Creative Ways to Increase Your Email Campaign’s Open Rates

Did you know that around 129 billion emails are sent and received each day worldwide? This data from a 2019 study also shows that an office employee receives around 126 emails a day. In addition, there are 3.9 billion active email users worldwide, 11% higher (3.5 billion) than the number of social media users in the world. Furthermore, a 2017 survey from Campaign Monitor shows that despite the emergence of newer ways to reach out online such as social media and messenger chatbots, many still prefer to receive business communication via email. 

The figures presented above strongly prove the importance of sending email marketing campaigns. However, the staggering figure can also make any digital marketer cringe with worry. With so many emails getting into an inbox, users can ignore or delete your message without even bothering to open it at all. For an email blast to attract leads and boost conversions, the initial goal should be to increase the email open-rate. The following are some creative ideas that can encourage recipients to click and read an email campaign:

Capture interest with videos.

Video content is rising online because people generally find it more entertaining to watch than to read. Online marketers also see the benefits of using videos to promote a brand or service. Thus, incorporating videos in your email marketing strategy may just yield positive results. An email subject line specifying a video content can pique the interest of a user. The body can contain links to an informative video. Another option is to directly embed a video in the body itself so recipients can conveniently watch it without clicking outside links. The interest of the recipients should be a prime consideration in choosing the type of video content to include. Email marketers should also be careful in sending lengthy videos with large file sizes.

Send a birthday greeting.

Personalization is effective because it deepens the connection between a user and a brand. It makes a user feel that they are interacting with a human rather than an automated machine. So how about taking your personalization to the next level by sending your subscribers a birthday greeting. It seems like being thoughtful matters even in digital campaigns with stats showing that birthday emails generate more click-through rates and revenues than promotional emails. The email birthday greeting is also a creative way to surprise and reward your subscribers by including discount coupons or other freebies.

Make it interactive. 

Increase the chances for your email blast to be opened by exploring ways to make it stand out among so many other similar emails. One way to do this is by Including interactive elements that can make your headline and content more interesting. You can include eye-catching visuals with animated buttons that recipients would like to click. Another example is a survey that seeks the opinions of the recipient.

Does your business need help in planning and executing successful online marketing campaigns? Birch River Design Group, a full-scale agency based in Scottsdale, Arizona has the expertise and experience to plot out effective digital solutions for your business.  Call us today so we can schedule a free consultation with our team!

Written by Sam Barraza
Sam Barraza is a Copywriter and Editor for Birch River Design Group, she specializes in SEO copywriting for digital assets and content creation, as well as proofreading, editing, and email marketing. Sam enjoys writing and reading fiction in her spare time - always with a strong coffee in hand.
Published on February 26, 2020
Filed Under: Email Marketing