WordPress is undoubtedly the most popular content management system (CMS) in the world. Figures show that WordPress runs 35% of all websites on the net. You can also expect this impressive trend to continue with stats also showing that the platform has been consistently growing at the same rate for the past eight years. Surprisingly, WordPress SEO sometimes goes unnoticed, but we will get into that later.
So why is WordPress so popular? It is not very hard to decipher the reasons why. For one, its user-friendly platform and customizable themes make it easy for just about anyone to create and modify their own website. Furthermore, the platform offers hundreds of useful tools and plugins to make website management so much easier.
Since search engine optimization (SEO) plays a major role in the success of a website, WordPress has a number of plugins for web administrators. They can use them to gain a higher quality score from search engines. Thus, if you want to see your website in the most coveted spot in a search engine results page, take advantage of the plugins in the WordPress platform that can help realize this. Listed below are some WordPress SEO plugins that can help drive more visitors to your site:
There are a number of things you need to take note of to ensure that each and every content or page you publish on WordPress is SEO-friendly. It can be a tedious task as there are many things to remember such as meta tags, keywords, and descriptions. Thankfully, the Yoast SEO plugin provides the extra help you need. Aside from making sure that your page contains important tags and keywords, the plugin also gives a detailed analysis of your page and offers suggestions for improvement.
Yoast SEO is not the top SEO plugin in WordPress for nothing so do not forget to install it on your website. In fact, we use it for this website as well! However, aside from Yoast, WordPress users still have other plugins that function more or less the same way as Yoast. Some of them are the All-in-One SEO Pack, SEO Squirrly, and the SEO Framework.
Web-users sift through the number of websites that appear in the search engine results pages (SERPs) to choose the one that is closest to what they are looking for. One plugin that can help entice users to click your page over others is the Schema Rich Snippets. This tool improves how a web page will appear on the SERP. It makes it easy to add important and precise information about your website.
Links from websites that have a bad reputation can negatively affect your website’s ranking on search engines. To avoid being associated with malicious sites, you need to monitor all links that are posted on your website. This can be done through both comments and contact forms. Aside from potentially damaging your site’s reputation, spam links can even result in slow-loading pages and drive web visitors away. Luckily, this is hardly a chore through the help of the Akismet Anti-Spam plugin. Through this plugin, web admins can catch and keep bad links away.
Does your business need help in creating, managing, and promoting a WordPress website? Our digital marketing agency, Birch River Design Group in Scottsdale, Arizona has the expertise and experience in building and maintaining a WordPress website. Our team is passionate about helping our clients establish a strong and impressive online presence. You can inquire about our services through LinkedIn, Instagram, or Facebook. Schedule a meeting with us today!