Four Tweaks You Can Try to Boost Digital Marketing Campaigns

To say that dedicated digital marketers put in a lot of effort into an online campaign is an understatement. Marketing initiatives such as sending email newsletters, running online ads, and managing a social media page would often require lots of collaboration among a number of competent professionals such as UX/UI designers, SEO experts, and web developers. It can also involve lots of lengthy and time-consuming step-by-step tasks.  Thus, if only marketers can have it their way, they would surely apply extra measures to guarantee the success of their campaigns.

Unfortunately, the currently high and steadily rising competition in the market also makes it very possible to see your online campaign not generating the conversion and engagement you expect it to create. While you can deal with this issue by simply abandoning or stopping campaigns that are not working; it is also a great idea to try some hacks that have the potential to help you meet marketing goals. A few suggestions are listed below

Resend email campaigns.

Are you disappointed about the low open rate of your e-newsletters? You may want to take a look at your email campaign stats to see the subscribers that ignored your message and resend your campaign to them. A study published by ActiveCampaign shows that emails sent a second time to non-responders get a higher open and click-through rate. This trick can work better if you change your email subject and edit your content.

Actively respond to comments and messages.

Social media platforms provide a quick and easy way to connect to your target audience. However, aside from creating interesting posts that will garner a number of likes; do not forget to check out the comments section as well. A good post can stir a number of comments and it pays to take time to acknowledge each and every response. It may seem like a tedious task but this technique can be effective because your response will prompt a notification that will send the user back to your page and bring in more conversation. It can also be a way for others to discover your page because most social media platforms usually inform your whole network when you leave a comment on a post. Likewise, it is also a must to read private messages and respond to them promptly.

Test several versions of PPC ads and landing pages.

There are a thousand reasons to design a PPC ad and a landing page but the goal is to use the one that would persuade as many clients as possible to click and convert. You can discover the best elements to include in your ad campaigns by taking advantage of the split testing feature of some ad channels. Creating A/B testing of landing pages would help you compare several versions of ad copy and landing pages. It can ultimately determine the best content and layout that would lead to a low bounce rate and high conversion.

Update old content.

It is necessary to regularly post fresh and quality content for your website to achieve a high ranking on search engines. However, since it is not easy to provide a steady stream of original content, a good option is to re-use old content by updating it. This is a good practice because Google pushes old content to the bottom of a results page to give way to newer content. Moreover, rapid changes in technology and society can quickly make your content outdated. By updating your quality content material, you get a chance to maintain or obtain high Google ranking; you also improve the user experience of your page because your content adapts to current times.

Digital technology offers various ways to boost the marketing strategies of a firm. Likewise, online tools and solutions can significantly simplify and hasten your business processes. Enjoy all the benefits of leveraging the opportunities available in digital marketing with the help of a trustworthy agency, the Birch River Design Group. Our team in Scottsdale, Arizona can happily meet you for a no-obligation consultation at your most convenient time. Reach out to us today!

Written by Sam Barraza
Sam Barraza is a Copywriter and Editor for Birch River Design Group, she specializes in SEO copywriting for digital assets and content creation, as well as proofreading, editing, and email marketing. Sam enjoys writing and reading fiction in her spare time - always with a strong coffee in hand.
Published on May 6, 2020
Filed Under: Marketing Strategy