LinkedIn Marketing: Tips to Optimize LinkedIn for Business Growth

Growing a business and forming new connections go hand in hand. As you expand your network and services, building partnerships, retaining clients, and acquiring new leads become even more important. Nowadays, social media offers businesses a fast and efficient way to reach out to existing and potential partners. However, the success of your social media marketing will highly depend on the type of online platform you choose.

According to stats, LinkedIn is the best place to focus on if your goal is business-to-business (B2B) lead generation and networking with competent professionals. Of its current 630 million users worldwide, 90 million of them are said to be senior-level influencers while 63 million hold decision-making posts. The numbers also reveal that around 80% of B2B lead generation on social media are being done through LinkedIn. With so many competent professionals all in one place, it is clear that a well-thought-out LinkedIn company page is crucial for your business. The question is, how to leverage LinkedIn to form fruitful partnerships and increase your conversions?


A Few Tips For LinkedIn Marketing


Work on your LinkedIn company page.


It is not enough that you set up a personal LinkedIn profile and then create a company page. You need an impressive company page to increase your chances to stand out in this professional networking site. Taking time to complete your LinkedIn profile is a good start. An eye-catching header image can create an interest in your brand. You can keep a visitor glued to your page by crafting compelling copy that details the benefits you can offer your prospects. With fierce competition and fleeting attention span, it is a must to keep the “About Us” content concise but impactful. You cannot share complete information about your firm on LinkedIn so it is recommended to include a direct link to the firm’s business website or conversion page.

Use the showcase page.


LinkedIn has an amazing feature for companies that offer multiple products and services – the showcase page. This feature allows firms to create separate pages for each of their unique products and services. Aside from making their page look cleaner and organized, their followers can likewise quickly identify and choose the pages they are interested in. For the firm, the showcase page also serves as an efficient way to segment their followers and to create content targeted for a specific group.

Take advantage of groups.


LinkedIn is a vast network. However, you can make it into a smaller circle by joining groups or forming a new one. LinkedIn groups are a great way to find companies that are within the same industry or profession. Since you have gathered your target audience inside this group, the chance for your marketing pitch to achieve positive results greatly increases. Also, this community becomes a hub to stay updated with the latest news about your market and for exchanging opinions and knowledge. Moreover, forming your own group is also one way to establish your company as a leader in your niche.

Share quality content and engage with your audience.


As with any other social media platform, relevance and consistency are important. You need to regularly reach out to your audience by posting quality and valuable content. Remember that the type of content you share on your LinkedIn page reflects the quality of service you can deliver. It is also a must to use LinkedIn as a platform to build a good relationship with your followers. Thus, do not forget to answer inquiries or reply to comments.

Digital marketing is the way to go for firms that want to stay abreast of the trend and gain an edge over competitors. Do it right by seeking assistance from Birch River Design Group. We are an agency that aims to help businesses reach goals through online marketing. Connect with our team in Scottsdale, Arizona. We can start plotting a customized marketing strategy to maximize your online presence. Contact us today for any inquiries or to schedule a meeting!

Written by Sam Barraza
Sam Barraza is a Copywriter and Editor for Birch River Design Group, she specializes in SEO copywriting for digital assets and content creation, as well as proofreading, editing, and email marketing. Sam enjoys writing and reading fiction in her spare time - always with a strong coffee in hand.
Published on December 25, 2019
Filed Under: Social Media