Four Ways Webinars Can Boost Your Sales & Marketing Strategy

Competent marketers manage to consistently excel in their field by scouring for the latest ideas that can enhance and complement existing tactics. Nowadays, a webinar is one of the strategies that is rapidly growing in popularity. The term simply refers to a meeting or presentation that is done online. Although not entirely new because the concept of an online conference has been around for some time, recent stats show that more marketers are now deeming it as an essential tool to improve sales strategies. One stat even reveals that about 42% of businesses plan to include it in their agendas for 2020.  This means that for brands and businesses that do not intend to be left behind, webinar marketing is surely an area to focus on. If the benefits of hosting an online seminar still seems a little blurry, you may want to look at the following reasons why webinars should be an essential part of your marketing strategies.

Increase the number of quality leads.

Frustrated marketers who are finding it hard to build prospects may just find an incredible opportunity by hosting a webinar. If your webinar will discuss a topic that concerns your target clients, there is a great chance that the participants will be interested in your offer too. By using webinars, lead generation does not only get easier, you are also likely to get quality leads of people who are active in their interest to purchase your product or service too. This claim is backed by a survey on lead generation saying that a whopping 73% of marketers think that webinar is a great way to build quality leads.


Maximize your marketing budget.

Organizing a physical event can be costly and time-consuming, so it is usually not the best option for small businesses with a limited marketing budget and resources. On the other hand, almost anyone can host an online seminar as some webinar platforms are free while some only charge a minimal fee. Aside from being cost-efficient, webinars are flexible too because you can hold a meeting in multiple locations at once. It is also a great alternative when unforeseen circumstances make it impossible to arrange a face-to-face meeting. Furthermore, with fewer things to take care of in a webinar, the host can focus on heightening promotion efforts and honing the presentation.

Improve brand reputation.

Most webinars share relevant information about a certain topic. Therefore, hosting one is an opportunity to establish your business as an authority or resource person in your field. Likewise, since you will communicate with the audience in real-time, customers can get a glimpse of the person behind a brand or a product. Humanizing a product can enhance customer-client relationships, which is a key factor in any successful marketing strategy.

Increase in revenues.

Educating your prospects about the benefits of availing your services is one of the best ways to close a deal. During a short presentation or a workshop session, you are given ample time to clear all the doubts in your clients’ minds and convince them to purchase your offer. Aside from the potential to see an increase in profits, you can also expand your network reach easily. Since a webinar is done online, businesses have the option to invite participants from anywhere in the world. As a useful and effective lead generation, you may just see a surge in revenues in no time.

Web-based seminars can only be an asset if you have a keen understanding of the factors that can ensure a webinar’s success. To fully enjoy the benefits that conducting webinars can do for your sales and marketing department, it is a wise move to seek the assistance of an experienced and reliable digital marketing agency such as the Birch River Design Group. Our team in Scottsdale, Arizona can offer smart insights to help your firm master the digital marketing realm. Do not hesitate to arrange a no-obligation consultation with us today!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on July 1, 2020
Filed Under: Lead Generation