WordPress is the most popular content management system available on the web today. In 2020, over 455 million websites use the platform, making it the current holder of 62% market share for websites that were built using a content management system. If you are a content marketer, you know the importance of WordPress in the digital marketing industry. More so, you also know how vital it is to equip the platform with the right tools offered via plugins, and how hard it can be to choose the correct ones among a sea of plugins that will fail to make a difference in your specific niche.
Lucky for you, we’ve compiled the best WordPress plugins you can have in your arsenal as a content marketer. That way, you leave the endless rummaging of useful plugins to us. Plus, all of the plugins we will mention ahead are free-to-use or offer a free version so you can test out if it’s a fit for you.
Yoast SEO is the most popular and useful SEO plugin in the WordPress landscape. This must-have plugin promises to get you more visitors from Google and Bing, attract more visitors from social media, and increase your readers’ engagement. Sounds like a dream, right? Yoast SEO does this by walking you through the steps towards excellent Search Engine Optimization. By entering a keyword or keyphrase you’d like your post to rank for, Yoast SEO scans to see if you are using your keyword often enough and in the right spots. The free version also gives you a readability check, highlighting areas of potential improvement that are directly tied to sentence length, passive voice usage, subheading distribution, and more.
Organic traffic can make or break a website, making Yoast SEO one of our most recommended plugins for clients and other agencies looking to bring their game up a notch when it comes to writing SEO-rich content.
Amazing design is one of the most important elements you should incorporate into your WordPress strategy. However, not all teams have the bandwidth to put time into the design of hero images or the budget to hire an in-house designer to take charge of custom design for all posts. Here is where Canva comes in. With their WordPress plugin, users are able to design beautiful blog graphics to accompany their incredible content – all within their WordPress site. With thousands of amazing layouts and templates, different design types, and automatic insertion of graphics into your WordPress post, the Canva plugin is a win for those wanting a seamless design experience while bettering their aesthetic appeal for their readers.
The Public Post Preview is a favorite among content writers at Birch River Design Group. This small yet mighty plugin allows you to share a link to anonymous users to preview a draft of a post before it is published. How is this helpful? If you’ve ever written a post with the help of someone who does not have access to your site or managed a guest blogging system, then you know the importance of giving these individuals a preview without letting them into your site to have access to things that could cause potential accidents. Public Post Preview takes care of this problem by allowing contributors to review their work with a shareable link that expires after a predetermined time in order to keep your site safe. On WordPress, it is as easy as checking the box “enable public preview” and ta-da!
Don’t get us wrong, having a list-view of all of your most recent WordPress posts is great. But having a monthly view just makes more sense when you are managing a hefty content calendar. This is why we can’t recommend Publish Press enough. With this plugin, you’re able to see when content is planned and published, create content directly on the calendar, and drag-and-drop posts to a new publication date. More so, it also allows users to create notifications to keep your content team up to date on all content changes and allows writers and editors to have a private conversation as comments on each post. If that doesn’t seem like enough, PublishPress Pro offers more features that make this plugin a must for all content marketers such as Slack integration, reminder notifications, and more.
WP Social Sharing is the most simple social share plugin out there, making it an easy way to share your posts to all of the social media platforms you are most active on. Their responsive social share buttons of Facebook, Twitter, LinkedIn, Xing, Reddit, and Pinterest can be added to WordPress posts, pages, media, or any custom post type. WP Social Sharing is also more lightweight than its contenders. This plugin does a great job of making responsive buttons that convert to their respective sizes when a device’s width is less than 480 pixels.
WPtouch is a mobile plugin that automatically adds a simple and elegant mobile theme for mobile visitors to your WordPress site. Google recommends WPtouch for its great capacity to enable a mobile-friendly version of your website that passes the Google Mobile test while ensuring that your SEO rankings do not drop. And if that didn’t impress you by itself, WPTouch also allows for some customization, so that your site fits your brand and visual preferences without even getting near a string of code – ever.
This well-known plugin is great for those content marketers always looking to drizzle their content with some SEO goodness. With this plugin, users are able to take advantage of long-tail keywords so they can learn more about their niche. It recommends a list of keywords that you can easily incorporate into your text by putting directly on the title or by adding as tags. The WP Keyword Suggest widget lives on the left menu, making it easy to research and search potential SEO opportunities and topic ideas, functioning as a great companion for the “stuck” writer who is blanking on the topics that will help their WordPress site’s SEO rankings and reader satisfaction.
The SEO Internal Links plugin provides automatic SEO benefits for your site. Internal linking is sometimes a forgotten task in the world of content writing since as marketers we have so much to worry about such as topic and SEO research, writing, editing, and any design elements we want to implement along with our text. SEO Internal Links automatically links keywords and phrases to their corresponding posts, pages, categories, and tags. Say goodbye to searching manually through your countless posts for the most relevant internal link to add to your newest blog!
Like internal links, reSmush.it offers a seldom forgotten task to keep your WordPress site as clean and lightweight as possible: image optimization. reSmush.it provides image size reduction based on several advanced algorithms. The plugin even offers a bulk operation to optimize all your pictures in two clicks and includes an option to exclude some pictures of the optimizer. Afraid to lose some of your original images? Don’t worry, reSmush.it creates a copy of the original pictures and will perform optimizations only on copies. Plus, the plugin has reportedly optimized more than 8,000,000,000 pictures, making it a safe plugin to install and to use for your image optimization needs!
We hope this article helped you choose the right plugin tools to add to your WordPress site arsenal. Remember to choose wisely and don’t overstuff your site with more plugins than you can realistically use! You may also want to read our blog on how your business can benefit from different types of content marketing, the first installation of our content marketing series.