Articulacy is one of the most important skills that a salesperson should have. The words you use to introduce and sell your products can make or break your tactic. This art of arranging and combining words to create the impact you want is called copywriting. In digital marketing where content is perceived as king, the way you string words to help achieve your goals is very important. But with all the technological developments that are happening, writing is likewise taking on a different form. The growing need to provide users with the best experience has given birth to UX (user experience) copywriting. Read on for basic information about this new role and how crucial it is for your online marketing tactics to work:
How is UX writing different from usual copywriting?
The job of a UX writer and a copywriter both require impeccable writing skills. Both roles use the power of words to convey something to the readers. However, the difference lies in the aim and focus of their writing. In the early days of the Internet, web copywriters are tasked to provide unique, informative, and valuable content. The goal of this writing is to persuade a client to perform desired actions. In UX copywriting, the main goal is to ensure that the user will be able to navigate a website with ultimate ease. This includes various tasks ranging from creating user-friendly instructions on an online platform or a high-tech gadget.
While a web copywriter can do most of his or her job independently, a UX copywriter is an important part of a UX team, which is usually composed of web developers, graphic designers, marketing professionals, and product managers. UX writers closely collaborate with the team to get in-depth knowledge about their target clients and to discuss how to adjust and improve writing style to be more useful and relevant.
4 Benefits that UX copywriting can do for your brand
Humanize your brand.
Fast and efficient customer service is supposed to be easier today with the advent of artificial intelligence (AI). However, who wants to talk to machines? Customers prefer to talk to humans. This is possible through effective UX copywriting where the writer can design a unique personality for a chatbot by carefully adjusting the tone and direction of the conversations. A chatbot with a human touch can gain the trust and confidence of clients and ultimately creating a great user experience.
Enhances relationship with clients.
Any business that wants to survive should work on building customer relationships. UX copywriters can make this aim easier as they design their writing to cater to the needs of the users. Using a tone and voice that is in tune to the preference of the clients shows that a brand is taking concrete steps to reach out to the customers. This effort will likely lead to brand loyalty.
Results to better ROI.
Good UX copywriting complements the whole UI (user interface) design of an online platform such as an ECommerce website. As the goal is to provide a copy that helps the user navigate a site or use a product, it also increases the chance to convince a client to complete desired goals such as purchasing a product or sharing a link. Overall, a great UX team should result in more conversions and higher revenues.
Gives a competitive edge.
It cannot be denied that creating a seamless user experience (UX) is the present and future trend in digital marketing. Thus, brands that wish to stay relevant should start exploring ways to be a master in UX development, which includes UX copywriting. Investing in a competent UX team would make your brand more competitive.
Do you need customized content to promote your brand? Copywriting is but one of the many services that the Birch River Design Group can do for your business. Along with content creation, our team in Scottsdale, Arizona can also handle the branding, UX design, and SEO of your firm. We can also handle your online ads and social media campaigns. We cannot wait to plot the most suitable digital marketing strategy for your firm. Call us and arrange a meeting with our team today!
Savvy web developers will never deem a business website as fully complete and functional without installing a monitoring tool. This is because they understand that business success and data analytics go hand in hand. With an efficient system to gather metrics about a website’s performance, web marketers can easily gauge if their marketing tactics are working or not.
Figures and data can also provide insights to better understand the behaviors and preferences of your visitors. Regular monitoring and analysis of website stats can also lead to innovative ideas that can further enhance the online platform. However, to truly benefit from the wealth of information you can gain from marketing analytics, you first need to know the metrics to look out for. As a start, using web monitoring tools such as Google Analytics should help you give valuable answers to the following questions:
How did the visitors find you?
The visitors on your business website can come from various channels. It can be through a search engine’s result or via a social media post. People can discover you through an online banner ad which is part of your pay-per-click campaign. It is also possible for a user to directly access the URL of your page. You want to know how your visitors arrived at your site. Knowing this information can help you understand your traffic sources and plan a wise strategy. You can invest more effort in sources that drive the most visitors or plot solutions to improve those that give minimal traffic.
What are your visitors searching for?
A site search bar is a useful function because it helps users find the information they need. It can also give web marketers insights about what people expect to find on your website. Web monitoring tools provide a list of the keywords/terms people used while navigating your site. This information can be a helpful guide when determining the content that can enhance the user experience aspect of your website.
What is your most popular page?
One of the most important things to take note of is the page that is getting the most number of hits on your website. It can be the most popular product in an E-commerce site or the most viewed blog on a business website. It can also be a page with the most conversions. Upon identifying these pages, you can examine the factors contributing to its success. Moreover, you can use the insights you’ll learn to improve underperforming pages on your site.
Why do they leave?
Some web visitors land through a webpage but abruptly leave without clicking any link on the site which is known as a bounce visit. A high bounce rate signals a red flag as it means that the site is failing to meet its goals. Other users navigate the site but then fail to successfully lead to conversion page which is the exit page. You want to examine these pages on a site to understand what causes users to abandon a page.
Creating an E-commerce or business website site takes great effort, but the real work starts once the website is up and running. However, website maintenance and development will be so much easier with the help of Birch River Design Group, a digital marketing agency in Scottsdale, Arizona. Our team will gladly explain all the services we can offer your company. Do not hesitate to schedule a meeting with us today!
An E-commerce conversion sales funnel doesn’t end when a customer completes an online purchase. In an ideal scenario, the first-time buyer starts a sales cycle through a series of repeated purchases. This cycle ends with the first-time buyer becoming a loyal customer. Apart from attracting new customers, the ultimate goal for all E-commerce websites is to grow its number of loyal clients. However with 2018 data from Statista revealing that merely 2.86% of E-commerce website visits result in conversions, encouraging previous shoppers to return and make another purchase is surely not easy. Attracting and retaining clients is a tough challenge. However, a look at the most successful online stores proves that it is attainable. The following briefly discusses how a website store can survive and thrive in the very competitive world of online marketing by diligently implementing customer retention tactics.
The importance of customer retention strategies.
Customer acquisition may be a firm’s initial goal. However, to truly prosper, a business should likewise prioritize customer retention initiatives. The results of a 2013 survey from EConsultancy even suggests that companies should focus more on retaining existing clients. In the said survey, 70% of respondents said it is cheaper to keep existing clients than to get new ones. This led to the conclusion that customer acquisition is a better investment for E-commerce websites.
Make a positive impact on first-time customers
It pays to know that in E-commerce marketing, first impressions can be a deal-breaker. You want to build a lasting relationship with clients. However, it won’t happen unless you give them a smooth and remarkable online shopping experience the first time around. Listed below are some tried and tested tactics that an E-commerce website can do to keep customers coming back.
Offer a welcome gift.
You want the first visit to be a remarkable one so how about offering an exciting freebie to welcome the newbies on your site. A simple gift (e.g. free shipping, discounts, complimentary sample) will serve as a nice way to warmly welcome your guests. Moreover, funds that the E-commerce website would shell out to give freebies or discounts are likely to be a good investment because there is a great chance that the customers will appreciate it and return. In a survey done by RetailMeNot, an online shopping platform, 80% of respondents said that they were encouraged to buy from a new brand if the offer comes with a discount.
Create a loyalty program
If the freebie given to first-time clients managed to convince them to buy again, this form of reward system should continue by establishing a customer loyalty program. A research study published by the International Journal of Business and Social Science shows that loyalty programs are useful in building customer retention. Since people love rewards, it is not hard to believe that it can help foster a positive relationship with clients. A loyalty system can also help an E-commerce website identify their most loyal customers. The firm can use the data they can gather from the members to further enhance their services.
Install a live chat option.
Great customer service means giving prompt and appropriate action to any query or concern that the client has. In many cases, delay in answering questions of prospective customers can spell huge profit loss. An E-commerce store can avoid this from happening by installing a live chat option. This functionality is a cool way to offer excellent customer support instantly. Live chat on an online shopping website offers a convenient way for clients to reach out to the firm in real-time and can significantly boost sales. A research study from FurstPerson, a market research company claims that a live chat feature encourages 63% of customers to visit a website again.
Are you thinking of building a user-friendly E-commerce website for your business but not entirely sure where and how to begin? Allow our digital marketing team based in Scottsdale, Arizona, Birch River Design help. Contact us today!
User experience (UX) is crucial to any enterprise. No business model will survive and succeed without emphasis on providing quality services. The goal to offer clients a pleasant experience should be clear and consistent in the overall UX strategy of a firm. Thus, a company that decides to venture into digital marketing should likewise stay true to its commitment to provide good customer service. One way to demonstrate this online is by creating a business website that customers will deem user-friendly.
The UX aspect of a website is essential. It is a great determining factor if a visitor will stay on a page or leave. People who visit your site are potential leads. Therefore, it is such a waste to lose them just because of a poorly designed web page. To generate leads and profits, a business website should implement best practices to enhance its user experience. Some important factors to take note of are the following:
Keep your customers in mind.
It would be difficult to improve a website’s UX without in-depth knowledge about your target users. Take time to understand their concerns and interests so you can create an accurate profile of your users. You can then use this profile as a guide in developing the designs and functionalities of your website. Ideally, the end result is a business website that will meet or even exceed the expectations of your users.
Offer useful content.
More than attracting clients, the end goal of optimizing a website’s UX is to turn visitors into loyal customers. One way to keep clients coming back is by offering unique and valuable content. It can be an infographic, an ebook, or a video. You can also offer free tools, apps or templates. The quality of the resources you offer to your clients will help you establish your company’s good reputation. Do make sure that the content you offer in any form should be easy to access and use.
Give ample attention to customer’s inquiries and feedback.
Hear it from your clients yourself by providing features that allow site visitors to leave comments or inquiries. Do not ignore the messages they will leave because actual users can surprisingly notice an error that you can easily miss. Maybe they encountered some difficulty accessing a certain page or give an idea for a great feature to add. Treat your clients as your partner in building the website by encouraging them to give both online and offline feedback. Their feedback will give valuable clues as to how you can further improve your site.
Run usability testing.
Usability testing is a great way to check if the interface you created is indeed usable and to improve UX. This process will demand time and resources from a firm but the insights you will gain from it makes it worthwhile. One way to conduct a usability test is by employing a pool of test users to perform actions on your business website. To maximize the benefits of running usability tests, participants should be given clear metrics and methods on how they can share their opinions and recommendations about the website. Test users can be given forms to fill or be asked to purchase something from the site. These types of tests will check how fast or slow a page loads. It will also reveal how easy or hard it is to perform transactions on a website.
Constant monitoring is a must.
A business website is not something you create and leave behind. In many ways, a business website is just like a physical store or office that needs maintenance. Once a website is up, web administrators and digital marketers should regularly monitor the site to make sure that everything is running smoothly as well as the user experience (UX). A business website can crash or display technical errors anytime and if you fail to see it, you can sadly lose clients and earnings. However, if you keep an eye on your website on a regular basis, you can immediately fix errors as they occur.
Work on the homepage.
Every page on a website is important, but as the usual entry point of a visitor, it pays to give extra attention to the homepage. Its aim is to give the users a good first impression with its design, content, and features. It will greatly help if the website’s purpose and the services it offers are clearly presented on the homepage. Clear instructions on how to navigate the website from the webpage will encourage the user to explore other pages on the website.
Even if it is easy to see that investing in online marketing is a wise move, there is still a great chance for a business website to be a liability rather than an asset to a company. To guarantee success, you need a team with thorough knowledge and ample experience in digital marketing such as the Birch River Design Group in Scottsdale, Arizona. As your partner, we go all out to help your firm exceed all its marketing goals. Learn more about the UX services we can offer by getting in touch with us today!
The rise of online shopping has made entrepreneurship easy and open for all. Through e-commerce platforms, anyone can set up an online store and start selling in a matter of minutes. Unfortunately, the same thing cannot be said about the potential of an e-commerce business to rake in handsome profits. With the growing competition and evolving technology, the chances for success in the digital landscape is as elusive and complicated as ever. But a poorly-performing e-commerce store doesn’t mean the end of the road of your online marketing journey. By continuously looking for ways to correct mistakes and improve, your business can meet or even exceed your marketing goals. Start enhancing the income-generating potential of your e-commerce business with the following tips.
Invest in User Experience
Is your e-commerce website giving your customers a pleasant online shopping experience? If not, then your website visitors are likely to leave before even looking into your products or services. To avoid losing prospective customers, web marketers should carefully scrutinize the user experience of the brand’s website. Things to look out for to ensure that the website will provide utmost convenience for the consumers include page speed, design, and content. The website should be quick to load and easy to navigate. It should also contain content that will help your potential customers believe they are making a wise purchasing decision investing in your products.
Utilize Great Imagery
Having a number of high-quality images in your e-commerce website makes it easier for your website visitors to convert into customers. If you’re selling products, having just one or two is not enough to present your products with all possible angles. For example, if you’re selling apparel, images should show the front, back, sides, and close-ups of the clothing. A zoom feature will also help a buyer determine the quality of the product. It also leaves the impression that you as the seller are confident about the products you’re offering.
Provide Detailed Information
Some people hesitate to buy a product because they have little to no information about the product, how it functions or of the company itself. It is important to show why your products will be beneficial to them. Add content that informs and educates your target clients about your products. Blogs or dedicated pages on your e-commerce website that detail the advantages of what you’re selling can encourage a user to give your product a try. A video demonstrating how to properly use your company’s product can also more effectively turn your site visitors into buyers. As proof, a study done by Forbes shows that 90% of customers say that product videos help them in making purchasing decisions.
Reduce Extra Purchasing Fees
Everyone wants a great deal. Despite the convenience online shopping brings, additional charges in transacting online can turn off many consumers. In fact, a report from Shopify claims that 56% of shoppers leave an e-commerce website because of unexpected costs. Finding ways to reduce extra charges can prevent your shoppers from abandoning their cart. If possible, offer free shipping or offer discounts on bulk purchases.
Continue to Innovate
When it comes to your e-commerce website, you and your team should always be at the forefront of enhancing features and striving to make it more user-friendly. Lengthy registration processes can be a main paint point for consumers that can discourage a user from further exploring your website. Consider providing a registration option that allows users to purchase or checkout as a guest. A customer service section that incorporates a live chat to promptly answer questions or adding a frequently asked questions (FAQ) page is another great addition to your site. Be sure to offer a detailed page with clear messaging on your policies when it comes to returns and exchanges to make users feel at ease when making a purchase.
Building and managing an e-commerce store involves many rigorous tasks and processes. The intense competition with similar e-commerce websites makes online marketing even more challenging. Most of the time, a digital marketing venture can be a hit and miss process. Avoid mistakes and skyrocket your path to success by working with Birch River Design Group. We are passionate and committed to helping brands experience the positive impact of comprehensive digital marketing solutions. Get in touch with us today!
A forecast from Statista predicts that by 2020 there will be 4.78 billion mobile users around the world. Even without this proof, it is easy to see the huge effect smartphones have brought to all aspects of society. Today, people use smartphones and other digital devices for information, education, and communication. Pocket-sized smartwatches allow for interactions and transactions of all kinds. A report published in Marketing Charts shows that more people prefer to purchase things online using their smartphones rather than computers. The above points present the stressed importance for brands that wish to stay relevant and competitive: You have to invest in mobile optimization.
What is mobile optimization?
Mobile optimization refers to the effort of making sure that a user can easily navigate a website on a mobile device. Before smartphones, marketers would develop high-ranking websites that garnered a lot of traffic while perfectly functioning on a desktop. This is no longer enough. As the usage of mobile devices increases, it has become a high priority for companies to create and maintain a mobile-friendly version of their existing website. The following tips can help you optimize your website for mobile users.
Prioritize page speed.
Responsive design is the way to go.
It’s frustrating to access a website on your phone just to discover that the page looks distorted or broken. For that reason, a mobile-optimized website should be able to adapt to various types of handheld devices and operating systems. Whether someone accesses the site on Android or iOS, the layout, design, and function should be consistent on each device. This is possible by using responsive web design. Through this design approach, a web page can easily adjust to the layout and screen size of various devices. According to Wikipedia, responsive web design is achieved through the use of fluid, proportion-based grids, flexible images, and CSS3 media queries.
Design for mobile use.
Google recently announced mobile-first indexing. Their search engines will assess the mobile version of a site for indexing. This means web designers and developers will need to prioritize mobile optimization now more than ever. In order to shift your focus to mobile optimization, you should design and develop your brand’s website with mobile device compatibility in mind. For one, web developers are not advised to use Flash, as it’s not compatible with many mobile browsers. Moreover, the links and buttons on a page should also be designed for thumb navigation.
Same content and functionalities as the desktop version.
Potential customers who access your website, whether using a computer or a smartphone, should have a seamless user experience. It is no longer acceptable to have a mobile version that has a stark difference from the desktop version. You don’t want your users to feel like they are missing out by accessing your website through their phones. Ideally, the mobile version of your website should display the same content and offer the same functionality as that of your desktop version.
Use tools to check mobile optimization.
The Internet is loaded with hundreds of useful tools that web developers can use to assess mobile optimization. Web Google provides a mobile-friendly test, a free tool that allows web developers to instantly check if their website is properly optimized for mobile devices. Moreover, this tool from Google provides insights into the positive and negative areas of your website. If you want more proof, a page in Small SEO Tools also offers the same free service.
The emergence of new digital technologies promises numerous benefits for companies today. These advancements boost profits, increase productivity, and improve customer satisfaction. Make technology work for your business by entrusting your online campaigns to a team that has thorough knowledge and experience in digital marketing. Let us offer digital solutions you can adapt to in order for you to meet the sales and marketing goals of your brand. Request a meeting with us today to get started on your digital strategy!
There is no doubt that the Internet has managed to connect people from all around the world. Amidst all the technological advancement, another obstacle in effective communication remains: the language barrier. For a brand looking to enter a foreign market through digital, building a web presence that is available in just one language is not enough. The need to bridge the gap between different languages is becoming increasingly important. The solution to this issue? Website localization. Read on to learn about website localization, why it is important and the benefits that come with it.
What is Website Localization?
Web localization is the process of modifying the content and functionality of a website so it blends with the language and culture of your clientele in a specific area or location. It isn’t just about translating an online content to the desired language or having a text translator on your website. Web localization is about altering your content and adapting it to your potential consumer’s culture. Its main aim is to mold your content to the needs and specifications of various people in your target markets. This allows your potential consumers to more feel at home or connected to your brand. The comfort and assurance it gives your audience enhances their experience and encourages engagement. It ultimately helps your brand gain the trust and loyalty of your target consumers.
Benefits of Website Localization
Opens the door for market expansion
E-commerce websites and businesses have a relatively easier time when it comes to reaching a wider audience. Today, you can advertise products and services to anyone with online access. But if you want an effective way to expand your market share, web localization is the way to go. Going multilingual can help you seal partnerships and transactions with clients who are living on different continents. The process you have to undertake to implement web localization can be expensive and daunting. But the potential to boost your revenue and bottom line makes it well worth the investment.
Increases online visibility.
Stiff competition makes search engine optimization (SEO) challenging. But your efforts to increase your SEO will be in vain if your brand’s content isn’t appearing on search engine result pages (SERP). Thankfully, web localization offers a new SEO technique. A website with translations in a potential consumer’s local language will gives you even more keyword rankings. Having keywords in a local language gives you a huge edge over your competition and increases your chances of a higher ranking. Translating your website in the languages of your target consumers puts you ahead of your competitors and increases your opportunities to boost revenue.
Is web localization necessary?
English is used by 1.7 billion people around the world. But statistics show that only 20% of people are native speakers of the so called universal language. This accounts for merely 4.73% of the world’s total population. If your marketing strategies are solely available in English, you are wasting the potential to connect to almost 95% of the world’s population.
If your business doesn’t sell products online you might be thinking that web localization isn’t an immediate concern. Or perhaps implementing a strategy around language translation is not top of mind. A study of consumer behavior reveals that 81% of shoppers do online research before making purchase decisions. Therefore, online content (on your website, social media page or ad) about your brand can make or break your marketing strategy. If this content is available in more than one language, you increase your chances of making a huge impact on your target buyers.
Web localization, SEO strategies and pay-per click campaigns. Are you a bit overwhelmed with all of these strategies that build a successful online presence? Our team at Birch River Design Group can help. We are driven with the goal of helping companies explore the advantages that digital technology can bring. Give us a call today so we can discuss your digital marketing needs!
In today’s age, the tremendous benefits that a strong online presence can give to small and big businesses alike has long been established. Building an effective website, launching cost-efficient pay-per-click ads and maintaining an active social media following are techniques that enhance your digital marketing campaigns. However, as the competition in your industry grows day by day, it doesn’t hurt to look for more methods to boost your online marketing. One effective way to upgrade your digital marketing strategy is by blogging.
Why do you need to start blogging?
With the effort involved in creating, managing and growing a blog for your business, it’s not surprising if you’re thinking twice about investing in blogging. Even if it is a considerably simple and affordable marketing tactic, blogging is a long-term project that requires time, resources and commitment. However, a quick look at the following benefits your business can get from blogging prove that it is worth the extra effort.
Increase website and SEO rankings.
Any brand will find it difficult to support the profit-generation goal of a business without search engine optimization (SEO) techniques. Because search engines like Google favor websites with unique, useful and fresh content, maintaining a blog is a surefire way for your website to rank. By increasing your online visibility through blogging, you create an easy way for potential clients to discover your services. According to TechClient, startups experience an 126% increase in leads by blogging. As an effective lead generation strategy, blogging can indeed drive the income of your business.
Compliment your branding efforts.
Branding plays a huge role in your marketing strategy. Research shows that a consumer’s view and feeling about a certain product/service greatly influences their purchase decision. So aside from creating awesome products and high quality services, a business should first aim to gain the client’s trust and loyalty through branding. Along with other advertising channels, regularly publishing relevant and helpful content to your blog is an effective way to build up your brand image. The overall tone and layout of your blog is also an opportunity to showcase your brand’s personality.
Improve relationships with target customers.
Building a successful business would be impossible without the foundation of a good relationship. This is even harder to achieve if your company appears distant and unavailable. Along with providing excellent service, your business should also be consistently engaging with customers. Fortunately, blogging platforms open a new avenue to interact with your target consumers. You can answer queries, seek suggestions and even invite guest contributors. With a great blog, your company can easily bridge the gap between your company and your consumers.
Build an edge over the competition.
Regardless of your industry, there is a never-ending influx of competitors. But diligent businesses are always on the lookout for ways to stay at the forefront. Exploring the benefits of the blogging world is one way to keep competitors behind you. By blogging, businesses can position their brand as an expert on a certain niche. Moreover, a recent report published in Growth Badger shows 55% of companies now prioritize blog content creation. This further drives home the point that businesses who have yet to start blogging surely face the risk of being toppled by their competition.
Blogging is a great tool that businesses can utilize to enhance all of their marketing efforts. However, just like any endeavor, careful research and a wise strategy are essential. Especially if you want your blog to create a positive impact for your business. Reap the rewards of effective blogging by letting a team of professionals handle your blogging needs. Our group at Birch River Design Group has extensive knowledge about the ins and outs of creating a successful blog. Request a meeting with us today for a customized proposal.
UX and UI design are buzzwords you’ve likely encountered when discussing the latest trends in web development. These terms often pop up in discussions that pertain to improving the visual components and usability of an online platform. While these design types are essential components of a digital marketing strategy, not many people in the digital space can confidently explain their unique functions.
There is plenty of confusion between UX design and UI design. They are two of the most important concepts to know for web developers and digital strategists today. Numerous references can attest to the huge role they both play in the future of website design. Moreover, expertise about UX and UI design are some of the most in-demand skills in the job market today. To stay on top and ensure the success of your digital marketing agency, it pays to take time to dig deep into UX and UI design. Let’s start with breaking down the basics about both.
What is UX Design?
UX, UXD, and UED are all acronyms for User Experience Design. The phrase describes the process of creating a seamless relationship between a customer and a product. It refers to the strategies and enhancements applied to make a product more functional, accessible and enjoyable for the user. Its basic definition proves the theories and principles of UX design are applicable to almost any industry, product or service. In today’s world, though, a UX designer primarily focuses on developing digital products.
What Do UX Designers Do?
Aside from its definition, the job profile of a UX designer can also be ambiguous. People often wonder, what exactly does a UX designer do? A quick look at a job ad for a UX designer will show that it entails much more than tweaking the layout or design of a particular product. A UX designer covers a wide range of tasks such as analyzing competitors, building prototypes and understanding consumer behavior.
The broad range of responsibilities assigned to a UX designer is one reason why it is quite difficult to pinpoint this role. It is a job that overlaps several areas and disciplines. It is a complex and multifaceted specialty that requires thorough knowledge in marketing, savvy skills in designing and superb abilities in project management. Overall, a UX designer researches, tests, implements and evaluates methods that will improve the relationship between the product and the user.
What is UI Design?
UI stands for User Interface Design. It refers to the process of designing the interface of a machine or piece software so it becomes more efficient and functional. A web or mobile application with great UI design has easy-to-use navigational features, is responsive and has high visual appeal. With a good user interface, customers don’t feel lost, intimidated or annoyed when using a digital product. Instead, UI design helps a user gain trust and confidence when using a well-designed and functional product.
What Does a UI Designer Do?
Similar to a UX designer, it is also a bit confusing to define the role of a UI designer because their job also encompasses a wide range of responsibilities. It entails thorough research and testing prior to implementation of concepts and strategies. A UI designer also focuses on the factors that ensure a better experience for their users. However, a UI designer is mostly concerned with improving the elements that a user needs in order to utilize a digital product. These elements can include typography, site architecture or graphic design.
What’s the Key Difference Between UX and UI Design?
Many mistakenly view UX and UI design as one and the same. They both share the same ultimate goal of encouraging patronage and loyalty of users to a product. Even their core definitions have many similarities. While UX design principles can be applied to non-digital products, principles of UI design are exclusive to digital devices and software. One way to draw the line between the two terms is to look at UI as the parts and components of the product that you actually use. Whereas UX refers to the emotions that a user feels while using a product.
You Can’t Have One Without the Other
A clear understanding about UX and UI is important as they are interdependent on one another. You can’t solely focus on UI design without keeping UX principles in mind. Likewise, a good UX needs support from an excellent UI designer. The two must work hand in hand because they are both crucial in developing an excellent product.
Birch River Design Group specializes in helping firms from various industries achieve their digital marketing goals. Our team also puts great attention to detail and effort into every client project. For more information about how we can create a positive UX or UI experience for your target clients, contact us via our form on our website!