With numerous benefits that firms can get from social media marketing, it can be discouraging to see dismal results from all your campaign efforts on platforms such as Instagram, Facebook, or LinkedIn. Since these websites are well-known for their steadily-increasing members and high engagement, failure in social media marketing means missing a golden opportunity to connect with thousands and even millions of followers. In a way, it is almost like seeing profits and conversions going down the drain. Thus, it would not be right for a business to accept defeat in social media that easily. The laudable approach is to continually analyze why the campaigns are not creating the desired impact and in the process seek ways to get better. One way to improve is by looking at the possible mistakes you may have been committing on your social media tactics:
Posting too frequently.
Regular posting of relevant content is essential for a social media campaign. Overdoing, however, may not help you achieve your goals. Thus, while one Facebook post a day may be enough to stay in touch with your followers, posting more than that may result to lower engagement. This is because each status update will not be given enough exposure for the viewers to see. Frequent posts may even start to become annoying. Thus, instead of coming up with more postings, a better approach is to focus on creating quality content. Moreover, social media marketers should remember to consider the platform when assessing the optimal number of postings.
Posting at the wrong time.
Even the most brilliant content will not create much engagement if you post it at a time when most of your followers are inactive. Thus aside from creating quality content, make sure to post it at the most appropriate time. The time when your posting appears matters a lot. Therefore, it is recommended to check your social media analytics and algorithms. This will allow you to see the hours when most of your followers are active. This is also why it is impossible to craft an effective social media campaign without taking the time to get to know your followers.
Posting the same message on all platforms.
Social media management is anything but easy. That is why there are many apps and tools that will allow web marketers to post a single status on all existing accounts. These tools are definitely helpful to keep your social media accounts active. However, having a synonymous status on all your accounts may not allow you to fully connect with your followers. Popular content on Facebook may not have the same effect when posted on Twitter or Instagram. So while leveraging the use of social media tools, take time to tweak your content to fit the users of a specific platform.
Not investing in social media advertising.
Social media marketing requires a continuous and consistent effort. You want to do more than what is required to keep on growing your members and engaging with your followers. One way to do this is by running an ad campaign on social media platforms. With its wide reach and flexibility, this is a cost-effective way to reach out to new clients. A successful campaign comes from thoroughly studying the advertising platforms and clearly defining your goals.
Already at your wits end because your social media campaigns have not been showing positive results? Be free of worries by handing over all your social media marketing needs to a competent agency such as the Birch River Design Group. Our team based in Scottsdale, Arizona can expertly plot an effective social media strategy according to your industry and business goals. Get in touch with us today!