Category Archives: Digital Marketing

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 10 Feb 2020
A definitive guide to email marketing.

You’ve probably heard the bustle, seen the infographics, read the blogs, and skimmed the guides – you get it – email marketing is an exceedingly effective strategy. Yet, the sheer pressure of what it takes to start what seems like a colossal and time-consuming project stops you dead in your tracks. Knowing that 293.6 billion emails were sent and received each day in 2019 might not help soothe your fear of email marketing either.

But why is email marketing, old and timeworn, still standing as strong as ever, if not even more so than before? Based on 2019 data, the widespread usage of email is to blame, with 3.9 billion global email users reported in 2019 alone.

The competition is undoubtedly fierce. With inboxes around the world overflowing with promotional content from prevalent brands and businesses, how are you supposed to cut through the noise and get your content marketing out of its own echo chamber? Where do you even get started? 

Let’s rewind to the most rudimentary ideas surrounding email marketing. We want to pave a clear and actionable path for the microbusinesses and solopreneurs out there trying to reach out to their audience through the use of a cost-effective and resilient strategy. Here is how to create a surefire email marketing strategy from nothing.

Establish Goals

Every marketing plan is built around specific objectives that a business aims to accomplish. Although tempting, starting an email marketing campaign as soon as you employ an email marketing service might not be the greatest of ideas. Like with most things in digital marketing, it is best to have a sturdy plan before taking action. Therefore, think about the goals you want to accomplish through your email marketing efforts before hitting send. Do you want to grow your subscriber list? Launch a new product or feature? Improve email click-throughs? Retain customers and turn them into brand advocates? The choice is yours to take. Simply remember your goals as you move forward and remember to make them S.M.A.R.T.

Specific

Measurable

Attainable

 Relevant

Time-based

Build an Email List

After establishing your email marketing goals, it is time to materialize your strategy by building an email list. Marketers around the world are shaking their heads in agreement when we say – your email list is your power. If your email list is short, brimming with discrepancies in audience interests or simply not aligned with your targeting, you are most likely going to do more damage than good. Without a quality email list of recipients ready to resonate with the content you distribute, all of your content marketing efforts would go down the drain.

Though time-consuming, capturing email addresses to bulk up or create an email list from scratch is inherently simple. A popular list-building method can be explained in one sentence: Create a valuable incentive that persuades people into subscribing to your email list. However, the real hurdle in this process is choosing an incentive that will persuade your website audience into filling that flashy opt-in form. What exactly could tempt them to do so?

Here are some enticing ideas of what to give back to the reader:

  • A cheat sheet

In a culture of instant gratification, what better way to earn email addresses than to offer shortcuts that will fix someone’s problem? Offering already researched and consolidated information is a valuable incentive for those seeking the quickest way to solve a problem.

  • A case study

Client case studies can be an inspirational and helpful tool for someone who is looking for an experienced perspective. 

  • eBook 

Not only will an eBook help you earn those coveted email addresses, but it will also establish you as a thought leader in your landscape. 

  • Mind map

Mind maps are diagrams used to visually organize information, and when made into incentives, can be used to visualize concepts, ideas, and processes. 

  • Checklist 

Checklists are simplified tutorials for people looking to learn how to do something without doing the research themselves. They are quick to create due to their short-form nature, and therefore, cost-effective.

If you need more ideas, check out our previous blog where we reveal 5 easy ways to grow your email subscribers. Finally, remember to place numerous easy-to-see subscriber opportunities scattered throughout your website in order to facilitate the opt-in process for visitors. Your opt-in form can take the shape of a header bar, a slider, a pop-up or a form at the end of a blog. 

 

Buyer persona

Create a Buyer Persona

Understanding who your customers are is an important piece of the puzzle to develop effective email marketing funnels. A buyer persona is a written representation of the individuals inside a customer group. It outlines who they are, how they live, what they like, and what they may want. These fictional profiles are made to identify shared motivations and challenges so that you can create messages that appeal to specific groups. 

In order to create segments of buyer personas, you need to collect data and complete research in three areas:

  • Demographic characteristics

These are the tangible characteristics of a person such as age, gender, income, marital status, education, and whether or not they have children at home.

  • Psychographic characteristics

These are intangible and emotional characteristics of a person such as their beliefs and values.

  • Behavioral characteristics 

These are the actions a person takes that can be used to distinguish consumer preferences such as the car they drive, hobbies, and magazines they buy.

You can collect this data by conducting interviews, creating online surveys, and by simply brainstorming with your team if they have direct contact with the customer. Once you have corroborated your buyer personas, you can create tailored content for them and offer accordingly. 

Determine Your Campaign 

There are many types of email marketing campaigns to choose from, and this decision relies heavily on the goals you have established earlier. What are you seeking to accomplish with your campaigns? We have connected the dots for you and outlined the approaches below:

  • Welcome emails – Onboarding & Brand Familiarity

This is the perfect chance to introduce yourself and to invite your subscriber to connect with you via social media. Also, remember to showcase your brand and to say thanks for subscribing! 

  • Newsletter – Keep In Touch

This type of email is typically sent monthly and its purpose is to drive your subscribers back to your website and to give them free, valuable content. 

  • Announcement – Drive Direct Sales

Released a new product, feature or service? An announcement is your opportunity to keep an engaged audience updated on anything new happening in your business. Although the passing of information is the main goal of these emails, it is also aimed at leading people to your website, where they can purchase your product or service. 

As you can see, there is a clear correlation between the campaign you choose to send and your broader email marketing goals. However, if you are simply looking to keep your audience engaged and up to date, we suggest sending a monthly newsletter. 

Create Your 1st Campaign & Send

It is now time to create a beautiful and impactful email campaign. If you don’t have an eye for design, it is advisable to choose a template from an email marketing platform rather than designing it yourself. This will ensure a clean and cohesive aesthetic that will place the weight of your campaign in your text. Here are other things to be mindful of when creating your first campaign:

  • Personalize Emails 

People want to be seen as individuals. In fact, according to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened. Personalizing emails can be as easy as using your subscriber’s names rather than a general “hello,” but you can also take a step further by segmenting your subscribers. Segmentation is the practice of sifting the data you collect when people fill your opt-in form. You can divide groups by age, gender, and geographic location to ensure that you are exclusively sending material that relates to the reader. 

  • Stay On Brand

Are you using your brand’s color scheme or logo? Is your copy taking the same tonality it does on your website? Staying on brand is an important aspect of all email campaigns. Because your emails are probably not the only interaction your subscribers are having with your brand, you need to keep a cohesive brand identity throughout all of your platforms. This, in turn, will build brand loyalty and trust.

  • Set A Clear Path

What action do you want your subscribers to make when reading your email? In order to direct your readers towards clicking a CTA (call-to-action) or link, your email’s visual structure and copy must guide them there. Many marketers opt for an inverted triangle design similar to that of a sales funnel with a broad beginning and narrower end. Your readers’ eyes will be naturally led towards your desired action and follow the narrow path downwards.

 

Email marketing metrics

Track It 

So, what now? Now it’s time to empower your brand with the exactitude of data. You’ve sent your first email campaign, subscribers have opened and clicked – how exactly do you measure success and what can you do to improve? Here are the most important metrics you need to track:

  • Open Rate – This is the number of times your email has been opened.
  • Spam Percentage – This is the spam score given by email marketing providers based on the number of links included and spam trigger words.
  • Click Rate – This is the number of subscribers that interacted with your email by clicking on links to visit your website or view products.
  • Bounce Rate – This is the number of particular email addresses your email marketing provider couldn’t deliver to.
  • Complaint Rate – This is the number of people who received your email and marked it as spam. 
  • Unsubscribe Rate – This is the rate of unsubscribers per email. 

These metrics should give you an advanced overview of the success of your email campaigns and help you determine its weaknesses. Make changes and test out different variables to obtain the best outcome out of your email marketing efforts.

Concluding Thoughts

Although decades-old, email marketing still proves its place as one of today’s most successful digital marketing strategies out there. Its cost-effective and multi-dimensional nature is sure to drive in extraordinary conversions and boost revenue when your strategy strives to follow these actionable steps. 

Want to take your email marketing to the next level? Contact us at Birch River Design Group in Scottsdale, Arizona to start talking about the next steps in your email marketing strategy. 

Are you local? We’d love to buy you a coffee and chat about ways to improve your digital presence in 2020!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 05 Feb 2020
E-mail Marketing Concept. New Email Notification On Tablet Compu

Email marketing remains to be one of the most effective ways to communicate with customers online and numerous stats are available to prove it. A 2019 survey report released by EConsultancy states that compared to other online tactics, the majority (73%) of respondents consider email as the advertising channel bringing the best return on investment (ROI). Another survey from Mailigen reveals that 89% of marketers utilize email for lead generation. Therefore, growing your email subscribers is a vital factor for a successful email campaign.

What makes email marketing effective?

The success of this digital marketing strategy is due to the highly likely chance that your email will reach your target clientele because they are people who willingly signed up to receive communication from you. Moreover, sending communication via email is relatively easier to implement than other advertising mediums. Of course, a successful email campaign requires several factors such as a compelling message, a catchy subject line, and a powerful call-to-action (CTA). However, all these factors would fail to make a great impact if your firm only has a handful of email subscribers.

Thus, to successfully utilize email marketing to amp up your marketing goals, one of the first things to focus on is growing your email subscribers. Indeed, the power of your email campaign increases along with the rise in the number of email addresses you obtain. Yet convincing people to join your mailing list can be a challenging feat. Here are four simple things you can do to quickly and easily amp up your email list:

Simplify the sign-up process.

Not everyone has the time or the patience to go through a long and complicated sign-up process. Even people who genuinely want to be part of your mailing list may not bother to sign up at all. So one key to luring in more email subscribers is a simple email subscription process. Make signing up a fast and hassle-free experience by only asking for a few details (such as the subscriber’s name and email address) and without requiring users to move to another page.

Post the sign-up form in multiple pages. 

Your sign-up form does not have to stay glued on a single page of your website. Make it easier for people to find your sign-up form by maximizing its exposure. You can strategically place it in the middle or at the end of the most popular blogs on your site. Aside from the homepage, a sign-up form can also be available on your about page or contact us page. It can even be a message that can pop-out when a visitor is about to leave your website.

Improve the sign-up box.

If you are wondering why very few people are in your email list, you may want to examine your sign-up box. Does it look bland and boring? You may need to work on making it more appealing so your site visitors will not miss it. Aside from the aesthetic design, the message should also clearly explain what the subscribers are getting themselves into. Clearly specifying the kind of communication that subscribers will receive also ensures that you will be sending information to the right audience.

Offer an incentive. 

People are generally wary of giving out their contact details. Therefore, it’s imperative to give them a good reason to sign up. It will help if you can offer something that will persuade them to do so. Popular ways to do so include holding an online contest, offering discounts, as well as a giveaway that gifts free e-books or free product samples. To attract more sign-ups, your offer should match the needs and concerns of your clients. 

Utilize social media pages. 

Being active in social media is another great way to promote your brand and communicate with clients. You can likewise use your presence in sites such as Facebook, Instagram or LinkedIn to invite people to join your pool of email subscribers. You can easily add a sign-up icon or tab in your pages. A sign-up form can also be incorporated into messenger apps. 

Digital technology is continuously advancing. Therefore, businesses need to keep up with it to avoid lagging behind. Stay informed about the latest trends and strategies your firm can utilize by partnering with a competent digital marketing agency such as Birch River Design Group. You are likewise welcome to get in touch with us by checking our social media pages at LinkedIn,, Instagram or Facebook.

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 06 Nov 2019
Chiang Mai, Thailand – Feb 22,2018: Woman Holding Apple Iphone 6

Success in social media marketing takes creativity, tenacity, and commitment. The job can be stressful with social media managers striving to keep their online pages running and their followers interested. With the huge influence and popularity of sites such as Facebook, Instagram, and Twitter, all your hard work will likely be worth it. A recent study from Smart Insights indicated that 90% of people included in the survey are using social media platforms to reach out to a company.

However, with so much to see online, it is easy for a brand’s social media campaign to go unseen. The fact that various social media platforms are constantly upgrading their platforms makes online marketing even more difficult. To help a brand reach its marketing goals, social media managers should be looking for ways to further improve their strategies. The following are some tactics that social media managers can use to keep their pages on top of the game as the new year rolls in:

Post more video content.

 

It doesn’t take a genius to know that more people prefer video content. Live and pre-recorded videos are currently dominating social media pages. In an article published by Quartz, a Facebook executive predicts that content posted on their platform will be entirely videos by 2021. This means that social media managers who do not want to be left behind should start learning and mastering video marketing

Explore Virtual Reality (VR) and Augmented Reality (AR).

Technological advancement is showing no signs of stopping and things that are seemingly impossible before will soon be a reality. People are now able to be instantly transported inside webpages with the introduction of virtual and augmented reality. In social media, VR and AR is an exciting feature to explore. There are endless possibilities for platforms to utilize this technology. Therefore, social media managers should start looking for ways on how to incorporate it in their content and tactics.

Consider social media localization.

The focus of online marketing today is on enhancing the user experience. One good way to do this is through localization. This means adjusting content to fit the culture and language of the target audience. Adapting localization can make social media pages sound friendly and accessible to people. It will likewise give you a tremendous edge over other pages.

Incorporate social shopping.

Social shopping is one of the newest terms in the e-commerce landscape today. Users of this method are given the chance to directly purchase a product through a social media site. Due to the convenience of this online shopping trend, expect social shopping to grow at an accelerated rate. Since anyone can share or recommend an item or deals with their friends, it becomes easier for a client to trust and purchase a brand. Thus, brands using social shopping in their social media strategy can expect increased ROI.

Social media management may seem cool and trendy but it is definitely not easy. It is a job that requires multiple skills and involves numerous tasks. Among other things, social media managers need to think about content to share, metrics to analyze, and reports to finish. Do not let all these online tasks overwhelm you by employing the help of Birch River Design Group, a reliable digital marketing agency in Scottsdale, AZ. Our team of competent professionals can take care of all your social media marketing needs. Contact us today!

In : Business Tips, Digital Marketing Comments : 0 Author : Sam Barraza Date : 30 Oct 2019
Man Turning Knob With Different Stages Of Sales Process To Conve

A brilliant marketing campaign can do wonders for a business in no time. It can promote brand awareness, bring in customers, and increase revenues. Moreover, the successful run of an ad campaign can further enliven and ignite a team’s motivation to dream big and achieve more. In reality, though, not all attempts to reach out to your target clients get favorable results.

In ECommerce, the chance for failure becomes higher as the competition continues to intensify. A report from EMarketer predicts that the money firms will spend on digital advertising will reach over $375 billion by the year 2021. As online and offline campaigns can be quite costly, you surely would not want your investments to go to waste. If your firm has been enjoying the fruits of a great marketing tactic, you would like to keep that lucky streak going. The following are four tips to ensure that your campaigns would not just be one-hit wonders:

Stay vigilant.

Marketing campaign performance fluctuates. Therefore, constant monitoring is a must for each and every ad you run. A high-converting ad can be transformed from a low-performing one without any warning. However, if you are regularly mindful of the metrics your ads are showing, you can easily spot the areas where you may need to do some adjustments to prevent the campaign from losing its appeal. Campaign monitoring reveals essential information about your customer’s behavior which you can use to further improve your campaigns.

Keep on improving.

You cannot expect a marketing campaign giving high click-through-rates (CTR’s) today to stay that way forever. The figures are bound to drop anytime as people’s interest in it wanes. This is why it is important to keep on finding ways to further enhance your campaigns. You can use the insights you gather from studying your customer’s preferences to tweak your ads. To continuously run a successful campaign, you need an attitude that always strives to be better than the best. With an attitude that never settles down even if your campaigns look almost perfect, your brand will stay fresh and interesting to consumers and serve your competitors a plate full of dust.

Advertise on various channels.

To get optimum returns on your investment, you do not want to lay all your eggs in one basket. Digital marketing today offers various channels where your brand can get exposure and it is best to take advantage of that. You can place marketing campaigns on Facebook, Google, or Instagram. You can also try running ads on YouTube or send out email campaigns. Trying out several channels can be costly but in the long run, it is a good way to determine which channel should you prioritize and focus on. Another thing, being seen in as many channels as possible will help your brand become familiar to many.

Seek reliable partners.

Networking is something that will never run out of style. Even in the online world, having amicable partnerships is something that will likely be beneficial for your marketing campaigns. Thus, keep your eyes open for firms or individuals that can help propel the growth of your business. To expand your audience reach, you can propose an ex-deal with popular influencers. Forming partnerships with other firms that are not direct competitors will help solidify the wall you are trying to establish for your brand.

We are living at a time when digital marketing is already the norm rather than an option for firms that wish to reach out to as many clients as possible. However, the dilemma is that not all firms have the skills and knowledge to carry out a well-thought-out brand marketing online. So how about having a reliable digital marketing agency at your back? Our dedicated team can expertly execute and monitor your online campaigns while you can conveniently focus on enhancing your products and services. Contact us, the Birch River Design Group, today!

In : Business Tips, Digital Marketing Comments : 0 Author : Sam Barraza Date : 23 Oct 2019
omnichannel

Marketing is a dynamic field, an area that continuously evolves and adapts to the changing times. True enough, the way people promote and sell products from years ago is starkly different from the tools, platforms, and methods available today. As the competition in online marketing continues to intensify, new ways of marketing tactics keep on emerging. Changes are happening at such a fast pace that we must keep up with the latest trends and innovations. If you are looking for a way to succeed in E-commerce today, omnichannel marketing is a term to know.

What is omnichannel marketing?

In omnichannel marketing, online sales transactions are made much easier and convenient by providing a seamless experience to the user in various channels. In an omnichannel approach, products and services are available on different platforms. These platforms can be a physical store, a desktop pc, or a mobile device. Clients have a smooth, hassle-free experience all throughout the sales journey despite the various channels. From browsing products to the actual purchase and follow-up transactions. For example, customers can browse a sales catalog using a desktop, then choose products to order later on using a mobile device. Clients can then make the actual purchase by visiting the physical store.

Multi-channel or omnichannel? What is the difference?

Omnichannel marketing strategy is often confused with another tactic – the multi-channel sales approach. Its similarity makes many people assume that they are one and the same. However, one way to understand the omnichannel strategy is to know how is it different from the multi-channel tactic. Businesses employing a multi-channel approach create and maintain their brand’s presence in different channels and platforms. Here, the products are available to the clients in as many channels as possible. Yet it does not guarantee that the experience with a product on one channel will be the same on another channel. Whereas, omnichannel marketing ensures that no matter which channel the client chooses, the sales experience is never confusing or disrupted.

What are the benefits of utilizing an omnichannel strategy?

 

For brands that refuse to be left behind, omnichannel marketing is a great strategy to invest time and effort on because of the following reasons:

  • It can tremendously increase profits.

The main aim of omnichannel marketing is to significantly improve customer service. Every transaction is as efficient and rewarding for clients as it can be. If done right, an omnichannel experience can lead to satisfied customers that will most probably come back to purchase again. As it fosters brand awareness and customer loyalty, businesses can likewise expect their profits to go up as well.

  • Improves workflow processes.

As the omnichannel strategy improves the customer experience, it can also simplify and hasten business processes within the organization. A client can go to a brick and mortar store and show the product he or she wants to purchase from a mobile device. A store staff would then just need to get the customer data to locate the product the clients wish to buy. Omnichannel combines processes and information from different channels so it becomes easier and faster to complete transactions.

  • Provides valuable data to create better campaigns.

Omnichannel marketing tracks the customer throughout the sales journey and collects important data along the way. It reveals information such as the device used, the products searched, and products purchased. Exporting these data for analysis is a way to further personalize the marketing campaigns of a brand. It can also give insights as to which channels are the most effective for ad campaigns and which ones need improvements.

The rise of the Internet and digital technologies brought about significant changes that greatly challenged old forms of advertising. Although print media, TV ads, and outdoor billboards still exist, businesses with a growth mindset are now actively exploring the wonderful possibilities of digital marketing. Venture into the world of online marketing by having a reliable guide and partner such as the Birch River Design Group. Our digital marketing team based in Scottsdale, AZ can help you plot and implement the best online marketing strategy for your brand. Schedule a meeting with us today!

In : Digital Marketing Comments : 2 Author : Sam Barraza Date : 25 Sep 2019
Female Hand Holding Mobile Phone Showing The Chatbot Message Whi

Plotting a foolproof digital marketing strategy is impossible without knowing the latest digital marketing trends. For this reason, savvy online marketers are constantly searching for ways to broaden their expertise and enhance their skills. Moreover, since the digital landscape is moving at such a rapid pace, simply keeping up with the trend is not enough. To stay ahead of the competition, it is also necessary to keep an eye on future developments religiously.

As you carry out to fulfill the remaining tasks for the last quarter of 2019, gather updates and forecasts about digital marketing trends for the upcoming year. The following are some key trends that can help ensure and maintain the success of your web marketing ventures for 2020:

Make way for more video content.

A quick look at your Facebook, LinkedIn or Instagram feed will show that video content is on the rise. This digital marketing trend is not so surprising because it is generally easier to watch a video than read a lengthy article. This observation is backed by a Hubspot survey showing that the majority of consumers prefer video content. You can also expect the popularity of videos to continually rise with a Cisco study saying that 82% of internet traffic will come from videos by 2020. Therefore, you may want to start exploring how to use videos to boost the marketing goals of your firm.

Amp up your marketing with personalization.

The digital world has intensified the competition among brands and companies to gain consumer’s patronage and loyalty. Nowadays, it is no longer sufficient to spread your marketing materials to a wide audience. Digital marketing trends determine that your goal is to create a positive experience that will keep customers coming back. One way to do that is through personalized marketing. Also called hyper-targeted advertising, there are many ways to implement personalization in your marketing initiatives. You can do it by employing tools that direct your promotional ads only to its intended audience. Personalization also means customizing services based on a client’s request. As firms continue to seek ways to improve services and strengthen relationships with clients, personalized marketing is here to stay.

Chatbots for better customer service.

Exceptional customer service can go a long way in propelling a firm’s growth. Thankfully, artificial intelligence or AI has found a way to respond quickly to all client’s queries and concerns – through a chatbot. As firms continue to seek digital marketing trends to improve customer relations, you can expect the usage of this technology to rise. A forecast from Marketing Land also says that chatbots can bring in $112 billion retail sales by 2023.

Are you thinking of investing in digital marketing and trying to follow digital marketing trends to no avail? Start exploring the benefits that digital marketing can do for your firm by partnering up with Birch River Design Group. Our competent team in Scottsdale, Arizona is ready to handle the digital marketing needs of your firm. We will gladly explain the services we can offer your company. Do not hesitate to schedule a meeting with us today!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 11 Sep 2019
Image SEO

Visuals are always an important aspect of any piece of written content, whether online or offline. Aside from the aesthetic value it brings, images also make content more interesting and comprehensible. Research published by 3M backed this assumption by reporting that visual aid improves learning up to a whopping 400%.

In the online world, adding images is one of the easiest ways to enhance a published blog or article. Moreover, it is also an effective way to increase the chances of getting a high search engine ranking. However, it is also possible not to see any positive results if you are clueless about the best practices of using images as a Search Engine Optimization (SEO) tool. Taking note of the following basic tips can help you maximize the benefits of adding pictures alongside your online content:

Choose relevant pictures of high-quality.

 

You want to complement the text, so make sure that the pictures you will add will make it more valuable for the readers. To help you find the most appropriate image, be ready to provide adequate answers to the following questions. Are your images relevant to the content? What is the purpose of your image? Does it pique the interest of your target audience? Does it make the content a lot easier to understand? The appearance of your images highly matters as well so it is always a must to choose clear and high-quality pictures. Irrelevant and blurred images reflect a firm’s adherence to quality and negatively affect a brand’s reputation. Another important thing to remember is to only use images that will not put your website at risk for copyright complaints. You can choose to take your own pictures and upload or search on websites that offer good and royalty-free stock photos such as PublicDomain Pictures and Wikimedia Commons.

Use appropriate size, file type, and quantity.

 

Proper use of visuals in the online landscape is a way to greatly improve the UX or user experience of your website. If you want your visitors to stay and come back, provide an efficient and fast-loading website. One way to do this is by using images of good resolution, appropriate size, and right file type. High-resolution images may look stunning but it usually comes with large file sizes that can slow a page down. The solution is by resizing the images to strike the right balance between resolution and file size. You can resize images with programs such as Photoshop or Sketch. Free online tools are likewise available such as Pixlr and Canva. In terms of file type, web images are usually in a JPEG and PNG format. To make it easier, many photo application tools come with a feature that allows users to save for the web.

On the other hand, you will find a number of recommendations about the ideal number of images per particular word count. A better way to settle this is by taking into consideration how the images can support the purpose of your website and deliver what your target readers want to see. If your business is selling something, you want to help readers make a good decision by presenting your product at all angles. Meanwhile, if your industry is offering services such as bookkeeping or editing, too many images may not be necessary.

Optimize images with tags and keywords.

 

The best SEO practices in SEO always emphasize the use of tags and keywords. Thus, if you want people to discover your website through the images you utilize, it is essential to utilize keywords. Replace default files names of images with a keyword that best represents what is shown in the image. The blogging platform, WordPress, has a feature called alternative texts which allows bloggers to input an appropriate alt tag for an image. The texts you use can improve your chance of getting a high SERP (search engine results page).

Do you want to maximize the potential benefits that the Internet can do for your firm? Partner up with an agency that is passionate about utilizing digital technology for business growth – the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona has the expertise to leverage your online success! Schedule a meeting with our team today!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 04 Sep 2019
Young Confident Coworking People Analyzing Data Using Computer A

Digital marketing is definitely an exciting field to explore. The method of using digital channels to advertise can tremendously improve the marketing tactics of almost all industries. For small businesses and start-ups, trying digital tactics has the potential to bring rapid growth and success. Digital marketing is all the promotional strategies that involve the use of online platforms and technological devices. It is imperative to know digital marketing top skills in order to succeed in an attempt to be seen.

Those who are just starting to understand the ins and outs of web marketing may find themselves overwhelmed with so much information. One way to grasp all the important aspects of marketing that use web technologies is by looking at certain skills and concepts you need to learn. To avoid mistakes and guarantee success, the following are some of the top skills that all digital marketers should strive to master.

SEO knowledge.

Visibility is crucial in any form of advertising, whether offline or online. You want your ads to be seen and your websites to show up for the group of consumers you are targeting. In the digital landscape, the way to ensure maximum visibility is by proper implementation of search engine optimization (SEO) strategies. A high Google ranking will surely give a firm a competitive edge. Thus, a web marketer cannot ignore the need to know SEO’s best practices.

Content Marketing.

The Internet is widely popular because it is a source of massive information. People today have gotten used to searching for everything they need online. Naturally, they value a webpage that displays the content they are searching for. The phrase “content is king” remains true to this day. Unique and quality content brings many benefits such as boosting a site’s search engine ranking and complementing branding efforts. Content marketing is a digital marketing top skill a marketer should prioritize to create and also learn ways to promote it in various channels.

PPC advertising.

The Internet gave a cost-effective alternative to offline advertising mediums with the introduction of pay-per-click (PPC) campaigns. This method allows brands to display their promotional materials online and to only get charged by the number of people who clicked their ads. PPC advertising may sound simple, but it involves a set of complex processes. To ensure success, you need to create a visually appealing ad, craft a compelling ad message, and bid for the right keywords. Digital marketers who want to make the most out of this advertising tactic should learn the factors that are crucial to the success of a PPC campaign.

Social media management.

Social media platforms provide excellent options for online marketers who wish to engage with their target audience in real-time. Thus, businesses and firms that are yet to leverage active social media engagement are missing out a lot. However, high engagement also means high competition. This means that digital marketers cannot simply put a business page on Facebook or Instagram without creating surefire social media strategies.

Video Marketing.

Demand for video content is undoubtedly on the rise. Stats even prove that video is the best performing type of content on Facebook. However, since creating videos can be costly and time-consuming, thorough skills about video marketing are necessary. Digital marketers do not need to be professionals in video making. However, they need to learn the vital factors that encourage views and engagement. Nevertheless, investing in courses that will train their video creation skills will most likely be worth it.

Are you a newbie in the world of online marketing? Do not let unfamiliar terms and tactics intimidate you. With the right team to educate and guide you about new methods of advertising and digital marketing top skills to know, you can quickly gain sufficient knowledge about digital marketing. Take the first step in your web marketing journey by making our digital marketing agency in Scottsdale, Arizona, Birch River Design Group your partner. We can effectively customize an online marketing solution for your firm! Get in touch with us today!

Videography gear for vlogger

Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement. 

With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;

Keep it short and sweet.

The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible  A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.

Make it entertaining. 

With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers. 

Make it informative.

Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.

Apply SEO techniques. 

You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.

Elevate branding efforts.

The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.

For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!

In : Digital Marketing Comments : 0 Author : Sam Barraza Date : 21 Aug 2019
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Here’s an interesting and rather shocking fact: stats from blogging platform, WordPress, reveals that an estimate of 2.75 million posts are published every day. That amounts to 70 million new blog posts every month. With such a huge number of content available online, it is quite an understatement to say that content marketing spells hard work. The real bulk of the work is barely starting once you hit publish.

The best content is practically useless if no one views or reads it. Thus, the main aim of content marketing is to deliver the message to as many people as possible, and in the process boost brand awareness and generate revenue. Unfortunately, a study released by Ahrefs states that 91% of content gets zero traffic from Google. As the Internet keeps on growing, the task of content promotion is also becoming an even harder challenge. Without a content marketing strategy in place, it is not impossible for Google (and other search engines) to totally ignore your blog post. Do not let your content go to waste by practicing the following tactics in blog promotion.

Come up with a plan.

Strategies always come with a well-thought-of plan so start by plotting clear goals and action plans. Specific objectives set the direction for your tactics and can likewise result in content promotion ideas. Another important factor in an effective content marketing strategy is the target audience. If you want readers for your blog, design your overall strategy around the interests and concerns of your buyer persona.

Create SEO-friendly content

Internet live stats say that Google receives around 40,000 search queries every second. This number suggests that your target readers are hoping to find you by typing their queries in the search engines. Make it easy for your readers to discover you by keeping the best search engine optimization (SEO) practices in mind. Inserting the right keywords, meta descriptions, and title tags can go a long way in increasing your blog readership. SEO rules are ever-changing so content marketing professionals should always be on the lookout for the latest news about it. 

Inform and educate. 

Search engines may lead readers to your blog but you cannot expect them to stay if all you can offer is poor content. So while keeping SEO principles in mind, remember to write for people. You want to avoid a high bounce rate so provide content that gives answers to the questions of your readers. You can also create content based on the comments and suggestions of your readers. Take time to produce educational and informative content to make a good impression on readers and even encourage them to keep on coming back.  Moreover, quality content will likely results in shares.

Send email blasts.

You want to spread the word once a blog post is live and one way to do that is through e-newsletters. With a study proving that email marketing continues to be an effective tool to reach out to people, growing your email subscribers is, therefore, one important factor in the success of your content marketing tactic. An email though can easily get lost amidst a number of messages in an inbox so implement tactics such as personalization and segmentation to make your message stand out.

Connect with influencers.

It doesn’t take a genius to see that so many people today spend too much time on sites such as Facebook and Instagram. Since your target customers are probably on social media, it is surely a good place to promote your content. You can start a social media page and engage with your followers. Another good idea is to seek partnerships with key influencers on social media.

Amidst all the buzz and hype about online marketing, is the idea of using digital means to grow your business still a blurry concept to you? Our digital marketing agency, Birch River Design Group can provide clear insights on how the Internet can drive your firm to success. Consult your concerns and queries to our team of digital marketing professionals based in Scottsdale, Arizona. Schedule a meeting with us today!