To maximize the benefits of an ECommerce site, it is essential to come up with a plausible marketing strategy that will successfully gain clients and keep them coming back. Consumers value a great purchase experience as confirmed by a survey report published by MarketingSherpa in 2017. Therefore, an ECommerce platform should allow the customers to experience speed and convenience in making an online purchase.
Implement SEO Strategies
It’s not good advice to start a brick and mortar business in a remote location because you want to be found and be of service to as many people as possible. The same logic applies to ECommerce sites. If you want more people to flock to your site and discover what you have to offer, implementing smart search engine optimization (SEO) techniques is the key. Some of the ways to boost organic traffic and search engine ranking is through content marketing and link building.
Invest in Paid Advertisements
Your ECommerce website needs exposure to thrive but getting attention is not so easy when many similar sites targeting the same types of clients. Advertising is essential in any marketing strategy so allocating a portion of your budget on paid ads will give you an edge against others. You can study the various ad networks online such as Facebook Ads and Google Ads to know what platforms will most effectively send visits that will lead to actual sales.
Focus on Web Design & Usability
Visual appeal and easy navigation are some of the basic elements in E-commerce website development. You want to make a good impression so the web design should appear sleek and professional. To convey a trendy and modern vibe, web developers can check out the latest trends in web design. A clear perception of your buyer’s persona can give clues in choosing the right typography and color elements to use.
In terms of functionality, an E-commerce website should have a landing page that showcases the best products and services that the business offer. The whole website should give clear messages and simple instructions so as not to confuse or frustrate the end user. Avoid long and complicated purchase and checkout process as it will surely turn off customers.
Validate Positive Content With Good Photos
Your ECommerce website may be filled with content that praise your products and services but without good photos, your write-up will not be convincing. Quality pictures that highlight the best features of your products have great potential to increase the conversion rates of visits.
A Background Video is a Great Addition
It is a must for an ECommerce site to have a well-written ‘About Us’ page or product descriptions. Nevertheless, everyone knows that it is easier to watch than to read so creating a short video about your business is likely to get the results you need.
Encourage Reviews and Feedback
It’s normal for a customer to repeatedly weigh all the pros and cons before making an actual purchase. For a customer to feel confident about the purchase and to establish trust, a feature that allows clients to post and read product reviews will greatly help.
Take Advantage of UpSelling and Cross-Selling Tactics
Upselling (offering a more expensive version) and cross-selling (offering related products) are strategies that you can use to introduce other services to the client. Sometimes it is difficult to decide on what products to purchase if there are so many to choose from. Implementing upselling and cross-selling tactics can be an effective way to boost revenues because you help clients focus on certain products that will really be of value to them.
Understand Consumer Behaviors With Analytics
A competent web marketer should be able to explain why an ECommerce site is performing well or doing badly. To do so, it is important to regularly monitor and analyze the metrics and data regarding your consumer’s behaviors. By doing this, you can maintain a website’s great conversion rate and apply immediate fixes to a site that is suffering from low visits.
Technology has made the digital world a massive marketplace, explaining the proliferation of online shopping sites. To enjoy the full advantage of having an ECommerce website, you need expert assistance from a team that genuinely wants to see your digital marketing efforts succeed. We are Birch River Design Group— contact us today.
Is your business still giddy from the massive success of your latest digital marketing campaign? It’s surely a feat worth celebrating but with technology evolving at such a frantic rate, your proven strategies today may not yield the best results for your future projects.
The most effective online marketers stay on top of the game by constantly looking out for the latest tools to utilize for their next e-marketing campaign. What are the latest schemes to amplify your social media strategies? How can your content marketing efforts stand out amidst a sea of overwhelming information available on the web? How can you take advantage of the current trends to reach out to consumers and promote your brand?
Voice Search & Smart Speakers Are on the Rise
According to the Voicebot Smart Speaker Consumer Adoption Report for 2018, there are about 47.3 million Americans that are using smart speakers such as Google Home and Amazon Echo. Studies also show that consumers enjoy using voice-assistant devices so the industry is likely to grow in the years to come.
The fact that more people are now relying on voice search technology can provide valuable insights that digital marketers can explore. For one, it has the potential to alter keyword research tactics and search engine optimization (SEO) since growing number of consumers are now looking and buying products by talking to rather than typing on a device. Online content with audio versions may also be common in the near future.
Live Videos & Video Content Will Grow Stronger
Facebook introduced live videos in 2016 and statistics show more than 3.5 billion live broadcasts since then. In addition, YouTube says that video usage increases by 100% every year. Obviously, videos make access to information a lot easier and entertaining. The data likewise presents a huge potential for marketers who wish to reach out to potential customers.
Enterprises should consider interaction and relevance as some of the essential factors in plotting strategies for video content marketing for the 21st-century audience. Interactive videos or live streams are said to attract more views than traditional videos. Meanwhile, longer videos would likely bore people so it is advisable to keep content short and specific.
Personalized Content to Drive Better Results
Nowadays, so much is available online that information is usually just a few clicks away. However, people don’t have the time and patience to scour the web. So, the demand for content that provides instant and straight-to-the-point solutions will likely be more appealing than broad topics that cater to a wide range of people.
So, companies that wish to drive more sales and increase profits will benefit from streamlining their content to answer a need of a specific group. Even so, digital marketers should still not ignore the positive impact that evergreen content (or content that offers timeless information) can bring. Utilizing data to personalize online marketing efforts will also encourage people to trust and patronize a brand.
Artificial Intelligence and Chatbots Will Enhance Customer Experience
Artificial intelligence (AI) is slowly making its mark for various industries and the digital marketing arena is no exception. With all the tasks that can now be accomplished by automated bots, digitally-savvy business owners should know how to maximize this technology in improving their systems and services.
Some e-commerce sites today are already using chatbots to provide instant customer support. Aside from being affordable, the powerful software is also easy to install and does not require complex programming. Bots can run 24/7 tirelessly and with fewer chances of error, so it is a great way to enhance customer service and that can lead to more purchases. The AI technology is continuously developing so its presence and application in many industries will only grow in time.
An online marketer can be left behind in the blink of an eye so it is a must to keep up with the newest and upcoming breakthroughs in the digital marketing arena. With adequate knowledge about the key trends in the digital landscape, companies can easily lay out the best marketing plan to gain clients, beat competitors, and boost revenue.
It is also a wise move to work closely with a team that fully understands the importance of keeping up with digital marketing trends such as the Birch River Design Group. Get in touch with us today to know how we can help power-up your marketing efforts
In many ways, the goal to gain trust and establish credibility may seem overwhelming for small startup businesses. A 2013 study by Nielsen, a market research company, reveals that sixty percent of consumers are likely to purchase products from brands they are familiar with. Nevertheless, start-up ventures should not feel powerless to compete with big corporations and reputable companies that have been around for years.
With a well-thought-out brand strategy, a startup company can match and even beat the marketing efforts of their larger counterparts. Moreover, with the growing importance of digital marketing on businesses, brand marketing tactics no longer have to be costly and complicated. Simple yet impactful branding strategies that are committed to creativity, innovation, and excellence will go a long way.
Identify Your Target Market
It is impossible to create a powerful marketing strategy without knowing the people to whom it will be directed to. So before launching your product, allow some time to gain a clear understanding of the exact demographics you are targeting. Who will use your products? Where are they? What are their concerns? How can you reach out to them? Every vital piece of information you can put together about your target customers is an opportunity to tailor-fit and enhance your services. Thorough knowledge about your target market is also essential in defining the goals and purpose of your business.
Strive for a Clear Identity
You want to break into the market and establish your presence in the industry, so a dull company name and a bland logo will get you nowhere. The brand name and logo is the first step of introducing your company to the world and will likely represent your business for years to come. So take time to craft a smart and catchy name and design a unique and visually-appealing logo that clearly defines your brand.
Offer a Unique Service
Most likely, your product is just one of the many that are already available in the market. For your branding strategies to succeed, you need a foolproof plan that will make your product stand out from the rest. You can differentiate yourself from others by offering something that cannot be found elsewhere. Furthermore, by identifying and highlighting what is unique in your product, your brand has a greater chance of sticking to the minds of consumers.
Give Out Samples
To try an unfamiliar brand is a risky undertaking that not so many people are willing to take. To lessen the risk of trying out a new product, startups and small companies can give complimentary services or free samples. This tactic will allow the public to familiarize themselves with your brand and, at the same time test, its quality. The best outcome of this strategy is gaining new customers and positive reviews.
Have an Active Online Presence
With an annual survey from Hootsuite saying that 4 billion people around the world are now using the internet, companies that have no online presence can expect fewer customers and less profit. On the other hand, a strong and active online presence is one of the fastest ways to showcase your services and reach out to your target clients. With a functional website, clients can access information about your products and can even make actual purchases. Meanwhile, an active social media presence is a great way to promote your products and answer queries from customers. The digital world offers vast opportunities that a startup can take advantage of so entrepreneurs should constantly monitor the latest trends.
Flashy advertisements and extravagant promotions of giant firms may intimidate small businesses as they build their brands from scratch. However, with consistent quality services and brilliant branding strategies, a startup can easily rival even the toughest competitors in the market.
Still, branding efforts can be costly, difficult, and risky so it is best to seek expert guidance from a team like us, Birch River Design Group. We can customize a complete branding package to fit the mission and goals of your business. Contact us today so we can discuss the most efficient branding strategies for you!