Online Product Launch Tips to Ensure Success

Any enterprise with a new offering; whether it is a software tool, a digital content, or a retail good can greatly benefit from having a product launch. This initiative to make as many people aware of a new service or product increases the chance to enjoy faster ROI (return of investment). Nowadays, one of the most cost-efficient ways to create buzz about an upcoming launch is going online. By using digital means, a business has a variety of platforms to choose from to announce the availability of a new product. It can be done through email marketing, PPC (pay-per-click) ads, or social media channels. Still, just like any marketing campaign, a well-thought-out marketing strategy is necessary for it to succeed. Here are a few tips to ensure a successful online product launch:

Prepare months ahead.

You want to generate as much interest in a new product. Therefore, it’s best to start your marketing campaign months before your scheduled product launch. By choosing not to cram, you will have plenty of time to get as many people excited about a product that will soon be available. Thus, while a product is still in the developing stage, a firm can already publish teasers that will excite the target audience. A good teaser informs how a new product can offer a solution to an existing predicament. It can also detail its edge over existing products in the market.  

Pair it with an offer.

Set your online product launch off to a good start by coming up with a promotion that will convince customers to give it a try. However, trying a new product is a risky move for clients. You need to come up with something to lessen their worry about making a bad purchase. A great way to do this is by offering a special voucher or discounts for all purchases done during the launch period. You can also create free resources to allow target customers a glimpse of what you have to offer.  For a retail good, you can hold a contest or give product samples in exchange for the email address or contact number of recipients. For digital content or tools, you can host a webinar to give free training on a relevant topic then market your product to the participants at the end of the course.  

Build a product page.

Your efforts to send email campaigns, run PPC ads, and create useful content aim to get your target clients curious about your new product. Be sure to satisfy that curiosity by building a dedicated product page that will answer any questions a client may have about a new offering. Aside from providing more information about a product, it will also serve as the page to place an order or sign-up. You can also equip this landing page with a tool that can track the number of conversions, bounce rates, and source of visits. The data you will gather from the tracker can be used to enhance the page or improve future product launches.

Connect with influencers.

You want to gather as much audience as you can aside from the usual online marketing channels. You can further increase your visibility by connecting with influencers that are popular in your niche. Their huge following can help promote your product to the right audience. You can strike a deal with influencers by giving them access to your new product. This allows them to share their experiences publicly. Their feedback can serve as the first product review or testimonials that can persuade their followers to trust your product too.  

Take advantage of online tools.

With so many things to prepare and take note of, it is easy for a product launch project to be chaotic and confusing. However, there are many online tools that can aid marketers in creating a well-organized product launch. By using project management tools such as Asana, Trello, Workzone, you can lay down objectives, break down tasks to accomplish, and document the progress and success of your product launch easily.  

Your business may have the best product but you still need to promote it before you can see profits rolling in. Thus it is not surprising to discover a great team behind every successful product. Give your business an advantage over others by partnering up with Birch River Design Group. Our reliable digital marketing agency can efficiently manage all your online campaigns. That way you can solely focus on polishing your product. Schedule a no-obligation meeting with our team based in Scottsdale, Arizona today!

Written by Sam Barraza
Sam Barraza is a Copywriter and Editor for Birch River Design Group, she specializes in SEO copywriting for digital assets and content creation, as well as proofreading, editing, and email marketing. Sam enjoys writing and reading fiction in her spare time - always with a strong coffee in hand.
Published on April 29, 2020
Filed Under: Marketing Strategy