How Pinnacle Golf Vacations gained stronger online presence through social media and website development

Birch River    +    Pinnacle Golf Vacations

Discover the Peak of Arizona Golf

Pinnacle Golf Vacations is owned and managed by longtime hospitality professionals with more than 25 years of combined experience with Scottsdale hotels and golf vacations packages. Their immaculate attention to detail and extensive local golf knowledge place them as the leading golf vacation guides for spectacular golf and lodging in the Phoenix-Scottsdale area.

Challenge

Pinnacle Golf Vacations was in need of a brand refresh with an intuitive website design that simplified the process for prospective customers and that gave them the online visibility they needed. With the expectation to have an online presence that is not amateur, we were tasked to elevate their brand identity with a modern website that facilitates authentic visibility and an inherent user experience. The new design needed to clearly communicate the superior knowledge and service of their business, whilst maintaining a strong brand personality and streamlining user experience.

Challenge

Pinnacle Golf Vacations was in need of a brand refresh with an intuitive website design that simplified the process for prospective customers and that gave them the online visibility they needed. With the expectation to have an online presence that is not amateur, we were tasked to elevate their brand identity with a modern website that facilitates authentic visibility and an inherent user experience. The new design needed to clearly communicate the superior knowledge and service of their business, whilst maintaining a strong brand personality and streamlining user experience.

Solution

Birch River Design Group’s redesign centered around the user journey of exploring options and buying Pinnacle Golf Vacations’ service from start to finish. We focused our attention to lodging and golf course feature pages that informed the reader about the grounds and that heavily relied on imagery to accentuate the intrinsic nature of the golf industry. The site architecture and navigation was then structured in a way that ensured that visitors could easily understand the edge that Pinnacle could provide in comparison to their competitors and that facilitated the buyer journey.

By placing more callouts, opt-in forms, and visual imagery with eye-catching photography and sleek design, the site was able to reflect Pinnacle Golf Vacations’ branding and values. Throughout this broad redesign process, we functioned as an extension of Pinnacle Golf Vacations’ team; always being present for edits, revisions, and other valuable input provided as we moved from one phase to the next in a timely manner. At the end of it all, we were able to reimagine Pinnacle’s user experience by merging needed functionality with the existing beauty of their brand and transformed their website into a fully transactional lead generation opportunity that had been missed in the past.

Scottsdale, Arizona

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