How to Leverage the Power of Short Form Video in Your Marketing

Why is video marketing so effective? One vital reason is its ability to capture interest and attention. According to an infographic, the results you can get from online videos are 600% better than both print and direct mail. It is no wonder why 87% of marketers today now utilize videos as part of their strategies. However, as more brands embrace this trend, simply diving into video creation is no longer enough.

The aim now is how to convince viewers to watch your video over hundreds or thousands of similar ones.  What new tactics can you apply to make your video content stand out? You can take a huge leap toward your goal by opting for short-form video content.

What is a short-form video?

While there is no standard definition as to how short it should be, these are generally online videos that do not exceed more than 2 minutes and 30 seconds in length. You will often encounter these videos on platforms such as Tiktok, Vine, and Instagram Reels.

The popularity of short-form videos is largely attributed to the shortening attention span of the people. Added to that is the availability of too much content anywhere. With no sign that technological advancement is stopping or slowing down, there are plausible reasons to believe that the preference for online videos will only grow stronger in time. However, one big challenge in publishing snackable content is how to squeeze invaluable and complete information in such a short period of time. Still, short is definitely not less in marketing as with the right usage and techniques, short-form videos can make your business goals soar. Here are simple ways to incorporate short-form videos in your marketing

Upgrade your branding campaigns

If you want to upgrade your branding campaigns, investing in short-form videos to introduce your brand to the people is recommended.  You just need to be creative to briefly tell your story and explain your visions fast. There is a high likelihood that your short video will be watched because people would have time for it. As short-form videos are popular, using them as a marketing tool can improve a brand reputation because they will make your business appear modern and innovative. Your brand also becomes appealing to the younger generation.

Boost your online advertising tactics

Do you want an effective way to get people to listen to your message? Stats show that 68% of people would watch a business ad if it is less than a minute in length. You may enjoy better success in video ads that are less than 10 seconds.  As it is very short, your audience will watch your full advert before they even remember to skip it. Moreover, one study shows that video ads that are less than 6 seconds get a 12% increase in return on ad spend and completion rates are 271% higher than longer ads.

Promote your long-form video content

A short-form video may be having the spotlight but it doesn’t mean that long-form videos are out of the picture. There are still many instances when longer is the better option especially in videos that cover formal courses or pieces of training. To convince people to watch it, you can make a series of bite-sized videos out of your long content. It is one way to give people comprehensive information without boring them.

In many ways, marketing is like a battle for attention. Brands and businesses strive to offer unique products, design eye-catching ads and produce valuable content to be noticed by their target customers. Make it easy to connect to your target clients with the guidance of a reliable and competent digital marketing agency, Birch River Design Group. Our team based in Scottsdale, Arizona is available for a no-obligation consultation. Meet with a marketing expert today!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on April 28, 2021
Filed Under: Content Marketing