How to Start Selling With Facebook Shops

Boasting a reported 2.60 billion monthly active users, Facebook is one of the leading social networking platforms of today. With the emergence of Marketplace and Shops, it is also becoming a formidable figure in e-commerce. 

Facebook Shops can help businesses set up a single storefront that can be accessed via Facebook or Instagram for free. These tools help you capture the look and feel of your brand by utilizing customization tools that allow you to define a specific color scheme, create a product catalog, and more!

How To Get Started 

Before establishing your shop, there are a few requirements your business will need to fulfill:

  • Be the admin of a Facebook Business Manager
  • Have a Facebook Page and catalog within the same Business Manager
  • Have Manage Page and Manage Catalog permissions within Business Manager 

Before you begin selling your goods, your business will need to have a Commerce Manager account in place. This tool assists businesses with creating shops, managing sales, and determining where you’d like your customers to complete their transactions (redirection to your company’s website, a direct message, or through checkout on Facebook). 

To create this, you will need: 

  • A Facebook Page
  • A commerce account 
  • A catalog of items you intend to sell 

If your business will be utilizing the “checkout” feature, you will need to provide the following information: 

  • A business category and type 
  • Accurate bank information for collecting payouts 
  • For tax purposes, a state tax registry number for every state your business operates in
  • For financial reporting, a Federal Tax Identification Number that matches the business representative’s information 
  • Personal or business information of a representative to verify the credibility of your business. 
  • An email address to establish customer service features such as shipping options and return policies. 

The requirements for creating a shop might seem a tad demanding, but like with most new projects, it’s important to establish a solid foundation before commencing with building. 

Create A Shop 

So now that you’ve successfully laid the groundwork, you’ll be happy to know that the only requirement for this stage of the process is a computer. Here’s how to create a Facebook Shop: 

  • Open Facebook and select the Commerce Manager 
  • After you select Get Started you will be transferred to the Create Your Shop page. 
  • Once you’ve made it to the Setting Up Your Shop section, select Your Website, and then click Get Started. 
  • Within the Choose Your Business section you will find a list of pages that you have administrative permission to. It is here that you will select the business you’d like to establish a shop for. Once you have made your selection, hit next. 
  • As you enter your Account Details section, you’ll be prompted to provide an account name. Once this information is entered, select Business Account, and then hit next
  • In the Where People Can View Your Shop section, you will be able to select where you’d like your shop to be located. It can be on Facebook, Instagram, or both. Once you’ve made your selection, hit next
  • After making your selection, you will arrive at the Choose Your Catalog section. Here, you can select an existing catalog or create a new one. Once this is completed, hit next
  • You will be presented with the Seller Performance and Accountability Policies. Once you review and agree to them, you’ll be able to look over the details of your account. If everything looks accurate, you can proceed by clicking the Create Shop button. 

Finishing Touches 

Before publishing your shop, there are three final steps you’ll need to complete:

Create A Collection – Have a seasonal release or promotion? This feature allows your business to create a collection of 6 to 30 items. 

Customization – Worried your Facebook shop won’t capture the essence of your brand? Fret not! Facebook Shop’s customization tools make integrating the look and feel of your business a seamless experience! 

Publish Your Shop – Once you are satisfied with all of the elements of your shop and submit your information, your shop will go under review, which typically takes 24 hours to complete. After approval, your business can begin utilizing its new e-commerce platform! 

The process of establishing an online shop can seem quite daunting (here’s an e-Commerce blog we think might help), but with this Facebook shops guide on hand, we hope you’ll find navigating the world of e-commerce a little easier. 

Still in need of a little more assistance? Contact us today for a free consultation!

Written by Bryanna Norris
Published on November 2, 2020
Filed Under: Marketing Strategy