If you are a marketer aiming to build a strong web presence for a business, Facebook is definitely a platform you cannot ignore. With its continuously growing number of active users worldwide (2.45 billion active users monthly as of September 2019), it is obviously a great place to increase user-engagement and support branding efforts.
The social media giant also holds great potential for finding leads and boosting profits. Facebook is like a gold mine for firms of all kinds and sizes. However, to fully maximize the benefits of using Facebook for business, a digital marketer should have sufficient knowledge and skills about the tools and features that the platform offers. Some of them are discussed below:
Set up a Facebook Business Page.
It is hard to think of a reason why a business shouldn’t create a Facebook Business page. Nowadays, a social media presence is one of the most effective ways to promote a brand or reach out to clients. The user-friendly tool is even free so anyone can set up an account in minutes. By following the best practices in social media marketing, a Facebook business page alone can help a business market its products and services to thousands and even millions of users anywhere in the world. Thus, the latest stats showing that over 80 million businesses have a Facebook page is not surprising at all.
Run Facebook Ad Campaigns.
Ad campaigns are essential to further boost the marketing efforts of any brand. Yet for an ad to truly help a business prosper, cost-efficiency should always be the goal. It means maximizing your ad budget by running a campaign that can bring in as many conversions as possible. Fortunately, Facebook makes it a relatively easy task for marketers to do that with its Ad Manager feature. Facebook Ad Manager has many amazing features that make it very doable for any user to set up a successful ad campaign. Among many others, you can set up an ad budget, filter audiences, and do split testing. However, Facebook is constantly upgrading its services, so be sure to keep an eye for new useful features.
Utilize Business Manager.
Running multiple businesses and communicating with several partners can rattle even the most efficient marketer. Thankfully, Facebook provides help with its Business Manager feature. Here, you can easily have an overview of all the Facebook pages or Facebook ads you are handling. Sharing information and access to partners can also be done in a click. Your accounts are also more secure since you have no multiple login details to remember
Install a Facebook Messenger Chatbot.
Businesses can take advantage of the fact that more and more people are now communicating through apps such as Facebook Messenger. With simple instructions to follow, anyone can set up a bot in the messenger that can provide prompt and instant 24/7 customer service. The technology of artificial intelligence technology may sound expensive, but on Facebook it is available for free. Customizing the bot based on your business goals is also easy.
Not quite sure on how to use Facebook for business? Our digital marketing firm, Birch River Design Group will gladly give you valuable insights about social media marketing strategies that can help boost your company’s growth. Do not hesitate to contact our team in Scottsdale, Arizona so we can start plotting smart online marketing tactics for your business. You can also get in touch with us through LinkedIn, Instagram, or Facebook.