Long-established and reputable brands have a tremendous advantage over startups due to brand strategy. It is no secret that people would prefer to choose a trusted product than take a risk in an unfamiliar brand. A research survey from SurveyMonkey affirms this well-known fact as 65% of their respondents considers trust a major factor in making a purchase. With so many things a startup needs to take care of, earning the trust of clientele can feel like passing through the eye of a needle. Intense competition makes things doubly harder. Therefore, how and where do you start in creating a positive reputation? Smart moves and fresh ideas can make seemingly impossible things happen so read on for some branding tips that firms can utilize:
Invest to look the part.
Needless to say, the perception of your customers about your brand matters a lot. A firm is likely to benefit from making an effort to create a positive impression. This can be done by investing time and resources for your firm to appear professional, credible, and exemplary. This means projecting an image of quality in the brand design and other physical components of your brand such as a retail store, product packaging, or office space. The same quality should be present too if a firm has an e-commerce website or a social media page. People who represent your brand should likewise remember to act in a way that will not be detrimental to the image your firm is trying to establish. To truly gain and keep clients, the aesthetically pleasing aspects of a business should be consistent with the actual quality of the product or service.
Connect with customers.
Starting an enterprise is more than introducing a new product to the market. When you launch a business, you are setting out the task of creating a wonderful relationship with the clients. Thus, connecting with the customers should be one of the core principles of a brand strategy. You can gain great advantage over large companies by implementing tactics that make it easy for customers to communicate with you. One way to do this is by regularly asking for your client’s feedback and listening to their suggestions. It is likewise a great idea to offer customized services to match the needs of your various clients. Personalization tactics can also be used in email marketing or other promotional campaigns. To interact with your loyal clients, you can organize a special meetup event which is also an opportunity to introduce your product to the people.
Make it easy for people to try your new product or service by generously giving away free samples or trials. Aside from being a creative way to increase brand awareness, it acts as a low-cost way of advertising. People will share what they received to others so more people can get to know your brand. Once people tested the quality of your product through freebies, you can start to expect purchases and brand loyalty.
Engage in charitable undertakings.
Along with profit generation, giving back should also be a part of a company’s mission and vision. For one, it gives your firm a purpose that can inspire and motivate your team to give their best effort. Moreover, practicing corporate social responsibility puts a firm in a good light with the customers and possible business partners. In a research study published in the Journal of Brand Management, the majority of their respondents expressed willingness to patronize a new brand that is associated with a charity. Thus, it is a great idea for startups to invest in charitable endeavors.
Are you on a journey to building a positive image for your firm through a brand strategy? Make it a lot easier with the help of Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona. Branding happens to be one of the services we offer, so our team can expertly guide your branding efforts every step of the way. Call today to immediately schedule a meeting with us!
For small businesses aiming to introduce a new product, the process can feel like hitting a hard, solid wall. To be able to compete and even beat leading brands, startups need a strong marketing strategy that can successfully get through the thick barrier. The overall action plan of a firm in boosting the appeal and value of a product is known by the term “branding.” The branding effect is so powerful that it can convince a consumer to choose a product of average quality over a better product. So, if you have an excellent product but are still at a loss on why customers and profits are not coming, there must be something wrong with the way you are presenting it to the consumers. Read on to see if your company is guilty of committing branding mistakes:
Ignoring the importance of a brand name.
Choosing a brand name is not something you can take lightly or do on a whim. A business owner needs to think long term because once given, your name will no longer be easy to change. As a crucial aspect that will stick to your brand for years, it is just right to spend time mulling over the perfect name. You want a name that is easy to recall and can help establish the personality you want to build for your brand. Brainstorming sessions and survey forms can help a firm come up with a catchy and unique name. An effective brand name should also present your product in a positive light, so it is essential to ensure the name you choose is not associated with anything negative.
Not making an effort to be consistent.
The market is teeming with products of all kinds, so one of the foremost goals of a new business is to stand apart from others. Great branding strategies should help people remember and identify their brand. It will be so much harder to do this if you do not practice consistent branding efforts. Build a character you want for your brand by exhibiting the same personality and talking with the same voice in all your campaign platforms in order to avoid this branding mistake. This would mean using the same color scheme, style, and logo. By being consistent, you establish familiarity and help gain target clients’ trust and patronage. Developing a brand style guide can help a product achieve consistency in branding.
Underestimating the power of visuals.
Great visuals capture people’s attention: business owners should know how to use this fact to their advantage. The visual elements of your branding strategy, such as a company logo and brochure, can play a huge role in how people will perceive your brand. Your brand can appear excellent, or mediocre, depending on the visuals you use. Therefore, it is necessary to invest in enhancing the visual elements of your product. Aside from colors and images, effective visuals should also consider the age range and lifestyle of target clients. Through appropriate and appealing visuals, brands become more interesting and attractive, encouraging patronage from clients.
It is important to exert a lot of effort in your branding campaigns, but overdoing it may jeopardize your goals. In terms of visual design, simple and clean design is often a better way to represent a product. In creating content, a clear and simple message to define your brand’s purpose can be more effective. Putting in too many design elements or using highfalutin words can make a product appear complicated and pretentious.
Whether you are just starting your branding journey or need to fix branding mistakes, it pays to seek advice from an agency with adequate knowledge and experience. Our team at Birch River Design Group is passionate and committed to helping businesses succeed. Schedule a meeting with us today so we can discuss and design an effective branding strategy for your firm!
Are your expenses far greater than your revenue? Is it obvious that you are steadily losing clients? Perhaps your company’s issues are further aggravated with unmotivated staff. The descriptions above depict a grim scenario that all entrepreneurs strive hard to avoid. A dying enterprise is a tough situation to be in but a business that wants to survive can still find ways to turn this harsh reality around. One way to do this is through rebranding.
What is rebranding?
Rebranding is repositioning the company’s previous brand strategies to bring favorable results. A successful rebranding tactic should result in an enhanced image of a firm. It should also present a product in a fresh and better perspective. You do not have to wait until a firm is on its losing end before attempting to rebrand. This is a business strategy that established companies employ to keep up with changing times and to maintain their lead in the market.
Companies that are contemplating a rebranding tactic are advised to proceed with caution. Rebranding is a laborious process as you restructure your marketing plans and goals to recreate an existing brand or a explore a new target market. It is like starting from scratch all over again. Because you cannot be totally certain about the outcome, rebranding is like a risky gamble. This process becomes more critical and stressful if you do it in an effort to save your business. Rebranding can be costly and time-consuming, so it is best to minimize your chance for failure. The following are strategies you can apply when rebranding to successfully save a failing business.
Identify problem areas.
A thorough analysis of the situation is essential before a firm can plot a fool-proof rebranding plan. Revisit past marketing tactics that failed and reexamine in detail what went wrong. You may discover that you have been targeting the wrong audience, or maybe you set a very high goal within a limited time. It’s important to know the exact reasons why your brand failed to make a lasting positive impression. Once you have identified and enumerated all the loopholes of your previous strategies, you can move forward with your rebranding process.
Do market research.
You can brainstorm the necessary steps to successfully revive a brand, but your chance for mistakes is greater when you solely based it on your own perception. It is like crossing a bridge with blindfolded eyes. Devising tactics by getting insights from market research and industry forecasts will build your confidence. To back your marketing plans, you can do extensive research on what to expect in your industry in the years to come. If you are willing to shell out money, you can hire the services of a firm who specializes in providing advice about potential opportunities and competitors in the market through studies and research.
Set clear and attainable goals.
With full knowledge about your company’s past mistakes and access to valuable information in the market, you can begin plotting out the areas that need improvement. You can also smartly set realistic goals that you want to accomplish. This part also includes enumerating the concrete steps your firm needs to take to achieve your various objectives. You may need to enhance your logo, edit your brand name or craft a new mission and vision to fit a new audience or goal. Just remember not to set vague goals without clear action plans, as it may just lead to another failure. Do not forget to set long-term goals and envision a positive future for your business.
Explain and promote.
Rebranding a product or service may come as a surprise to the people within a firm and to past clients. To avoid speculation, it is best if you announce the reasoning behind the decision to your staff. Inside an organization, making an effort to explain the move to rebrand will set a clear path for everyone to follow. For former clients and your new target market, it is also a way to re-introduce your brand. This is beneficial as you want your enhanced product or service to be well-known. You should be ready to invest time and resources to come up with creative and efficient promotional tactics.
One surefire strategy to successfully rebrand a company is to hire a team with expertise and experience. Birch River Design Group is a firm that fully understands how to reposition a brand to their target market. Guarantee the success of your marketing strategies by working with a team that is committed to tackling every task with excellence! Contact us today so we can begin discussing your marketing needs.
In many ways, the goal to gain trust and establish credibility may seem overwhelming for small startup businesses. A 2013 study by Nielsen, a market research company, reveals that sixty percent of consumers are likely to purchase products from brands they are familiar with. Nevertheless, start-up ventures should not feel powerless to compete with big corporations and reputable companies that have been around for years.
With a well-thought-out brand strategy, a startup company can match and even beat the marketing efforts of their larger counterparts. Moreover, with the growing importance of digital marketing on businesses, brand marketing tactics no longer have to be costly and complicated. Simple yet impactful branding strategies that are committed to creativity, innovation, and excellence will go a long way.
Identify Your Target Market
It is impossible to create a powerful marketing strategy without knowing the people to whom it will be directed to. So before launching your product, allow some time to gain a clear understanding of the exact demographics you are targeting. Who will use your products? Where are they? What are their concerns? How can you reach out to them? Every vital piece of information you can put together about your target customers is an opportunity to tailor-fit and enhance your services. Thorough knowledge about your target market is also essential in defining the goals and purpose of your business.
Strive for a Clear Identity
You want to break into the market and establish your presence in the industry, so a dull company name and a bland logo will get you nowhere. The brand name and logo is the first step of introducing your company to the world and will likely represent your business for years to come. So take time to craft a smart and catchy name and design a unique and visually-appealing logo that clearly defines your brand.
Offer a Unique Service
Most likely, your product is just one of the many that are already available in the market. For your branding strategies to succeed, you need a foolproof plan that will make your product stand out from the rest. You can differentiate yourself from others by offering something that cannot be found elsewhere. Furthermore, by identifying and highlighting what is unique in your product, your brand has a greater chance of sticking to the minds of consumers.
Give Out Samples
To try an unfamiliar brand is a risky undertaking that not so many people are willing to take. To lessen the risk of trying out a new product, startups and small companies can give complimentary services or free samples. This tactic will allow the public to familiarize themselves with your brand and, at the same time test, its quality. The best outcome of this strategy is gaining new customers and positive reviews.
Have an Active Online Presence
With an annual survey from Hootsuite saying that 4 billion people around the world are now using the internet, companies that have no online presence can expect fewer customers and less profit. On the other hand, a strong and active online presence is one of the fastest ways to showcase your services and reach out to your target clients. With a functional website, clients can access information about your products and can even make actual purchases. Meanwhile, an active social media presence is a great way to promote your products and answer queries from customers. The digital world offers vast opportunities that a startup can take advantage of so entrepreneurs should constantly monitor the latest trends.
Flashy advertisements and extravagant promotions of giant firms may intimidate small businesses as they build their brands from scratch. However, with consistent quality services and brilliant branding strategies, a startup can easily rival even the toughest competitors in the market.
Still, branding efforts can be costly, difficult, and risky so it is best to seek expert guidance from a team like us, Birch River Design Group. We can customize a complete branding package to fit the mission and goals of your business. Contact us today so we can discuss the most efficient branding strategies for you!