A brilliant marketing campaign can do wonders for a business in no time. It can promote brand awareness, bring in customers, and increase revenues. Moreover, the successful run of an ad campaign can further enliven and ignite a team’s motivation to dream big and achieve more. In reality, though, not all attempts to reach out to your target clients get favorable results.
In ECommerce, the chance for failure becomes higher as the competition continues to intensify. A report from EMarketer predicts that the money firms will spend on digital advertising will reach over $375 billion by the year 2021. As online and offline campaigns can be quite costly, you surely would not want your investments to go to waste. If your firm has been enjoying the fruits of a great marketing tactic, you would like to keep that lucky streak going. The following are four tips to ensure that your campaigns would not just be one-hit wonders:
Marketing campaign performance fluctuates. Therefore, constant monitoring is a must for each and every ad you run. A high-converting ad can be transformed from a low-performing one without any warning. However, if you are regularly mindful of the metrics your ads are showing, you can easily spot the areas where you may need to do some adjustments to prevent the campaign from losing its appeal. Campaign monitoring reveals essential information about your customer’s behavior which you can use to further improve your campaigns.
Keep on improving.
You cannot expect a marketing campaign giving high click-through-rates (CTR’s) today to stay that way forever. The figures are bound to drop anytime as people’s interest in it wanes. This is why it is important to keep on finding ways to further enhance your campaigns. You can use the insights you gather from studying your customer’s preferences to tweak your ads. To continuously run a successful campaign, you need an attitude that always strives to be better than the best. With an attitude that never settles down even if your campaigns look almost perfect, your brand will stay fresh and interesting to consumers and serve your competitors a plate full of dust.
Advertise on various channels.
To get optimum returns on your investment, you do not want to lay all your eggs in one basket. Digital marketing today offers various channels where your brand can get exposure and it is best to take advantage of that. You can place marketing campaigns on Facebook, Google, or Instagram. You can also try running ads on YouTube or send out email campaigns. Trying out several channels can be costly but in the long run, it is a good way to determine which channel should you prioritize and focus on. Another thing, being seen in as many channels as possible will help your brand become familiar to many.
Seek reliable partners.
Networking is something that will never run out of style. Even in the online world, having amicable partnerships is something that will likely be beneficial for your marketing campaigns. Thus, keep your eyes open for firms or individuals that can help propel the growth of your business. To expand your audience reach, you can propose an ex-deal with popular influencers. Forming partnerships with other firms that are not direct competitors will help solidify the wall you are trying to establish for your brand.
We are living at a time when digital marketing is already the norm rather than an option for firms that wish to reach out to as many clients as possible. However, the dilemma is that not all firms have the skills and knowledge to carry out a well-thought-out brand marketing online. So how about having a reliable digital marketing agency at your back? Our dedicated team can expertly execute and monitor your online campaigns while you can conveniently focus on enhancing your products and services. Contact us, the Birch River Design Group, today!
Marketing is a dynamic field, an area that continuously evolves and adapts to the changing times. True enough, the way people promote and sell products from years ago is starkly different from the tools, platforms, and methods available today. As the competition in online marketing continues to intensify, new ways of marketing tactics keep on emerging. Changes are happening at such a fast pace that we must keep up with the latest trends and innovations. If you are looking for a way to succeed in E-commerce today, omnichannel marketing is a term to know.
What is omnichannel marketing?
In omnichannel marketing, online sales transactions are made much easier and convenient by providing a seamless experience to the user in various channels. In an omnichannel approach, products and services are available on different platforms. These platforms can be a physical store, a desktop pc, or a mobile device. Clients have a smooth, hassle-free experience all throughout the sales journey despite the various channels. From browsing products to the actual purchase and follow-up transactions. For example, customers can browse a sales catalog using a desktop, then choose products to order later on using a mobile device. Clients can then make the actual purchase by visiting the physical store.
Multi-channel or omnichannel? What is the difference?
Omnichannel marketing strategy is often confused with another tactic – the multi-channel sales approach. Its similarity makes many people assume that they are one and the same. However, one way to understand the omnichannel strategy is to know how is it different from the multi-channel tactic. Businesses employing a multi-channel approach create and maintain their brand’s presence in different channels and platforms. Here, the products are available to the clients in as many channels as possible. Yet it does not guarantee that the experience with a product on one channel will be the same on another channel. Whereas, omnichannel marketing ensures that no matter which channel the client chooses, the sales experience is never confusing or disrupted.
What are the benefits of utilizing an omnichannel strategy?
For brands that refuse to be left behind, omnichannel marketing is a great strategy to invest time and effort on because of the following reasons:
It can tremendously increase profits.
The main aim of omnichannel marketing is to significantly improve customer service. Every transaction is as efficient and rewarding for clients as it can be. If done right, an omnichannel experience can lead to satisfied customers that will most probably come back to purchase again. As it fosters brand awareness and customer loyalty, businesses can likewise expect their profits to go up as well.
Improves workflow processes.
As the omnichannel strategy improves the customer experience, it can also simplify and hasten business processes within the organization. A client can go to a brick and mortar store and show the product he or she wants to purchase from a mobile device. A store staff would then just need to get the customer data to locate the product the clients wish to buy. Omnichannel combines processes and information from different channels so it becomes easier and faster to complete transactions.
Provides valuable data to create better campaigns.
Omnichannel marketing tracks the customer throughout the sales journey and collects important data along the way. It reveals information such as the device used, the products searched, and products purchased. Exporting these data for analysis is a way to further personalize the marketing campaigns of a brand. It can also give insights as to which channels are the most effective for ad campaigns and which ones need improvements.
The rise of the Internet and digital technologies brought about significant changes that greatly challenged old forms of advertising. Although print media, TV ads, and outdoor billboards still exist, businesses with a growth mindset are now actively exploring the wonderful possibilities of digital marketing. Venture into the world of online marketing by having a reliable guide and partner such as the Birch River Design Group. Our digital marketing team based in Scottsdale, AZ can help you plot and implement the best online marketing strategy for your brand. Schedule a meeting with us today!
Plotting a foolproof digital marketing strategy is impossible without knowing the latest digital marketing trends. For this reason, savvy online marketers are constantly searching for ways to broaden their expertise and enhance their skills. Moreover, since the digital landscape is moving at such a rapid pace, simply keeping up with the trend is not enough. To stay ahead of the competition, it is also necessary to keep an eye on future developments religiously.
As you carry out to fulfill the remaining tasks for the last quarter of 2019, gather updates and forecasts about digital marketing trends for the upcoming year. The following are some key trends that can help ensure and maintain the success of your web marketing ventures for 2020:
Make way for more video content.
A quick look at your Facebook, LinkedIn or Instagram feed will show that video content is on the rise. This digital marketing trend is not so surprising because it is generally easier to watch a video than read a lengthy article. This observation is backed by a Hubspot survey showing that the majority of consumers prefer video content. You can also expect the popularity of videos to continually rise with a Cisco study saying that 82% of internet traffic will come from videos by 2020. Therefore, you may want to start exploring how to use videos to boost the marketing goals of your firm.
Amp up your marketing with personalization.
The digital world has intensified the competition among brands and companies to gain consumer’s patronage and loyalty. Nowadays, it is no longer sufficient to spread your marketing materials to a wide audience. Digital marketing trends determine that your goal is to create a positive experience that will keep customers coming back. One way to do that is through personalized marketing. Also called hyper-targeted advertising, there are many ways to implement personalization in your marketing initiatives. You can do it by employing tools that direct your promotional ads only to its intended audience. Personalization also means customizing services based on a client’s request. As firms continue to seek ways to improve services and strengthen relationships with clients, personalized marketing is here to stay.
Chatbots for better customer service.
Exceptional customer service can go a long way in propelling a firm’s growth. Thankfully, artificial intelligence or AI has found a way to respond quickly to all client’s queries and concerns – through a chatbot. As firms continue to seek digital marketing trends to improve customer relations, you can expect the usage of this technology to rise. A forecast from Marketing Land also says that chatbots can bring in $112 billion retail sales by 2023.
Are you thinking of investing in digital marketing and trying to follow digital marketing trends to no avail? Start exploring the benefits that digital marketing can do for your firm by partnering up with Birch River Design Group. Our competent team in Scottsdale, Arizona is ready to handle the digital marketing needs of your firm. We will gladly explain the services we can offer your company. Do not hesitate to schedule a meeting with us today!
Visuals are always an important aspect of any piece of written content, whether online or offline. Aside from the aesthetic value it brings, images also make content more interesting and comprehensible. Research published by 3M backed this assumption by reporting that visual aid improves learning up to a whopping 400%.
In the online world, adding images is one of the easiest ways to enhance a published blog or article. Moreover, it is also an effective way to increase the chances of getting a high search engine ranking. However, it is also possible not to see any positive results if you are clueless about the best practices of using images as a Search Engine Optimization (SEO) tool. Taking note of the following basic tips can help you maximize the benefits of adding pictures alongside your online content:
Choose relevant pictures of high-quality.
You want to complement the text, so make sure that the pictures you will add will make it more valuable for the readers. To help you find the most appropriate image, be ready to provide adequate answers to the following questions. Are your images relevant to the content? What is the purpose of your image? Does it pique the interest of your target audience? Does it make the content a lot easier to understand? The appearance of your images highly matters as well so it is always a must to choose clear and high-quality pictures. Irrelevant and blurred images reflect a firm’s adherence to quality and negatively affect a brand’s reputation. Another important thing to remember is to only use images that will not put your website at risk for copyright complaints. You can choose to take your own pictures and upload or search on websites that offer good and royalty-free stock photos such as PublicDomain Pictures and Wikimedia Commons.
Use appropriate size, file type, and quantity.
Proper use of visuals in the online landscape is a way to greatly improve the UX or user experience of your website. If you want your visitors to stay and come back, provide an efficient and fast-loading website. One way to do this is by using images of good resolution, appropriate size, and right file type. High-resolution images may look stunning but it usually comes with large file sizes that can slow a page down. The solution is by resizing the images to strike the right balance between resolution and file size. You can resize images with programs such as Photoshop or Sketch. Free online tools are likewise available such as Pixlr and Canva. In terms of file type, web images are usually in a JPEG and PNG format. To make it easier, many photo application tools come with a feature that allows users to save for the web.
On the other hand, you will find a number of recommendations about the ideal number of images per particular word count. A better way to settle this is by taking into consideration how the images can support the purpose of your website and deliver what your target readers want to see. If your business is selling something, you want to help readers make a good decision by presenting your product at all angles. Meanwhile, if your industry is offering services such as bookkeeping or editing, too many images may not be necessary.
Optimize images with tags and keywords.
The best SEO practices in SEO always emphasize the use of tags and keywords. Thus, if you want people to discover your website through the images you utilize, it is essential to utilize keywords. Replace default files names of images with a keyword that best represents what is shown in the image. The blogging platform, WordPress, has a feature called alternative texts which allows bloggers to input an appropriate alt tag for an image. The texts you use can improve your chance of getting a high SERP (search engine results page).
Do you want to maximize the potential benefits that the Internet can do for your firm? Partner up with an agency that is passionate about utilizing digital technology for business growth – the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona has the expertise to leverage your online success! Schedule a meeting with our team today!
Here’s an interesting and rather shocking fact: stats from blogging platform, WordPress, reveals that an estimate of 2.75 million posts are published every day. That amounts to 70 million new blog posts every month. With such a huge number of content available online, it is quite an understatement to say that content marketing spells hard work. The real bulk of the work is barely starting once you hit publish.
The best content is practically useless if no one views or reads it. Thus, the main aim of content marketing is to deliver the message to as many people as possible, and in the process boost brand awareness and generate revenue. Unfortunately, a study released by Ahrefs states that 91% of content gets zero traffic from Google. As the Internet keeps on growing, the task of content promotion is also becoming an even harder challenge. Without a content marketing strategy in place, it is not impossible for Google (and other search engines) to totally ignore your blog post. Do not let your content go to waste by practicing the following tactics in blog promotion.
Come up with a plan.
Strategies always come with a well-thought-of plan so start by plotting clear goals and action plans. Specific objectives set the direction for your tactics and can likewise result in content promotion ideas. Another important factor in an effective content marketing strategy is the target audience. If you want readers for your blog, design your overall strategy around the interests and concerns of your buyer persona.
Create SEO-friendly content
Internet live stats say that Google receives around 40,000 search queries every second. This number suggests that your target readers are hoping to find you by typing their queries in the search engines. Make it easy for your readers to discover you by keeping the best search engine optimization (SEO) practices in mind. Inserting the right keywords, meta descriptions, and title tags can go a long way in increasing your blog readership. SEO rules are ever-changing so content marketing professionals should always be on the lookout for the latest news about it.
Inform and educate.
Search engines may lead readers to your blog but you cannot expect them to stay if all you can offer is poor content. So while keeping SEO principles in mind, remember to write for people. You want to avoid a high bounce rate so provide content that gives answers to the questions of your readers. You can also create content based on the comments and suggestions of your readers. Take time to produce educational and informative content to make a good impression on readers and even encourage them to keep on coming back. Moreover, quality content will likely results in shares.
Send email blasts.
You want to spread the word once a blog post is live and one way to do that is through e-newsletters. With a study proving that email marketing continues to be an effective tool to reach out to people, growing your email subscribers is, therefore, one important factor in the success of your content marketing tactic. An email though can easily get lost amidst a number of messages in an inbox so implement tactics such as personalization and segmentation to make your message stand out.
Connect with influencers.
It doesn’t take a genius to see that so many people today spend too much time on sites such as Facebook and Instagram. Since your target customers are probably on social media, it is surely a good place to promote your content. You can start a social media page and engage with your followers. Another good idea is to seek partnerships with key influencers on social media.
Amidst all the buzz and hype about online marketing, is the idea of using digital means to grow your business still a blurry concept to you? Our digital marketing agency, Birch River Design Group can provide clear insights on how the Internet can drive your firm to success. Consult your concerns and queries to our team of digital marketing professionals based in Scottsdale, Arizona. Schedule a meeting with us today!
Innovation and improvement are two key concepts that all online marketing professionals should constantly keep in mind. With too many technological developments happening rapidly, the digital marketing world is getting more and more competitive each day. This means that even with a brilliant marketing plan in place, it is still a must for online marketers to examine if their tactics are still up-to-date and effective. Aside from increasing the chance to discover new ways to further polish their business tactics, constant assessment of their marketing initiatives will likewise reveal the flaws of their present schemes. It is highly beneficial to spot these weaknesses because they can be costly and detrimental to overall business goals. To know what is amiss is a prerequisite before any enhancements or modifications can be done. The following texts can help you quickly check if your digital marketing efforts are on the right track:
If you view digital marketing as something with a concrete finish line, you got it all wrong. This is a field that does not end once you are done setting up a Facebook page. In fact, the job of a digital marketer is just starting once the website, online ad, or social media page goes live. To keep online presence strong and active, posting useful content and communicating with followers should be a regular practice. Constant monitoring is important because you want to show your target clients that the quality of services you offer does not wane in time. Consistency is crucial to gain your customer’s trust and improve your brand’s reputation.
Pay-per-click (PPC) ads are designed to capture attention and to persuade people to click on it. Without clicks, a PPC campaign has a zero chance to generate conversions. For this reason, it is not surprising if digital marketers try to use clickbait in the hope of winning clients. However, wise online marketers are well aware that the success of a PPC campaign is not solely based on clicks. A more accurate indicator that a PPC ad is successful is by the number of clicks that turn into conversions. Unfortunately, running clickbait ads usually contains misleading or false content that is likely to frustrate or anger prospect clients. Instead of resorting to clickbait, it is better to run an ad with clear and genuine messages. This way, an ad may get fewer clicks but will more likely attract the right people that are really looking for your services.
Prioritizing quantity over quality.
Numbers can be an impressive factor in digital marketing. Thousands of email subscribers or hundreds of social media followers can put your campaign in an advantageous position. However, merely focusing on numbers will not necessarily yield favorable results. Digital marketers should look beyond the numbers to see how many in their list of subscribers are helping them achieve their goals. How many are actually responding to their campaigns? If the majority of followers are inactive or dormant, then it is time to take action such as cleaning their lists by sorting the active from the dormant ones. They can delete inactive accounts or send reminder emails. It is also a good idea to modify their sign-up forms or invitation messages to ensure that they attract their target clients.
Totally ditching traditional media.
Digital marketing is a hot trend that businesses can no longer ignore if they want to stay competitive. However, embracing the latest technology does not mean you have to totally abandon traditional advertising methods. It is because if done the right way, traditional media can perfectly complement your digital marketing ventures. So while exploring the various methods to promote products and services online, it is beneficial to still pursue offline methods of advertising.
Without adequate knowledge and experience, digital marketing can sound very complicated and confusing. Thus, if your business is a newbie in online marketing, it is highly recommended to seek advice and guidance from professionals such as our team Birch River Design Group. Collaboration with a team of digital marketing professionals can prevent mistakes and skyrocket your success! Schedule a meeting with us today so we can discuss your online marketing goals.
An E-commerce conversion sales funnel doesn’t end when a customer completes an online purchase. In an ideal scenario, the first-time buyer starts a sales cycle through a series of repeated purchases. This cycle ends with the first-time buyer becoming a loyal customer. Apart from attracting new customers, the ultimate goal for all E-commerce websites is to grow its number of loyal clients. However with 2018 data from Statista revealing that merely 2.86% of E-commerce website visits result in conversions, encouraging previous shoppers to return and make another purchase is surely not easy. Attracting and retaining clients is a tough challenge. However, a look at the most successful online stores proves that it is attainable. The following briefly discusses how a website store can survive and thrive in the very competitive world of online marketing by diligently implementing customer retention tactics.
The importance of customer retention strategies.
Customer acquisition may be a firm’s initial goal. However, to truly prosper, a business should likewise prioritize customer retention initiatives. The results of a 2013 survey from EConsultancy even suggests that companies should focus more on retaining existing clients. In the said survey, 70% of respondents said it is cheaper to keep existing clients than to get new ones. This led to the conclusion that customer acquisition is a better investment for E-commerce websites.
Make a positive impact on first-time customers
It pays to know that in E-commerce marketing, first impressions can be a deal-breaker. You want to build a lasting relationship with clients. However, it won’t happen unless you give them a smooth and remarkable online shopping experience the first time around. Listed below are some tried and tested tactics that an E-commerce website can do to keep customers coming back.
Offer a welcome gift.
You want the first visit to be a remarkable one so how about offering an exciting freebie to welcome the newbies on your site. A simple gift (e.g. free shipping, discounts, complimentary sample) will serve as a nice way to warmly welcome your guests. Moreover, funds that the E-commerce website would shell out to give freebies or discounts are likely to be a good investment because there is a great chance that the customers will appreciate it and return. In a survey done by RetailMeNot, an online shopping platform, 80% of respondents said that they were encouraged to buy from a new brand if the offer comes with a discount.
Create a loyalty program
If the freebie given to first-time clients managed to convince them to buy again, this form of reward system should continue by establishing a customer loyalty program. A research study published by the International Journal of Business and Social Science shows that loyalty programs are useful in building customer retention. Since people love rewards, it is not hard to believe that it can help foster a positive relationship with clients. A loyalty system can also help an E-commerce website identify their most loyal customers. The firm can use the data they can gather from the members to further enhance their services.
Install a live chat option.
Great customer service means giving prompt and appropriate action to any query or concern that the client has. In many cases, delay in answering questions of prospective customers can spell huge profit loss. An E-commerce store can avoid this from happening by installing a live chat option. This functionality is a cool way to offer excellent customer support instantly. Live chat on an online shopping website offers a convenient way for clients to reach out to the firm in real-time and can significantly boost sales. A research study from FurstPerson, a market research company claims that a live chat feature encourages 63% of customers to visit a website again.
Are you thinking of building a user-friendly E-commerce website for your business but not entirely sure where and how to begin? Allow our digital marketing team based in Scottsdale, Arizona, Birch River Design help. Contact us today!