Proven to be an effective advertising tool, more and more firms are discovering the earning potential of running PPC ads. A comparison between people who click on paid ads to those who discover a link through organic means shows that the latter is 50% more likely to make an actual purchase. Stats from Webfx reveals that small businesses allot around USD 9,000 monthly for PPC campaigns. The question now is no longer the effectiveness of PPC marketing but how to make your paid ad stand out from the rest of other similar campaigns.
In digital marketing, one way to stay ahead of the competition is to constantly be vigilant for new trends and be open to innovations. The digital landscape, as well as the behavior of consumers, are constantly changing. Therefore, your foolproof marketing strategy from years ago may no longer be as effective today. To make 2020 a successful year for your online marketing efforts, here are some PPC trends you may want to give a try:
Try Interactive Video Ads.
More people prefer video content than written texts because it is generally easier to watch than to read. Thus, incorporating your PPC ads with a video will increase the potential of your ad to gain attention. The entertaining element of a video also encourages marketers to be creative in presenting their campaigns. Since video ads can be used to communicate an interesting story that consumers can relate to, it also complements the branding strategy of a firm. You can even upgrade your marketing strategy by making your video ads interactive. Have you ever seen a video that seems to be talking specifically to you? This tactic solves the problem of annoying ads because it allows firms to display only the relevant ads to target users.
Make use of Artificial Intelligence (AI).
The technology of artificial intelligence can significantly improve and simplify the way marketers run and manage a PPC account. Machine learning tools can source and analyze data that marketers can use in making wiser decisions in placing bids. Investing in AI for PPC ads also enables marketers to automate certain functions so managing PPC campaigns becomes a lot easier. The tool can also make accurate predictions on how ads can perform. The valuable information that marketers can gather from AI can be used to increase customer engagement and increase conversions.
Make responsive ads.
People can view your campaign on different devices and platforms so it is a must to ensure that your PPC ads are displaying properly on all of them. This is especially important nowadays when smartphone usage is becoming more and more prevalent than desktop use. By making use of the responsive ads feature in advertising platforms, ads automatically fit well in all ad spaces.
Create specific landing pages.
To see your clicks turning to bounces is like watching money running down the drain. Lower your bounce rates by designing several landing pages for specific clients. A Hubspot study even proves that creating more landing pages can result in a 55% increase in lead generation.
Launching a PPC ad is an exciting option for businesses wanting to display their messages right where their target customers are. It also opens an opportunity for marketers to gain a 200% return on investment (ROI) as Google claims that every USD 1 spent on Adwords converts to USD 2. Get closer to enjoying this ROI by partnering up with our digital marketing firm, the Birch River Design Group. Our team will help you get the most out of your online ad spending. Together, let’s start creating successful PPC campaigns! Contact us to set a meeting today!
Landing page optimization is an important area to focus on for digital marketers who want a great ROI (return of investment) for their online marketing campaigns. A Hubspot study even shows that creating more landing pages for an ad campaign increases the number of leads by 55%. Thus, giving your landing pages an upgrade can greatly increase your chances of launching successful pay-per-click (PPC) ads. The following are four important factors in crafting a highly-converting landing page for your PPC campaigns:
Simplicity is one word to keep in mind when creating a landing page for your PPC ads. This means avoiding lengthy texts and elaborate design elements that can overwhelm and confuse your users. The ad copy on the landing page should be short and concise. It is also best to include just a few essential clickable links (such as a call-to-action button) so the users will not get distracted. One way to keep the landing page as simple as possible is by focusing on the main goal of the PPC campaign.
A well-optimized PPC landing page should match the content presented in the ad. When people click on an ad they find interesting, they expect something similar on the landing page. Thus, you will end up disappointing prospects if the content of your landing page is different from what is advertised. It can also breed distrust and turn customers away. Also, it would help if the landing page matches the color and design elements of the PPC ad.
If your PPC ad is getting thousands of clicks but not generating any conversions, you may have to look at the user-experience journey it is providing. People today are always looking for ways to speed up things. You can easily lose prospects with slow-loading landing pages. Likewise, it is unlikely for a user to stick through a registration form with too many fields to fill out. Therefore, it is recommended to continually look for ways to improve the usability of the landing page. Increasing page speed and limiting the number of fields in a form are a few things you can do. You can also create multiple versions of your landing pages and conduct A/B split testing to have a clear idea of layout and content that works best.
One question to ask about your PPC campaign is – what will your users get from visiting your landing page? People will likely leave as soon as they arrive if they do not see anything valuable in it for them. Avoid high bounce rates and win clients by offering something that will encourage them to stay on your page and perform the desired action. It can be a free-book in exchange for leaving their email address or a discount coupon for signing up on your site. Your offer will depend on the content of your PPC ad and the interests and concerns of your target audience.
Are you on the lookout for effective ways to upscale your business through the use of online marketing?
One of the best things you can do is seek the services of a reliable and competent digital marketing firm such as the Birch River Design Group. Our full-scale agency is ready to assist in whatever online marketing you may require; from PPC campaigns, content creation, search engine optimization, and others. Schedule a meeting with our team in Scottsdale, Arizona for a free consultation! You are likewise welcome to drop us a message through LinkedIn, Instagram, or Facebook.
If you are a marketer aiming to build a strong web presence for a business, Facebook is definitely a platform you cannot ignore. With its continuously growing number of active users worldwide (2.45 billion active users monthly as of September 2019), it is obviously a great place to increase user-engagement and support branding efforts.
The social media giant also holds great potential for finding leads and boosting profits. Facebook is like a gold mine for firms of all kinds and sizes. However, to fully maximize the benefits of using Facebook for business, a digital marketer should have sufficient knowledge and skills about the tools and features that the platform offers. Some of them are discussed below:
Set up a Facebook Business Page.
It is hard to think of a reason why a business shouldn’t create a Facebook Business page. Nowadays, a social media presence is one of the most effective ways to promote a brand or reach out to clients. The user-friendly tool is even free so anyone can set up an account in minutes. By following the best practices in social media marketing, a Facebook business page alone can help a business market its products and services to thousands and even millions of users anywhere in the world. Thus, the latest stats showing that over 80 million businesses have a Facebook page is not surprising at all.
Run Facebook Ad Campaigns.
Ad campaigns are essential to further boost the marketing efforts of any brand. Yet for an ad to truly help a business prosper, cost-efficiency should always be the goal. It means maximizing your ad budget by running a campaign that can bring in as many conversions as possible. Fortunately, Facebook makes it a relatively easy task for marketers to do that with its Ad Manager feature. Facebook Ad Manager has many amazing features that make it very doable for any user to set up a successful ad campaign. Among many others, you can set up an ad budget, filter audiences, and do split testing. However, Facebook is constantly upgrading its services, so be sure to keep an eye for new useful features.
Utilize Business Manager.
Running multiple businesses and communicating with several partners can rattle even the most efficient marketer. Thankfully, Facebook provides help with its Business Manager feature. Here, you can easily have an overview of all the Facebook pages or Facebook ads you are handling. Sharing information and access to partners can also be done in a click. Your accounts are also more secure since you have no multiple login details to remember
Install a Facebook Messenger Chatbot.
Businesses can take advantage of the fact that more and more people are now communicating through apps such as Facebook Messenger. With simple instructions to follow, anyone can set up a bot in the messenger that can provide prompt and instant 24/7 customer service. The technology of artificial intelligence technology may sound expensive, but on Facebook it is available for free. Customizing the bot based on your business goals is also easy.
Not quite sure on how to use Facebook for business? Our digital marketing firm, Birch River Design Group will gladly give you valuable insights about social media marketing strategies that can help boost your company’s growth. Do not hesitate to contact our team in Scottsdale, Arizona so we can start plotting smart online marketing tactics for your business. You can also get in touch with us through LinkedIn, Instagram, or Facebook.
The Internet continues to be a major influence in the life of the modern man. Two aspects where you can clearly see this influence is in shopping and communicating. As compared to a few years ago, technology has made it much easier for people to purchase goods and connect with others. Today, talking with people from all over the world is as simple as downloading a messaging app such as WhatsApp, Facebook Messenger, and WeChat. Figures reveal the popularity of the said apps as stats from 99Firms show that there are 2.52 billion users of messaging apps worldwide. The same report also shows that users are 20% more active in messaging apps than on social media platforms. Therefore, it comes as no surprise that conversational commerce became so effective.
Using messaging apps for e-commerce.
Messaging apps are a versatile tool because you can use them almost anywhere and anytime. Therefore, it is no wonder that firms today are exploring the great potential of messaging apps as a tool to increase revenues. Conversational commerce is known as the process of utilizing messaging apps to boost business profits. Firms that are still clueless about it or have no idea how it works face the risk of being left behind. Read on for brief information about it:
What is conversational commerce?
Conversational commerce happens when a company does e-commerce by chatting with customers through online messaging apps. This type of e-commerce uses technology such as voice assistants, chatbots, and artificial intelligence. Through conversational commerce, it is now possible for anyone to complete a sales transaction while interacting with the seller in the messaging app. The idea of using Facebook Messenger or WeChat for E-commerce holds so much promise because of the ultimate convenience it can give to the users. Here are other benefits that businesses can gain from it.
Simplify your E-commerce transactions.
Online shopping is convenient. However, an E-commerce website usually lists a number of steps and requires users to visit several pages before finally placing an order. These steps can become tiring and frustrating for consumers who are always looking for faster and easier ways to do things. However, with conversational commerce customers can seal the online transaction within the messaging apps. Customers can even make inquiries, view product recommendations, request for assistance, and buy the product in real-time. Aside from streamlining the process, conversational commerce can even reduce operating costs on a firm as chatbots are relatively cost-effective.
Brings you closer to customers.
Giving commendable customer service is a must to gain clients and keep them returning. Thankfully, conversational commerce can help bring firms closer to customers. This can be done with the use of automated chatbots. These are available to answer inquiries and assist clients at any time of the day. Since people today are very active in messaging apps, doing conversational commerce also brings a business right where the customers are. Thus, firms are given an innovative way to connect with prospective and existing clients.
Opens opportunities for business growth.
Utilizing this latest trend in E-commerce can do wonders in boosting profits and fostering customer loyalty. Firms can leverage the power of messaging apps by using it as a way to cross-sell or upsell. This ultimately opens up opportunities for more revenues. Businesses can also use the chatbot to quickly collect feedback from clients. The data collected can be used to analyze customer behavior and improve services.
Do you want to explore the potential of an e-commerce store for your business? Start it right by consulting with an agency with expert knowledge and extensive experience in online marketing. Schedule a meeting with our digital marketing firm based in Scottsdale, Arizona the Birch River Design Group. Our team is excited to help your firm succeed in online marketing. Contact us today.
Facebook offers firms of all kinds and sizes various ways to grow their businesses online. With over 2 billion monthly active users worldwide, Facebook is a vital site to promote a brand and win new clients. One way to maximize the potential of this social media giant for your business is by creating Facebook Ads. Figures even reveal the continuous rise of Facebook as an effective advertising platform. According to the latest stats from Facebook, more than 6 million businesses are currently using their platform. This is a significant rise from their 2016 stats when there are just 4 million companies using Facebook to run ads.
However, the sheer popularity of this social media site does not guarantee that the ad you run here will be successful. Just like any online campaign, creating Facebook Ads would need a great strategy. Running poorly-planned ads would likely be a waste of time and money. To make sure that each and every ad you run will be an income-generating venture, it pays to know the best practices in creating Facebook Ads. Some of them are briefly discussed below:
Take advantage of Facebook Ad targeting.
Sending your message to the wrong people is a common mistake. Fortunately, Facebook makes it easy for advertisers to reach their target audience. Through their ad targeting feature, you can choose and set a list of factors such as age range, interests, and location to define your target audience. This way, you can ensure that your ads will only be shown to relevant users. However, be reminded that successful use of the ad targeting feature will depend on how well you know your target clients.
Complement a great visual with a compelling message.
The primary aim of your ad is to capture the interest of your audience. Thus, aside from coming up with a visually appealing ad, it should also include a captivating message. Examples of ad copy that can work well for a Facebook Ad are those that talk about positive customer testimonials and exciting deals for clients. This kind of content can be more effective because the focus is on the benefits that the clients will gain from the product. Including a strong and clear call-to-action can also increase the click-through rate of your ad.
Try using video ads.
Video content is rising and there is no limit to the number of ways you can use it to help a business prosper. Social media users are now seeing video ads in their feed. Your brand can jump in on this trend by publishing video ads as well. To increase the potential success of your video ads, do not forget to keep best practices in video marketing in mind.
Do split testing of ads.
Sometimes you cannot really tell which ad will be successful until you start running it. This is why continuously monitoring the performance of your ad campaigns is integral. of being a Facebook. Aside from checking and analyzing your click-through rates, you can also do split testing of ads. This is a great way to gain useful insights into which type of ads work.
Watch out for updates.
Since its launch in 2004, Facebook has undergone changes and introduced new features so many times. As a platform that is consistently finding ways to improve their services, Facebook Ad managers should always be updated. Your vigilance can help give your ads a competitive advantage over others
Are you thinking of starting an online ad campaign to promote your business? Team up with a digital marketing agency with advanced knowledge and expertise in social media marketing. The Birch River Design Group. Our team based in Scottsdale, Arizona can help you leverage the power of social media for your business. Schedule a meeting with us today!
Pay per click (PPC) advertising gives firms a viable opportunity to achieve (and even exceed) goals and meet targets faster. Through the help of sites such as Google Adwords, Facebook Ads, and Instagram Ads, digital marketers have convenient and easy-to-use platforms to create banner or text advertisements and launch campaigns. The option to set ad budgets and pay only for actual clicks further makes PPC campaigns cost-efficient and appealing. With all the promise and convenience online ads can bring, it can be frustrating if you discover none of your campaigns are bringing the leads and conversions you are expecting. Read on to figure out why your PPC strategy is not working and what can you do to get better results:
Neglecting keyword research.
Keyword research has a huge role in ensuring the success of your PPC campaigns. You want to bid on keywords that will not burn a hole in your pocket but will drive positive results. It can be a tricky process because it is not as simple as bidding on low-cost or high-cost keywords. In Google Adwords, the goal is to bid on keywords that are most relevant to your ad group and create quality ads to increase your quality score. The quality score influences the cost of your PPC campaigns, so a good rating will allow you to increase your ad’s visibility at a lower cost. The following are some tips to help determine the most relevant keywords for your PPC ads.
- Brainstorm and analyze. Come up with a list of keywords that align with your goals, target clients and products. It is also a must to use online tools to check the search volume of certain keywords and research how competitive they are. Generally, you want keywords with high search volume but low competition. It helps to check which companies are bidding for your target keywords in order to gain insight about the probability of your ad appearing in a search page. Other factors that can determine the success of your choices include using long tail keywords and eliminating negative keywords.
- Monitor performance. Once your ad is up and running, regularly check the performance of your chosen keywords. Regular monitoring is important because the cost and relevance of your keywords fluctuate with web trends. Online ad platform has features that will let you see the performing underperforming keywords and make necessary adjustments.
Vague and ineffective PPC ad message.
If your PPC campaign ad is sadly not getting any clicks, it is probably because it fails to capture the attention of your target clients. The texts in your ad copy should feature your unique selling proposition (USP). It means you have to come up with a message that clearly identifies the benefits that your product offers. The message should also define what sets you apart from competitors. You have limited characters to work within an ad text, so it is a task that requires skill and creativity. The following are a few tips to help you craft a compelling message:
- Be specific. Avoid writing generic ads or messages that target a broad group of people. Instead, write a concise message that speaks to your target customers. To do this, write your text ad with a buyer persona in mind. Without ample knowledge about the backgrounds and preferences of your target buyers, you may end up with a message that is too broad, vague and unappealing.
- Do not overpromise. To gain attention, it is a protocol that your text ad should offer a solution or value. Still, do not forget to be clear and honest as you state the benefits that your product can bring. State the best features and benefits without promising too much or making bogus claims. If your ad comes with claims, such as being the best or leading brand, it is essential that you add proof that supports the claim. Making extravagant offers can lead to distrust and damage your PPC campaign, as well as your brand’s reputation in the long run.
Poorly structured landing page.
A high click-through rate (CTR) is a good sign, but unfortunately, it does not always equate to a high conversion rate.
If your PPC campaigns are getting clicks but you are not seeing improvements in your sales funnel, you may want to inspect your landing page. The page where the visitor will be redirected after clicking an ad should contain all the elements that will encourage the user to proceed to your end goal. If this is not the case, your clicks will likely result in bounces. The following are some suggestions to optimize your landing page:
- It should match what is in the ad. If your ad is about apartments for rent in New York City, but the landing page shows listings of various real estate properties in that city, visitors will get confused and likely leave. Users arrive on your landing page because of something they saw in the ad, so keep their interest by showing exactly what the ad promises.
- Highlight your CTA. The landing page should clearly show the steps that will lead a user to the conversion page. Make it easy for a user to perform your desired action by placing your call-to-action (CTA) buttons in a strategic location of the page. Do not hide the sign-up form or checkout cart by making it easily recognizable. Enhancing the visual design and using powerful words in your CTA button will greatly help.
Companies, whether big or small, need to invest a portion of their income in advertising. BecauseInternet is available and accessible 24/7, almost anywhere in the world, running PPC campaigns is one of the best options to promote a product or service. Keep in mind, managing online ads requires expertise, research, and strategies. Without those elements, a PPC ad is bound to fail. Invest wisely and ensure success by seeking the guidance of Birch River Design Group. Our team can efficiently build and monitor your campaigns. Start exploring the benefits of pay-per-click advertising by getting in touch with us. Fill out our request form today!