What makes a great design? When it comes to the digital realm, UI and UX are at the very core what makes your information accessible and visually appealing. Although the terms are used synonymously by some, these two design elements are significantly different in nature. But among those differences, are there characteristics that encourage one to be favored over the other? Is UI as important as UX? Let’s take a look!
What is UI?
The user interface, better known as UI, is a culmination of elements that the user will be interacting with. Ideally, you and your design team will decide upon a distinct look and feel that captures the essence of your brand but also supports smooth navigation. Well done UI ensures that those interacting with your brand can easily access the necessary information.
The branches of UI are far-reaching, as it can be developed in a variety of creative ways. Here are a few formats that are prevalent in today’s society:
Graphical User Interface (GUI)
GUI advocates for the interaction between users and electronic devices through graphical elements such as images, buttons, or cursors. This format is often done with computer and cell phone screens for optimal interaction.
Touch-user interface is done through haptic (touch-oriented) technology. This language is used daily through touch-sensitive devices such as cell phones or tablets.
Although the means of communication may vary, it is safe to say that UI prides itself upon implementing ease of communication between users and devices. Selecting an ideal format will require research into your target audience as well as a solid understanding of your content and the best way it can be conveyed.
What is UX?
How users interact with your product is known as UX or user experience. Evaluating the factors that shape this experience, mapping user intent, and optimizing the journey is classified as user experience design.
Before a product or service is made available to users, great care and consideration are put into developing an optimal experience that is not only seamless but also encourages continual usage.
There are three criteria UX designers use to evaluate products and construct an ideal user experience:
Usefulness – Does your product or service effectively solve the problems of your customers?
Desirability – Does using your product provide users with a pleasing experience?
Usability – Does your interface make it easy for users to complete a task?
By focusing your efforts on these areas you’ll be able to avoid and eliminate any potential challenges that may arise during interaction with your product.
Is UI or UX More Important?
Apart from struggling to accurately distinguish the two, many often question the importance of both design concepts and their ability to work independently of one another. So, is there any hint of truth behind this belief? Not entirely.
Consider this, you visit a bakery and place an order for a birthday cake. When it is time to pick up the cake, you’re presented with only half of what you ordered. It’s flavorful, but because of its impartial state, it cannot serve the purpose you intended.
The taste of the cake provided a satisfactory experience (UX), but it’s missing pieces diminished its functionality (UI).
If your goal is to create a product that not only enhances the lives of your customers but also provides them with a memorable experience, optimizing both the UI and UX aspects of your design is crucial.
Like with most aspects of digital marketing, providing your customers with a satisfactory experience should be the primary goal of your business. But optimizing the right components of your campaigns and services, your company will be well on its way to establishing itself as a notable figure within your industry.
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