Last year, approximately 2.05 billion people made online purchases. This surge is expected to rise in years to come.
As more people buy online, and more competitors show up, how do you make your brand stand out?
If you’re looking for a cost-effective way to improve your business’ visibility, search engine marketing is the answer.
Visibility ensures that your customers are thinking about you regularly so that when they’re ready to buy, you are the first person that they think of.
Here are a few ways utilizing search engine marketing can benefit your business:
What benefits can you get from Search Engine marketing:
Get Seen By Your Target Customers
With the right key phrases, a simple search on the web can garner your business the visibility it needs to thrive.
Search Engine Marketing lets you target the interests you already know resonate with your audience. You can also target those customers who may have adjacent interests and may benefit from your product or service.
Utilizing the appropriate keywords you can instantly connect you with those who would benefit from what you offer the most: your target audience.
Appear at the Top of the SERP
Wanna be on top?
With SEM, your business doesn’t need to be organically ranking in the top ten SERP results to get visibility. Unlike organic SEO, it won’t take your business weeks, or even months to begin generating traffic for your site.
According to Backlinko, the top three Google search results receive 75.1% of all clicks. By bidding on the right keywords, you can instantly place your business at the top of your potential customer’s search results. In turn, getting you the attention you deserve.
Generate Leads Without Breaking the Bank
With search engine marketing, you choose how much you spend, and what you spend it on.
By targeting the right keywords, you can show up in front of the right audience for a fraction of the cost of traditional marketing.
SEM allows your business to produce quality leads without shelling out dollars that create little to no return on your investment.
With pay-per-click advertising, instead of being charged for simply having your ad seen, you are charged for clicks and conversions. This means you’ll only be paying for the actual results of your campaigns.
Generate Revenue and Get Sales
Search engine marketing is the most surefire way to turn ad spend into sales.
This mode of advertising gives you the power to target your customers with the right advertising at the right time in the buyer journey.
Ads that appear on SERPs have a number of customizable features that make it easy to start converting more customers. As you optimize your campaigns, your ads become even better at converting visitors into paying customers.
Tracking KPIs like cost per conversion will help you better understand your customers and hone in on your marketing message.
Have Flexibility and Control Over Campaigns
Search engine marketing gives you the ability to quickly modify or deactivate campaigns based on real-time data and performance.
Not sure which keywords will perform the best? Easily run multiple campaigns at a time and use the yielded results to determine which keyword combinations and targeting perform best.
Edits are published immediately which means only the most updated version of your message will be live.
Gain Reliable Data on Your Audience and Customers
When running campaigns on Google and other search engines, you can access valuable data that creates a clear picture of who is visiting your site and converting into paying customers.
Geography, time, age, and even an individual’s preference of devices (mobile vs desktop) are just a few of the categories available.
You can determine who is being successfully targeted by your campaigns through these same categories.
This knowledge is valuable for business owners who are looking to provide better products and services to their customers.
Have Consistent Website Traffic
Higher ranking + more visibility = consistent traffic.
SEM helps your business land a spot on the coveted “first page.” Instead of relying solely on organic traffic, bidding on the right keywords can help your product or service stand out from your competitors and provide a reliable stream of traffic to your website.
Again, SEO may take some time to build up or the keywords you are trying to rank for and are sometimes too competitive to do so organically. SEM can help you get the results you’d like to see – fast.
Have Control Over How You Show Up in the SERP
With Google’s frequent updates to its algorithm, the way your business appears in the SERP may be affected.
Utilizing SEM makes weathering these changes a little easier and gives you the ability to choose which information you’d like to include in your listing. Easily customize CTAs, messaging, and more with the use of extensions.
Not everyone has the luxury of time. If your business is searching for a way to accomplish any of the points above in a timely, cost-effective, and ethical means, search engine marketing might be the solution you’re looking for.
Need help with implementation? Contact us today to meet with a marketing expert.