A rapidly growing list of email subscribers can raise your optimism and build your hopes up. Yet it also presents a huge challenge for online marketers. One study shows that out of 1,000 email subscribers, only 1 actually leads to conversion. Moreover, research shows that the odds of your email being opened and clicked get slimmer as your email list grows. This means that even if your brand has an impressive number of email subscribers, to see a surge in your sales or conversion rates is not guaranteed. For your firm to achieve its ultimate goal of seeing an increase in return of investments (ROI), you need to implement foolproof email marketing campaign strategies such as the following.
Send abandoned cart emails
Ecommerce sites have good reasons to follow-up on users who abandoned their shopping carts at the last minute. Stats show that the open rates of abandoned cart emails is 45%, much higher than the 15% open rates of average emails. The same study also shows that only 21% of those who open will proceed to click and half of them will lead to a purchase. Your business is losing potential revenue every time a user abandons their cart. However, the good news is that you have a chance to regain it by sending follow-up emails.
Work on your CTAs
To persuade your subscribers to click and convert, you want to make it simple and easy to accomplish whatever action you want your prospects to do. This includes taking time to make your call-to-action (CTA) clear, powerful, and straightforward. Whether your CTA is a button or a link, you want its design and location in the email to be easily noticeable. It is also a good idea to make your CTA shareable to increase your chances of getting more conversions.
Customers often want to know if a brand is trustworthy and reputable before making a purchase. You can give your email subscribers this assurance by sending emails that contain testimonials. A Nielsen research shows that 70% of people give more weight to the opinion of fellow consumers than that of a business. This shows that email campaigns that feature testimonials can encourage your recipients to open, click, and convert.
Make it mobile-friendly
Are your emails optimized for mobile use? If your brand has thousands of email subscribers but very low open and conversion rates, this could be why. One survey shows that an email that does not appear properly on mobile gets deleted within three seconds. Aside from deleting, your subscribers may even choose to unsubscribe. Don’t waste an opportunity to connect with your subscribers, your message must display correctly on all types of mobile devices.
It is easy to see that online video content is fast-rising as many people find it easier to watch than read. You can leverage the benefits of having videos by including one in your email campaigns. It is a way to get your recipients curious and at the same time make your email entertaining and interesting. One study shows that just adding the word “video” in an email subject line increases open rate by up to 13%.
Firms that wish to leverage the benefits of online marketing have one thing to remember – great numbers do not always equate to great results. This implies that while growing your following, you should also apply measures to ensure that your tactics are helping you reach your goals. Birch River Design Group, a digital marketing agency based in Scottsdale, Arizona can help you do that. We are ready to offer a no-obligation consultation to listen to your concerns and answer your queries. Talk to our team based in Scottsdale, Arizona today!