Ads are bombarding the internet, making people experience feel intrusive, annoying, and repetitive. Its prevalence can even prompt many to automatically ignore, hide, or skip them. Therefore, to attain desired results for your promotional strategies, it is vital to look for creative ways to capture people’s attention and interest. A new and promising avenue to look into is in-app advertising.
What is in-app advertising?
In-app advertising is the placement of various ad formats within mobile apps. Advertisers can place floating banners, pop-up videos, or sponsored links. Unlike other mobile ads that are displayed when a user browses websites through a smartphone, this kind of ad appears while a mobile user is engaged in an activity within a mobile app.
In-app marketing offers endless opportunities
Mobile usage has been in an upward trend for some time. This makes it essential for all types of businesses to implement mobile optimization tactics. The presumption that more and more people now prefer to access sites through mobile devices increases the potential of your ads to reach more audiences. However, the best area where your ads can get more exposure and engagement may not be in mobile browsers but within mobile apps.
An annual report by Mary Meeker, a venture capitalist who has been dubbed as the internet queen, states that smartphone users today spend 89% of their time on mobile apps as compared to other forms of media. Another report shows that Americans spend two hours and three minutes a day engaged in mobile apps. With more apps of all kinds being constantly developed and people of all ages using them, we can only expect this figure to further go up in time. Moreover, in-app marketing is fast becoming a top choice for marketers. A forecast report shows that it will be a $201 billion industry this 2021. The stats presented above strongly indicate that mobile apps can offer prime spots for the advertising and promotional needs of your business.
In-app advertising allows hyper targeting
Firms do not just go where the crowds are; they go to the place where their target clients hang out. This is another reason why in-app advertising should not be just an afterthought when thinking about your lead generation and customer acquisition strategies. With downloaded mobile apps, advertisers can easily analyze the demographics, interests, and location of the users. This makes it possible to customize ad content for a specific group of audiences. Advertisers can even offer deals based on the location of the app users. Likewise, in-app ads can enjoy greater exposure and engagement since mobile apps are something people would likely use regularly.
In-app advertising can yield more clicks and conversions
Tailored messages that speak directly to the viewers can entice more clicks and purchases through the ad. This is backed by a study showing that banner ads displayed within mobile apps generate an average of 0.39% click-through rate (CTR) while the average CTR for ads shown through mobile browsers is 0.32%. The same study reports that profits gained through in-app ads are13.5% higher than those from mobile web ads.
In-app ads are more favorable
You can only get the action and attention you want from your ad if your target audience likes it. This goal becomes less challenging with in-app advertising as many mobile app developers provide features that allow users to choose how they want to view ads. The flexible options lessen the chance of people choosing to hide or skip the ad. In-app ads can also be displayed in exchange for points, making the ads less invasive and more rewarding.
Need a hand implementing in-app advertising? Getting great results will largely depend on the competency and reliability of your partner agency. Make a wise decision with Birch River Design Group, a digital marketing agency based in Scottsdale, Arizona. Our team will be happy to answer your concerns and inquiries. Schedule a no-obligation consultation with us and talk to a marketing expert today.