As an escape room owner, you have a multitude of responsibilities to juggle. It can be difficult to find time to maintain an active and engaging social media presence.
However, an effective social media strategy is crucial to attract new customers, retain existing ones, and build a solid reputation in the industry. But... the cost of agency work is through the roof and honestly - the results are never very good when someone across the country is posting on your Instagram for you.
The good news? You can have high quality, relevant content, without paying for an agency to do it. The answer: utilize a social calendar and hand it off to a capable employee to follow the instructions.
That means you get authentic, already paid for social content from someone on the team that cares a bit more than an agency ever would.
EscapeRoomGrowth.com, a portal that all of our escape room owners get access to, includes a social media calendar that gives the structure and instructions for your own employees to generate better social media content than you could pay for.
In this article, we will guide you through the process of handing off the monthly social calendar to one of your employees. This will empower them to create weekly social content that will engage your audience and promote your escape room business effectively.
By following this step-by-step guide, you'll not only save valuable time, but also ensure consistency in your social media presence. You will also empower your employees, improving their skills and giving them a sense of ownership and responsibility. This can lead to improved staff morale, a stronger team, and ultimately, a more successful escape room business.
So, let's get started:
1. Select the Right Employee:
Choose someone who is comfortable with social media, has a good understanding of your business, and a knack for communication. They should be creative, able to generate engaging content, and willing to take on the responsibility.
2. Explain the Importance of the Social Calendar:
Ensure that your employee understands the purpose and importance of the social calendar. It's not just about posting content, but about connecting with customers, building relationships, and promoting your escape rooms.
3. Provide the Social Calendar:
Hand over your existing social calendar. This should include key dates, themes, and ideas for posts. Explain the strategy behind it - why certain posts are scheduled for specific dates or times.
4. Train Your Employee:
Walk them through the process of creating and scheduling posts. Show them how to use any software or tools you currently utilize for social media management.
5. Review and Provide Feedback:
Initially, review their content before it's posted to ensure it aligns with your brand's voice and standards. Offer constructive feedback and praise to help them improve and grow in their role.
6. Regular Check-ins:
Maintain regular check-ins to discuss progress, address any issues, and tweak the strategy as necessary. This will ensure that your social media presence remains dynamic and responsive to your audience's needs and interests.
7. Trust and Empower:
Once you're confident in your employee's ability, let them take ownership. Trust their judgment, and empower them to make decisions. Remember, everyone makes mistakes. Use these as learning opportunities.
Remember, the aim is to create an engaging, authentic social media presence that highlights the fun, challenges, and unique experiences offered by your escape rooms. By effectively handing off your social calendar, you can achieve this goal while also freeing up your time to focus on other aspects of your business.
Now that you have the tools to delegate your social media management effectively, take the first step today. You'll have the benefits of an active social profile without all the cost!