Search engine optimization (SEO) is a skill that keeps up with the times. Algorithm updates, technological advancements, and fluctuating search trends can dim the importance of old methods of web optimization and give way to new strategies. This means that the SEO task does not really end as web optimization experts keep on learning and discovering, especially if you’re looking for organic traffic.
So even if you feel like you are done with all the basic on-page and off-page optimization techniques that you always hear (such as apply keywords on your meta tags, do link building, and share your content on social media), there is always something more you can do. The new techniques can help maintain your current ranking or make your site look more favorable to the search engines. Listed below are four advanced SEO tactics that you may want to give a try are listed below:
Fix technical errors in your site
If you are aiming for better ranking, technical SEO is one aspect you cannot afford to neglect. Technical SEO refers to making sure that your website has no issues that make it difficult for search engines to crawl your site. Some of these are 404 errors, broken links, missing alt tags, and duplicate content. To fix technical issues, you can use Google Search Console and look for crawl errors such as page not found and broken links. Meanwhile, you can avoid duplicate content by analyzing your site using Google Webmaster. You can then proceed to fix the errors that can make your website plunge in traffic and at the same time causing a poor user experience.
Create content with search intent in mind
SEO success largely entails aligning your strategies with the goal of the largest search engine (Google) – that is to give users the most relevant results for their queries. One way to do that is by doing keyword research with the search intent in mind. Search intent means making an effort to understand the reasons why the users typed those keywords. For example, users who typed in keywords such as ‘buy a new laptop” or “low-priced MacBook” most likely intend to purchase a new laptop.
With this information in mind, you can then create content that will be relevant to your users such as a price list of the newest MacBook versions or a guide on things to check out for when buying a new gadget. When you look beyond the keywords and try to analyze the search intent, you have a greater chance of getting a higher Google ranking that may just double your organic traffic.
Try internal linking
A low bounce rate is one of the things that you want to see in a well-optimized website. However, your visitors who arrived on your site by typing a keyword or following a link may see no reason to stay once they find the information they are looking for. Internal linking which means links that point to another page on your website may convince visitors to hang around longer. For example, a blog post can contain links to similar content that the user may also find useful. To make this tactic work, make sure that the links you will add will not lead to wrong content or broken links.
Target more keywords
Your past SEO efforts may have already earned you top rankings on a number of keywords. However, to significantly increase your organic traffic, you still want to achieve top rankings on more keywords. Thus, you may want to check your target keywords that are currently ranking on page 2 and 3 of the results pages. You can see keywords where your site is ranking on the bottom pages by using Google Search Console. You can then target these keywords for higher ranking by using them on your tags and content.
In case you are wondering why your website is suffering from low ranking and traffic, you may need to examine if your tactics are still at par with the latest SEO trends. Learn advanced techniques that will increase your website’s organic traffic by partnering up with a team that is always keen to learn new tactics about web optimization and online marketing. Our digital marketing agency is one of the top 30 agencies in Phoenix, Arizona so you can be assured that you are in good hands. Learn more about our team and our services by scheduling a no-obligation meeting with us. Contact us today!