TikTok, a video-sharing app, was launched in 2017 and in merely two years has gained over 500 million users worldwide. With 1.8 billion users worldwide, the mobile app SHAREit has its own fair share of users. With stats saying that Google Play Store has about 2.8 million apps available for download, there is no doubt that the two apps mentioned above got quite a number of things right in their mobile marketing strategies. For online marketers who wish to achieve the same success, it pays to examine the reasons why TikTok and SHAREit managed to achieve massive success in a short period of time. The following are some digital marketing lessons we can learn and emulate from TikTok and SHAREit:
Digital marketing techniques we can learn from TikTok:
Utilize best video marketing practices.
TikTok leverages the popularity of video content by following the best practices in their app. The videos on this platform are very short (not more than 60 seconds). This is to cope with the shortening attention span of people. It’s cool features allow a user to add a variety of effects such as dialogues, emojis, and images to make the videos highly entertaining.
Creating videos can sound intimidating with the notion that it will require complex and technical skills. TikTok manages to remove this fear because the app makes video content creation extremely easy for anyone. You can share a finished video to your network with a few clicks. With simple instructions and short processes involved, TikTok further becomes a valuable app.
Define your target audience.
TikTok provides a great example that knowing your target clients is a central factor in the success of any marketing tactic. This video-sharing app is primarily available in mobile platforms because TikTok obviously targets the younger generations who are predominantly using smartphones.
Digital marketing techniques we can learn from SHAREit
Provides fast and easy access.
Similar to TikTok, the SHAREit app is compatible with all IOS and Android devices. By not making it exclusive on a particular device, the app has successfully maximized its audience reach. SHAREit can also attribute its success for being fast and user-friendly. Anyone can download and use the app in no time, creating a positive experience with the users. SHAREit also supports the localization of content as the app can be accessed in 45 languages.
Solves a problem for the users.
SHAREit identified a common problem for many – how to manage and share a massive amount of files quickly. Since the app provides an easy solution to this plight, it is no surprise why its number of users skyrocketed impressively. Aside from making it simple and easy to share videos, documents, and images, the app still works without Wifi as it automatically shifts to Bluetooth when the Internet connection is not available.
Launching a tech start-up is exciting because of its great potential for quick and immense success. However, it is hard to be noticed and succeed with such fierce competition. One of the best tactics to use is employing the help of an expert and reliable partner such as the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona can plot online marketing solutions based on the unique needs of your firm. Do not hesitate to contact our team for any inquiries. We are also active on Facebook, LinkedIn, and Instagram!