The Best Time To Send An E-Commerce Email

Are you looking to increase the effectiveness of your e-commerce email campaigns? 

One of the key factors to consider is the timing of your emails. 

Sending emails at the right time can make a significant difference in terms of engagement and conversion rates.

So, when is the best time to send an e-commerce email?

The best time to send an e-commerce email will depend on various factors such as your target audience, the type of products or services you offer, and your overall marketing strategy.

That being said, there are some general guidelines that can help you determine the best time to send your e-commerce emails. Here are a few tips to consider:

1. Test different times and days of the week

One of the best ways to determine the best time to send your e-commerce emails is to test different times and days of the week. 

This will allow you to see which times and days result in the highest open and click-through rates. You can use tools such as Google Analytics to track the performance of your emails.

For us, we’ve been seeing significant results with sending out our e-commerce emails at 1 PM, every Friday: 

 2. Experiment with different types of emails 

Different types of emails may perform better at certain times. 

For example, promotional emails may perform better on the weekends when people have more free time to shop. 

But holidays require a bit more extra planning. 

To help our client, Speed Beez, maximize its profits for Black Friday, we split our campaign into two parts. 

The first email was sent at our normal time, 1 PM on a Friday a week before Black Friday:

Here’s how the campaign performed: 

When it came time to send out the actual Black Friday email we opted to send it out on Wednesday instead of Friday.

This was done to give customers enough time to partake in the promotion.

Here’s how the campaign performed: 

One of the most important things about e-commerce email marketing is staying in front of your audience and planning ahead. 

If you’re able to craft campaigns around certain holidays, we can’t emphasize enough how much your business would benefit from doing so.

 3. Pay Attention To Data: 

The best time to send e-commerce emails may also vary depending on your industry. 

But thanks to data, you don’t have to be completely in the dark. 

After testing different times, monitor your campaign’s performance. 

You can also look at data from industry sources to get an idea of the best times to send e-commerce emails. 

According to research, the best days to send emails are Tuesday, Wednesday, and Thursday, while the worst days are Saturday and Sunday. 

Reports have shown that the highest open rates for emails have occurred between 9 AM to 12 PM and 12 PM to 3 PM. 

This holds true, as we’ve witnessed an exceptional open rate with the emails we’ve sent out at 1 PM. 

Conclusion 

Determining the best time to send an e-commerce email is not an exact science. 

The key is to test different times and days and analyze the results to see what works best for your business. 

By considering your target audience, the type of emails you are sending, and your industry, you can find the sweet spot for your e-commerce email campaigns.