Likewise, with limited options to go out, more people are searching for enriching activities they can do at home. This trend gives firms valuable clues to improve or alter their content marketing strategy. Thus, a business website can produce content material that responds to the most popular queries.

Increase usage of desktop search.

Due to the extreme usefulness and versatility of smartphones, mobile optimization has always been advised as an important aspect of an online marketing tactic. However, a report from Wordstream shows that mobile search traffic is down by 25% in March this year. While online queries are dropping in all devices, a desktop is the least affected as it registers the lowest drop in queries for the past month. One probable reason for this is that the majority of people are now at home. Therefore, they are less likely to use portable devices such as tablets and smartphones.

Nevertheless, this surprising consumer behavior trend shows that more people are once again turning to their laptops and desktops. This change has an implication on PPC (pay-per-click) since mobile ads are cheaper than desktop ads. This signals the need to review ad strategies. Likewise, it highlights the need to ensure the maximum performance of ad campaigns.

To provide optimal marketing advice is just one of the many services that a reliable digital marketing agency such as Birch River Design Group can offer its clients. Our team works efficiently and diligently to meet our goal of seeing all our clients enjoying the maximum benefits of online marketing. Reach out to us up a no-obligation consultation. We can clearly explain how we can help grow your business at no cost during the COVID-19 pandemic. Contact us through e-mail at [email protected] or through our pages on LinkedIn, Facebook or Instagram.

Written by Sam Barraza
Sam Barraza is a Copywriter and Editor for Birch River Design Group, she specializes in SEO copywriting for digital assets and content creation, as well as proofreading, editing, and email marketing. Sam enjoys writing and reading fiction in her spare time - always with a strong coffee in hand.
Published on April 22, 2020
Filed Under: Pay-Per-Click