Category Archives: Social Media for Businesses

Videography gear for vlogger

Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement. 

With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;

Keep it short and sweet.

The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible  A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.

Make it entertaining. 

With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers. 

Make it informative.

Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.

Apply SEO techniques. 

You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.

Elevate branding efforts.

The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.

For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!

In : Social Media for Businesses Comments : 0 Author : Sam Barraza Date : 14 Aug 2019
Social Media Engagement

With statistics showing nearly  2.1 billion people using social media, building a strong and active online presence is now a necessity rather than a mere option for firms. In order for social media to work to your advantage, you need to start an online community and practice social media engagement to better your relationships with clients and prospects.

This task is not as simple as it sounds. Distractions abound and competition is tough, so it is a huge challenge to gain followers and keep them on your page. To maintain a social media community that will complement the marketing strategies of a company, creativity and commitment are absolute essentials.

Post Regularly

A social media page is not something that can run on its own. Regular posting is an important part of social media engagement because it is almost impossible to keep current followers and gain more if you abandon a page after setting it up. The frequency of your posts also gives your audience insights about the stability of your company, so it is also a way to build trust with your audience.

To get more likes and shares, you can take advantage of the latest social media trends such as Facebook or Instagram Stories. You can also increase the exposure of a post by pinning a certain update on top of the page. The tone and content of your posts will depend on your target audience, so make sure you have in-depth knowledge about them.

Aim for Viral Content

A simple post can easily get lost in the middle of a lot of content; all of which are competing for attention. So get your creative juices flowing and try to come up with unique content that is bound to capture the interest of many. Be sure to keep track of trending topics for ideas on viral content. It is also recommended to include hashtags for your posts to reach more people.

Be Spontaneous

By scheduling your posts in an orderly manner, your audience will start noticing a pattern on your feed. You probably post inspirational quotes every Monday or share a funny video every Friday. Consistency keeps your social media channels organized and reliable. On the other hand, things may also start to get boring over time and negatively affect your social media engagement.

Being spontaneous is a great way to snap out of the boring routine. Surprise your audience by creating totally different content from your usual posts every now and then. You can also run contests or promotions to promote your brand and reward your followers. It will keep the stories on your feed fresh and interesting, and increase your chances of likes and shares.

Ask Questions

Social media is popular because it provides a quick and easy avenue for interaction. If all of your social media posts only reflect your views, it is not fulfilling its goals. Let your customers know that their opinion greatly matters by asking them questions or making suggestions.

Aside from encouraging interaction, you also gain valuable information about your client’s preference. You can then use the insights you get from these postings to enhance your service or develop new products.

Answer Promptly

Your firm may be known either for exemplary or lousy customer service by the way you handle messages you receive through your social media pages. Make an effort to answer all comments and respond to inquiries as soon as you can. It may be time-consuming, but it will be worth it because you will end up with happy clients. A client will likely purchase and recommend you to others with positive customer experience. To automate and hasten response, you can install chatbots in your messenger service.

Manage a Facebook Group

Aside from creating a Facebook page where the admin is the only one posting updates and statuses, a business can likewise create a Facebook group to give their followers a chance to post as well. This community is a great platform to network your products and services. This gets you closer to people who are interested in your brand.

Social media marketing sounds fun; an actual profession that allows you to browse Facebook feed, post Instagram photos or watch YouTube videos. All of which seems easy and doable. However, if all you want is to set up a business page on Facebook or Instagram and put it on autopilot, the social media channel may do more harm than good. Therefore, it is important to practice social media engagement with your audience and make use of the tools available to you to grow your following.

Our team, Birch River Design Group, wants to help your firm enjoy the many benefits of an active social media community. Contact us or give us a call today!

Woman Holding Apple Iphone

Social media is well-established as an effective marketing tool. Brands that make an effort to build a strong presence in sites such as Facebook, Instagram, and LinkedIn enjoy a cost-efficient way to promote their services. Likewise, with 2019 stats from the marketing software provider Emarsys saying that an average of 3.2 billion people accesses social media sites every day, it is undoubtedly a surefire way to reach out with existing and potential customers. But social media management is not as easy as it sounds. 

Although the popularity of these online platforms brings many benefits, it also makes social media management very challenging. Many tend to assume that managing an online page is fun and easy. In reality, social media marketing requires great strategy, hard work, and consistency. To make the seemingly enormous task of social media managers less daunting, the following tips can help:

Choose a platform/s to focus on. 

You do not need to create an account on every available social media sites to enjoy its rewards. Simply maintaining an account on the platform/s your target audience is most active can do wonders in your marketing initiatives. By identifying the platform/s where your posts will yield the best results, you will also determine where to focus your best marketing efforts. Furthermore, narrowing down the number of pages you manage to only those that matter will help you create better content and improve customer service.

Create a content calendar.

Without a plan and strategy, social media management can easily get chaotic. It might be difficult to track your progress towards the goals you set. So along with setting clear and measurable objectives, organization is key to help a digital marketing strategy succeed. A content calendar is a great way to organize several accounts and to plan content at a glance. Since social media management is often handled by a team, a content calendar can help keep everybody in the group aware of projects and tasks. As a content calendar keeps everybody in the loop, miscommunication among the group can be avoided 

Invest in tools. 

Among others, social media management includes interacting with followers, updating various pages, and creating unique content. These tasks that require constant monitoring can get overwhelming. Fortunately, social media managers can rely on a number of free and paid tools to help them keep track of multiple social media platforms. Using these tools allows you to perform similar tasks at once and saves time. Examples of social media management tools you can use include Hootsuite, Buffer, and Sprout Social. By choosing tools that support the social media platforms you are managing and are equipped with comprehensive features, your job becomes easier.

Use chatbots. 

A timely response is vital for building credibility and boosting the engagement of your social media pages. Since social media sites run 24/7, digital marketers strive to be available to answer queries as often as possible. Thankfully, through the use of AI technology, chatbots make it possible to give instant responses. Some social media platforms offer a chatbot option so do not forget to take advantage of this useful feature.

Is your firm in need of an expert guide in crafting a foolproof social media marketing strategy? Look no further because this is one of the many services we offer at Birch River Design Group. Our digital marketing agency in Scottsdale, Arizona has a team of dedicated and reliable professionals that can efficiently direct and execute online marketing campaigns for your brand. Contact us today!

Hashtag strategy

Every social media marketer should know the importance of hashtag strategy. Not long ago, ‘hashtag’ was an unknown term. Yet since it was introduced by Twitter in 2007,  its usage and application has continued to spread like wildfire. Initially intended  as a way to group Twitter messages about a certain topic, their use and functionality have evolved. Today hashtags are crucial if you want to increase your chances of someone finding, viewing or engaging with your posts on social media. The popularity of hashtags even led the American Dialect Society to declare it as their word of the year in 2012.

Creating a hashtag strategy is important for organizing marketing campaigns, boosting your brand’s online presence or even creating a trending topic around a new service or product. It is a simple, effective way to drive your marketing efforts across social platforms. Still, businesses who want to maximize the benefits of hashtags cannot simply add them without putting forth much thought. For a hashtag campaign to do wonders, the following tips should be considered if you want to improve your engagement.

Consider the social media platform.

Today it is nearly impossible not to come across a hashtag when you scroll through the feed of any social platform. You are free to use hashtags when you create a post on any platform, whether on Facebook, Instagram, Twitter, LinkedIn or Pinterest.  They’re even applicable when you type a search query into Google. However, using the same strategy in all channels may not give you the results you want. Best practices and rules regarding hashtag use differ per platform. While Twitter considers one to three hashtags per post as ideal, Instagram allow up to 30 hashtags. Facebook and LinkedIn on the other hand, do not recommend adding multiple hashtags in every post. In order to positively complement your social media marketing strategy, take time to study the platforms where you want to use them.

Mind your tags.

Hashtags are a crucial part of any marketing campaign you start. Whether it is to increase brand awareness or promote a specific campaign, people will start to associate it with the hashtags you choose. They also play a great role in ensuring that posts get noticed and discovered. It is therefore important to take time to carefully decide which ones you will use for your brand. They should be relevant and relay something about your niche. Prior to using a hashtag, you can search for it to see if there are previous posts connected to it. This will help you avoid being attached to negative, controversial or crowded hashtags by accident.

For your hashtags to be search engine friendly, you need to utilize your target keywords. Be creative and unique by crafting ones that will capture people’s attention. You want something simple and easy to recall. Specific hashtags can also help connect your brand to your target audience. For example, if you are tweeting about a business summit in Los Angeles, you can add the keywords #LosAngeles or #LA to narrow your audience to those who are in the area.

Employ the help of tools.

Do you need help monitoring your hashtags? An application that can gauge the success of your hashtag campaigns can help. The good news is that there are a lot of available tools and apps that can help make your tagging tasks a breeze. Some tools are free while others require a fee. Research the best tools for your needs and see how they can help with your overall strategy.

Jump on the bandwagon.

Popular events and controversial issues can generate a number of trending hashtags, and who says you shouldn’t jump on the bandwagon? It’s like joining the hottest party of the moment — a golden opportunity to be seen and converse with the people you want to reach. Aside from increasing your visibility and engagement, creating posts about current interests will paint a good image of your business. It will present your brand as something that is empathetic and proactive. To reach more people, you can also create posts for popular weekly hashtags such as #TBT or #MotivationMonday.

Birch River Design Group is passionate about helping companies grow through the effective use of digital marketing strategies. We understand how vital effective social media marketing is for your business. Contact us today so we can start discussing your business goals and social media strategy!

In : Social Media for Businesses Comments : 0 Author : Susie Date : 03 Apr 2019

Social media platforms seem like simple and cost-effective channels to utilize for your overall marketing strategy. But without knowing the ins and out of crafting social media strategy, your brand’s Facebook, LinkedIn or Instagram pages may hardly be noticed at all. So how can your business build a standout online presence? A bit of help from a social media agency may just be the thing your business needs.

What is a social media agency?

There are agencies that offer to help businesses build effective social media marketing strategies. If you want to use social media to promote a marketing campaign, a social media agency with extensive experience and expertise can offer tremendous help. Unknown brands can gain prominence in hours and highly amusing or useful content can go viral in minutes. This further illustrates the great impact social media can have when it comes to your digital marketing campaigns.

What can a social media agency do for your business?

A social media agency specializes in helping your brand explore the growth potential that is waiting with effective use of social media platforms. They do this by helping you perform the following tasks:

Plot a social media marketing strategy for your business.

To start social media pages that will complement the marketing efforts of your business, you first need to come up with carefully laid out social media marketing strategies. Without clear goals and a plan in place, your online presence will do more harm than good. A competent agency can give sound advice on how you can create a strong, cohesive strategy. Your team and the social media agency can work together to brainstorm tactics to implement in your overall social strategy.

Build and manage your social media accounts.

Building social media accounts for your business is not a one-time thing. In fact, the real job starts once your pages are live and running. This duty is far from easy. There are tons of things to do such as producing useful, engaging content and interacting with your followers routinely. You also likely have to manage several platforms at once. Thankfully, businesses can easily delegate these responsibilities to a social media agency. Choose an agency that knows just the right tools to use to make the seemingly overwhelming tasks of handling social media campaigns easy.

Improve the image of your brand.

Brand promotion is definitely a big reason for going into social media. Almost everyone is online these days, making social media a great advertising avenue. To take advantage of this, an expert social media agency should know how to present your brand in a way that will benefit your company.  With the wise lineup of social media posts, an agency can let the public know the mission and values that your brand upholds.

Advertise your services.

Social media is now one of the fastest ways to gain new clients and ensure loyalty from existing ones. Aside from gaining recognition for your brand, the online profile that a social media agency creates for your brand should clearly state your products and services. Your status updates should be a fast and simple way to explain your offerings to the public. A social media agency can also answer queries of customers to facilitate turning leads into conversions.

Is your company ready to discover the many benefits of using social media? Make sure you are dealing with a social media agency that can help you achieve all your marketing goals in no time.

Our team at Birch River Design Group genuinely wants to help your business make a difference in the world of social media! Let us know your social media marketing concerns and we will see how we can help.


Every marketing strategy requires the creation of valuable and relevant content. A powerful message that will pique the interest of your ideal clients has the best potential to skyrocket your campaign to success. Catching people’s attention is harder than ever in a digital world where anyone can freely post and share content anytime, anywhere. With content production growing more and more competitive each day, a brand needs effective strategy for their content to stand out.

This makes seeking the services of a content marketing agency one of the most vital aspects of your overall marketing plan. With a report revealing that expenditures towards content creation spiked 58% in 2018, content marketing is clearly a fast-growing industry. Furthermore, a 2016 survey from Demand Gen discovered that 51% of customers search for online content before making a decision to purchase. But do you find the best agency that can produce high quality content for your business? First, you need to know the right questions to ask.

What benefits can you expect by hiring their agency?


Content marketing is undoubtedly important for every businesses. If you want to know if your brand needs to hire an outside agency to produce content, make sure you understand how the agency will bring ROI to your business through content. The content team you hire should be able to clearly explain these benefits and not be conveyed in vague, general terms. They should supplement their claims with case studies and reports that show their content strategy is one that works. They should also introduce the team you will be working with. A team with broad experience in content and digital marketing will show why a partnership with them will be an asset to your business.

Do they have a concrete strategy for your content marketing needs?


Any agency can say that a well-designed content marketing strategy should bring in more clients and increase profits. A goal-oriented agency, though, will explain in detail the steps they take to achieve those specific goals. For example, they may amplify your brand awareness by incorporating search engine optimization (SEO) techniques. Their strategy should also include content that helps solve the latest issues affecting your target clients and increase engagement.

Why do you need an outside agency vs. an in-house team for content creation?


To gain confidence that you’re making the right choice, clear your mind of any “what if’s” and doubts before making a deal. Ask your prospective agency upfront why it is a better decision to outsource your content marketing rather than establishing an in-house team. They should explain why content strategy is better handled by a professional team with extensive experience. In the long run, a content marketing agency may also be a cheaper. Agencies usually charge fixed or monthly rates for their services. The answer to this question will be tied up to the unique structure of your business. Think about the needs of your brand in order to come up with the best decision.

Do they have success stories that prove their expertise?


You want to work with an agency that has proven expertise in content marketing. It is a must that they show examples of past work demonstrating their knowledge and edge over the competition. The samples they provide should also show the challenges they encountered and how they overcame them. A look at their past clients and testimonies are also a great way to gauge if they can provide top content for your company.

What types of content do they produce?


Blogs, social media posts, photos and video are typical options for content creation; but they aren’t the only types an agency can produce. To assess if the agency can deliver the results you want, inquire about the types of content they specialize in. If video creation is your goal, look for an agency that has in-depth knowledge about producing videos. Their scope of services should also be clear right from the start. Some content strategists only create content while others also handle the promotional side (social media marketing).

How do they define success?


There are many ways to define a successful content marketing strategy. It can be based on the number of engagement it gathered or the number of times it has been shared. The measurement of success may differ, but expectations should be in place from the very beginning. The tools they use to measure their progress should also be shared with you.

Do want to know how content marketing can propel your marketing goals forward? Consult with our team at Birch River Design Group so we can present a custom content strategy for your brand! 

In : Social Media for Businesses Comments : 0 Author : Susie Date : 15 Mar 2019

To say that social media marketing is a hot business trend to try is no longer an accurate statement. With a report published in 2018 saying that there are about 80 million business pages on Facebook, using social media for business growth has actually become the norm. Still, blindly jumping into the digital bandwagon without a clear set of plans and tactics is not the route to take for entrepreneurs who wish to benefit from a thriving social media presence. For your Facebook, LinkedIn or YouTube pages to bring positive results, a clear cut social media marketing strategy is necessary. To help you conquer the social media world, keep the following pointers in mind.


Define your objectives.


Laying out your reasons for building a social media platform is the first step towards achieving your online marketing targets. Do you want a web page where prospective clients can quickly send inquiries? Or maybe you want to build up a particular image for your brand? Defining your goals is important because it will set the direction for all your social media efforts. Knowing your goals will also define the purpose of your business page. For goal setting to work to your advantage, remember to set realistic and achievable objectives. It is also good advice to set a definite time frame for your goals.


Gain in-depth knowledge about your audience.


Who are the people who will use your social media channel? What are their interests and concerns? How old are they and where do they live? You need to dig information and create a profile of your target clients before you even start building your social media presence. Every little detail about your target market matters if you wish to create a social media platform with a high engagement rate. Likewise, it will help you make a wise decision on a number of factors that can crucially affect the success of your social media strategy. For one, knowledge about your clients helps you determine the best social media platforms to utilize. This information also helps you set the tone, theme, and style of your content.


Provide quality content.


Give your followers a reason to stay by loading your page with useful and original content. Your social media posts should pique the interest of your clients as well as provide a solution to their needs. People on social media pages come in and out like a flash, so it is important to publish content that sticks in the mind of your audience. If you want to see dramatic improvements in your marketing goals, do not settle for mediocre content. Make an effort to boost your page with appealing content such as stunning visuals, entertaining videos or informative articles. It may be a good idea to hire a team to specifically handle your social media content.


Know your competitors.


Aside from knowing your clients, you also want to know the other social media pages where they are actively engaged. This is because these social media pages are likely to be your toughest competitors. Keep your competitors from stealing your followers away by studying their strategies. Keep a close watch of their moves to maintain your lead or to ensure that your page will not be left behind.  


Track and study your progress.


Social media marketing is a relatively new concept so it can be a trial and error process. Do not ignore the reports and insights that come with social media platforms such as Facebook Page Insights and Twitter Analytics. The data you will gather gives valuable information about how your page is doing.  Some of the information you can discover by thoroughly studying the statistics included on your most liked content or the best time of day to post. Use your discoveries to improve or adjust your strategies and ultimately create a better social media channel for your followers.


Invest in social media tools.

Social media management is far from easy. Since you probably have to handle several online accounts at the same time, the process can be exhausting and time-consuming. Thankfully, there are many tools you can use to make running several social media campaigns a breeze. Tools such as Sprout Social or Buffer will help you schedule and manage posts automatically. Meanwhile, tools such as BuzzSumo or Feedly can help you discover trending topics. There are also apps to help you create videos and infographics for your pages such as Biteable and Visme. Choosing the right social media tool can help give your page a competitive edge over others.


Do you want social media to create a significant impact on your firm’s marketing goals? It is a goal with so much potential for success if done right, but can drag your firm to the pit of failure if done the wrong way.

Work with a team that is willing to go the extra mile to help your company reach its objectives with Birch River Design Group! Our team can give sound advice and plot a brilliant social media strategy for your business. Give us a call today!

In : Business Tips, Social Media for Businesses Comments : 0 Author : Susie Date : 08 Mar 2019

Social media successfully created a convenient hub for consumers and businesses to meet and interact.

In this digital age, when posting and viewing social media statuses are a part of everyone’s (almost) daily habit, social media marketing is clearly a field that entrepreneurs cannot afford to ignore. For one, popular sites such as Facebook and Instagram offer endless options to market a product. Be it brand awareness, event invitations, product launchings, or promotional advertisements – you can now do it all on social media!


In order to maximize the growth potential of your campaign and make it instantaneous, it is advisable to seek the assistance of an experienced and excellent social media agency. Therefore the challenge for firms that want to venture into social media is to find the best agency that perfectly matches their brand’s goals and needs. To do this, thorough research of an agency’s competence and background is necessary. Make sure to ask the following questions to be certain that a social media agency can efficiently handle your marketing needs.


Why should we hire your agency?


Social media agencies sprouted along with the rise of social media platforms making it harder to make the right choice. Minimize your chance for a mistake by challenging the agency to prove their worth and competence. To convince you to hire their services, allow them to present their edge over other agencies offering similar services. They should flaunt their accomplishments by showing examples of past clients who have achieved success in social media through their help.


What are the social media services you can provide?


Social media marketing is a wide industry that is continually growing. Some agencies handle advertisements and campaigns while others provide content for social media pages. There are also agencies that offer everything related to social media. It is best that you understand the services that an agency can provide for your firm right from the start. Since social media can branch out to many other fields, you may want to inquire about the areas the agency is specializing on. This will help you decide if the agency is the right one for your firm.


What is your concrete plan to build the social media side of our company?


A reputable social media agency does more than offer vague promises. Their pitch should have a solid and long-termsocial media marketing strategy specifically for your business. They can only do this by conducting a thorough consultation with your firm to gain insights about your history, services and objectives. Even if social media agencies are supposed to cater to various industries, they should present a customized plan for your business. A detailed social media strategy should state the steps they will take as well as the tools they will use.


Who are the people who handle your social media marketing?


Even if you hire an outside agency for your social media campaigns, your firm should still be closely involved in the whole process. Before inking a partnership, you may want to get acquainted with the team who will be in charge of your social media marketing needs. This is one way to check the skills and competence of the people who will be running your social media ads or posting status updates for you. You are free to choose a social media agency that can boast of an experienced and professional team.


Will you report progress and measure success?


The agency should set a number of goals to meet as well as a time frame for its completion. To monitor their activities and assure you that they are working towards your goals, the agency should  send a regular report of their progress. The contract you sign with the agency should state exactly how they are planning to send these reports. They should also set clear metrics for them to assess if their strategies are working or not.


The questions listed above are just general questions you can ask to get in-depth knowledge about a social media agency. You are free to inquire any other concerns you may have to a prospective agency before signing up with them. The questions you ask should give you confidence that you are dealing with a quality agency.


Nowadays, social media is one of the best places for your business to be! But to build and maintain a thriving Facebook, Instagram or LinkedIn page, professional help from a competent team such as Birch River Design Group can make all the difference. Our hardworking team genuinely wants your business to succeed. Our passion for digital marketing and our hardworking team will bring smart solutions for your social media needs. Give us a call today!

In : Social Media for Businesses Comments : 0 Author : Susie Date : 07 Dec 2018

With the latest statistics showing more than 2.27 billion active users, Facebook is truly an invaluable partner for businesses and organizations worldwide. The popularity of the social media giant presents huge opportunities in promoting and growing a specific brand. However, a successful Facebook business page that positively complements your marketing strategies is not as simple as creating an account and posting status updates.

Almost everything is available on Facebook, so creating a business page that will capture the attention of your target audience is more challenging than ever. Smart digital marketers create a successful Facebook business page by keeping the following tips in mind.


– Do’s –

Build a complete and impressive profile.

Your Facebook page is a reflection of your brand. It is a must to pay attention to the appearance and content of your social media profile. To create a good impression, take time to complete your profile with essential information that your followers will find useful. Along with an adequate “About Us” write-up, do not forget to list your contact details as well. Make an effort to beautify and customize your page, too. Leverage the power of social media in building a brand by displaying a cover photo and profile picture that defines your brand.

Add a personal touch to your strategy.

Social media, particularly Facebook, is a hit because it has made connecting with others tremendously easy. Businesses can tap into this potential by creating a Facebook page that aims to reach out to their followers. It may be a business page, but you should strive to convey your authentic desire to converse with your audience. You want your customers to feel that they are dealing with a human being even if you are using an online platform. You can do this by adjusting the tone and content of your posts to the needs of your followers.

You can foster a personalized approach by posting content that your followers are interested in and can relate to. To encourage interaction, avoid a page that sounds too formal and businesslike. You can liven up a conversation by asking your followers to share their opinions or ask questions. Keep the conversation going by posting prompt and appropriate responses.

Study your Facebook Page Insights

In-depth knowledge about your followers is a must in creating engaging content. Take a look at and study your Facebook analytics for data that can help you gain valuable insights about your customers. It will also help you discover why some posts are popular while others only get a few likes You can use the data in analyzing your follower’s behavior and in your content marketing and Facebook advertising efforts.


– Don’ts –

Don’t be insensitive in your posts and responses.

Your Facebook page is public, so be responsible for everything you post. Some issues are likely to spark a debate or misunderstanding such as those concerning politics, religion or gender. You can still create a post around these topics, but make sure not to offend anyone. It is also not recommended to use your page to share personal gripes. Keep things professional and set boundaries by not posting any content that aims to malign or attack anyone.

Don’t post without editing.

Once you hit the “post” button, the statement you make in your feed is hard to erase or take back. So it pays to be careful by proofreading each post. As they say, “Always think before you click”. Make sure the content you are sharing is accurate and true in order to gain the trust of your followers.

Don’t share too often.

Your business page will not succeed if you do not post regularly. However, posting too frequently may annoy and turn off followers. Schedule your postings at timely intervals to stay visible and active in the news feed without flooding it. A social media calendar can help you manage the frequency of your postings.

Do you want to build a thriving Facebook business page? It is a goal every business should have because social media is one of the fastest ways to reach out to potential clients. By optimizing your social media page, Birch River Design Group can help turn your Facebook followers into business clients! Take a step towards boosting your company’s growth by giving us a call or sending an email!