To say the online search landscape is rapidly evolving is an understatement, especially when speaking about SEO trends for 2020. Let’s drive the point home with a few interesting statistics:
- Google still accounts for 75% of the global search traffic
- The first five search results get 67.6% of all the clicks
- Many people preferred long content in 2019 (the average content length of top Google articles was 2,416 words)
- The average word count for a voice result was 2,312 words
- Search and voice search are growing and so is local search
- Organic search results done on mobile have shrunk by 9%
Some of the changes mentioned above guide the top SEO trends you’ll read in this article. You’ll also find some proven ways to add to your local SEO strategies toolbox to boost page ranking, traffic, and conversions.
Voice search is growing
Typing a search query is no longer the online search method of choice by many, unlike many years prior. Now that voice-enabled apps and digital assistants are in fashion, many predict that a staggering 50% of users will be asking search engines questions verbally rather than typing them.
In essence, long-tail queries spoken aloud will require voice search SEO optimization. Recipes, news articles, and content that use FAQ markups tend to do good on Google Assistant.
It is also recommended that local businesses optimize their presence on Google My Business and incorporate local search keywords with long-tail queries.
28% of people that voice-search a business often end up calling the company directly. Answering direct messages and phone calls can help your business increase your customer base significantly.
Video content is now the new text
Statistics showed that 6 out of 10 people preferred YouTube over TV last 2019. This statistic is not surprising as YouTube is considered the second largest search engine after Google. Nowadays, many Internet users, especially the younger generation, love videos.
Undoubtedly, videos are considered very powerful and can help strengthen your overall SEO strategy significantly. Creating and sharing videos can also help you achieve three key objectives:
- Building links
- Getting social shares
- Increasing conversions
If you add rich snippets on your landing page, you can easily earn backlinks and impress customers at the same time. You can also use explainer or introductory videos to increase brand awareness and recognition.
Intent-focused content optimization is necessary
As Google’s algorithm continues to evolve, it is also getting better at understanding the intent of users behind their search queries. If anything, content that provides specific, authoritative, and on-point information often wins.
However, this will require a thorough and clear understanding of your target audience. You also need to prune your existing content to provide the best and most consolidated information to your online visitors.
From a digital marketing and SEO perspective, it can become difficult for professionals to see the SERPs in the same manner as their clients and consumers. Cookies, page trackers, and geo-restricted content can make it challenging for them to have a clear and accurate understanding of the rankings in different locations.
Fortunately, a virtual private network (VPN) can help SEO strategists address this concern efficiently. A VPN works by masking the IP address of the user and encrypting their Internet connection.
From there, they can access restricted content and see genuine SERPs of another location or country. SEO professionals can also use the data to create better content and a more robust digital marketing strategy for their clients.
Irrespective of the industry, SEO is considered an important component of any online marketing effort today. Now that you are aware of the SEO trends for this 2020, it’s time to double down on your efforts so you can make the most of your online campaign and steer your business in the right direction.
About the Author
Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.