A forecast from Statista predicts that by 2020 there will be 4.78 billion mobile users around the world. Even without this proof, it is easy to see the huge effect smartphones have brought to all aspects of society. Today, people use smartphones and other digital devices for information, education, and communication. Pocket-sized smartwatches allow for interactions and transactions of all kinds. A report published in Marketing Charts shows that more people prefer to purchase things online using their smartphones rather than computers. The above points present the stressed importance for brands that wish to stay relevant and competitive: You have to invest in mobile optimization.
What is mobile optimization?
Mobile optimization refers to the effort of making sure that a user can easily navigate a website on a mobile device. Before smartphones, marketers would develop high-ranking websites that garnered a lot of traffic while perfectly functioning on a desktop. This is no longer enough. As the usage of mobile devices increases, it has become a high priority for companies to create and maintain a mobile-friendly version of their existing website. The following tips can help you optimize your website for mobile users.
Prioritize page speed.
Responsive design is the way to go.
It’s frustrating to access a website on your phone just to discover that the page looks distorted or broken. For that reason, a mobile-optimized website should be able to adapt to various types of handheld devices and operating systems. Whether someone accesses the site on Android or iOS, the layout, design, and function should be consistent on each device. This is possible by using responsive web design. Through this design approach, a web page can easily adjust to the layout and screen size of various devices. According to Wikipedia, responsive web design is achieved through the use of fluid, proportion-based grids, flexible images, and CSS3 media queries.
Design for mobile use.
Google recently announced mobile-first indexing. Their search engines will assess the mobile version of a site for indexing. This means web designers and developers will need to prioritize mobile optimization now more than ever. In order to shift your focus to mobile optimization, you should design and develop your brand’s website with mobile device compatibility in mind. For one, web developers are not advised to use Flash, as it’s not compatible with many mobile browsers. Moreover, the links and buttons on a page should also be designed for thumb navigation.
Same content and functionalities as the desktop version.
Potential customers who access your website, whether using a computer or a smartphone, should have a seamless user experience. It is no longer acceptable to have a mobile version that has a stark difference from the desktop version. You don’t want your users to feel like they are missing out by accessing your website through their phones. Ideally, the mobile version of your website should display the same content and offer the same functionality as that of your desktop version.
Use tools to check mobile optimization.
The Internet is loaded with hundreds of useful tools that web developers can use to assess mobile optimization. Web Google provides a mobile-friendly test, a free tool that allows web developers to instantly check if their website is properly optimized for mobile devices. Moreover, this tool from Google provides insights into the positive and negative areas of your website. If you want more proof, a page in Small SEO Tools also offers the same free service.
The emergence of new digital technologies promises numerous benefits for companies today. These advancements boost profits, increase productivity, and improve customer satisfaction. Make technology work for your business by entrusting your online campaigns to a team that has thorough knowledge and experience in digital marketing. Let us offer digital solutions you can adapt to in order for you to meet the sales and marketing goals of your brand. Request a meeting with us today to get started on your digital strategy!
Lead generation, the process of creating a list of prospects that can ultimately turn into loyal clients, plays a huge role in business development. A perfect strategy to pitch your products and services is useless if you can’t get through to your target customers. The tasks and processes involved in lead generation, though, is far from easy. In digital marketing, rapid technological changes and developments may mean that old techniques used in acquiring customers are no longer effective. As competition grows, lead generation specialists are under more pressure than ever to come up with ingenious ways to connect to their customers. The following are some tips and suggestions for creating an effective lead generation strategy.
Offer something valuable for free.
Email marketing continues to be an effective way to reach out to people who might be interested in a certain product or service. An online survey reveals the majority of U.S. consumers prefer to receive offers from brands through email. An impressive number of email subscribers can be a gold mine. But people don’t give their email addresses away easily. It’s important to give prospects a good reason to subscribe to your mailing list. In exchange for entering their email and information, offer something useful and valuable such as free e-books, tools or product samples.
- Have a target client in mind. In order for your lead magnet work to your advantage, you need an email list with quality leads. Narrow down your list to those who actually need your services and offer something that your target clients will find useful. For example, a free template for an editorial calendar ensures that you attract digital marketers while an e-book for expats will connect you to migrants and overseas workers.
- Offer incentives for sharing. Give your audience a reason to share your free guides or templates by adding a share button to your landing page or email campaigns. Offering a reward to your subscribers for sharing can further grow your email list when you give them an incentive. For example, you can run a contest for those who share the offer or give an exclusive discount.
Allow sign-ups using third party sites.
Most e-commerce websites require registration in order to fully utilize their portal. This is a step that allows your business to gather data and information that will be extremely useful in your marketing strategy. The bad news? Many users would rather skip the registration process. A compilation of research shows that going through a registration process turns off many users. Web developers can solve this by making the registration requirement fast and easy. One way to do this is by allowing users to sign-up using third-party sites such as Facebook, LinkedIn or Google. It removes the hassle of going through lengthy online forms and creating a new username and password.
- Enhance your landing page. If you want to encourage more people to sign up, you need to exert effort on your landing page. Think strategically about the marketing language you will use and overall design. Make sure your sign-up form is in a strategic location on your landing page. Design is crucial to grabbing people’s attention and earning their trust. Your landing page should have a visually-appealing design and call-to-action (CTA) button. To speak right to your potential customers, it is equally as important to come up with a powerful message.
- Do split testing. You want to know if the landing page you create is helping your business capture profitable leads. Split testing (creating more than one version) will allow you to see the effect each one has on users who hit your landing pages. From there you can determine which ones are resonating and will help determine the best strategies to apply. Perhaps the language on one page is more appealing than the other, or the images used might also play a part in their performance. Split testing and creating A/B pages can be done with tools such as Instapage.
Create a lead generation team.
Gathering data about your potential clients and coming up with strategies to lead them to making a purchase is one of the most (if not the most) challenging areas in marketing. If you want to fill your sales pipeline fast, you can’t expect to get the results you desire by expecting your staff to multi-task. It is important to have a dedicated lead generation team. Whether generating leads for business-to-consumer (B2C) or business-to-business (B2B) clients, this team can solely focus on boosting the earning potential of a firm through lead generation.
- Be innovative. The goal to acquire customers and outwit competitors requires creativity and innovation. Lead generation specialists should be on the lookout for new tools they can use to upgrade their inbound and outbound marketing strategies. They should be ready to research and try new techniques to gain clients.
- Monitor your success. It is essential to measure and monitor the success of your lead generation team’s strategies. Sales and revenues should increase with a successful lead generation strategy. Set expectations for what success looks like for lead generation and utilize analytics tools to help set and measure goals.
Lead generation is one of the services that our team confidently offers our clients. Birch River Design Group is trained and experienced in creating innovative lead generation strategies. We can help you reach your target audience and build a list of qualified leads. Request a meeting with us today so we can start discussing the strategies that can propel your business forward!
There is no doubt that the Internet has managed to connect people from all around the world. Amidst all the technological advancement, another obstacle in effective communication remains: the language barrier. For a brand looking to enter a foreign market through digital, building a web presence that is available in just one language is not enough. The need to bridge the gap between different languages is becoming increasingly important. The solution to this issue? Website localization. Read on to learn about website localization, why it is important and the benefits that come with it.
What is Website Localization?
Web localization is the process of modifying the content and functionality of a website so it blends with the language and culture of your clientele in a specific area or location. It isn’t just about translating an online content to the desired language or having a text translator on your website. Web localization is about altering your content and adapting it to your potential consumer’s culture. Its main aim is to mold your content to the needs and specifications of various people in your target markets. This allows your potential consumers to more feel at home or connected to your brand. The comfort and assurance it gives your audience enhances their experience and encourages engagement. It ultimately helps your brand gain the trust and loyalty of your target consumers.
Benefits of Website Localization
Opens the door for market expansion
E-commerce websites and businesses have a relatively easier time when it comes to reaching a wider audience. Today, you can advertise products and services to anyone with online access. But if you want an effective way to expand your market share, web localization is the way to go. Going multilingual can help you seal partnerships and transactions with clients who are living on different continents. The process you have to undertake to implement web localization can be expensive and daunting. But the potential to boost your revenue and bottom line makes it well worth the investment.
Increases online visibility.
Stiff competition makes search engine optimization (SEO) challenging. But your efforts to increase your SEO will be in vain if your brand’s content isn’t appearing on search engine result pages (SERP). Thankfully, web localization offers a new SEO technique. A website with translations in a potential consumer’s local language will gives you even more keyword rankings. Having keywords in a local language gives you a huge edge over your competition and increases your chances of a higher ranking. Translating your website in the languages of your target consumers puts you ahead of your competitors and increases your opportunities to boost revenue.
Is web localization necessary?
English is used by 1.7 billion people around the world. But statistics show that only 20% of people are native speakers of the so called universal language. This accounts for merely 4.73% of the world’s total population. If your marketing strategies are solely available in English, you are wasting the potential to connect to almost 95% of the world’s population.
If your business doesn’t sell products online you might be thinking that web localization isn’t an immediate concern. Or perhaps implementing a strategy around language translation is not top of mind. A study of consumer behavior reveals that 81% of shoppers do online research before making purchase decisions. Therefore, online content (on your website, social media page or ad) about your brand can make or break your marketing strategy. If this content is available in more than one language, you increase your chances of making a huge impact on your target buyers.
Web localization, SEO strategies and pay-per click campaigns. Are you a bit overwhelmed with all of these strategies that build a successful online presence? Our team at Birch River Design Group can help. We are driven with the goal of helping companies explore the advantages that digital technology can bring. Give us a call today so we can discuss your digital marketing needs!
With the influence of technology likely to intensify in the years to come, the way people search for information online is rapidly transforming. From typing queries into a search engine, more and more people are starting to explore the convenience of using voice search. A forecast report from ComScore even shows that by 2020, half of searches will be done through voice search. As a relatively new area of technology and search, it is crucial as a business owner to understand the techniques to make it work to your advantage. Prepare for this new way to search and future-proof your business with the following tips.
What is voice search and how is it used?
As the name implies, voice search is a technology where users can simply use voice commands instead of typing keywords to search for information online. This innovation works through the use of automatic speech recognition or voice-to-text mechanisms. Today speech recognition technology used in voice search is commonly used by voice-enabled digital assistants. Apple was the first company to offer a voice assistant with their introduction of Siri in 2011. Three years later, more tech giants launched their own digital assistants: Cortana for Microsoft and Alexa for Amazon. In May 2016, Google launched their own version of voice assistant with Google Home. With technology companies continuously enhancing the functionalities of voice search for consumers, it is clear this new technology will only continue to grow.
Why is voice search gaining popularity?
Anything that makes life more convenient is bound to be a success. Because speaking to search is much simpler than typing keywords, it is no wonder that voice search is gaining in popularity as the future of search. You can also attribute its popularity to the rising usage of mobile devices. Voice search assistants are often a main feature of smartphones and devices, making digital assistants relatively accessible. Along with the convenience it brings, voice search also has its share of challenges. The tendency of the machine to mistakenly interpret spoken queries is one of the difficulties a user may face when making a voice command.
New Practices To Implement For Voice Engine Optimization
Search engine optimization (SEO) has largely focused on text-based queries. With the increasing use of voice search, it is bound to bring about changes to best practices for optimizing digital content. For brands that want to stay competitive, this stresses the importance of implementing a competent voice search strategy. The following are tactics that digital marketers can do to implement voice engine optimization (VEO).
Focus on long-tail keywords.
Writing takes time. Before voice search, users tended to type just one to two phrases when searching for something on the web. Voice search takes the effort of writing away as people start to simply tell their devices what they need or are searching for. This makes a good keyword strategy highly important. When you write any piece of content for your brand your business, it is crucial to include long-tail keywords or phrases. Question phrases are also great suggestions as people tend to talk to the digital assistants as if they are humans. Because of this, it is best to incorporate keywords that sound like natural conversations.
Prioritize page speed.
Page speed continues to be a crucial factor in website rankings. Voice search represents a faster, fuss-free way to obtain any information a user needs. A fast-loading website is the perfect complement to this feature. To avoid losing clients and risking a low site ranking, both the desktop and mobile version of your company’s website should prioritize page speed.
Update content to match voice search queries.
Useful and original content will remain king despite technological developments. However, a little change in how you present content will go a long way. In the world of voice search, content that provides brief, yet complete answers to user’s questions are the way to go. Long-form content will always be crucial, but always be sure to optimize your website and content for voice search. One simple way to do this is by adding a page for frequently asked questions (FAQs).
Watch out for updates.
Voice search optimization is a relatively new area of search technology. There is still a lot to learn and discover about it. It is also a fast-growing market, so the best tips and strategies in utilizing it for your business can change at any time. In order to know how to effectively use this technology to market your brand, it is best to keep track of the latest updates and trends.
Birch River Design Group knows the importance of keeping up with the latest in digital marketing and search technologies. Our team is ready and capable to walk you through the process to get your business ready for future developments such as voice search. Request a meeting with us today to discuss how we can help you achieve your business goals!
In today’s age, the tremendous benefits that a strong online presence can give to small and big businesses alike has long been established. Building an effective website, launching cost-efficient pay-per-click ads and maintaining an active social media following are techniques that enhance your digital marketing campaigns. However, as the competition in your industry grows day by day, it doesn’t hurt to look for more methods to boost your online marketing. One effective way to upgrade your digital marketing strategy is by blogging.
Why do you need to start blogging?
With the effort involved in creating, managing and growing a blog for your business, it’s not surprising if you’re thinking twice about investing in blogging. Even if it is a considerably simple and affordable marketing tactic, blogging is a long-term project that requires time, resources and commitment. However, a quick look at the following benefits your business can get from blogging prove that it is worth the extra effort.
Increase website and SEO rankings.
Any brand will find it difficult to support the profit-generation goal of a business without search engine optimization (SEO) techniques. Because search engines like Google favor websites with unique, useful and fresh content, maintaining a blog is a surefire way for your website to rank. By increasing your online visibility through blogging, you create an easy way for potential clients to discover your services. According to TechClient, startups experience an 126% increase in leads by blogging. As an effective lead generation strategy, blogging can indeed drive the income of your business.
Compliment your branding efforts.
Branding plays a huge role in your marketing strategy. Research shows that a consumer’s view and feeling about a certain product/service greatly influences their purchase decision. So aside from creating awesome products and high quality services, a business should first aim to gain the client’s trust and loyalty through branding. Along with other advertising channels, regularly publishing relevant and helpful content to your blog is an effective way to build up your brand image. The overall tone and layout of your blog is also an opportunity to showcase your brand’s personality.
Improve relationships with target customers.
Building a successful business would be impossible without the foundation of a good relationship. This is even harder to achieve if your company appears distant and unavailable. Along with providing excellent service, your business should also be consistently engaging with customers. Fortunately, blogging platforms open a new avenue to interact with your target consumers. You can answer queries, seek suggestions and even invite guest contributors. With a great blog, your company can easily bridge the gap between your company and your consumers.
Build an edge over the competition.
Regardless of your industry, there is a never-ending influx of competitors. But diligent businesses are always on the lookout for ways to stay at the forefront. Exploring the benefits of the blogging world is one way to keep competitors behind you. By blogging, businesses can position their brand as an expert on a certain niche. Moreover, a recent report published in Growth Badger shows 55% of companies now prioritize blog content creation. This further drives home the point that businesses who have yet to start blogging surely face the risk of being toppled by their competition.
Blogging is a great tool that businesses can utilize to enhance all of their marketing efforts. However, just like any endeavor, careful research and a wise strategy are essential. Especially if you want your blog to create a positive impact for your business. Reap the rewards of effective blogging by letting a team of professionals handle your blogging needs. Our group at Birch River Design Group has extensive knowledge about the ins and outs of creating a successful blog. Request a meeting with us today for a customized proposal.
UX and UI design are buzzwords you’ve likely encountered when discussing the latest trends in web development. These terms often pop up in discussions that pertain to improving the visual components and usability of an online platform. While these design types are essential components of a digital marketing strategy, not many people in the digital space can confidently explain their unique functions.
There is plenty of confusion between UX design and UI design. They are two of the most important concepts to know for web developers and digital strategists today. Numerous references can attest to the huge role they both play in the future of website design. Moreover, expertise about UX and UI design are some of the most in-demand skills in the job market today. To stay on top and ensure the success of your digital marketing agency, it pays to take time to dig deep into UX and UI design. Let’s start with breaking down the basics about both.
What is UX Design?
UX, UXD, and UED are all acronyms for User Experience Design. The phrase describes the process of creating a seamless relationship between a customer and a product. It refers to the strategies and enhancements applied to make a product more functional, accessible and enjoyable for the user. Its basic definition proves the theories and principles of UX design are applicable to almost any industry, product or service. In today’s world, though, a UX designer primarily focuses on developing digital products.
What Do UX Designers Do?
Aside from its definition, the job profile of a UX designer can also be ambiguous. People often wonder, what exactly does a UX designer do? A quick look at a job ad for a UX designer will show that it entails much more than tweaking the layout or design of a particular product. A UX designer covers a wide range of tasks such as analyzing competitors, building prototypes and understanding consumer behavior.
The broad range of responsibilities assigned to a UX designer is one reason why it is quite difficult to pinpoint this role. It is a job that overlaps several areas and disciplines. It is a complex and multifaceted specialty that requires thorough knowledge in marketing, savvy skills in designing and superb abilities in project management. Overall, a UX designer researches, tests, implements and evaluates methods that will improve the relationship between the product and the user.
What is UI Design?
UI stands for User Interface Design. It refers to the process of designing the interface of a machine or piece software so it becomes more efficient and functional. A web or mobile application with great UI design has easy-to-use navigational features, is responsive and has high visual appeal. With a good user interface, customers don’t feel lost, intimidated or annoyed when using a digital product. Instead, UI design helps a user gain trust and confidence when using a well-designed and functional product.
What Does a UI Designer Do?
Similar to a UX designer, it is also a bit confusing to define the role of a UI designer because their job also encompasses a wide range of responsibilities. It entails thorough research and testing prior to implementation of concepts and strategies. A UI designer also focuses on the factors that ensure a better experience for their users. However, a UI designer is mostly concerned with improving the elements that a user needs in order to utilize a digital product. These elements can include typography, site architecture or graphic design.
What’s the Key Difference Between UX and UI Design?
Many mistakenly view UX and UI design as one and the same. They both share the same ultimate goal of encouraging patronage and loyalty of users to a product. Even their core definitions have many similarities. While UX design principles can be applied to non-digital products, principles of UI design are exclusive to digital devices and software. One way to draw the line between the two terms is to look at UI as the parts and components of the product that you actually use. Whereas UX refers to the emotions that a user feels while using a product.
You Can’t Have One Without the Other
A clear understanding about UX and UI is important as they are interdependent on one another. You can’t solely focus on UI design without keeping UX principles in mind. Likewise, a good UX needs support from an excellent UI designer. The two must work hand in hand because they are both crucial in developing an excellent product.
Birch River Design Group specializes in helping firms from various industries achieve their digital marketing goals. Our team also puts great attention to detail and effort into every client project. For more information about how we can create a positive UX or UI experience for your target clients, contact us via our form on our website!
Technology has made the advertising world as exciting as ever. Not long ago, marketers had limited options for their campaigns. Creating and placing an ad on television, radio or print were the typical methods. And while those advertising platforms continue to deliver results, business owners today can’t afford to solely stick with traditional marketing methods. It’s undeniable that the advent of the online world and smart devices has introduced endless ways to market a brand through digital marketing.
What is digital marketing?
Digital marketing refers to the use of various digital technologies to promote products or services. It primarily takes place online, but also includes offline channels such as electronic billboards or interactive kiosks. With the massive amount of time people spend online and on smart devices, digital marketing presents tremendous growth opportunities for brands. Unsurprisingly, more and more companies opt to invest in digital means to advertise. In fact, a survey from the research firm Nielsen says that more chief marketing officers believe digital marketing delivers better results compared to traditional methods. However, entrepreneurs who wish to explore the various digital advertising mediums should first take the time to fully understand the factors needed to succeed.
Essential factors of a successful digital marketing strategy
The huge advantages digital platforms provide for today’s companies may seem obvious, but there are many brands that don’t know how to plan a digital marketing strategy. One study even shows that 45% of businesses invest in digital marketing without any tactic at all. Answering the following questions can help you plan a winning digital strategy.
What do you want to achieve?
You may have heard this a million times before, but there is a valid reason you cannot avoid this perennial question. Goal setting is vital. It is where you base your future plans and activities. Before you can plan a fast route, you need to define your destination first. In order to make your goals work for you, keep them clear and realistic.
Who is your ideal client?
Today, the use of digital platforms and technologies are inevitable. Everyone is using them. If you want your message to be seen or heard, digital marketing is the way to go. But to do that you first need to identify who you want your message to reach. What are their interests and concerns? What occupies their time? Demographic information is also essential. Gathering research and facts about the audience you want to use your brand or services will give important insights into how you can best market your products.
What digital marketing channels and tools should you utilize?
Digital marketing is a broad term. It encompasses all advertising done through online and digital means. In a way, it is like an open field where companies have endless options of channels and tools to choose from. This often includes building a website, managing social media and running pay-per-click (PPC) campaigns. It also involves search engine optimization (SEO), mobile marketing and search engine marketing (SEM). The main takeaway is that entrepreneurs should take time to gain in-depth knowledge about the different marketing channels available. It is only when you understand how different platforms work that you can start making smart decisions about the best channels to use.
Technology is constantly evolving. There are many factors that ensure the success of a digital marketing campaign. Still, knowing the answers to the questions listed above can provide a solid foundation to your present and future digital strategies. Birch River Design Group specializes in customized digital marketing solutions for brands in various industries. Our experienced team can give smart insights and offer a step-by-step guide to help you master the digital marketing realm. Give us a call today!