Search engine optimization (SEO) is an indispensable skill in digital marketing. To establish a strong online presence, it is essential that you are familiar with the methods, tools, and principles that make search engines work in your favor. Fortunately, the internet is bursting with information about how to improve SEO and increase your organic traffic. The downside is that the various SEO algorithm updates throughout the years led to misinterpretation and outdated information. Consequently, many feel confused about what to follow and believe. To help you screen out the facts from the fakes, here are some SEO myths that still riddle the SEO landscape – but – that you can conveniently ignore:
The meta description can give you a higher ranking
The few sentences that appear below the headline on a search engine results page (SERP) are known as the meta description. It exists to let the readers know what they can expect from the page. Many are under the impression that it improves SEO by making your site achieve top rankings in search engines. However, a Google announcement in 2009 debunked this SEO myth. The announcement confirmed that meta descriptions and meta keywords are not factors in assessing the quality and ranking of a page. Still, it always pays to write a well-crafted meta description with the right keywords. It helps users determine if your page contains what they are looking for. Consequently, it can increase the click-through-rate (CTR) of a page.
SEO is a short-term task
Since applying on-page SEO techniques is usually a part of web development, you may assume that your efforts to get a thumbs-up from the search engines also stop once the website is done. On the contrary, you have just accomplished half of the work because you still need to implement off-page SEO tactics. Moreover, to improve SEO requires the regular posting of unique content, monitoring of stats, and adherence to the latest trends or updates. So before delving into SEO, it is good to be aware that doing so is like entering a long-term commitment. There is always ongoing work to optimize the website for search so it never really ends.
Link building is no longer the be-all-end-all
Many were negatively affected by the Google Penguin update. It penalized websites that resorted to shady link building practices such as buying links and spamming. For this reason, some people started thinking that the effort to persuade other sites to link to you is no longer necessary. However, it is important to understand that it is not link building that Google wants to get rid of. Rather, in an effort to identify the websites that deserve a high ranking, Google discourages the use of blackhat practices to build backlinks. The key to enjoying its benefits is by making sure that all your backlinks are only coming from reputable and quality sites. A study also shows that link building remains a top-ranking factor and can thus help improve SEO.
SEO is costly
Firms that want a quick way to appear in the SERP can turn to advertising platforms such as Google Adwords. Though pay-per-click advertising is indeed a way to make your banner or text ad appear in the uppermost part of the search results, it should not be treated as an alternative to SEO. This is because according to Google, a PPC ad does not improve the organic search rankings of a website. This means that although SEO is a worthy investment, businesses are not required to shell out a huge amount to see favorable results.
For the unfamiliar, digital marketing can seem wide and complex. There are simply way too many things to learn. Moreover, the field is very dynamic as it constantly adapts to the latest technology and copes with the changing times. Small businesses that wish to leverage the benefits of online advertising can have a great start by seeking the services of a reputable digital marketing agency such as the Birch River Design Group. We are ready to offer a no-obligation consultation to listen to your concerns and answer your queries. Talk to our team based in Scottsdale, Arizona today!