Category Archives: Business Tips

Local Seo Concept Business Team Hands At Work With Financial Rep

Search engine optimization (SEO) is crucial for the success of any digital marketing venture. Firms want their website to appear on the top page of a search engine results page (SERP) because more visibility means a greater chance to achieve marketing goals. However, with a report saying that 46% of Google searches are looking for local information, you will further strengthen your online presence with local SEO tactics. The following briefly explains local SEO and its vital role in the growth of your business. 

What is local SEO and why is it important?


Your SEO strategies may have landed you a first page ranking on Google but are your searches leading to new clients and increased revenue? If not, it is probably because your webpage is not properly optimized for your target clients. Local SEO is a variety of methods you can implement to ensure that your online marketing initiatives are reaching the right audience. While basic SEO practices allow you to reach a wider audience, local SEO narrows it down to the group that is actually looking for your services. These methods are generally the same with organic SEO but with emphasis on the location of your business.  The following tips can help grow your business:

Pay attention to your contact page.

 

You want an easy way for customers to reach you, so take the time to make a good contact page. Your contact details in your Ecommerce site or social media pages should be detailed, accurate, and complete. For businesses located in multiple locations, the contact information of all its other branches should be available. Email addresses and phone numbers (on mobile devices) should be clickable. This way, users can readily get in touch if they need to. This local SEO method asks of you to provide the same business name, address, and phone number (referred to as NAP) throughout your sites. This way, you gain a good reputation and display consistency.

 

Claim and polish your business profile online.

 

Google makes local SEO simple and easy for businesses by providing free and useful tools. Potential customers will not have a hard time finding your location with Google Maps. Meanwhile, by claiming your Google My Business profile, even firms with no existing website can gain prime online exposure. To maximize these Google services, take time to polish the information you will provide in your business profile. It is advisable to provide as much detail as possible (e.g., photo, logo, company description) because as a major search engine, your entry in GMB can greatly influence your SEO ranking.

 

Get good ratings from review sites.

 

Aside from Google, getting your business listed on review sites such as Trip Advisor and Yelp is a strong local SEO method. Being present in these sites can provide a valuable link juice to your business page.  Moreover, the said sites also provide testimonials and ratings from clients, so as a rule in any business, it pays to go the extra mile to provide excellent services. You can also monitor the comments and suggestions you will find on the sites so you can give an appropriate response (whether for airing your side, giving thanks, or offering an apology).

 

Get listed in local directories.

 

A start-up running its operations in Washington may not exactly benefit from searches coming from far or different locations. Therefore, to further increase your chance to appear in local searches you also want to publish your contact details in local listings. Choose directories that are considered authority sites in order to complement your SEO effort. You also want to choose a directory that your target client is likely to visit. For example, a list of businesses posted on the official site of a city or town.

 

Include local keywords in your content.

 

Help search engines display your content with the people looking for the services you offer with keyword research. Use keyword tools to determine the terms that your target clients are using in performing searches. You want to include these terms in the online content you publish too. Moreover, to appear in local searches, do not forget to include the business location in your keyword strategy. Through this local SEO tactic, you will garner the attention of people who are actually in need of your services.

 

Do you want to explore the many benefits that online marketing can do for your start-up or small business? Reach out to our team at Birch River Design Group, a digital marketing agency in Scottsdale, Arizona. Our experience, expertise, and dedication can provide your firm with the guidance and knowledge to make you reap the benefits of a strong online presence. Schedule a meeting with us today!

In : Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 26 Jun 2019
bigstock–158846339

Pay per click (PPC) advertising gives firms a viable opportunity to achieve (and even exceed) goals and meet targets faster. Through the help of sites such as Google Adwords, Facebook Ads, and Instagram Ads, digital marketers have convenient and easy-to-use platforms to create banner or text advertisements and launch campaigns. The option to set ad budgets and pay only for actual clicks further makes PPC campaigns cost-efficient and appealing. With all the promise and convenience online ads can bring, it can be frustrating if you discover none of your campaigns are bringing the leads and conversions you are expecting. Read on to figure out why your PPC strategy is not working and what can you do to get better results:

Neglecting keyword research.

 

Keyword research has a huge role in ensuring the success of your PPC campaigns. You want to bid on keywords that will not burn a hole in your pocket but will drive positive results. It can be a tricky process because it is not as simple as bidding on low-cost or high-cost keywords. In Google Adwords, the goal is to bid on keywords that are most relevant to your ad group and create quality ads to increase your quality score. The quality score influences the cost of your PPC campaigns, so a good rating will allow you to increase your ad’s visibility at a lower cost. The following are some tips to help determine the most relevant keywords for your PPC ads.

 

  • Brainstorm and analyze. Come up with a list of keywords that align with your goals, target clients and products. It is also a must to use online tools to check the search volume of certain keywords and research how competitive they are. Generally, you want keywords with high search volume but low competition. It helps to check which companies are bidding for your target keywords in order to gain insight about the probability of your ad appearing in a search page. Other factors that can determine the success of your choices include using long tail keywords and eliminating negative keywords.
  • Monitor performance. Once your ad is up and running, regularly check the performance of your chosen keywords. Regular monitoring is important because the cost and relevance of your keywords fluctuate with web trends. Online ad platform has features that will let you see the performing underperforming keywords and make necessary adjustments.  

Vague and ineffective PPC ad message.

 

If your PPC campaign ad is sadly not getting any clicks, it is probably because it fails to capture the attention of your target clients. The texts in your ad copy should feature your unique selling proposition (USP). It means you have to come up with a message that clearly identifies the benefits that your product offers. The message should also define what sets you apart from competitors. You have limited characters to work within an ad text, so it is a task that requires skill and creativity. The following are a few tips to help you craft a compelling message:

 

  • Be specific. Avoid writing generic ads or messages that target a broad group of people.  Instead, write a concise message that speaks to your target customers. To do this, write your text ad with a buyer persona in mind. Without ample knowledge about the backgrounds and preferences of your target buyers, you may end up with a message that is too broad, vague and unappealing.  

 

 

  • Do not overpromise. To gain attention, it is a protocol that your text ad should offer a solution or value. Still, do not forget to be clear and honest as you state the benefits that your product can bring. State the best features and benefits without promising too much or making bogus claims. If your ad comes with claims, such as being the best or leading brand, it is essential that you add proof that supports the claim. Making extravagant offers can lead to distrust and damage your PPC campaign, as well as your brand’s reputation in the long run.

 

Poorly structured landing page.

 

A high click-through rate (CTR) is a good sign, but unfortunately, it does not always equate to a high conversion rate.

If your PPC campaigns are getting clicks but you are not seeing improvements in your sales funnel, you may want to inspect your landing page. The page where the visitor will be redirected after clicking an ad should contain all the elements that will encourage the user to proceed to your end goal. If this is not the case, your clicks will likely result in bounces. The following are some suggestions to optimize your landing page:

  • It should match what is in the ad. If your ad is about apartments for rent in New York City, but the landing page shows listings of various real estate properties in that city, visitors will get confused and likely leave. Users arrive on your landing page because of something they saw in the ad, so keep their interest by showing exactly what the ad promises.

 

  • Highlight your CTA. The landing page should clearly show the steps that will lead a user to the conversion page. Make it easy for a user to perform your desired action by placing your call-to-action (CTA) buttons in a strategic location of the page.  Do not hide the sign-up form or checkout cart by making it easily recognizable. Enhancing the visual design and using powerful words in your CTA button will greatly help.

Companies, whether big or small, need to invest a portion of their income in advertising. BecauseInternet is available and accessible 24/7, almost anywhere in the world, running PPC campaigns is one of the best options to promote a product or service. Keep in mind, managing online ads requires expertise, research, and strategies. Without those elements, a PPC ad is bound to fail. Invest wisely and ensure success by seeking the guidance of Birch River Design Group. Our team can efficiently build and monitor your campaigns. Start exploring the benefits of pay-per-click advertising by getting in touch with us. Fill out our request form today!

In : Branding, Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 12 Jun 2019
Text Sign Showing Giving Brand. Conceptual Photo The Process Of

For small businesses aiming to introduce a new product, the process can feel like hitting a hard, solid wall. To be able to compete and even beat leading brands, startups need a strong marketing strategy that can successfully get through the thick barrier. The overall action plan of a firm in boosting the appeal and value of a product is known by the term “branding.” The branding effect is so powerful that it can convince a consumer to choose a product of average quality over a better product. So, if you have an excellent product but are still at a loss on why customers and profits are not coming, there must be something wrong with the way you are presenting it to the consumers. Read on to see if your company is guilty of committing branding mistakes:

Ignoring the importance of a brand name.

 

Choosing a brand name is not something you can take lightly or do on a whim. A business owner needs to think long term because once given, your name will no longer be easy to change. As a crucial aspect that will stick to your brand for years, it is just right to spend time mulling over the perfect name. You want a name that is easy to recall and can help establish the personality you want to build for your brand. Brainstorming sessions and survey forms can help a firm come up with a catchy and unique name. An effective brand name should also present your product in a positive light, so it is essential to ensure the name you choose is not associated with anything negative.

Not making an effort to be consistent.

 

The market is teeming with products of all kinds, so one of the foremost goals of a new business is to stand apart from others. Great branding strategies should help people remember and identify their brand. It will be so much harder to do this if you do not practice consistent branding efforts. Build a character you want for your brand by exhibiting the same personality and talking with the same voice in all your campaign platforms in order to avoid this branding mistake. This would mean using the same color scheme, style, and logo. By being consistent, you establish familiarity and help gain target clients’ trust and patronage. Developing a brand style guide can help a product achieve consistency in branding.

Underestimating the power of visuals.

 

Great visuals capture people’s attention: business owners should know how to use this fact to their advantage. The visual elements of your branding strategy, such as a company logo and brochure, can play a huge role in how people will perceive your brand. Your brand can appear excellent, or mediocre, depending on the visuals you use. Therefore, it is necessary to invest in enhancing the visual elements of your product. Aside from colors and images, effective visuals should also consider the age range and lifestyle of target clients. Through appropriate and appealing visuals, brands become more interesting and attractive, encouraging patronage from clients.

Overdoing it.

 

It is important to exert a lot of effort in your branding campaigns, but overdoing it may jeopardize your goals. In terms of visual design, simple and clean design is often a better way to represent a product. In creating content, a clear and simple message to define your brand’s purpose can be more effective. Putting in too many design elements or using highfalutin words can make a product appear complicated and pretentious.

Whether you are just starting your branding journey or need to fix branding mistakes, it pays to seek advice from an agency with adequate knowledge and experience. Our team at Birch River Design Group is passionate and committed to helping businesses succeed. Schedule a meeting with us today so we can discuss and design an effective branding strategy for your firm!

E-Commerce

The rise of online shopping has made entrepreneurship easy and open for all. Through e-commerce platforms, anyone can set up an online store and start selling in a matter of minutes. Unfortunately, the same thing cannot be said about the potential of an e-commerce business to rake in handsome profits. With the growing competition and evolving technology, the chances for success in the digital landscape is as elusive and complicated as ever. But a poorly-performing e-commerce store doesn’t mean the end of the road of your online marketing journey. By continuously looking for ways to correct mistakes and improve, your business can meet or even exceed your marketing goals. Start enhancing the income-generating potential of your e-commerce business with the following tips.

Invest in User Experience

Is your e-commerce website giving your customers a pleasant online shopping experience? If not, then your website visitors are likely to leave before even looking into your products or services. To avoid losing prospective customers, web marketers should carefully scrutinize the user experience of the brand’s website. Things to look out for to ensure that the website will provide utmost convenience for the consumers include page speed, design, and content. The website should be quick to load and easy to navigate. It should also contain content that will help your potential customers believe they are making a wise purchasing decision investing in your products.

Utilize Great Imagery

Having a number of high-quality images in your e-commerce website makes it easier for your website visitors to convert into customers. If you’re selling products, having just one or two is not enough to present your products with all possible angles. For example, if you’re selling apparel, images should show the front, back, sides, and close-ups of the clothing. A zoom feature will also help a buyer determine the quality of the product. It also leaves the impression that you as the seller are confident about the products you’re offering.

Provide Detailed Information

Some people hesitate to buy a product because they have little to no information about the product, how it functions or of the company itself. It is important to show why your products will be beneficial to them. Add content that informs and educates your target clients about your products. Blogs or dedicated pages on your e-commerce website that detail the advantages of what you’re selling can encourage a user to give your product a try. A video demonstrating how to properly use your company’s product can also more effectively turn your site visitors into buyers. As proof, a study done by Forbes shows that 90% of customers say that product videos help them in making purchasing decisions.

Reduce Extra Purchasing Fees

Everyone wants a great deal. Despite the convenience online shopping brings, additional charges in transacting online can turn off many consumers. In fact, a report from Shopify claims that 56% of shoppers leave an e-commerce website because of unexpected costs. Finding ways to reduce extra charges can prevent your shoppers from abandoning their cart. If possible, offer free shipping or offer discounts on bulk purchases.

Continue to Innovate

When it comes to your e-commerce website, you and your team should always be at the forefront of enhancing features and striving to make it more user-friendly. Lengthy registration processes can be a main paint point for consumers that can discourage a user from further exploring your website. Consider providing a registration option that allows users to purchase or checkout as a guest. A customer service section that incorporates a live chat to promptly answer questions or adding a frequently asked questions (FAQ) page is another great addition to your site. Be sure to offer a detailed page with clear messaging on your policies when it comes to returns and exchanges to make users feel at ease when making a purchase.

Building and managing an e-commerce store involves many rigorous tasks and processes. The intense competition with similar e-commerce websites makes online marketing even more challenging. Most of the time, a digital marketing venture can be a hit and miss process. Avoid mistakes and skyrocket your path to success by working with Birch River Design Group. We are passionate and committed to helping brands experience the positive impact of comprehensive digital marketing solutions. Get in touch with us today!

 

Mobile optimization

A forecast from Statista predicts that by 2020 there will be 4.78 billion mobile users around the world. Even without this proof, it is easy to see the huge effect smartphones have brought to all aspects of society. Today, people use smartphones and other digital devices for information, education, and communication. Pocket-sized smartwatches allow for interactions and transactions of all kinds. A report published in Marketing Charts shows that more people prefer to purchase things online using their smartphones rather than computers. The above points present the stressed importance for brands that wish to stay relevant and competitive: You have to invest in mobile optimization.

What is mobile optimization?

Mobile optimization refers to the effort of making sure that a user can easily navigate a website on a mobile device. Before smartphones, marketers would develop high-ranking websites that garnered a lot of traffic while perfectly functioning on a desktop. This is no longer enough. As the usage of mobile devices increases, it has become a high priority for companies to create and maintain a mobile-friendly version of their existing website. The following tips can help you optimize your website for mobile users.

Prioritize page speed.

Page speed has always been a crucial factor in website design and function. Smartphones are built on the idea that all the technology someone could ever need can be handheld and accessed instantaneously. Therefore, a web developer should look for ways to improve page speed on mobile devices. With growing competition, a slow loading page will result in high bounce rates and low traffic. Limiting the number of redirects on a page and optimizing code for CSS, JavaScript, and HTML are some actions that can make a website load considerably faster.

Responsive design is the way to go.

It’s frustrating to access a website on your phone just to discover that the page looks distorted or broken. For that reason, a mobile-optimized website should be able to adapt to various types of handheld devices and operating systems. Whether someone accesses the site on Android or iOS, the layout, design, and function should be consistent on each device. This is possible by using responsive web design. Through this design approach, a web page can easily adjust to the layout and screen size of various devices. According to Wikipedia, responsive web design is achieved through the use of fluid, proportion-based grids, flexible images, and CSS3 media queries.

Design for mobile use.

Google recently announced mobile-first indexing. Their search engines will assess the mobile version of a site for indexing. This means web designers and developers will need to prioritize mobile optimization now more than ever. In order to shift your focus to mobile optimization, you should design and develop your brand’s website with mobile device compatibility in mind. For one, web developers are not advised to use Flash, as it’s not compatible with many mobile browsers. Moreover, the links and buttons on a page should also be designed for thumb navigation.

Same content and functionalities as the desktop version.

Potential customers who access your website, whether using a computer or a smartphone, should have a seamless user experience. It is no longer acceptable to have a mobile version that has a stark difference from the desktop version. You don’t want your users to feel like they are missing out by accessing your website through their phones. Ideally, the mobile version of your website should display the same content and offer the same functionality as that of your desktop version.

Use tools to check mobile optimization.

The Internet is loaded with hundreds of useful tools that web developers can use to assess mobile optimization. Web Google provides a mobile-friendly test, a free tool that allows web developers to instantly check if their website is properly optimized for mobile devices. Moreover, this tool from Google provides insights into the positive and negative areas of your website. If you want more proof, a page in Small SEO Tools also offers the same free service.

The emergence of new digital technologies promises numerous benefits for companies today. These advancements boost profits, increase productivity, and improve customer satisfaction. Make technology work for your business by entrusting your online campaigns to a team that has thorough knowledge and experience in digital marketing. Let us offer digital solutions you can adapt to in order for you to meet the sales and marketing goals of your brand. Request a meeting with us today to get started on your digital strategy!

 

In : Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 22 May 2019
Lead Generation strategy

Lead generation, the process of creating a list of prospects that can ultimately turn into loyal clients, plays a huge role in business development. A perfect strategy to pitch your products and services is useless if you can’t get through to your target customers. The tasks and processes involved in lead generation, though, is far from easy. In digital marketing, rapid technological changes and developments may mean that old techniques used in acquiring customers are no longer effective. As competition grows, lead generation specialists are under more pressure than ever to come up with ingenious ways to connect to their customers. The following are some tips and suggestions for creating an effective lead  generation strategy.

Offer something valuable for free.

Email marketing continues to be an effective way to reach out to people who might be interested in a certain product or service. An online survey reveals the majority of U.S. consumers prefer to receive offers from brands through email. An impressive number of email subscribers can be a gold mine. But people don’t give their email addresses away easily. It’s important to give prospects a good reason to subscribe to your mailing list. In exchange for entering their email and information, offer something useful and valuable such as free e-books, tools or product samples.

Tips:

 

  • Have a target client in mind. In order for your lead magnet work to your advantage, you need an email list with quality leads. Narrow down your list to those who actually need your services and offer something that your target clients will find useful. For example, a free template for an editorial calendar ensures that you attract digital marketers while an e-book for expats will connect you to migrants and overseas workers.
  • Offer incentives for sharing.  Give your audience a reason to share your free guides or templates by adding a share button to your landing page or email campaigns. Offering a reward to your subscribers for sharing can further grow your email list when you give them an incentive. For example, you can run a contest for those who share the offer or give an exclusive discount.

Allow sign-ups using third party sites.

Most e-commerce websites require registration in order to fully utilize their portal. This is a step that allows your business to gather data and information that will be extremely useful in your marketing strategy. The bad news? Many users would rather skip the registration process. A compilation of research shows that going through a registration process turns off many users. Web developers can solve this by making the registration requirement  fast and easy. One way to do this is by allowing users to sign-up using third-party sites such as Facebook, LinkedIn or Google. It removes the hassle of going through lengthy online forms and creating a new username and password.

Tips:

  • Enhance your landing page. If you want to encourage more people to sign up, you need to exert effort on your landing page. Think strategically about the marketing language you will use and overall design. Make sure your sign-up form is in a strategic location on your landing page. Design is crucial to grabbing people’s attention and earning their trust. Your landing page should have a visually-appealing design and call-to-action (CTA) button. To speak right to your potential customers, it is equally as important to come up with a powerful message.

 

  • Do split testing.  You want to know if the landing page you create is helping your business capture profitable leads. Split testing (creating more than one version) will allow you to see the effect each one has on users who hit your landing pages. From there you can determine which ones are resonating and will help determine the best strategies to apply. Perhaps the language on one page is more appealing than the other, or the images used might also play a part in their performance. Split testing and creating A/B pages can be done with tools such as Instapage.

 

Create a lead generation team.

Gathering data about your potential clients and coming up with strategies to lead them to making a purchase is one of the most (if not the most) challenging areas in marketing. If you want to fill your sales pipeline fast, you can’t expect to get the results you desire by expecting your staff to multi-task. It is important to have a dedicated lead generation team. Whether generating leads for business-to-consumer (B2C) or business-to-business (B2B) clients, this team can solely focus on boosting the earning potential of a firm through lead generation.

Tips:

  • Be innovative. The goal to acquire customers and outwit competitors requires creativity and innovation. Lead generation specialists should be on the lookout for new tools they can use to upgrade their inbound and outbound marketing strategies. They should be ready to research and try new techniques to gain clients.
  • Monitor your success. It is essential to measure and monitor the success of your lead generation team’s strategies. Sales and revenues should increase with a successful lead generation strategy. Set expectations for what success looks like for lead generation and utilize analytics tools to help set and measure goals.

Lead generation is one of the services that our team confidently offers our clients. Birch River Design Group is trained and experienced in creating innovative lead generation strategies. We can help you reach your target audience and build a list of qualified leads. Request a meeting with us today so we can start discussing the strategies that can propel your business forward!

 

There is no doubt that the Internet has managed to connect people from all around the world. Amidst all the technological advancement, another obstacle in effective communication remains: the language barrier. For a brand looking to enter a foreign market through digital, building a web presence that is available in just one language is not enough. The need to bridge the gap between different languages is becoming increasingly important. The solution to this issue? Website localization. Read on to learn about website localization, why it is important and the benefits that come with it.

What is Website Localization?

Web localization is the process of modifying the content and functionality of a website so it blends with the language and culture of your clientele in a specific area or location. It isn’t just about translating an online content to the desired language or having a text translator on your website. Web localization is about altering your content and adapting it to your potential consumer’s culture. Its main aim is to mold your content to the needs and specifications of various people in your target markets. This allows your potential consumers to more feel at home or connected to your brand. The comfort and assurance it gives your audience enhances their experience and encourages engagement. It ultimately helps your brand gain the trust and loyalty of your target consumers.

Benefits of Website Localization

 

 

  • Opens the door for market expansion

 

E-commerce websites and businesses have a relatively easier time when it comes to reaching a wider audience. Today, you can advertise products and services to anyone with online access. But if you want an effective way to expand your market share, web localization is the way to go. Going multilingual can help you seal partnerships and transactions with clients who are living on different continents. The process you have to undertake to implement web localization can be expensive and daunting. But the potential to boost your revenue and bottom line makes it well worth the investment.  

 

  • Increases online visibility.

Stiff competition makes search engine optimization (SEO) challenging. But your efforts to increase your SEO will be in vain if your brand’s content isn’t appearing on search engine result pages (SERP). Thankfully, web localization offers a new SEO technique. A website with translations in a potential consumer’s local language will gives you even more keyword rankings. Having keywords in a local language gives you a huge edge over your competition and increases your chances of a higher ranking. Translating your website in the languages of your target consumers puts you ahead of your competitors and increases your opportunities to boost revenue.

 

Is web localization necessary?

 

English is used by 1.7 billion people around the world. But statistics show that only 20% of people are native speakers of the so called universal language. This accounts for merely 4.73% of the world’s total population. If your marketing strategies are solely available in English, you are wasting the potential to connect to almost 95% of the world’s population.

If your business doesn’t sell products online you might be thinking that web localization isn’t an immediate concern. Or perhaps implementing a strategy around language translation is not top of mind. A study of consumer behavior reveals that 81% of shoppers do online research before making purchase decisions. Therefore, online content (on your website, social media page or ad) about your brand can make or break your marketing strategy. If this content is available in more than one language, you increase your chances of making a huge impact on your target buyers.

Web localization, SEO strategies and pay-per click campaigns. Are you a bit overwhelmed with all of these strategies that build a successful online presence? Our team at Birch River Design Group can help. We are driven with the goal of helping companies explore the advantages that digital technology can bring. Give us a call today so we can discuss your digital marketing needs!

Blogging Trends

Digitally-savvy business owners understand the positive impact blogging has on a company’s overall marketing strategy. With business blogging, companies of all sizes create a way to engage and connect with their existing and potential clients online. A blog also has the potential to increase sales and profit. Moreover, starting a blog appears relatively simple and affordable. At a glance, the process seems as simple as choosing a blog platform (e.g. WordPress, Wix or Blogger) and publishing content. But is it really that easy?

With the Internet Live Stats for 2018 showing that over 2 billion blog posts are published every year, the chances of your blog being buried among your competition can be quite high. Therefore, a strong strategy that follows best blogging practices is essential. For your blogging efforts to succeed, you have to keep track of the latest trends in the blogosphere that can help you stay ahead of competitors. Read on for the best blogging practices and the latest blogging trends.

Best Blogging Practices

Fill it with evergreen content.

Writing about trending topics has its share of advantages. It can draw traffic to your site for a period of time, but then visitors may start dwindling as soon as the interest about the topic wanes. For visitors to keep on flocking to your site, it is best to create a blog that is packed with evergreen content. This is content that remains relevant to your users regardless of how much time passes. So along with articles about the latest trending topics, invest in creating content that your users will find highly valuable long after its publication date. Basic information, step-by-step tutorials and smart tips are few examples of content that stand the test of time.

Make it search-engine friendly.

Make it easy for search engines to discover your blog by gaining knowledge about proper on-page and off-page optimization strategies. Inserting the right keywords in your meta tags and descriptions as well as designing a user-friendly blog layout are just a few of the things to keep in mind. To make sure that your search engine optimization (SEO) techniques are working or to make adjustments when necessary, use tools that provide insights about your website’s performance such as Google Analytics.

Connect with your audience.

A blog with zero engagement is like a party with no guests. The opportunity to interact with your audience makes blogging exciting. You want users to feel that there is an actual person behind the website. Keep the engagement in your blog active by taking time to read and reply to comments. You can get creative and run contests or promotions to encourage engagement.

Latest Blogging Trends

Write longer blog posts.

Unique and fresh content is the lifeline of your blog. One way that search engines gauge the quality of a post is by its length. Currently, a blog with a word count of at least 500 words is enough to be favored by search engines. However, blogging experts today advise bloggers to create content that is even longer. To stay on top of search engine result pages (SERP), you may need to start writing content that is over 1,000 words. A post as long as this is likely to be packed with useful information that your audience would love to share and gives you an opportunity to incorporate more keywords. It also makes your content stand out from shorter, less informational blog posts.

Add videos to your blog posts.

According to a forecast released by Cisco Virtual Network, internet traffic will soon be dominated by videos. Even without this data, it is easy to see that most people prefer to watch videos rather than read an article. So for your blog to stay interesting, adding videos in your posts is a wise move. Another option is creating original videos for your entire content strategy, but with accompanying transcription.

Blogging without direction is like starting a journey without a map; you will likely end up nowhere. If you want your business blog to serve as a ladder that will get you closer to your goals, seeking the guidance of a competent digital marketing agency will greatly help. Birch River Design Group is ready to share our expertise in effective blog marketing. Give us a call and let us know how we can help your business!

Blogging for Business

In today’s age, the tremendous benefits that a strong online presence can give to small and big businesses alike has long been established. Building an effective website, launching cost-efficient pay-per-click ads and maintaining an active social media following are techniques that enhance your digital marketing campaigns. However, as the competition in your industry grows day by day, it doesn’t hurt to look for more methods to boost your online marketing. One effective way to upgrade your digital marketing strategy is by blogging.

Why do you need to start blogging?

With the effort involved in creating, managing and growing a blog for your business, it’s not surprising if  you’re thinking twice about investing in blogging. Even if it is a considerably simple and affordable marketing tactic, blogging is a long-term project that requires time, resources and commitment. However, a quick look at the following benefits your business can get from blogging prove that it is worth the extra effort.

  • Increase website and SEO rankings.

Any brand will find it difficult to support the profit-generation goal of a business without search engine optimization (SEO) techniques. Because search engines like Google favor websites with unique, useful and fresh content, maintaining a blog is a surefire way for your website to rank. By increasing your online visibility through blogging, you create an easy way for potential clients to discover your services. According to TechClient, startups experience an 126% increase in leads by blogging. As an effective lead generation strategy, blogging can indeed drive the income of your business.  

  • Compliment your branding efforts.

Branding plays a huge role in your marketing strategy. Research shows that a consumer’s view and feeling about a certain product/service greatly influences their purchase decision. So aside from creating awesome products and high quality services, a business should first aim to gain the client’s trust and loyalty through branding. Along with other advertising channels, regularly publishing relevant and helpful content to your blog is an effective way to build up your brand image. The overall tone and layout of your blog is also an opportunity to showcase your brand’s personality.

  • Improve relationships with target customers.

Building a successful business would be impossible without the foundation of a good relationship. This is even harder to achieve if your company appears distant and unavailable. Along with providing excellent service, your business should also be consistently engaging with customers. Fortunately, blogging platforms open a new avenue to interact with your target consumers. You can answer queries, seek suggestions and even invite guest contributors. With a great blog, your company can easily bridge the gap between your company and your consumers.

  • Build an edge over the competition.

Regardless of your industry, there is a never-ending influx of competitors. But diligent businesses are always on the lookout for ways to stay at the forefront. Exploring the benefits of the blogging world is one way to keep competitors behind you. By blogging, businesses can position their brand as an expert on a certain niche. Moreover, a recent report published in Growth Badger shows 55% of companies now prioritize blog content creation. This further drives home the point that businesses who have yet to start blogging surely face the risk of being toppled by their competition.

Blogging is a great tool that businesses can utilize to enhance all of their marketing efforts. However, just like any endeavor, careful research and a wise strategy are essential. Especially if you want your  blog to create a positive impact for your business. Reap the rewards of effective blogging by letting a team of professionals handle your blogging needs. Our group at Birch River Design Group has extensive knowledge about the ins and outs of creating a successful blog.  Request a meeting with us today for a customized proposal.

In : Business Tips, Digital Marketing Comments : 0 Author : Susie Date : 27 Mar 2019
DigitalMarketing101

Technology has made the advertising world as exciting as ever. Not long ago, marketers had limited options for their campaigns. Creating and placing an ad on television, radio or print were the typical methods. And while those advertising platforms continue to deliver results, business owners today can’t afford to solely stick with traditional marketing methods. It’s undeniable that the advent of the online world and smart devices has introduced endless ways to market a brand through digital marketing.

What is digital marketing?

Digital marketing refers to the use of various digital technologies to promote products or services. It  primarily takes place online, but also includes offline channels such as electronic billboards or interactive kiosks. With the massive amount of time people spend online and on smart devices, digital marketing presents tremendous growth opportunities for brands. Unsurprisingly, more and more companies opt to invest in digital means to advertise. In fact, a survey from the research firm Nielsen says that more chief marketing officers believe digital marketing delivers better results compared to traditional methods. However, entrepreneurs who wish to explore the various digital advertising mediums should first take the time to fully understand the factors needed to succeed.

Essential factors of a successful digital marketing strategy

The huge advantages digital platforms provide for today’s companies may seem obvious, but there are many brands that don’t know how to plan a digital marketing strategy. One study even shows that 45% of businesses invest in digital marketing without any tactic at all. Answering the following questions can help you plan a winning digital strategy.

  • What do you want to achieve?

You may have heard this a million times before, but there is a valid reason you cannot avoid this perennial question. Goal setting is vital. It is where you base your future plans and activities. Before you can plan a fast route, you need to define your destination first. In order to make your goals work for you, keep them clear and realistic.

  • Who is your ideal client?

Today, the use of digital platforms and technologies are inevitable. Everyone is using them. If you want your message to be seen or heard, digital marketing is the way to go. But to do that you first need to identify who you want your message to reach. What are their interests and concerns? What occupies their time? Demographic information is also essential. Gathering research and facts about the audience you want to use your brand or services will give important insights into how you can best market your products.

  • What digital marketing channels and tools should you utilize?

Digital marketing is a broad term. It encompasses all advertising done through online and digital means. In a way, it is like an open field where companies have endless options of channels and tools to choose from. This often includes building a website, managing social media and running pay-per-click (PPC) campaigns. It also involves search engine optimization (SEO), mobile marketing and search engine marketing (SEM). The main takeaway is that entrepreneurs should take time to gain in-depth knowledge about the different marketing channels available. It is only when you understand how different platforms work that you can start making smart decisions about the best channels to use.

Technology is constantly evolving. There are many factors that ensure the success of a digital marketing campaign. Still, knowing the answers to the questions listed above can provide a solid foundation to your present and future digital strategies. Birch River Design Group specializes in customized digital marketing solutions for brands in various industries. Our experienced team can give smart insights and offer a step-by-step guide to help you master the digital marketing realm. Give us a call today!