Lead Generation Tactics to Try When Networking Opportunities Are Limited

The COVID-19 pandemic has taken firms and establishments all over the world by surprise. Almost every industry has to adjust work policies and arrangements to cope with this unprecedented emergency. Lead generation is one business aspect that is most affected by the crisis as many had no choice but to cancel or postpone marketing plans and projects. While others can simply put everything on hold and wait for things to go back to normal, resourceful marketers continue to search for innovative ways to generate leads and even close a deal. To keep your marketing initiatives rolling is also a wise option so your firm will have something to utilize and look forward to once the crisis is over. The following are a few suggestions on how to do lead generation with limited networking opportunities

Reach out to existing customers.

You may be preoccupied with acquiring new leads but it is no excuse to forget about your existing clients. They are probably just as worried about the current situation so any communication that expresses your empathy and concern will likely be appreciated. Challenging times present a great opportunity to nurture relationships with clients and one way to do this is by putting best practices in email marketing into good use. Strengthen your marketing strategy by informing clients through a personalized email message about the stability of your firm as well as assuring them that they made the right decision to do business with you. It is also good to ask clients to converse with you by encouraging them to send any inquiries or concerns.

Utilize online tools.

Conducting networking activities may be extra challenging these days but it is certainly doable with many online tools and resources that marketers can use. If a physical meeting is not possible, you can always invite a prospective client to an online meeting. Your discussion may even be more convenient and fruitful through Skype, Webex or other online platforms. It is also a great idea to increase visibility in social media pages such as Facebook, Instagram, and LinkedIn.

Create lead magnets.

A surge in Internet usage is being seen around the world since the health crisis has forced many people to stay home. The messaging channel, WhatsApp reported a 40% increase in usage while VPN use is also significantly rising in countries most affected by the COVID-19 pandemic. Marketers hoping to increase their list of prospects can take advantage of this consequence by creating lead magnets. They can do this by offering free resources such as e-books, webinars, and even infographics which users can access by simply leaving their contact details such as email addresses and phone numbers.

Provide enticing offers

Many firms may put their purchasing decisions on standstill during the pandemic crisis but it does not mean marketers cannot implement ways to encourage them to consider their offerings. With more time on their hands, this may be a great time to offer your prospects a free trial of your products or conduct promotions such as huge discounts off your usual price.  You can help your prospects maximize their productivity during this period and also complement your existing lead generation tactics.

Utilizing online platforms is now the fastest way to reach out to your customers. However, for your digital marketing campaigns to succeed, it is best to seek the services of a digital marketing agency such as Birch River Design Group. Our team in Scottsdale, Arizona is passionate about helping businesses maximize the benefits of running online campaigns. Let us strategize goal-driven digital business solutions for your firm. Reach out to us today!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on April 15, 2020
Filed Under: Lead Generation