Category Archives: Business Tips

In : Business Tips Comments : 0 Author : Sam Barraza Date : 15 Jan 2020
Lead Generation Start Button On Screen. Digital Marketing And Bu

With great strategy and hard work, marketing can be very rewarding. However, you cannot expect the road to achieving success in this field to be smooth and easy. To survive and succeed, marketers should be ready to face stiff competition and great challenges. One of the most difficult challenges for a marketer is lead generation. With customers having more options online, winning more clients is getting even harder for digital marketers. On the other hand, the Internet provides endless opportunities for creative and smart marketers who want to increase their number of leads online. The following are some lead generation ideas that you can incorporate in your digital marketing strategies:

Use videos.

The 2019 stats from Oberlo claims that 87% of marketing professionals are using videos for marketing purposes. However, it is not enough to simply create and upload videos. Knowing the best practices in video marketing and a bit of innovation can go a long way in boosting your lead generation campaigns. One way to ensure that you get the contact details of your viewers is by embedding a sign-up form while the video plays. Adding a strong CTA (call-to-action) message at the end of the video can also work. Another way to use videos is by holding a series of webinars to hold free lessons or training.

Host a contest or giveaway.

Lead generation involves engaging with your target clients, capturing their attention, and gaining their trust. You can easily do all of it by holding fun contests or exciting giveaways. People would usually not bother to leave their contact information if there is nothing in it for them. However, a chance to win a prize or score a giveaway will help convince them to spend time on your campaigns. It is likewise important to implement wise tactics to increase the chance of seeing a surge of leads through contests. An example is by giving something valuable for each participant so everyone feels like a winner.

Set-up a referral program.

The success of your lead generation efforts increases with the number of people who know about your business. Since they say that word of mouth is the best form of advertising, starting a referral program can greatly fuel up your lead generation campaigns. Try offering an incentive for people who will refer you clients to your business. You may just see a dramatic increase in the number of qualified leads.

Gain positive reviews on other sites.

Positive testimonials from your clients can do wonders for your firm and stats can prove it. According to BrightLocal, 82% of consumers read online reviews to learn about local businesses. The same survey also said that a consumer usually reads about 10 reviews before developing trust for a firm. Thus, encouraging your customers to leave reviews will likely be to your benefit. Aside from posting reviews on your site, you can also ask your clients to leave testimonials on third party sites. This tactic increases your site visibility and increases the chance to be discovered by new customers.

Is your start-up or small business struggling to find qualified leads? Your firm can benefit from seeking assistance from a marketing agency that knows just how to leverage the power of the Internet to reach out to potential customers. Get in touch with Birch River Design Group today, our sales team based in Scottsdale, Arizona offers B2B and B2C lead generation services. Schedule a meeting with us so we can start plotting smart tactics to achieve your marketing goals! Give us a call today or send us a message through LinkedIn, Instagram, or Facebook.

In : Business Tips Comments : 0 Author : Sam Barraza Date : 08 Jan 2020
Customer Service And Support Live Chat With Chatbot And Automati

The Internet continues to be a major influence in the life of the modern man. Two aspects where you can clearly see this influence is in shopping and communicating. As compared to a few years ago, technology has made it much easier for people to purchase goods and connect with others. Today, talking with people from all over the world is as simple as downloading a messaging app such as WhatsApp, Facebook Messenger, and WeChat. Figures reveal the popularity of the said apps as stats from 99Firms show that there are 2.52 billion users of messaging apps worldwide. The same report also shows that users are 20% more active in messaging apps than on social media platforms. Therefore, it comes as no surprise that conversational commerce became so effective.

Using messaging apps for e-commerce.

Messaging apps are a versatile tool because you can use them almost anywhere and anytime. Therefore, it is no wonder that firms today are exploring the great potential of messaging apps as a tool to increase revenues. Conversational commerce is known as the process of utilizing messaging apps to boost business profits. Firms that are still clueless about it or have no idea how it works face the risk of being left behind. Read on for brief information about it:

What is conversational commerce?

Conversational commerce happens when a company does e-commerce by chatting with customers through online messaging apps. This type of e-commerce uses technology such as voice assistants, chatbots, and artificial intelligence. Through conversational commerce, it is now possible for anyone to complete a sales transaction while interacting with the seller in the messaging app. The idea of using Facebook Messenger or WeChat for E-commerce holds so much promise because of the ultimate convenience it can give to the users. Here are other benefits that businesses can gain from it.

Simplify your E-commerce transactions.

Online shopping is convenient. However, an E-commerce website usually lists a number of steps and requires users to visit several pages before finally placing an order. These steps can become tiring and frustrating for consumers who are always looking for faster and easier ways to do things. However, with conversational commerce customers can seal the online transaction within the messaging apps. Customers can even make inquiries, view product recommendations, request for assistance, and buy the product in real-time. Aside from streamlining the process, conversational commerce can even reduce operating costs on a firm as chatbots are relatively cost-effective.

Brings you closer to customers.

Giving commendable customer service is a must to gain clients and keep them returning. Thankfully, conversational commerce can help bring firms closer to customers. This can be done with the use of automated chatbots. These are available to answer inquiries and assist clients at any time of the day. Since people today are very active in messaging apps, doing conversational commerce also brings a business right where the customers are. Thus, firms are given an innovative way to connect with prospective and existing clients.

Opens opportunities for business growth.

Utilizing this latest trend in E-commerce can do wonders in boosting profits and fostering customer loyalty. Firms can leverage the power of messaging apps by using it as a way to cross-sell or upsell. This ultimately opens up opportunities for more revenues. Businesses can also use the chatbot to quickly collect feedback from clients. The data collected can be used to analyze customer behavior and improve services.

Do you want to explore the potential of an e-commerce store for your business? Start it right by consulting with an agency with expert knowledge and extensive experience in online marketing. Schedule a meeting with our digital marketing firm based in Scottsdale, Arizona the Birch River Design Group. Our team is excited to help your firm succeed in online marketing. Contact us today.

In : Business Tips Comments : 0 Author : Sam Barraza Date : 01 Jan 2020
bigstock–217570777

Facebook offers firms of all kinds and sizes various ways to grow their businesses online. With over 2 billion monthly active users worldwide, Facebook is a vital site to promote a brand and win new clients. One way to maximize the potential of this social media giant for your business is by creating Facebook Ads. Figures even reveal the continuous rise of Facebook as an effective advertising platform. According to the latest stats from Facebook, more than 6 million businesses are currently using their platform. This is a significant rise from their 2016 stats when there are just 4 million companies using Facebook to run ads.

However, the sheer popularity of this social media site does not guarantee that the ad you run here will be successful. Just like any online campaign, creating Facebook Ads would need a great strategy. Running poorly-planned ads would likely be a waste of time and money. To make sure that each and every ad you run will be an income-generating venture, it pays to know the best practices in creating Facebook Ads. Some of them are briefly discussed below:

Take advantage of Facebook Ad targeting.

 

Sending your message to the wrong people is a common mistake. Fortunately, Facebook makes it easy for advertisers to reach their target audience. Through their ad targeting feature, you can choose and set a list of factors such as age range, interests, and location to define your target audience. This way, you can ensure that your ads will only be shown to relevant users. However, be reminded that successful use of the ad targeting feature will depend on how well you know your target clients.

Complement a great visual with a compelling message.

 

The primary aim of your ad is to capture the interest of your audience. Thus, aside from coming up with a visually appealing ad, it should also include a captivating message. Examples of ad copy that can work well for a Facebook Ad are those that talk about positive customer testimonials and exciting deals for clients. This kind of content can be more effective because the focus is on the benefits that the clients will gain from the product. Including a strong and clear call-to-action can also increase the click-through rate of your ad.

Try using video ads.

 

Video content is rising and there is no limit to the number of ways you can use it to help a business prosper. Social media users are now seeing video ads in their feed. Your brand can jump in on this trend by publishing video ads as well. To increase the potential success of your video ads, do not forget to keep best practices in video marketing in mind.

Do split testing of ads.

 

Sometimes you cannot really tell which ad will be successful until you start running it. This is why continuously monitoring the performance of your ad campaigns is integral. of being a Facebook. Aside from checking and analyzing your click-through rates, you can also do split testing of ads. This is a great way to gain useful insights into which type of ads work.

Watch out for updates.

 

Since its launch in 2004, Facebook has undergone changes and introduced new features so many times. As a platform that is consistently finding ways to improve their services, Facebook Ad managers should always be updated. Your vigilance can help give your ads a competitive advantage over others

Are you thinking of starting an online ad campaign to promote your business? Team up with a digital marketing agency with advanced knowledge and expertise in social media marketing. The Birch River Design Group. Our team based in Scottsdale, Arizona can help you leverage the power of social media for your business. Schedule a meeting with us today!

In : Business Tips, Digital Marketing Comments : 0 Author : Sam Barraza Date : 30 Oct 2019
Man Turning Knob With Different Stages Of Sales Process To Conve

A brilliant marketing campaign can do wonders for a business in no time. It can promote brand awareness, bring in customers, and increase revenues. Moreover, the successful run of an ad campaign can further enliven and ignite a team’s motivation to dream big and achieve more. In reality, though, not all attempts to reach out to your target clients get favorable results.

In ECommerce, the chance for failure becomes higher as the competition continues to intensify. A report from EMarketer predicts that the money firms will spend on digital advertising will reach over $375 billion by the year 2021. As online and offline campaigns can be quite costly, you surely would not want your investments to go to waste. If your firm has been enjoying the fruits of a great marketing tactic, you would like to keep that lucky streak going. The following are four tips to ensure that your campaigns would not just be one-hit wonders:

Stay vigilant.

Marketing campaign performance fluctuates. Therefore, constant monitoring is a must for each and every ad you run. A high-converting ad can be transformed from a low-performing one without any warning. However, if you are regularly mindful of the metrics your ads are showing, you can easily spot the areas where you may need to do some adjustments to prevent the campaign from losing its appeal. Campaign monitoring reveals essential information about your customer’s behavior which you can use to further improve your campaigns.

Keep on improving.

You cannot expect a marketing campaign giving high click-through-rates (CTR’s) today to stay that way forever. The figures are bound to drop anytime as people’s interest in it wanes. This is why it is important to keep on finding ways to further enhance your campaigns. You can use the insights you gather from studying your customer’s preferences to tweak your ads. To continuously run a successful campaign, you need an attitude that always strives to be better than the best. With an attitude that never settles down even if your campaigns look almost perfect, your brand will stay fresh and interesting to consumers and serve your competitors a plate full of dust.

Advertise on various channels.

To get optimum returns on your investment, you do not want to lay all your eggs in one basket. Digital marketing today offers various channels where your brand can get exposure and it is best to take advantage of that. You can place marketing campaigns on Facebook, Google, or Instagram. You can also try running ads on YouTube or send out email campaigns. Trying out several channels can be costly but in the long run, it is a good way to determine which channel should you prioritize and focus on. Another thing, being seen in as many channels as possible will help your brand become familiar to many.

Seek reliable partners.

Networking is something that will never run out of style. Even in the online world, having amicable partnerships is something that will likely be beneficial for your marketing campaigns. Thus, keep your eyes open for firms or individuals that can help propel the growth of your business. To expand your audience reach, you can propose an ex-deal with popular influencers. Forming partnerships with other firms that are not direct competitors will help solidify the wall you are trying to establish for your brand.

We are living at a time when digital marketing is already the norm rather than an option for firms that wish to reach out to as many clients as possible. However, the dilemma is that not all firms have the skills and knowledge to carry out a well-thought-out brand marketing online. So how about having a reliable digital marketing agency at your back? Our dedicated team can expertly execute and monitor your online campaigns while you can conveniently focus on enhancing your products and services. Contact us, the Birch River Design Group, today!

In : Business Tips, Digital Marketing Comments : 0 Author : Sam Barraza Date : 23 Oct 2019
omnichannel

Marketing is a dynamic field, an area that continuously evolves and adapts to the changing times. True enough, the way people promote and sell products from years ago is starkly different from the tools, platforms, and methods available today. As the competition in online marketing continues to intensify, new ways of marketing tactics keep on emerging. Changes are happening at such a fast pace that we must keep up with the latest trends and innovations. If you are looking for a way to succeed in E-commerce today, omnichannel marketing is a term to know.

What is omnichannel marketing?

In omnichannel marketing, online sales transactions are made much easier and convenient by providing a seamless experience to the user in various channels. In an omnichannel approach, products and services are available on different platforms. These platforms can be a physical store, a desktop pc, or a mobile device. Clients have a smooth, hassle-free experience all throughout the sales journey despite the various channels. From browsing products to the actual purchase and follow-up transactions. For example, customers can browse a sales catalog using a desktop, then choose products to order later on using a mobile device. Clients can then make the actual purchase by visiting the physical store.

Multi-channel or omnichannel? What is the difference?

Omnichannel marketing strategy is often confused with another tactic – the multi-channel sales approach. Its similarity makes many people assume that they are one and the same. However, one way to understand the omnichannel strategy is to know how is it different from the multi-channel tactic. Businesses employing a multi-channel approach create and maintain their brand’s presence in different channels and platforms. Here, the products are available to the clients in as many channels as possible. Yet it does not guarantee that the experience with a product on one channel will be the same on another channel. Whereas, omnichannel marketing ensures that no matter which channel the client chooses, the sales experience is never confusing or disrupted.

What are the benefits of utilizing an omnichannel strategy?

 

For brands that refuse to be left behind, omnichannel marketing is a great strategy to invest time and effort on because of the following reasons:

  • It can tremendously increase profits.

The main aim of omnichannel marketing is to significantly improve customer service. Every transaction is as efficient and rewarding for clients as it can be. If done right, an omnichannel experience can lead to satisfied customers that will most probably come back to purchase again. As it fosters brand awareness and customer loyalty, businesses can likewise expect their profits to go up as well.

  • Improves workflow processes.

As the omnichannel strategy improves the customer experience, it can also simplify and hasten business processes within the organization. A client can go to a brick and mortar store and show the product he or she wants to purchase from a mobile device. A store staff would then just need to get the customer data to locate the product the clients wish to buy. Omnichannel combines processes and information from different channels so it becomes easier and faster to complete transactions.

  • Provides valuable data to create better campaigns.

Omnichannel marketing tracks the customer throughout the sales journey and collects important data along the way. It reveals information such as the device used, the products searched, and products purchased. Exporting these data for analysis is a way to further personalize the marketing campaigns of a brand. It can also give insights as to which channels are the most effective for ad campaigns and which ones need improvements.

The rise of the Internet and digital technologies brought about significant changes that greatly challenged old forms of advertising. Although print media, TV ads, and outdoor billboards still exist, businesses with a growth mindset are now actively exploring the wonderful possibilities of digital marketing. Venture into the world of online marketing by having a reliable guide and partner such as the Birch River Design Group. Our digital marketing team based in Scottsdale, AZ can help you plot and implement the best online marketing strategy for your brand. Schedule a meeting with us today!

Local Seo Concept Business Team Hands At Work With Financial Rep

Search engine optimization (SEO) is crucial for the success of any digital marketing venture. Firms want their website to appear on the top page of a search engine results page (SERP) because more visibility means a greater chance to achieve marketing goals. However, with a report saying that 46% of Google searches are looking for local information, you will further strengthen your online presence with local SEO tactics. The following briefly explains local SEO and its vital role in the growth of your business. 

What is local SEO and why is it important?


Your SEO strategies may have landed you a first page ranking on Google but are your searches leading to new clients and increased revenue? If not, it is probably because your webpage is not properly optimized for your target clients. Local SEO is a variety of methods you can implement to ensure that your online marketing initiatives are reaching the right audience. While basic SEO practices allow you to reach a wider audience, local SEO narrows it down to the group that is actually looking for your services. These methods are generally the same with organic SEO but with emphasis on the location of your business.  The following tips can help grow your business:

Pay attention to your contact page.

 

You want an easy way for customers to reach you, so take the time to make a good contact page. Your contact details in your Ecommerce site or social media pages should be detailed, accurate, and complete. For businesses located in multiple locations, the contact information of all its other branches should be available. Email addresses and phone numbers (on mobile devices) should be clickable. This way, users can readily get in touch if they need to. This local SEO method asks of you to provide the same business name, address, and phone number (referred to as NAP) throughout your sites. This way, you gain a good reputation and display consistency.

 

Claim and polish your business profile online.

 

Google makes local SEO simple and easy for businesses by providing free and useful tools. Potential customers will not have a hard time finding your location with Google Maps. Meanwhile, by claiming your Google My Business profile, even firms with no existing website can gain prime online exposure. To maximize these Google services, take time to polish the information you will provide in your business profile. It is advisable to provide as much detail as possible (e.g., photo, logo, company description) because as a major search engine, your entry in GMB can greatly influence your SEO ranking.

 

Get good ratings from review sites.

 

Aside from Google, getting your business listed on review sites such as Trip Advisor and Yelp is a strong local SEO method. Being present in these sites can provide a valuable link juice to your business page.  Moreover, the said sites also provide testimonials and ratings from clients, so as a rule in any business, it pays to go the extra mile to provide excellent services. You can also monitor the comments and suggestions you will find on the sites so you can give an appropriate response (whether for airing your side, giving thanks, or offering an apology).

 

Get listed in local directories.

 

A start-up running its operations in Washington may not exactly benefit from searches coming from far or different locations. Therefore, to further increase your chance to appear in local searches you also want to publish your contact details in local listings. Choose directories that are considered authority sites in order to complement your SEO effort. You also want to choose a directory that your target client is likely to visit. For example, a list of businesses posted on the official site of a city or town.

 

Include local keywords in your content.

 

Help search engines display your content with the people looking for the services you offer with keyword research. Use keyword tools to determine the terms that your target clients are using in performing searches. You want to include these terms in the online content you publish too. Moreover, to appear in local searches, do not forget to include the business location in your keyword strategy. Through this local SEO tactic, you will garner the attention of people who are actually in need of your services.

 

Do you want to explore the many benefits that online marketing can do for your start-up or small business? Reach out to our team at Birch River Design Group, a digital marketing agency in Scottsdale, Arizona. Our experience, expertise, and dedication can provide your firm with the guidance and knowledge to make you reap the benefits of a strong online presence. Schedule a meeting with us today!

In : Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 26 Jun 2019
bigstock–158846339

Pay per click (PPC) advertising gives firms a viable opportunity to achieve (and even exceed) goals and meet targets faster. Through the help of sites such as Google Adwords, Facebook Ads, and Instagram Ads, digital marketers have convenient and easy-to-use platforms to create banner or text advertisements and launch campaigns. The option to set ad budgets and pay only for actual clicks further makes PPC campaigns cost-efficient and appealing. With all the promise and convenience online ads can bring, it can be frustrating if you discover none of your campaigns are bringing the leads and conversions you are expecting. Read on to figure out why your PPC strategy is not working and what can you do to get better results:

Neglecting keyword research.

 

Keyword research has a huge role in ensuring the success of your PPC campaigns. You want to bid on keywords that will not burn a hole in your pocket but will drive positive results. It can be a tricky process because it is not as simple as bidding on low-cost or high-cost keywords. In Google Adwords, the goal is to bid on keywords that are most relevant to your ad group and create quality ads to increase your quality score. The quality score influences the cost of your PPC campaigns, so a good rating will allow you to increase your ad’s visibility at a lower cost. The following are some tips to help determine the most relevant keywords for your PPC ads.

 

  • Brainstorm and analyze. Come up with a list of keywords that align with your goals, target clients and products. It is also a must to use online tools to check the search volume of certain keywords and research how competitive they are. Generally, you want keywords with high search volume but low competition. It helps to check which companies are bidding for your target keywords in order to gain insight about the probability of your ad appearing in a search page. Other factors that can determine the success of your choices include using long tail keywords and eliminating negative keywords.
  • Monitor performance. Once your ad is up and running, regularly check the performance of your chosen keywords. Regular monitoring is important because the cost and relevance of your keywords fluctuate with web trends. Online ad platform has features that will let you see the performing underperforming keywords and make necessary adjustments.  

Vague and ineffective PPC ad message.

 

If your PPC campaign ad is sadly not getting any clicks, it is probably because it fails to capture the attention of your target clients. The texts in your ad copy should feature your unique selling proposition (USP). It means you have to come up with a message that clearly identifies the benefits that your product offers. The message should also define what sets you apart from competitors. You have limited characters to work within an ad text, so it is a task that requires skill and creativity. The following are a few tips to help you craft a compelling message:

 

  • Be specific. Avoid writing generic ads or messages that target a broad group of people.  Instead, write a concise message that speaks to your target customers. To do this, write your text ad with a buyer persona in mind. Without ample knowledge about the backgrounds and preferences of your target buyers, you may end up with a message that is too broad, vague and unappealing.  

 

 

  • Do not overpromise. To gain attention, it is a protocol that your text ad should offer a solution or value. Still, do not forget to be clear and honest as you state the benefits that your product can bring. State the best features and benefits without promising too much or making bogus claims. If your ad comes with claims, such as being the best or leading brand, it is essential that you add proof that supports the claim. Making extravagant offers can lead to distrust and damage your PPC campaign, as well as your brand’s reputation in the long run.

 

Poorly structured landing page.

 

A high click-through rate (CTR) is a good sign, but unfortunately, it does not always equate to a high conversion rate.

If your PPC campaigns are getting clicks but you are not seeing improvements in your sales funnel, you may want to inspect your landing page. The page where the visitor will be redirected after clicking an ad should contain all the elements that will encourage the user to proceed to your end goal. If this is not the case, your clicks will likely result in bounces. The following are some suggestions to optimize your landing page:

  • It should match what is in the ad. If your ad is about apartments for rent in New York City, but the landing page shows listings of various real estate properties in that city, visitors will get confused and likely leave. Users arrive on your landing page because of something they saw in the ad, so keep their interest by showing exactly what the ad promises.

 

  • Highlight your CTA. The landing page should clearly show the steps that will lead a user to the conversion page. Make it easy for a user to perform your desired action by placing your call-to-action (CTA) buttons in a strategic location of the page.  Do not hide the sign-up form or checkout cart by making it easily recognizable. Enhancing the visual design and using powerful words in your CTA button will greatly help.

Companies, whether big or small, need to invest a portion of their income in advertising. BecauseInternet is available and accessible 24/7, almost anywhere in the world, running PPC campaigns is one of the best options to promote a product or service. Keep in mind, managing online ads requires expertise, research, and strategies. Without those elements, a PPC ad is bound to fail. Invest wisely and ensure success by seeking the guidance of Birch River Design Group. Our team can efficiently build and monitor your campaigns. Start exploring the benefits of pay-per-click advertising by getting in touch with us. Fill out our request form today!

In : Branding, Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 12 Jun 2019
Text Sign Showing Giving Brand. Conceptual Photo The Process Of

For small businesses aiming to introduce a new product, the process can feel like hitting a hard, solid wall. To be able to compete and even beat leading brands, startups need a strong marketing strategy that can successfully get through the thick barrier. The overall action plan of a firm in boosting the appeal and value of a product is known by the term “branding.” The branding effect is so powerful that it can convince a consumer to choose a product of average quality over a better product. So, if you have an excellent product but are still at a loss on why customers and profits are not coming, there must be something wrong with the way you are presenting it to the consumers. Read on to see if your company is guilty of committing branding mistakes:

Ignoring the importance of a brand name.

 

Choosing a brand name is not something you can take lightly or do on a whim. A business owner needs to think long term because once given, your name will no longer be easy to change. As a crucial aspect that will stick to your brand for years, it is just right to spend time mulling over the perfect name. You want a name that is easy to recall and can help establish the personality you want to build for your brand. Brainstorming sessions and survey forms can help a firm come up with a catchy and unique name. An effective brand name should also present your product in a positive light, so it is essential to ensure the name you choose is not associated with anything negative.

Not making an effort to be consistent.

 

The market is teeming with products of all kinds, so one of the foremost goals of a new business is to stand apart from others. Great branding strategies should help people remember and identify their brand. It will be so much harder to do this if you do not practice consistent branding efforts. Build a character you want for your brand by exhibiting the same personality and talking with the same voice in all your campaign platforms in order to avoid this branding mistake. This would mean using the same color scheme, style, and logo. By being consistent, you establish familiarity and help gain target clients’ trust and patronage. Developing a brand style guide can help a product achieve consistency in branding.

Underestimating the power of visuals.

 

Great visuals capture people’s attention: business owners should know how to use this fact to their advantage. The visual elements of your branding strategy, such as a company logo and brochure, can play a huge role in how people will perceive your brand. Your brand can appear excellent, or mediocre, depending on the visuals you use. Therefore, it is necessary to invest in enhancing the visual elements of your product. Aside from colors and images, effective visuals should also consider the age range and lifestyle of target clients. Through appropriate and appealing visuals, brands become more interesting and attractive, encouraging patronage from clients.

Overdoing it.

 

It is important to exert a lot of effort in your branding campaigns, but overdoing it may jeopardize your goals. In terms of visual design, simple and clean design is often a better way to represent a product. In creating content, a clear and simple message to define your brand’s purpose can be more effective. Putting in too many design elements or using highfalutin words can make a product appear complicated and pretentious.

Whether you are just starting your branding journey or need to fix branding mistakes, it pays to seek advice from an agency with adequate knowledge and experience. Our team at Birch River Design Group is passionate and committed to helping businesses succeed. Schedule a meeting with us today so we can discuss and design an effective branding strategy for your firm!

E-Commerce

The rise of online shopping has made entrepreneurship easy and open for all. Through e-commerce platforms, anyone can set up an online store and start selling in a matter of minutes. Unfortunately, the same thing cannot be said about the potential of an e-commerce business to rake in handsome profits. With the growing competition and evolving technology, the chances for success in the digital landscape is as elusive and complicated as ever. But a poorly-performing e-commerce store doesn’t mean the end of the road of your online marketing journey. By continuously looking for ways to correct mistakes and improve, your business can meet or even exceed your marketing goals. Start enhancing the income-generating potential of your e-commerce business with the following tips.

Invest in User Experience

Is your e-commerce website giving your customers a pleasant online shopping experience? If not, then your website visitors are likely to leave before even looking into your products or services. To avoid losing prospective customers, web marketers should carefully scrutinize the user experience of the brand’s website. Things to look out for to ensure that the website will provide utmost convenience for the consumers include page speed, design, and content. The website should be quick to load and easy to navigate. It should also contain content that will help your potential customers believe they are making a wise purchasing decision investing in your products.

Utilize Great Imagery

Having a number of high-quality images in your e-commerce website makes it easier for your website visitors to convert into customers. If you’re selling products, having just one or two is not enough to present your products with all possible angles. For example, if you’re selling apparel, images should show the front, back, sides, and close-ups of the clothing. A zoom feature will also help a buyer determine the quality of the product. It also leaves the impression that you as the seller are confident about the products you’re offering.

Provide Detailed Information

Some people hesitate to buy a product because they have little to no information about the product, how it functions or of the company itself. It is important to show why your products will be beneficial to them. Add content that informs and educates your target clients about your products. Blogs or dedicated pages on your e-commerce website that detail the advantages of what you’re selling can encourage a user to give your product a try. A video demonstrating how to properly use your company’s product can also more effectively turn your site visitors into buyers. As proof, a study done by Forbes shows that 90% of customers say that product videos help them in making purchasing decisions.

Reduce Extra Purchasing Fees

Everyone wants a great deal. Despite the convenience online shopping brings, additional charges in transacting online can turn off many consumers. In fact, a report from Shopify claims that 56% of shoppers leave an e-commerce website because of unexpected costs. Finding ways to reduce extra charges can prevent your shoppers from abandoning their cart. If possible, offer free shipping or offer discounts on bulk purchases.

Continue to Innovate

When it comes to your e-commerce website, you and your team should always be at the forefront of enhancing features and striving to make it more user-friendly. Lengthy registration processes can be a main paint point for consumers that can discourage a user from further exploring your website. Consider providing a registration option that allows users to purchase or checkout as a guest. A customer service section that incorporates a live chat to promptly answer questions or adding a frequently asked questions (FAQ) page is another great addition to your site. Be sure to offer a detailed page with clear messaging on your policies when it comes to returns and exchanges to make users feel at ease when making a purchase.

Building and managing an e-commerce store involves many rigorous tasks and processes. The intense competition with similar e-commerce websites makes online marketing even more challenging. Most of the time, a digital marketing venture can be a hit and miss process. Avoid mistakes and skyrocket your path to success by working with Birch River Design Group. We are passionate and committed to helping brands experience the positive impact of comprehensive digital marketing solutions. Get in touch with us today!

 

Mobile optimization

A forecast from Statista predicts that by 2020 there will be 4.78 billion mobile users around the world. Even without this proof, it is easy to see the huge effect smartphones have brought to all aspects of society. Today, people use smartphones and other digital devices for information, education, and communication. Pocket-sized smartwatches allow for interactions and transactions of all kinds. A report published in Marketing Charts shows that more people prefer to purchase things online using their smartphones rather than computers. The above points present the stressed importance for brands that wish to stay relevant and competitive: You have to invest in mobile optimization.

What is mobile optimization?

Mobile optimization refers to the effort of making sure that a user can easily navigate a website on a mobile device. Before smartphones, marketers would develop high-ranking websites that garnered a lot of traffic while perfectly functioning on a desktop. This is no longer enough. As the usage of mobile devices increases, it has become a high priority for companies to create and maintain a mobile-friendly version of their existing website. The following tips can help you optimize your website for mobile users.

Prioritize page speed.

Page speed has always been a crucial factor in website design and function. Smartphones are built on the idea that all the technology someone could ever need can be handheld and accessed instantaneously. Therefore, a web developer should look for ways to improve page speed on mobile devices. With growing competition, a slow loading page will result in high bounce rates and low traffic. Limiting the number of redirects on a page and optimizing code for CSS, JavaScript, and HTML are some actions that can make a website load considerably faster.

Responsive design is the way to go.

It’s frustrating to access a website on your phone just to discover that the page looks distorted or broken. For that reason, a mobile-optimized website should be able to adapt to various types of handheld devices and operating systems. Whether someone accesses the site on Android or iOS, the layout, design, and function should be consistent on each device. This is possible by using responsive web design. Through this design approach, a web page can easily adjust to the layout and screen size of various devices. According to Wikipedia, responsive web design is achieved through the use of fluid, proportion-based grids, flexible images, and CSS3 media queries.

Design for mobile use.

Google recently announced mobile-first indexing. Their search engines will assess the mobile version of a site for indexing. This means web designers and developers will need to prioritize mobile optimization now more than ever. In order to shift your focus to mobile optimization, you should design and develop your brand’s website with mobile device compatibility in mind. For one, web developers are not advised to use Flash, as it’s not compatible with many mobile browsers. Moreover, the links and buttons on a page should also be designed for thumb navigation.

Same content and functionalities as the desktop version.

Potential customers who access your website, whether using a computer or a smartphone, should have a seamless user experience. It is no longer acceptable to have a mobile version that has a stark difference from the desktop version. You don’t want your users to feel like they are missing out by accessing your website through their phones. Ideally, the mobile version of your website should display the same content and offer the same functionality as that of your desktop version.

Use tools to check mobile optimization.

The Internet is loaded with hundreds of useful tools that web developers can use to assess mobile optimization. Web Google provides a mobile-friendly test, a free tool that allows web developers to instantly check if their website is properly optimized for mobile devices. Moreover, this tool from Google provides insights into the positive and negative areas of your website. If you want more proof, a page in Small SEO Tools also offers the same free service.

The emergence of new digital technologies promises numerous benefits for companies today. These advancements boost profits, increase productivity, and improve customer satisfaction. Make technology work for your business by entrusting your online campaigns to a team that has thorough knowledge and experience in digital marketing. Let us offer digital solutions you can adapt to in order for you to meet the sales and marketing goals of your brand. Request a meeting with us today to get started on your digital strategy!