Category Archives: Branding

In : Branding Comments : 0 Author : Sam Barraza Date : 18 Sep 2019
Brand Management. Awareness Increase, Marketing And Advertising

Long-established and reputable brands have a tremendous advantage over startups due to brand strategy. It is no secret that people would prefer to choose a trusted product than take a risk in an unfamiliar brand. A research survey from SurveyMonkey affirms this well-known fact as 65% of their respondents considers trust a major factor in making a purchase. With so many things a startup needs to take care of, earning the trust of clientele can feel like passing through the eye of a needle. Intense competition makes things doubly harder. Therefore, how and where do you start in creating a positive reputation? Smart moves and fresh ideas can make seemingly impossible things happen so read on for some branding tips that firms can utilize:

Invest to look the part.

Needless to say, the perception of your customers about your brand matters a lot. A firm is likely to benefit from making an effort to create a positive impression. This can be done by investing time and resources for your firm to appear professional, credible, and exemplary. This means projecting an image of quality in the brand design and other physical components of your brand such as a retail store, product packaging, or office space. The same quality should be present too if a firm has an e-commerce website or a social media page. People who represent your brand should likewise remember to act in a way that will not be detrimental to the image your firm is trying to establish. To truly gain and keep clients, the aesthetically pleasing aspects of a business should be consistent with the actual quality of the product or service.

Connect with customers.

Starting an enterprise is more than introducing a new product to the market. When you launch a business, you are setting out the task of creating a wonderful relationship with the clients. Thus, connecting with the customers should be one of the core principles of a brand strategy. You can gain great advantage over large companies by implementing tactics that make it easy for customers to communicate with you. One way to do this is by regularly asking for your client’s feedback and listening to their suggestions. It is likewise a great idea to offer customized services to match the needs of your various clients. Personalization tactics can also be used in email marketing or other promotional campaigns. To interact with your loyal clients, you can organize a special meetup event which is also an opportunity to introduce your product to the people.

Consider freebies.

Make it easy for people to try your new product or service by generously giving away free samples or trials. Aside from being a creative way to increase brand awareness, it acts as a low-cost way of advertising. People will share what they received to others so more people can get to know your brand. Once people tested the quality of your product through freebies, you can start to expect purchases and brand loyalty.

Engage in charitable undertakings.

Along with profit generation, giving back should also be a part of a company’s mission and vision. For one, it gives your firm a purpose that can inspire and motivate your team to give their best effort. Moreover, practicing corporate social responsibility puts a firm in a good light with the customers and possible business partners. In a research study published in the Journal of Brand Management, the majority of their respondents expressed willingness to patronize a new brand that is associated with a charity. Thus, it is a great idea for startups to invest in charitable endeavors.

Are you on a journey to building a positive image for your firm through a brand strategy? Make it a lot easier with the help of Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona. Branding happens to be one of the services we offer, so our team can expertly guide your branding efforts every step of the way. Call today to immediately schedule a meeting with us!

Videography gear for vlogger

Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement. 

With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;

Keep it short and sweet.

The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible  A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.

Make it entertaining. 

With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers. 

Make it informative.

Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.

Apply SEO techniques. 

You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.

Elevate branding efforts.

The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.

For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!

In : Branding, Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 12 Jun 2019
Text Sign Showing Giving Brand. Conceptual Photo The Process Of

For small businesses aiming to introduce a new product, the process can feel like hitting a hard, solid wall. To be able to compete and even beat leading brands, startups need a strong marketing strategy that can successfully get through the thick barrier. The overall action plan of a firm in boosting the appeal and value of a product is known by the term “branding.” The branding effect is so powerful that it can convince a consumer to choose a product of average quality over a better product. So, if you have an excellent product but are still at a loss on why customers and profits are not coming, there must be something wrong with the way you are presenting it to the consumers. Read on to see if your company is guilty of committing branding mistakes:

Ignoring the importance of a brand name.

 

Choosing a brand name is not something you can take lightly or do on a whim. A business owner needs to think long term because once given, your name will no longer be easy to change. As a crucial aspect that will stick to your brand for years, it is just right to spend time mulling over the perfect name. You want a name that is easy to recall and can help establish the personality you want to build for your brand. Brainstorming sessions and survey forms can help a firm come up with a catchy and unique name. An effective brand name should also present your product in a positive light, so it is essential to ensure the name you choose is not associated with anything negative.

Not making an effort to be consistent.

 

The market is teeming with products of all kinds, so one of the foremost goals of a new business is to stand apart from others. Great branding strategies should help people remember and identify their brand. It will be so much harder to do this if you do not practice consistent branding efforts. Build a character you want for your brand by exhibiting the same personality and talking with the same voice in all your campaign platforms in order to avoid this branding mistake. This would mean using the same color scheme, style, and logo. By being consistent, you establish familiarity and help gain target clients’ trust and patronage. Developing a brand style guide can help a product achieve consistency in branding.

Underestimating the power of visuals.

 

Great visuals capture people’s attention: business owners should know how to use this fact to their advantage. The visual elements of your branding strategy, such as a company logo and brochure, can play a huge role in how people will perceive your brand. Your brand can appear excellent, or mediocre, depending on the visuals you use. Therefore, it is necessary to invest in enhancing the visual elements of your product. Aside from colors and images, effective visuals should also consider the age range and lifestyle of target clients. Through appropriate and appealing visuals, brands become more interesting and attractive, encouraging patronage from clients.

Overdoing it.

 

It is important to exert a lot of effort in your branding campaigns, but overdoing it may jeopardize your goals. In terms of visual design, simple and clean design is often a better way to represent a product. In creating content, a clear and simple message to define your brand’s purpose can be more effective. Putting in too many design elements or using highfalutin words can make a product appear complicated and pretentious.

Whether you are just starting your branding journey or need to fix branding mistakes, it pays to seek advice from an agency with adequate knowledge and experience. Our team at Birch River Design Group is passionate and committed to helping businesses succeed. Schedule a meeting with us today so we can discuss and design an effective branding strategy for your firm!

Hashtag strategy

Every social media marketer should know the importance of hashtag strategy. Not long ago, ‘hashtag’ was an unknown term. Yet since it was introduced by Twitter in 2007,  its usage and application has continued to spread like wildfire. Initially intended  as a way to group Twitter messages about a certain topic, their use and functionality have evolved. Today hashtags are crucial if you want to increase your chances of someone finding, viewing or engaging with your posts on social media. The popularity of hashtags even led the American Dialect Society to declare it as their word of the year in 2012.

Creating a hashtag strategy is important for organizing marketing campaigns, boosting your brand’s online presence or even creating a trending topic around a new service or product. It is a simple, effective way to drive your marketing efforts across social platforms. Still, businesses who want to maximize the benefits of hashtags cannot simply add them without putting forth much thought. For a hashtag campaign to do wonders, the following tips should be considered if you want to improve your engagement.

Consider the social media platform.

Today it is nearly impossible not to come across a hashtag when you scroll through the feed of any social platform. You are free to use hashtags when you create a post on any platform, whether on Facebook, Instagram, Twitter, LinkedIn or Pinterest.  They’re even applicable when you type a search query into Google. However, using the same strategy in all channels may not give you the results you want. Best practices and rules regarding hashtag use differ per platform. While Twitter considers one to three hashtags per post as ideal, Instagram allow up to 30 hashtags. Facebook and LinkedIn on the other hand, do not recommend adding multiple hashtags in every post. In order to positively complement your social media marketing strategy, take time to study the platforms where you want to use them.

Mind your tags.

Hashtags are a crucial part of any marketing campaign you start. Whether it is to increase brand awareness or promote a specific campaign, people will start to associate it with the hashtags you choose. They also play a great role in ensuring that posts get noticed and discovered. It is therefore important to take time to carefully decide which ones you will use for your brand. They should be relevant and relay something about your niche. Prior to using a hashtag, you can search for it to see if there are previous posts connected to it. This will help you avoid being attached to negative, controversial or crowded hashtags by accident.

For your hashtags to be search engine friendly, you need to utilize your target keywords. Be creative and unique by crafting ones that will capture people’s attention. You want something simple and easy to recall. Specific hashtags can also help connect your brand to your target audience. For example, if you are tweeting about a business summit in Los Angeles, you can add the keywords #LosAngeles or #LA to narrow your audience to those who are in the area.

Employ the help of tools.

Do you need help monitoring your hashtags? An application that can gauge the success of your hashtag campaigns can help. The good news is that there are a lot of available tools and apps that can help make your tagging tasks a breeze. Some tools are free while others require a fee. Research the best tools for your needs and see how they can help with your overall strategy.

Jump on the bandwagon.

Popular events and controversial issues can generate a number of trending hashtags, and who says you shouldn’t jump on the bandwagon? It’s like joining the hottest party of the moment — a golden opportunity to be seen and converse with the people you want to reach. Aside from increasing your visibility and engagement, creating posts about current interests will paint a good image of your business. It will present your brand as something that is empathetic and proactive. To reach more people, you can also create posts for popular weekly hashtags such as #TBT or #MotivationMonday.

Birch River Design Group is passionate about helping companies grow through the effective use of digital marketing strategies. We understand how vital effective social media marketing is for your business. Contact us today so we can start discussing your business goals and social media strategy!