If You’re Not Using SEM, Here’s What You’re Missing Out On

Today, getting your business in front of more eyes has never been easier. Last year, approximately 2.05 billion people made online purchases. This surge is expected to rise in years to come. If there were ever a time to solidify your business’ online presence, it would be now. If you’re looking for a cost-effective way to improve your business’ visibility, search engine marketing is the answer. 

Here are a few ways utilizing search engine marketing can benefit your business: 

(Unfamiliar with this form of marketing? Check out our previous blogs, “The Bewildering History of SEM” and “What is Search Engine Marketing?”)

Get in Front of Your Target Customers 

With the right key phrases, a simple search on the web can garner your business the visibility it needs to thrive. Keywords are the lifeblood of a proper SEM campaign. Utilizing the appropriate ones that accurately reflect your business and the services you offer can instantly connect you with those who would benefit from them the most: your target audience. SEM lets you target the interests you already know resonate with your audience. Moreover, you can also target those customers who may have adjacent interests and may benefit from your product or service. 

Generate Leads Without Breaking the Bank 

Who doesn’t love a great deal? With SEM, your business will be able to produce quality leads without shelling out dollars that create little to no return on your investment. With search engine marketing, you choose how much you spend. By targeting low-cost, relevant keywords, you can show up in front of the right audience for a fraction of the cost of traditional marketing. 

With pay-per-click advertising, instead of being charged for simply having your ad seen, you are charged for clicks and conversions. This means you’ll only be paying for the actual results of your campaigns. 

Generate Revenue and Get Sales 

Search engine marketing is the most surefire way to turn ad spend into sales. By targeting the specific words or keyphrases that your target audience is interested in you can reach your customers during the right stage of their buyer journey to encourage sales.

Ads that appear on SERPs have a number of customizable features and often include a link that, when properly optimized, will direct the customer to relevant content and products. Tracking KPIs like cost per conversion will help you better understand your customers and hone in on your marketing message.

Appear at the Top of the SERP

Wanna be on top?

You wanna be on top

With SEM, your business doesn’t need to be organically ranking in the top ten SERP results to get visibility. Unlike organic SEO, it won’t take your business weeks, or even months to begin generating traffic for your site. 

According to Backlinko, the top three Google search results receive 75.1% of all clicks. By bidding on the right keywords, you can instantly place your business at the top of your potential customer’s search results. In turn, getting you the attention you deserve.

Have Flexibility and Control Over Campaigns

Search engine marketing gives you the ability to quickly modify or deactivate campaigns based on real-time data and performance. Not sure which keywords will perform the best? Easily run multiple campaigns at a time and use the yielded results to determine which keyword combinations and targeting perform best.

Worried about keeping track of your edits? Only the most updated version of your message will be live since SEM edits are pushed through immediately.

Gain Reliable Data on Your Audience and Customers

When running campaigns on Google and other search engines, you can access valuable data that creates a clear picture of who is visiting your site and converting into paying customers. Geography, time, age, and even an individual’s preference of devices (mobile vs desktop) are just a few of the categories available. You can determine who is being successfully targeted by your campaigns through these same categories. This knowledge is valuable for business owners who are looking to provide better products and services to their customers.

Have Consistent Website Traffic

Higher ranking + more visibility = consistent traffic. SEM helps your business land a spot on the coveted “first page.” Instead of relying solely on organic traffic, bidding on the right keywords can help your product or service stand out from your competitors and provide a reliable stream of traffic to your website. Again, SEO may take some time to build up or the keywords you are trying to rank for and are sometimes too competitive to do so organically. SEM can help you get the results you’d like to see – fast.

Have Control Over How You Show Up in the SERP

With Google’s frequent updates to its algorithm, the way your business appears in the SERP may be affected. Utilizing SEM makes weathering these changes a little easier and gives you the ability to choose which information you’d like to include in your listing. Easily customize CTAs, messaging, and more with the use of extensions. 

Not everyone has the luxury of time. If your business is searching for a way to accomplish any of the points above in a timely, cost-effective, and ethical means, search engine marketing might be the solution you’re looking for. 

Need help with implementation? Contact us today to meet with a marketing expert. 

Written by Bryanna Norris
Published on February 1, 2021
Filed Under: Pay-Per-Click