An E-commerce conversion sales funnel doesn’t end when a customer completes an online purchase. In an ideal scenario, the first-time buyer starts a sales cycle through a series of repeated purchases. This cycle ends with the first-time buyer becoming a loyal customer. Apart from attracting new customers, the ultimate goal for all E-commerce websites is to grow its number of loyal clients. However with 2018 data from Statista revealing that merely 2.86% of E-commerce website visits result in conversions, encouraging previous shoppers to return and make another purchase is surely not easy. Attracting and retaining clients is a tough challenge. However, a look at the most successful online stores proves that it is attainable. The following briefly discusses how a website store can survive and thrive in the very competitive world of online marketing by diligently implementing customer retention tactics.
The importance of customer retention strategies.
Customer acquisition may be a firm’s initial goal. However, to truly prosper, a business should likewise prioritize customer retention initiatives. The results of a 2013 survey from EConsultancy even suggests that companies should focus more on retaining existing clients. In the said survey, 70% of respondents said it is cheaper to keep existing clients than to get new ones. This led to the conclusion that customer acquisition is a better investment for E-commerce websites.
Make a positive impact on first-time customers
It pays to know that in E-commerce marketing, first impressions can be a deal-breaker. You want to build a lasting relationship with clients. However, it won’t happen unless you give them a smooth and remarkable online shopping experience the first time around. Listed below are some tried and tested tactics that an E-commerce website can do to keep customers coming back.
Offer a welcome gift.
You want the first visit to be a remarkable one so how about offering an exciting freebie to welcome the newbies on your site. A simple gift (e.g. free shipping, discounts, complimentary sample) will serve as a nice way to warmly welcome your guests. Moreover, funds that the E-commerce website would shell out to give freebies or discounts are likely to be a good investment because there is a great chance that the customers will appreciate it and return. In a survey done by RetailMeNot, an online shopping platform, 80% of respondents said that they were encouraged to buy from a new brand if the offer comes with a discount.
Create a loyalty program
If the freebie given to first-time clients managed to convince them to buy again, this form of reward system should continue by establishing a customer loyalty program. A research study published by the International Journal of Business and Social Science shows that loyalty programs are useful in building customer retention. Since people love rewards, it is not hard to believe that it can help foster a positive relationship with clients. A loyalty system can also help an E-commerce website identify their most loyal customers. The firm can use the data they can gather from the members to further enhance their services.
Install a live chat option.
Great customer service means giving prompt and appropriate action to any query or concern that the client has. In many cases, delay in answering questions of prospective customers can spell huge profit loss. An E-commerce store can avoid this from happening by installing a live chat option. This functionality is a cool way to offer excellent customer support instantly. Live chat on an online shopping website offers a convenient way for clients to reach out to the firm in real-time and can significantly boost sales. A research study from FurstPerson, a market research company claims that a live chat feature encourages 63% of customers to visit a website again.
Are you thinking of building a user-friendly E-commerce website for your business but not entirely sure where and how to begin? Allow our digital marketing team based in Scottsdale, Arizona, Birch River Design help. Contact us today!
User experience (UX) is crucial to any enterprise. No business model will survive and succeed without emphasis on providing quality services. The goal to offer clients a pleasant experience should be clear and consistent in the overall UX strategy of a firm. Thus, a company that decides to venture into digital marketing should likewise stay true to its commitment to provide good customer service. One way to demonstrate this online is by creating a business website that customers will deem user-friendly.
The UX aspect of a website is essential. It is a great determining factor if a visitor will stay on a page or leave. People who visit your site are potential leads. Therefore, it is such a waste to lose them just because of a poorly designed web page. To generate leads and profits, a business website should implement best practices to enhance its user experience. Some important factors to take note of are the following:
Keep your customers in mind.
It would be difficult to improve a website’s UX without in-depth knowledge about your target users. Take time to understand their concerns and interests so you can create an accurate profile of your users. You can then use this profile as a guide in developing the designs and functionalities of your website. Ideally, the end result is a business website that will meet or even exceed the expectations of your users.
Offer useful content.
More than attracting clients, the end goal of optimizing a website’s UX is to turn visitors into loyal customers. One way to keep clients coming back is by offering unique and valuable content. It can be an infographic, an ebook, or a video. You can also offer free tools, apps or templates. The quality of the resources you offer to your clients will help you establish your company’s good reputation. Do make sure that the content you offer in any form should be easy to access and use.
Give ample attention to customer’s inquiries and feedback.
Hear it from your clients yourself by providing features that allow site visitors to leave comments or inquiries. Do not ignore the messages they will leave because actual users can surprisingly notice an error that you can easily miss. Maybe they encountered some difficulty accessing a certain page or give an idea for a great feature to add. Treat your clients as your partner in building the website by encouraging them to give both online and offline feedback. Their feedback will give valuable clues as to how you can further improve your site.
Run usability testing.
Usability testing is a great way to check if the interface you created is indeed usable and to improve UX. This process will demand time and resources from a firm but the insights you will gain from it makes it worthwhile. One way to conduct a usability test is by employing a pool of test users to perform actions on your business website. To maximize the benefits of running usability tests, participants should be given clear metrics and methods on how they can share their opinions and recommendations about the website. Test users can be given forms to fill or be asked to purchase something from the site. These types of tests will check how fast or slow a page loads. It will also reveal how easy or hard it is to perform transactions on a website.
Constant monitoring is a must.
A business website is not something you create and leave behind. In many ways, a business website is just like a physical store or office that needs maintenance. Once a website is up, web administrators and digital marketers should regularly monitor the site to make sure that everything is running smoothly as well as the user experience (UX). A business website can crash or display technical errors anytime and if you fail to see it, you can sadly lose clients and earnings. However, if you keep an eye on your website on a regular basis, you can immediately fix errors as they occur.
Work on the homepage.
Every page on a website is important, but as the usual entry point of a visitor, it pays to give extra attention to the homepage. Its aim is to give the users a good first impression with its design, content, and features. It will greatly help if the website’s purpose and the services it offers are clearly presented on the homepage. Clear instructions on how to navigate the website from the webpage will encourage the user to explore other pages on the website.
Even if it is easy to see that investing in online marketing is a wise move, there is still a great chance for a business website to be a liability rather than an asset to a company. To guarantee success, you need a team with thorough knowledge and ample experience in digital marketing such as the Birch River Design Group in Scottsdale, Arizona. As your partner, we go all out to help your firm exceed all its marketing goals. Learn more about the UX services we can offer by getting in touch with us today!
The rise of online shopping has made entrepreneurship easy and open for all. Through e-commerce platforms, anyone can set up an online store and start selling in a matter of minutes. Unfortunately, the same thing cannot be said about the potential of an e-commerce business to rake in handsome profits. With the growing competition and evolving technology, the chances for success in the digital landscape is as elusive and complicated as ever. But a poorly-performing e-commerce store doesn’t mean the end of the road of your online marketing journey. By continuously looking for ways to correct mistakes and improve, your business can meet or even exceed your marketing goals. Start enhancing the income-generating potential of your e-commerce business with the following tips.
Invest in User Experience
Is your e-commerce website giving your customers a pleasant online shopping experience? If not, then your website visitors are likely to leave before even looking into your products or services. To avoid losing prospective customers, web marketers should carefully scrutinize the user experience of the brand’s website. Things to look out for to ensure that the website will provide utmost convenience for the consumers include page speed, design, and content. The website should be quick to load and easy to navigate. It should also contain content that will help your potential customers believe they are making a wise purchasing decision investing in your products.
Utilize Great Imagery
Having a number of high-quality images in your e-commerce website makes it easier for your website visitors to convert into customers. If you’re selling products, having just one or two is not enough to present your products with all possible angles. For example, if you’re selling apparel, images should show the front, back, sides, and close-ups of the clothing. A zoom feature will also help a buyer determine the quality of the product. It also leaves the impression that you as the seller are confident about the products you’re offering.
Provide Detailed Information
Some people hesitate to buy a product because they have little to no information about the product, how it functions or of the company itself. It is important to show why your products will be beneficial to them. Add content that informs and educates your target clients about your products. Blogs or dedicated pages on your e-commerce website that detail the advantages of what you’re selling can encourage a user to give your product a try. A video demonstrating how to properly use your company’s product can also more effectively turn your site visitors into buyers. As proof, a study done by Forbes shows that 90% of customers say that product videos help them in making purchasing decisions.
Reduce Extra Purchasing Fees
Everyone wants a great deal. Despite the convenience online shopping brings, additional charges in transacting online can turn off many consumers. In fact, a report from Shopify claims that 56% of shoppers leave an e-commerce website because of unexpected costs. Finding ways to reduce extra charges can prevent your shoppers from abandoning their cart. If possible, offer free shipping or offer discounts on bulk purchases.
Continue to Innovate
When it comes to your e-commerce website, you and your team should always be at the forefront of enhancing features and striving to make it more user-friendly. Lengthy registration processes can be a main paint point for consumers that can discourage a user from further exploring your website. Consider providing a registration option that allows users to purchase or checkout as a guest. A customer service section that incorporates a live chat to promptly answer questions or adding a frequently asked questions (FAQ) page is another great addition to your site. Be sure to offer a detailed page with clear messaging on your policies when it comes to returns and exchanges to make users feel at ease when making a purchase.
Building and managing an e-commerce store involves many rigorous tasks and processes. The intense competition with similar e-commerce websites makes online marketing even more challenging. Most of the time, a digital marketing venture can be a hit and miss process. Avoid mistakes and skyrocket your path to success by working with Birch River Design Group. We are passionate and committed to helping brands experience the positive impact of comprehensive digital marketing solutions. Get in touch with us today!
A forecast from Statista predicts that by 2020 there will be 4.78 billion mobile users around the world. Even without this proof, it is easy to see the huge effect smartphones have brought to all aspects of society. Today, people use smartphones and other digital devices for information, education, and communication. Pocket-sized smartwatches allow for interactions and transactions of all kinds. A report published in Marketing Charts shows that more people prefer to purchase things online using their smartphones rather than computers. The above points present the stressed importance for brands that wish to stay relevant and competitive: You have to invest in mobile optimization.
What is mobile optimization?
Mobile optimization refers to the effort of making sure that a user can easily navigate a website on a mobile device. Before smartphones, marketers would develop high-ranking websites that garnered a lot of traffic while perfectly functioning on a desktop. This is no longer enough. As the usage of mobile devices increases, it has become a high priority for companies to create and maintain a mobile-friendly version of their existing website. The following tips can help you optimize your website for mobile users.
Prioritize page speed.
Responsive design is the way to go.
It’s frustrating to access a website on your phone just to discover that the page looks distorted or broken. For that reason, a mobile-optimized website should be able to adapt to various types of handheld devices and operating systems. Whether someone accesses the site on Android or iOS, the layout, design, and function should be consistent on each device. This is possible by using responsive web design. Through this design approach, a web page can easily adjust to the layout and screen size of various devices. According to Wikipedia, responsive web design is achieved through the use of fluid, proportion-based grids, flexible images, and CSS3 media queries.
Design for mobile use.
Google recently announced mobile-first indexing. Their search engines will assess the mobile version of a site for indexing. This means web designers and developers will need to prioritize mobile optimization now more than ever. In order to shift your focus to mobile optimization, you should design and develop your brand’s website with mobile device compatibility in mind. For one, web developers are not advised to use Flash, as it’s not compatible with many mobile browsers. Moreover, the links and buttons on a page should also be designed for thumb navigation.
Same content and functionalities as the desktop version.
Potential customers who access your website, whether using a computer or a smartphone, should have a seamless user experience. It is no longer acceptable to have a mobile version that has a stark difference from the desktop version. You don’t want your users to feel like they are missing out by accessing your website through their phones. Ideally, the mobile version of your website should display the same content and offer the same functionality as that of your desktop version.
Use tools to check mobile optimization.
The Internet is loaded with hundreds of useful tools that web developers can use to assess mobile optimization. Web Google provides a mobile-friendly test, a free tool that allows web developers to instantly check if their website is properly optimized for mobile devices. Moreover, this tool from Google provides insights into the positive and negative areas of your website. If you want more proof, a page in Small SEO Tools also offers the same free service.
The emergence of new digital technologies promises numerous benefits for companies today. These advancements boost profits, increase productivity, and improve customer satisfaction. Make technology work for your business by entrusting your online campaigns to a team that has thorough knowledge and experience in digital marketing. Let us offer digital solutions you can adapt to in order for you to meet the sales and marketing goals of your brand. Request a meeting with us today to get started on your digital strategy!
There is no doubt that the Internet has managed to connect people from all around the world. Amidst all the technological advancement, another obstacle in effective communication remains: the language barrier. For a brand looking to enter a foreign market through digital, building a web presence that is available in just one language is not enough. The need to bridge the gap between different languages is becoming increasingly important. The solution to this issue? Website localization. Read on to learn about website localization, why it is important and the benefits that come with it.
What is Website Localization?
Web localization is the process of modifying the content and functionality of a website so it blends with the language and culture of your clientele in a specific area or location. It isn’t just about translating an online content to the desired language or having a text translator on your website. Web localization is about altering your content and adapting it to your potential consumer’s culture. Its main aim is to mold your content to the needs and specifications of various people in your target markets. This allows your potential consumers to more feel at home or connected to your brand. The comfort and assurance it gives your audience enhances their experience and encourages engagement. It ultimately helps your brand gain the trust and loyalty of your target consumers.
Benefits of Website Localization
Opens the door for market expansion
E-commerce websites and businesses have a relatively easier time when it comes to reaching a wider audience. Today, you can advertise products and services to anyone with online access. But if you want an effective way to expand your market share, web localization is the way to go. Going multilingual can help you seal partnerships and transactions with clients who are living on different continents. The process you have to undertake to implement web localization can be expensive and daunting. But the potential to boost your revenue and bottom line makes it well worth the investment.
Increases online visibility.
Stiff competition makes search engine optimization (SEO) challenging. But your efforts to increase your SEO will be in vain if your brand’s content isn’t appearing on search engine result pages (SERP). Thankfully, web localization offers a new SEO technique. A website with translations in a potential consumer’s local language will gives you even more keyword rankings. Having keywords in a local language gives you a huge edge over your competition and increases your chances of a higher ranking. Translating your website in the languages of your target consumers puts you ahead of your competitors and increases your opportunities to boost revenue.
Is web localization necessary?
English is used by 1.7 billion people around the world. But statistics show that only 20% of people are native speakers of the so called universal language. This accounts for merely 4.73% of the world’s total population. If your marketing strategies are solely available in English, you are wasting the potential to connect to almost 95% of the world’s population.
If your business doesn’t sell products online you might be thinking that web localization isn’t an immediate concern. Or perhaps implementing a strategy around language translation is not top of mind. A study of consumer behavior reveals that 81% of shoppers do online research before making purchase decisions. Therefore, online content (on your website, social media page or ad) about your brand can make or break your marketing strategy. If this content is available in more than one language, you increase your chances of making a huge impact on your target buyers.
Web localization, SEO strategies and pay-per click campaigns. Are you a bit overwhelmed with all of these strategies that build a successful online presence? Our team at Birch River Design Group can help. We are driven with the goal of helping companies explore the advantages that digital technology can bring. Give us a call today so we can discuss your digital marketing needs!
In today’s age, the tremendous benefits that a strong online presence can give to small and big businesses alike has long been established. Building an effective website, launching cost-efficient pay-per-click ads and maintaining an active social media following are techniques that enhance your digital marketing campaigns. However, as the competition in your industry grows day by day, it doesn’t hurt to look for more methods to boost your online marketing. One effective way to upgrade your digital marketing strategy is by blogging.
Why do you need to start blogging?
With the effort involved in creating, managing and growing a blog for your business, it’s not surprising if you’re thinking twice about investing in blogging. Even if it is a considerably simple and affordable marketing tactic, blogging is a long-term project that requires time, resources and commitment. However, a quick look at the following benefits your business can get from blogging prove that it is worth the extra effort.
Increase website and SEO rankings.
Any brand will find it difficult to support the profit-generation goal of a business without search engine optimization (SEO) techniques. Because search engines like Google favor websites with unique, useful and fresh content, maintaining a blog is a surefire way for your website to rank. By increasing your online visibility through blogging, you create an easy way for potential clients to discover your services. According to TechClient, startups experience an 126% increase in leads by blogging. As an effective lead generation strategy, blogging can indeed drive the income of your business.
Compliment your branding efforts.
Branding plays a huge role in your marketing strategy. Research shows that a consumer’s view and feeling about a certain product/service greatly influences their purchase decision. So aside from creating awesome products and high quality services, a business should first aim to gain the client’s trust and loyalty through branding. Along with other advertising channels, regularly publishing relevant and helpful content to your blog is an effective way to build up your brand image. The overall tone and layout of your blog is also an opportunity to showcase your brand’s personality.
Improve relationships with target customers.
Building a successful business would be impossible without the foundation of a good relationship. This is even harder to achieve if your company appears distant and unavailable. Along with providing excellent service, your business should also be consistently engaging with customers. Fortunately, blogging platforms open a new avenue to interact with your target consumers. You can answer queries, seek suggestions and even invite guest contributors. With a great blog, your company can easily bridge the gap between your company and your consumers.
Build an edge over the competition.
Regardless of your industry, there is a never-ending influx of competitors. But diligent businesses are always on the lookout for ways to stay at the forefront. Exploring the benefits of the blogging world is one way to keep competitors behind you. By blogging, businesses can position their brand as an expert on a certain niche. Moreover, a recent report published in Growth Badger shows 55% of companies now prioritize blog content creation. This further drives home the point that businesses who have yet to start blogging surely face the risk of being toppled by their competition.
Blogging is a great tool that businesses can utilize to enhance all of their marketing efforts. However, just like any endeavor, careful research and a wise strategy are essential. Especially if you want your blog to create a positive impact for your business. Reap the rewards of effective blogging by letting a team of professionals handle your blogging needs. Our group at Birch River Design Group has extensive knowledge about the ins and outs of creating a successful blog. Request a meeting with us today for a customized proposal.
UX and UI design are buzzwords you’ve likely encountered when discussing the latest trends in web development. These terms often pop up in discussions that pertain to improving the visual components and usability of an online platform. While these design types are essential components of a digital marketing strategy, not many people in the digital space can confidently explain their unique functions.
There is plenty of confusion between UX design and UI design. They are two of the most important concepts to know for web developers and digital strategists today. Numerous references can attest to the huge role they both play in the future of website design. Moreover, expertise about UX and UI design are some of the most in-demand skills in the job market today. To stay on top and ensure the success of your digital marketing agency, it pays to take time to dig deep into UX and UI design. Let’s start with breaking down the basics about both.
What is UX Design?
UX, UXD, and UED are all acronyms for User Experience Design. The phrase describes the process of creating a seamless relationship between a customer and a product. It refers to the strategies and enhancements applied to make a product more functional, accessible and enjoyable for the user. Its basic definition proves the theories and principles of UX design are applicable to almost any industry, product or service. In today’s world, though, a UX designer primarily focuses on developing digital products.
What Do UX Designers Do?
Aside from its definition, the job profile of a UX designer can also be ambiguous. People often wonder, what exactly does a UX designer do? A quick look at a job ad for a UX designer will show that it entails much more than tweaking the layout or design of a particular product. A UX designer covers a wide range of tasks such as analyzing competitors, building prototypes and understanding consumer behavior.
The broad range of responsibilities assigned to a UX designer is one reason why it is quite difficult to pinpoint this role. It is a job that overlaps several areas and disciplines. It is a complex and multifaceted specialty that requires thorough knowledge in marketing, savvy skills in designing and superb abilities in project management. Overall, a UX designer researches, tests, implements and evaluates methods that will improve the relationship between the product and the user.
What is UI Design?
UI stands for User Interface Design. It refers to the process of designing the interface of a machine or piece software so it becomes more efficient and functional. A web or mobile application with great UI design has easy-to-use navigational features, is responsive and has high visual appeal. With a good user interface, customers don’t feel lost, intimidated or annoyed when using a digital product. Instead, UI design helps a user gain trust and confidence when using a well-designed and functional product.
What Does a UI Designer Do?
Similar to a UX designer, it is also a bit confusing to define the role of a UI designer because their job also encompasses a wide range of responsibilities. It entails thorough research and testing prior to implementation of concepts and strategies. A UI designer also focuses on the factors that ensure a better experience for their users. However, a UI designer is mostly concerned with improving the elements that a user needs in order to utilize a digital product. These elements can include typography, site architecture or graphic design.
What’s the Key Difference Between UX and UI Design?
Many mistakenly view UX and UI design as one and the same. They both share the same ultimate goal of encouraging patronage and loyalty of users to a product. Even their core definitions have many similarities. While UX design principles can be applied to non-digital products, principles of UI design are exclusive to digital devices and software. One way to draw the line between the two terms is to look at UI as the parts and components of the product that you actually use. Whereas UX refers to the emotions that a user feels while using a product.
You Can’t Have One Without the Other
A clear understanding about UX and UI is important as they are interdependent on one another. You can’t solely focus on UI design without keeping UX principles in mind. Likewise, a good UX needs support from an excellent UI designer. The two must work hand in hand because they are both crucial in developing an excellent product.
Birch River Design Group specializes in helping firms from various industries achieve their digital marketing goals. Our team also puts great attention to detail and effort into every client project. For more information about how we can create a positive UX or UI experience for your target clients, contact us via our form on our website!
The digital arena offers businesses a multitude of ways to market a product and blogging is one of them. Statistics show that many enterprises and small businesses realized this potential and jumped onto the blogging bandwagon. An article that was published in Blogging.org shows that the WordPress platform has around 75 million blogs and websites. According to results from the 4th annual blogger survey, blogging is a creative and cost-efficient strategy to promote a brand or service. According to a survey that was published on Hubspot in 2017, blogging is still a worthy pursuit as it brought efficient results for 84% of bloggers.
But how can one WordPress blog be noticed among so many similar sites in the blogosphere? Starting a WordPress blog is not as easy as picking a platform, installing a theme and writing a few posts. For the most part, consistency, hard work, and optimization strategies are essential to promote a blog that produces strong results. Make your WordPress blog stand out among other blog sites with the following optimization tips.
Choose your theme wisely.
Choosing a theme to install is an exciting part of building a WordPress blog. The WordPress platform made this task easy with thousands of themes to choose from. You can customize your theme so it defines your brand and fits your content. Designing your own WordPress blog from scratch is also an option. Since the theme is like the backbone of your website, take time in choosing one that will help you achieve your blogging goals.
Make it look appealing.
There are several factors to consider in choosing a theme such as the color, appearance, and features. People are drawn to good visuals, so the web design should look appealing and reflect your brand.
Another important aspect you should not forget is the loading time of the theme. A theme with too many features may look impressive but may turn out to be slow-loading. You do not want to lose clients because the content of your blog takes too long to load. Enhance the user experience by picking a theme that loads fast.
Choose a mobile-responsive theme.
With the increasing use of mobile devices such as tablets and smartphones, search engine optimization (SEO) experts also suggest using a responsive theme for your WordPress blog. This ensures that your blog stays user-friendly even when viewed on various devices.
Consistency and quality matters.
You cannot start a WordPress blog and leave behind it. After picking a great theme and choosing the best plugins, you need to fill the website with high-quality content. This means providing unique and useful content that your readers would like to share. Search engines evaluate the quality of a post based on its length so the longer the blog post is, the better. Moreover, you cannot write useful blog posts only when you feel like it because search engines favor fresh content. Blogging is hard work, so take into consideration your schedule when deciding how frequent you should post on the blog. To reach more readers, you can share your blog on social media platforms such as Twitter, Facebook or LinkedIn.
Take it easy with plugins.
WordPress plugins provide web designers, developers, and bloggers with various applications and tools to make managing blogs a breeze. Still, installing just about any plugin you can find is not the best practice. Some plugins can slow down your blog, so install only the necessary plugins. You can assess the effectiveness of a plugin by checking its ratings and reading reviews from past users.
It is best to install plugins that will complement your SEO tactics such as the Google XML Sitemap Generator, an app that helps Google index the pages on your blog. Other useful plugins for SEO purposes include the All in One Schema Rich Snippets and Website Optimizer.
Do you want a well-optimized WordPress blog that can do wonders for the marketing efforts of your firm? This is a challenging goal with the sheer number of competitors out there! To ensure the success of your website, work with a team that understands how to design and customize a blog that impressively showcases your product or service. Our team at Birch River Design Group fits that description to a tee. Contact us today so we can start discussing a plan for your business.
At a glance, search engine optimization (SEO) appears to be difficult and complicated. To achieve a high Google ranking, implementing SEO strategies such as keyword research, content marketing and link building is necessary. Nevertheless, the search engine algorithm posts updates and changes at such a lightning speed that your SEO efforts can become obsolete and useless right before your eyes. Maintaining a high search engine visibility regardless of ever-changing SEO rules can be frustrating.
Yet, a closer look reveals that some SEO elements remain important factors on a website’s ranking despite various updates on Google’s search engine algorithms. SEO experts say that prioritizing these factors in web development will continue to positively impact a site’s success no matter how many updates happen. Therefore, a web developer who wants to shield a website from a sudden drop in traffic and ranking from any future updates should apply these core elements for an effective SEO strategy. Below are some of the factors that should always be part of your SEO efforts.
Create useful content.
Useful content is something that never goes out of style — even in the online world. If you put prime importance on making your business website a source of high-quality content, you never have to be scared of any of the changes that the search engines will roll out. Make an effort to regularly produce content that people cannot find elsewhere or provide an answer to a question that people are searching for. You may need the help of SEO tools such as Google Trends or Google Search Console to determine popular topics. People are bound to share your content and will likely go back to your site if your content is unique andinformationn. Increasing traffic and link building will be much easier, too.
Build good backlinks.
Link juice is one of the factors that search engines use to assess the quality of your website. The more quality links that are pointing to your site, the more link juice you have and you have a greater chance to get a higher search engine ranking (depending on your target keywords). It is important to remember that link building should be done with caution because you cannot just link to as many sites as you want. According to Google’s Webmaster Guidelines, a site is likely to be penalized for link building practices that are obviously done to manipulate a search engine’s ranking. Links that will complement your SEO efforts should come from authentic and relevant sites. To improve your website ranking, you should also ensure that any internal and external links on your site do not lead to broken or error pages.
Provide title tags & meta descriptions.
Title tags and meta descriptions that accurately describe what your website or content is about will help search engines in ranking your sites. Your target keywords should be present in your tags and descriptions to increase your chances of ranking for a particular term. In a search engine’s page result, users will likely click the website that perfectly describes the information they are searching for, thus improving your site’s click-through rate. To take advantage of the benefits that your website can get from title tags and meta descriptions, remember to abide by the rules set by Google.
Optimize with the user in mind.
Search engines exist to help the users discover relevant content fast. This means that your SEO strategies should primarily be directed with the user and not the search engines in mind. To enhance usability, examine your website and determine the areas that you can fix. Page speed, interesting content and homepage layout are some of the important elements to take note of. If your website is slow, has boring content and the homepage does not readily explain what the site is about, a user is likely to leave your site quickly.
According to an article from Neil Patel, search engine algorithm announces frequent updates to keep up with the changing needs of people. This factor implies that is necessary to watch out for the latest SEO trends to further make your website user-friendly. For example, the forecast for SEO trends for 2019 now puts more importance to voice search and mobile-based search. Therefore, to maintain good standing on Google’s search result, remember to include an efficient mobile friendly version and add a voice search feature on your website.
The core SEO elements listed above have been deemed valuable since the earliest days of search engine history. Yet, their importance never diminished and they will continue to be important determining factors in Google’s search engine rankings. With so many websites being created every day, the competition in the land of search engines is getting tougher. To keep up with the competition, seeking the services of SEO experts will greatly help. Our team in Birch River Design Group offers SEO packages that can greatly boost your visibility on the web! Contact us today to learn more about our professional SEO services!