Category Archives: Marketing Strategy

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 04 Apr 2020
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Many of us have been left dumbfounded about the ways in which we can help during the coronavirus (COVID-19) pandemic. If you are trying to better navigate these times but also want to extend a helping hand to your local Phoenix community, here are a few fundraisers happening right now that are looking into alleviating those most affected by the virus. If you want to make a difference and aid your local community, give yourself time to study these fundraisers and their noble causes:

Another Round, Another Rally

Phoenix-based nonprofit Another Round, Another Rally is a financial resource for people in the hospitality industry who are currently jobless. According to Travis Nass, the co-founder of the organization, it’s great for “dishwashers, busboys, servers, hosts, cashiers.” The group is giving out $500 to every unemployed person who applies on their website and uploads their pay stub.

Devin Booker & Phoenix Suns Charities

NBA All-Star David Booker, in partnership with Phoenix Suns Charities, will raise money through live streaming on Twitch. The stream aims to support non-profits that help alleviate the needs of those affected by the pandemic in the Phoenix community. With a starting point of $100,000 by Devin Booker himself, the fund seeks to help non-profits like the Arizona Food Bank, the Foundation for Senior Living, and Banner Health Foundation. Donations can be made through Devin’s Twitch Channel.

Valley of the Sun United Way

By working with their partner organizations, Valley of the Sun United Way is allocating funds to address Maricopa County’s most pertinent emerging needs – in real-time. Valley of the Sun United Way assures that their donations will support areas of the highest need in the community by aiding in food security, child care, homelessness, lost wages driven by business closures, rent assistance, and other needs. You can donate to the fund by clicking here.

Arizona COVID-19 Community Response Fund

The Arizona COVID-19 Community Response Fund supports Arizona nonprofit organizations as they respond to the spread of COVID-19. Established by the Arizona Community Foundation and in partnership with numerous local corporations and foundations, the fund seeks to move resources quickly and to adapt to evolving community needs in order to support gaps not covered by state or federal funding. One hundred percent of contributions to the fund will be distributed to non-profit organizations.

During these challenging times, it is important to remember that even our small contributions can make an impact in our community. If you find yourself not being able to contribute financially, know that there are many other ways to contribute such as safe social distancing and staying home to stop the spread of the virus. However, if you are in a position to help financially, we highly recommend the funds listed above. As members of the Phoenix community, we invite you to make a difference and support those in need that are closest to you.

If you know of any other Phoenix-Scottsdale based organizations that need the support, let us know and we will link them on our platforms.

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 01 Apr 2020
B2B Marketing Company , Businessman And Businesswoman Marketing

Firms involved in business to business marketing (B2B) are up for a big challenge.  Although business to consumer (B2C) marketing can be as grueling and tough, striking B2B deals requires a different set of tactics. Since you will largely be dealing with the decision-makers in companies and organizations, strategies for winning clients will involve a more logical approach. Among other things, marketers need to relay the services they are offering with absolute clarity and present valid points to convince a prospective client to partner with them. To ensure that your B2B tactics will bring in more clients, the following are some important factors to keep in mind:

Understand target clients/industries

Designing any marketing strategy starts by defining the clients you want to cater to. In B2B marketing, you also want to identify the industries where they belong. Extensive knowledge about their top goals and main concerns will set a clear direction on your tactics. It will likewise be useful in plotting a business proposal that will appeal to them.

Focus on building trust

Unlike B2C marketing which is focused on conversions, the aim of B2B marketing is long-term partnerships. You can nurture this kind of business relationship by creating a B2B strategy that is based on exemplary business ethics. Most firms are picky when choosing areas to invest in. Therefore, an ideal B2B tactic should contain measures to gain the trust and confidence of your target clients. Branding efforts come into play here as you want to present your firm as a reliable and competent one. Fair deals, exhibiting professionalism, and honoring agreements are some ways to assure clients that they are making the right decision by choosing you.

Prove industry expertise

B2B marketing is far from easy. This is because companies can be meticulous in assessing the capability of a firm they want to do business with. Businesses can even be skeptical about your ability to deliver promises. You can help ease these worries by presenting your firm as a thought leader in the industry. Flaunt your expertise with a strong portfolio showcasing accomplishments and proving competence. Since B2B marketing can be highly competitive, you want to display an edge over competitors. This will involve knowledge of the latest trends and innovations in growing a business. Nowadays, these trends include delving into digital marketing solutions such as social media marketing, email marketing, and pay-per-click (PPC) campaigns.  

Offer efficient solutions

Brilliant B2B marketing presents compelling reasons why it is a must to avail of the services they are offering. They pinpoint problems within an organization and present efficient solutions. Their proposals should also explain how it can help a business achieve marketing goals and increase revenues. Some firms may be clueless about the product or service you are offering and may have a hard time believing that it can be an asset to them. Thus, educating your prospective clients about the latest business solutions and all the benefits they can gain from it will give a boost to your marketing tactics.

The World Wide Web offers a multitude of opportunities for businesses that wish to expand their reach. However, leveraging the benefits of online marketing requires thorough knowledge and ample experience. To avoid mistakes and increase chances for success, it is best to collaborate with a reliable digital marketing firm such as the Birch River Design Group. Our team from Scottsdale, Arizona will be more than glad to conduct a no-obligation meeting with your firm. Contact us today so we can further explain why a partnership with us will prove to be a great investment!

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 30 Oct 2019
Man Turning Knob With Different Stages Of Sales Process To Conve

A brilliant marketing campaign can do wonders for a business in no time. It can promote brand awareness, bring in customers, and increase revenues. Moreover, the successful run of an ad campaign can further enliven and ignite a team’s motivation to dream big and achieve more. In reality, though, not all attempts to reach out to your target clients get favorable results.

In ECommerce, the chance for failure becomes higher as the competition continues to intensify. A report from EMarketer predicts that the money firms will spend on digital advertising will reach over $375 billion by the year 2021. As online and offline campaigns can be quite costly, you surely would not want your investments to go to waste. If your firm has been enjoying the fruits of a great marketing tactic, you would like to keep that lucky streak going. The following are four tips to ensure that your campaigns would not just be one-hit wonders:

Stay vigilant.

Marketing campaign performance fluctuates. Therefore, constant monitoring is a must for each and every ad you run. A high-converting ad can be transformed from a low-performing one without any warning. However, if you are regularly mindful of the metrics your ads are showing, you can easily spot the areas where you may need to do some adjustments to prevent the campaign from losing its appeal. Campaign monitoring reveals essential information about your customer’s behavior which you can use to further improve your campaigns.

Keep on improving.

You cannot expect a marketing campaign giving high click-through-rates (CTR’s) today to stay that way forever. The figures are bound to drop anytime as people’s interest in it wanes. This is why it is important to keep on finding ways to further enhance your campaigns. You can use the insights you gather from studying your customer’s preferences to tweak your ads. To continuously run a successful campaign, you need an attitude that always strives to be better than the best. With an attitude that never settles down even if your campaigns look almost perfect, your brand will stay fresh and interesting to consumers and serve your competitors a plate full of dust.

Advertise on various channels.

To get optimum returns on your investment, you do not want to lay all your eggs in one basket. Digital marketing today offers various channels where your brand can get exposure and it is best to take advantage of that. You can place marketing campaigns on Facebook, Google, or Instagram. You can also try running ads on YouTube or send out email campaigns. Trying out several channels can be costly but in the long run, it is a good way to determine which channel should you prioritize and focus on. Another thing, being seen in as many channels as possible will help your brand become familiar to many.

Seek reliable partners.

Networking is something that will never run out of style. Even in the online world, having amicable partnerships is something that will likely be beneficial for your marketing campaigns. Thus, keep your eyes open for firms or individuals that can help propel the growth of your business. To expand your audience reach, you can propose an ex-deal with popular influencers. Forming partnerships with other firms that are not direct competitors will help solidify the wall you are trying to establish for your brand.

We are living at a time when digital marketing is already the norm rather than an option for firms that wish to reach out to as many clients as possible. However, the dilemma is that not all firms have the skills and knowledge to carry out a well-thought-out brand marketing online. So how about having a reliable digital marketing agency at your back? Our dedicated team can expertly execute and monitor your online campaigns while you can conveniently focus on enhancing your products and services. Contact us, the Birch River Design Group, today!

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 23 Oct 2019
omnichannel

Marketing is a dynamic field, an area that continuously evolves and adapts to the changing times. True enough, the way people promote and sell products from years ago is starkly different from the tools, platforms, and methods available today. As the competition in online marketing continues to intensify, new ways of marketing tactics keep on emerging. Changes are happening at such a fast pace that we must keep up with the latest trends and innovations. If you are looking for a way to succeed in E-commerce today, omnichannel marketing is a term to know.

What is omnichannel marketing?

In omnichannel marketing, online sales transactions are made much easier and convenient by providing a seamless experience to the user in various channels. In an omnichannel approach, products and services are available on different platforms. These platforms can be a physical store, a desktop pc, or a mobile device. Clients have a smooth, hassle-free experience all throughout the sales journey despite the various channels. From browsing products to the actual purchase and follow-up transactions. For example, customers can browse a sales catalog using a desktop, then choose products to order later on using a mobile device. Clients can then make the actual purchase by visiting the physical store.

Multi-channel or omnichannel? What is the difference?

Omnichannel marketing strategy is often confused with another tactic – the multi-channel sales approach. Its similarity makes many people assume that they are one and the same. However, one way to understand the omnichannel strategy is to know how is it different from the multi-channel tactic. Businesses employing a multi-channel approach create and maintain their brand’s presence in different channels and platforms. Here, the products are available to the clients in as many channels as possible. Yet it does not guarantee that the experience with a product on one channel will be the same on another channel. Whereas, omnichannel marketing ensures that no matter which channel the client chooses, the sales experience is never confusing or disrupted.

What are the benefits of utilizing an omnichannel strategy?

 

For brands that refuse to be left behind, omnichannel marketing is a great strategy to invest time and effort on because of the following reasons:

  • It can tremendously increase profits.

The main aim of omnichannel marketing is to significantly improve customer service. Every transaction is as efficient and rewarding for clients as it can be. If done right, an omnichannel experience can lead to satisfied customers that will most probably come back to purchase again. As it fosters brand awareness and customer loyalty, businesses can likewise expect their profits to go up as well.

  • Improves workflow processes.

As the omnichannel strategy improves the customer experience, it can also simplify and hasten business processes within the organization. A client can go to a brick and mortar store and show the product he or she wants to purchase from a mobile device. A store staff would then just need to get the customer data to locate the product the clients wish to buy. Omnichannel combines processes and information from different channels so it becomes easier and faster to complete transactions.

  • Provides valuable data to create better campaigns.

Omnichannel marketing tracks the customer throughout the sales journey and collects important data along the way. It reveals information such as the device used, the products searched, and products purchased. Exporting these data for analysis is a way to further personalize the marketing campaigns of a brand. It can also give insights as to which channels are the most effective for ad campaigns and which ones need improvements.

The rise of the Internet and digital technologies brought about significant changes that greatly challenged old forms of advertising. Although print media, TV ads, and outdoor billboards still exist, businesses with a growth mindset are now actively exploring the wonderful possibilities of digital marketing. Venture into the world of online marketing by having a reliable guide and partner such as the Birch River Design Group. Our digital marketing team based in Scottsdale, AZ can help you plot and implement the best online marketing strategy for your brand. Schedule a meeting with us today!

In : Marketing Strategy Comments : 2 Author : Sam Barraza Date : 25 Sep 2019
Female Hand Holding Mobile Phone Showing The Chatbot Message Whi

Plotting a foolproof digital marketing strategy is impossible without knowing the latest digital marketing trends. For this reason, savvy online marketers are constantly searching for ways to broaden their expertise and enhance their skills. Moreover, since the digital landscape is moving at such a rapid pace, simply keeping up with the trend is not enough. To stay ahead of the competition, it is also necessary to keep an eye on future developments religiously.

As you carry out to fulfill the remaining tasks for the last quarter of 2019, gather updates and forecasts about digital marketing trends for the upcoming year. The following are some key trends that can help ensure and maintain the success of your web marketing ventures for 2020:

Make way for more video content.

A quick look at your Facebook, LinkedIn or Instagram feed will show that video content is on the rise. This digital marketing trend is not so surprising because it is generally easier to watch a video than read a lengthy article. This observation is backed by a Hubspot survey showing that the majority of consumers prefer video content. You can also expect the popularity of videos to continually rise with a Cisco study saying that 82% of internet traffic will come from videos by 2020. Therefore, you may want to start exploring how to use videos to boost the marketing goals of your firm.

Amp up your marketing with personalization.

The digital world has intensified the competition among brands and companies to gain consumer’s patronage and loyalty. Nowadays, it is no longer sufficient to spread your marketing materials to a wide audience. Digital marketing trends determine that your goal is to create a positive experience that will keep customers coming back. One way to do that is through personalized marketing. Also called hyper-targeted advertising, there are many ways to implement personalization in your marketing initiatives. You can do it by employing tools that direct your promotional ads only to its intended audience. Personalization also means customizing services based on a client’s request. As firms continue to seek ways to improve services and strengthen relationships with clients, personalized marketing is here to stay.

Chatbots for better customer service.

Exceptional customer service can go a long way in propelling a firm’s growth. Thankfully, artificial intelligence or AI has found a way to respond quickly to all client’s queries and concerns – through a chatbot. As firms continue to seek digital marketing trends to improve customer relations, you can expect the usage of this technology to rise. A forecast from Marketing Land also says that chatbots can bring in $112 billion retail sales by 2023.

Are you thinking of investing in digital marketing and trying to follow digital marketing trends to no avail? Start exploring the benefits that digital marketing can do for your firm by partnering up with Birch River Design Group. Our competent team in Scottsdale, Arizona is ready to handle the digital marketing needs of your firm. We will gladly explain the services we can offer your company. Do not hesitate to schedule a meeting with us today!

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 11 Sep 2019
Image SEO

Visuals are always an important aspect of any piece of written content, whether online or offline. Aside from the aesthetic value it brings, images also make content more interesting and comprehensible. Research published by 3M backed this assumption by reporting that visual aid improves learning up to a whopping 400%.

In the online world, adding images is one of the easiest ways to enhance a published blog or article. Moreover, it is also an effective way to increase the chances of getting a high search engine ranking. However, it is also possible not to see any positive results if you are clueless about the best practices of using images as a Search Engine Optimization (SEO) tool. Taking note of the following basic tips can help you maximize the benefits of adding pictures alongside your online content:

Choose relevant pictures of high-quality.

 

You want to complement the text, so make sure that the pictures you will add will make it more valuable for the readers. To help you find the most appropriate image, be ready to provide adequate answers to the following questions. Are your images relevant to the content? What is the purpose of your image? Does it pique the interest of your target audience? Does it make the content a lot easier to understand? The appearance of your images highly matters as well so it is always a must to choose clear and high-quality pictures. Irrelevant and blurred images reflect a firm’s adherence to quality and negatively affect a brand’s reputation. Another important thing to remember is to only use images that will not put your website at risk for copyright complaints. You can choose to take your own pictures and upload or search on websites that offer good and royalty-free stock photos such as PublicDomain Pictures and Wikimedia Commons.

Use appropriate size, file type, and quantity.

 

Proper use of visuals in the online landscape is a way to greatly improve the UX or user experience of your website. If you want your visitors to stay and come back, provide an efficient and fast-loading website. One way to do this is by using images of good resolution, appropriate size, and right file type. High-resolution images may look stunning but it usually comes with large file sizes that can slow a page down. The solution is by resizing the images to strike the right balance between resolution and file size. You can resize images with programs such as Photoshop or Sketch. Free online tools are likewise available such as Pixlr and Canva. In terms of file type, web images are usually in a JPEG and PNG format. To make it easier, many photo application tools come with a feature that allows users to save for the web.

On the other hand, you will find a number of recommendations about the ideal number of images per particular word count. A better way to settle this is by taking into consideration how the images can support the purpose of your website and deliver what your target readers want to see. If your business is selling something, you want to help readers make a good decision by presenting your product at all angles. Meanwhile, if your industry is offering services such as bookkeeping or editing, too many images may not be necessary.

Optimize images with tags and keywords.

 

The best SEO practices in SEO always emphasize the use of tags and keywords. Thus, if you want people to discover your website through the images you utilize, it is essential to utilize keywords. Replace default files names of images with a keyword that best represents what is shown in the image. The blogging platform, WordPress, has a feature called alternative texts which allows bloggers to input an appropriate alt tag for an image. The texts you use can improve your chance of getting a high SERP (search engine results page).

Do you want to maximize the potential benefits that the Internet can do for your firm? Partner up with an agency that is passionate about utilizing digital technology for business growth – the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona has the expertise to leverage your online success! Schedule a meeting with our team today!

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 04 Sep 2019
Young Confident Coworking People Analyzing Data Using Computer A

Digital marketing is definitely an exciting field to explore. The method of using digital channels to advertise can tremendously improve the marketing tactics of almost all industries. For small businesses and start-ups, trying digital tactics has the potential to bring rapid growth and success. Digital marketing is all the promotional strategies that involve the use of online platforms and technological devices. It is imperative to know digital marketing top skills in order to succeed in an attempt to be seen.

Those who are just starting to understand the ins and outs of web marketing may find themselves overwhelmed with so much information. One way to grasp all the important aspects of marketing that use web technologies is by looking at certain skills and concepts you need to learn. To avoid mistakes and guarantee success, the following are some of the top skills that all digital marketers should strive to master.

SEO knowledge.

Visibility is crucial in any form of advertising, whether offline or online. You want your ads to be seen and your websites to show up for the group of consumers you are targeting. In the digital landscape, the way to ensure maximum visibility is by proper implementation of search engine optimization (SEO) strategies. A high Google ranking will surely give a firm a competitive edge. Thus, a web marketer cannot ignore the need to know SEO’s best practices.

Content Marketing.

The Internet is widely popular because it is a source of massive information. People today have gotten used to searching for everything they need online. Naturally, they value a webpage that displays the content they are searching for. The phrase “content is king” remains true to this day. Unique and quality content brings many benefits such as boosting a site’s search engine ranking and complementing branding efforts. Content marketing is a digital marketing top skill a marketer should prioritize to create and also learn ways to promote it in various channels.

PPC advertising.

The Internet gave a cost-effective alternative to offline advertising mediums with the introduction of pay-per-click (PPC) campaigns. This method allows brands to display their promotional materials online and to only get charged by the number of people who clicked their ads. PPC advertising may sound simple, but it involves a set of complex processes. To ensure success, you need to create a visually appealing ad, craft a compelling ad message, and bid for the right keywords. Digital marketers who want to make the most out of this advertising tactic should learn the factors that are crucial to the success of a PPC campaign.

Social media management.

Social media platforms provide excellent options for online marketers who wish to engage with their target audience in real-time. Thus, businesses and firms that are yet to leverage active social media engagement are missing out a lot. However, high engagement also means high competition. This means that digital marketers cannot simply put a business page on Facebook or Instagram without creating surefire social media strategies.

Video Marketing.

Demand for video content is undoubtedly on the rise. Stats even prove that video is the best performing type of content on Facebook. However, since creating videos can be costly and time-consuming, thorough skills about video marketing are necessary. Digital marketers do not need to be professionals in video making. However, they need to learn the vital factors that encourage views and engagement. Nevertheless, investing in courses that will train their video creation skills will most likely be worth it.

Are you a newbie in the world of online marketing? Do not let unfamiliar terms and tactics intimidate you. With the right team to educate and guide you about new methods of advertising and digital marketing top skills to know, you can quickly gain sufficient knowledge about digital marketing. Take the first step in your web marketing journey by making our digital marketing agency in Scottsdale, Arizona, Birch River Design Group your partner. We can effectively customize an online marketing solution for your firm! Get in touch with us today!

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 07 Aug 2019
Computer Attention Alert Connection Interrupted Warning

Innovation and improvement are two key concepts that all online marketing professionals should constantly keep in mind. With too many technological developments happening rapidly, the digital marketing world is getting more and more competitive each day. This means that even with a brilliant marketing plan in place, it is still a must for online marketers to examine if their tactics are still up-to-date and effective. Aside from increasing the chance to discover new ways to further polish their business tactics, constant assessment of their marketing initiatives will likewise reveal the flaws of their present schemes. It is highly beneficial to spot these weaknesses because they can be costly and detrimental to overall business goals. To know what is amiss is a prerequisite before any enhancements or modifications can be done. The following texts can help you quickly check if your digital marketing efforts are on the right track:

Being inconsistent.

If you view digital marketing as something with a concrete finish line, you got it all wrong. This is a field that does not end once you are done setting up a Facebook page. In fact, the job of a digital marketer is just starting once the website, online ad, or social media page goes live. To keep online presence strong and active,  posting useful content and communicating with followers should be a regular practice. Constant monitoring is important because you want to show your target clients that the quality of services you offer does not wane in time. Consistency is crucial to gain your customer’s trust and improve your brand’s reputation.

Using clickbait.

Pay-per-click (PPC) ads are designed to capture attention and to persuade people to click on it. Without clicks, a PPC campaign has a zero chance to generate conversions. For this reason, it is not surprising if digital marketers try to use clickbait in the hope of winning clients. However, wise online marketers are well aware that the success of a PPC campaign is not solely based on clicks. A more accurate indicator that a PPC ad is successful is by the number of clicks that turn into conversions. Unfortunately, running clickbait ads usually contains misleading or false content that is likely to frustrate or anger prospect clients.  Instead of resorting to clickbait, it is better to run an ad with clear and genuine messages. This way, an ad may get fewer clicks but will more likely attract the right people that are really looking for your services.

Prioritizing quantity over quality.

Numbers can be an impressive factor in digital marketing. Thousands of email subscribers or hundreds of social media followers can put your campaign in an advantageous position. However, merely focusing on numbers will not necessarily yield favorable results. Digital marketers should look beyond the numbers to see how many in their list of subscribers are helping them achieve their goals. How many are actually responding to their campaigns? If the majority of followers are inactive or dormant, then it is time to take action such as cleaning their lists by sorting the active from the dormant ones. They can delete inactive accounts or send reminder emails. It is also a good idea to modify their sign-up forms or invitation messages to ensure that they attract their target clients.

Totally ditching traditional media.

Digital marketing is a hot trend that businesses can no longer ignore if they want to stay competitive. However, embracing the latest technology does not mean you have to totally abandon traditional advertising methods. It is because if done the right way, traditional media can perfectly complement your digital marketing ventures. So while exploring the various methods to promote products and services online, it is beneficial to still pursue offline methods of advertising.

Without adequate knowledge and experience, digital marketing can sound very complicated and confusing. Thus, if your business is a newbie in online marketing, it is highly recommended to seek advice and guidance from professionals such as our team Birch River Design Group. Collaboration with a team of digital marketing professionals can prevent mistakes and skyrocket your success! Schedule a meeting with us today so we can discuss your online marketing goals.

In : Marketing Strategy Comments : 1 Author : Sam Barraza Date : 24 Jul 2019
Handwritten Text Sign Showing Who Is Your Audience Question. Bus

Brand loyalty is the end result of consistent, positive customer experiences. A great marketing tactic should therefore continuously work on building a great relationship with target clients. One effective way to do this is by implementing ways to connect to the customers on a personal level. Any promotional campaign directed to the general viewers has the potential to gain attention. However, ad materials that are customized to specific users have a greater chance to garner leads and conversions. Customizing messages based on an individual’s preference is a marketing strategy known by the term of personalized marketing.

What is personalized marketing and why is it effective?

Businesses that take time to gather and analyze data and information about their clients in lieu with the goal of improving the products and services they provide are employing a personalization technique. Studies strongly back up the claim that personalization is indeed a powerful tool to strengthen a firm’s marketing strategies. According to a 2019 survey report, 98% of marketers included in the study believe that personalization resulted in a better relationship with their customers. Meanwhile, another survey reveals that 44% of the participants in the study said that a personalized shopping experience will encourage them to buy from the same store again.

The impressive ability of a personalized campaign to leverage marketing initiatives is easy to explain. This technique sends a clear message that a company genuinely wants to be of service to a client. Aside from making users feel valued, it likewise has the power to make a brand stand out from others. It is, therefore, no surprise that more and more digital marketers are making personalization a top priority.

Aside from being effective, personalization is likewise a flexible tactic that can easily be incorporated into various online campaigns. In email marketing, adding the name of a user to the subject line of an email campaign generates a 6% increase in its open rate. Another research from a company, Adlucent proves that personalized ads are likely to get more clicks even if it is from an unknown brand. Although there is no question to the value that personalization can do to an online campaign, making it a part of a marketing strategy may not be as simple or easy as it sounds. The following steps can get you started in exploring the many benefits that your business can get from personalization.

Get to know your customers.

Start with a goal to get up close and personal with your target clientele. Age range, location, lifestyle, and habits are details you want to get ahold of. You can do this by gathering data about them through surveys, interviews, and feedback forms. Your data-gathering methods can be done online or offline.  The insights from the data should allow you to create a buyer persona or an almost accurate profile of your customers. 

Strategize with your clients in mind. 

The buyer persona is a central guiding factor in designing all aspects of your marketing strategies. Your messages, visuals, and approach should match the interest of your buyers. You can also use this client profile to determine where to focus your marketing efforts and display your promos. It can also give you an insight into determining the right platforms or channels to deliver your content.

Know the right tools and technology. 

Technology can greatly help make personalized digital marketing easy. You may want to display a customized landing page for each type of user or show relevant ads based on one’s search history. To make this possible, you may have to invest in content management systems, segmentation, and marketing automation tools. Do some research to know the right tools that can automate personalization in your online campaigns.

Monitor marketing performance.

To create a positive impact and stay relevant to the user, personalized marketing should involve thorough study and constant monitoring. Create a flexible marketing tactic so you can easily make adjustments if necessary. You also want to regularly check the performance of your ads or content to discover what tactics work and which don’t. You can likewise fix a problem immediately if there is any.

Continue marketing efforts offline.

Digital marketing does not exclude offline marketing methods. In fact, traditional marketing techniques can complement your efforts in personalization. You can do this by organizing or participating in events where you can meet your target clients and interact with them personally. It is also a good idea to answer online inquiries directly through a phone call.  

Do you want to grow your clientele and promote your services by building a strong online presence for your brand or business? Let our digital marketing firm in Scottsdale, Arizona, Birch River Design Group be your partner! We diligently study and monitor the latest trends in digital marketing such as personalization and how it can serve as an asset to a firm. Talk to our team today to learn more about personalized marketing and the wonders it can do for your business. Fill out our online form or call us to schedule a meeting!

In : Marketing Strategy Comments : 0 Author : Susie Date : 27 Mar 2019
DigitalMarketing101

Technology has made the advertising world as exciting as ever. Not long ago, marketers had limited options for their campaigns. Creating and placing an ad on television, radio or print were the typical methods. And while those advertising platforms continue to deliver results, business owners today can’t afford to solely stick with traditional marketing methods. It’s undeniable that the advent of the online world and smart devices has introduced endless ways to market a brand through digital marketing.

What is digital marketing?

Digital marketing refers to the use of various digital technologies to promote products or services. It  primarily takes place online, but also includes offline channels such as electronic billboards or interactive kiosks. With the massive amount of time people spend online and on smart devices, digital marketing presents tremendous growth opportunities for brands. Unsurprisingly, more and more companies opt to invest in digital means to advertise. In fact, a survey from the research firm Nielsen says that more chief marketing officers believe digital marketing delivers better results compared to traditional methods. However, entrepreneurs who wish to explore the various digital advertising mediums should first take the time to fully understand the factors needed to succeed.

Essential factors of a successful digital marketing strategy

The huge advantages digital platforms provide for today’s companies may seem obvious, but there are many brands that don’t know how to plan a digital marketing strategy. One study even shows that 45% of businesses invest in digital marketing without any tactic at all. Answering the following questions can help you plan a winning digital strategy.

  • What do you want to achieve?

You may have heard this a million times before, but there is a valid reason you cannot avoid this perennial question. Goal setting is vital. It is where you base your future plans and activities. Before you can plan a fast route, you need to define your destination first. In order to make your goals work for you, keep them clear and realistic.

  • Who is your ideal client?

Today, the use of digital platforms and technologies are inevitable. Everyone is using them. If you want your message to be seen or heard, digital marketing is the way to go. But to do that you first need to identify who you want your message to reach. What are their interests and concerns? What occupies their time? Demographic information is also essential. Gathering research and facts about the audience you want to use your brand or services will give important insights into how you can best market your products.

  • What digital marketing channels and tools should you utilize?

Digital marketing is a broad term. It encompasses all advertising done through online and digital means. In a way, it is like an open field where companies have endless options of channels and tools to choose from. This often includes building a website, managing social media and running pay-per-click (PPC) campaigns. It also involves search engine optimization (SEO), mobile marketing and search engine marketing (SEM). The main takeaway is that entrepreneurs should take time to gain in-depth knowledge about the different marketing channels available. It is only when you understand how different platforms work that you can start making smart decisions about the best channels to use.

Technology is constantly evolving. There are many factors that ensure the success of a digital marketing campaign. Still, knowing the answers to the questions listed above can provide a solid foundation to your present and future digital strategies. Birch River Design Group specializes in customized digital marketing solutions for brands in various industries. Our experienced team can give smart insights and offer a step-by-step guide to help you master the digital marketing realm. Give us a call today!