TikTok, a video-sharing app, was launched in 2017 and in merely two years has gained over 500 million users worldwide. With 1.8 billion users worldwide, the mobile app SHAREit has its own fair share of users. With stats saying that Google Play Store has about 2.8 million apps available for download, there is no doubt that the two apps mentioned above got quite a number of things right in their mobile marketing strategies. For online marketers who wish to achieve the same success, it pays to examine the reasons why TikTok and SHAREit managed to achieve massive success in a short period of time. The following are some digital marketing lessons we can learn and emulate from TikTok and SHAREit:
Digital marketing techniques we can learn from TikTok:
Utilize best video marketing practices.
TikTok leverages the popularity of video content by following the best practices in their app. The videos on this platform are very short (not more than 60 seconds). This is to cope with the shortening attention span of people. It’s cool features allow a user to add a variety of effects such as dialogues, emojis, and images to make the videos highly entertaining.
Creating videos can sound intimidating with the notion that it will require complex and technical skills. TikTok manages to remove this fear because the app makes video content creation extremely easy for anyone. You can share a finished video to your network with a few clicks. With simple instructions and short processes involved, TikTok further becomes a valuable app.
Define your target audience.
TikTok provides a great example that knowing your target clients is a central factor in the success of any marketing tactic. This video-sharing app is primarily available in mobile platforms because TikTok obviously targets the younger generations who are predominantly using smartphones.
Digital marketing techniques we can learn from SHAREit
Provides fast and easy access.
Similar to TikTok, the SHAREit app is compatible with all IOS and Android devices. By not making it exclusive on a particular device, the app has successfully maximized its audience reach. SHAREit can also attribute its success for being fast and user-friendly. Anyone can download and use the app in no time, creating a positive experience with the users. SHAREit also supports the localization of content as the app can be accessed in 45 languages.
Solves a problem for the users.
SHAREit identified a common problem for many – how to manage and share a massive amount of files quickly. Since the app provides an easy solution to this plight, it is no surprise why its number of users skyrocketed impressively. Aside from making it simple and easy to share videos, documents, and images, the app still works without Wifi as it automatically shifts to Bluetooth when the Internet connection is not available.
Launching a tech start-up is exciting because of its great potential for quick and immense success. However, it is hard to be noticed and succeed with such fierce competition. One of the best tactics to use is employing the help of an expert and reliable partner such as the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona can plot online marketing solutions based on the unique needs of your firm. Do not hesitate to contact our team for any inquiries. We are also active on Facebook, LinkedIn, and Instagram!
Will a social media post be as interesting if you cannot see the number of likes it has received? Will sharing content be as fun and exciting if details about the followers who clicked the like button are hidden? These are surely questions that Instagram wants to answer due to the recent news that the social media giant is including more countries in the ongoing test to see the effects of hiding likes.
According to reports, the social media platform with over a billion users started hiding likes in April this year. In this Instagram experiment, users can still like a post but the like counts can only be viewed by the owner of the account itself. Instagram began this test in Canada then continued with six more countries. Namely; New Zealand, Brazil, Japan, Ireland, Australia, and Italy.
The experiment is not in any way concluded, as the CEO of Instagram, Adam Mosser just announced during the Wired25 conference held in San Francisco last November, that the test is now gearing up to include users from the US just before this month ends. With stats saying that more than 500 million people are using the site every day, this update is surely big news. The following text attempts to provide information as to the reasons behind this move and the impacts that this possible change may bring:
Why does Instagram want to hide likes?
As they say, “there is strength in numbers,” and social media is a perfect place to prove this universal truth. In social media sites such as Facebook and Instagram, success is measured by the number of likes, comments, and shares. More than a place for sharing and communicating, social media has become a place for seeking recognition and approval. The delight of seeing the number of likes in your Instagram post climbing up is one of the reasons why social media is addictive. However, while a high number of likes presents vast benefits for brands and individuals alike, the obsession to get more people to click that thumbs up button leads to many problems as well.
A study done by the Royal Society for Public Health (RSPH) and the Young Health Movement (YHM) showed that Instagram is one of the reasons for the mental health issues of young people today. This research does not seem to sit well with the people behind Instagram. The social media platform began to contemplate the possibility of hiding likes for the welfare and benefit of their users. According to Instagram CEO, Mosseri, the reason for the test is to ensure that the usage of Instagram leads to more happiness than distress. According to Mosseri, “We will make decisions that hurt the business if they help people’s well-being and health…it means we’re going to put a 15-year-old kid’s interests before a public speaker’s interest.”
Possible effects of an Instagram with hidden likes.
As people foresee a future of a social media feed with no information about the number of likes, people also start wondering if this possibility is a good or bad thing:
- Lessen stress and competition. People are assuming that hidden like counts will make Instagram a less stressful online platform. It will eliminate the anxiety and embarrassment you can get from a post with a few likes. Therefore, being on Instagram will no longer feel like a competition.
- More and better content. With no like counts to see as a gauge to measure the quality of a post, more users may feel encouraged to share content. Moreover, since like counts are not visible, people’s attention shifts to the content itself. The shift may lead to creating better content. This may also put an end to the practice of buying likes just to appear more credible.
- Higher engagement and profits. Hiding like counts diminish its power to connect to brands and influencers. Thus, instead of hitting likes, it may urge followers to perform actions that will help a brand reach goals such as sending direct messages. This will lead to higher engagement and hopefully better profits.
- No more influencer marketing. For Instagram influencers, their power to convince and inspire increases with the number of likes they get. Ultimately, less exposure may lead to lost revenue. Thus, many are speculating that hiding likes will mark the end of influencer marketing.
Everybody is abuzz about this move from Instagram. The result of the experiment may alter the way people view and use social media. The most we can do is hope that this will support Instagram’s aim of providing the best user experience.
Does your firm need help in leveraging the huge audience reach of social media marketing? Our digital marketing agency, Birch River Design Group can help! Get in touch with our team in Scottsdale, AZ today through phone call or email. You can also reach us through our social media accounts on Facebook, Instagram, and LinkedIn.
With numerous benefits that firms can get from social media marketing, it can be discouraging to see dismal results from all your campaign efforts on platforms such as Instagram, Facebook, or LinkedIn. Since these websites are well-known for their steadily-increasing members and high engagement, failure in social media marketing means missing a golden opportunity to connect with thousands and even millions of followers. In a way, it is almost like seeing profits and conversions going down the drain. Thus, it would not be right for a business to accept defeat in social media that easily. The laudable approach is to continually analyze why the campaigns are not creating the desired impact and in the process seek ways to get better. One way to improve is by looking at the possible mistakes you may have been committing on your social media tactics:
Posting too frequently.
Regular posting of relevant content is essential for a social media campaign. Overdoing, however, may not help you achieve your goals. Thus, while one Facebook post a day may be enough to stay in touch with your followers, posting more than that may result to lower engagement. This is because each status update will not be given enough exposure for the viewers to see. Frequent posts may even start to become annoying. Thus, instead of coming up with more postings, a better approach is to focus on creating quality content. Moreover, social media marketers should remember to consider the platform when assessing the optimal number of postings.
Posting at the wrong time.
Even the most brilliant content will not create much engagement if you post it at a time when most of your followers are inactive. Thus aside from creating quality content, make sure to post it at the most appropriate time. The time when your posting appears matters a lot. Therefore, it is recommended to check your social media analytics and algorithms. This will allow you to see the hours when most of your followers are active. This is also why it is impossible to craft an effective social media campaign without taking the time to get to know your followers.
Posting the same message on all platforms.
Social media management is anything but easy. That is why there are many apps and tools that will allow web marketers to post a single status on all existing accounts. These tools are definitely helpful to keep your social media accounts active. However, having a synonymous status on all your accounts may not allow you to fully connect with your followers. Popular content on Facebook may not have the same effect when posted on Twitter or Instagram. So while leveraging the use of social media tools, take time to tweak your content to fit the users of a specific platform.
Not investing in social media advertising.
Social media marketing requires a continuous and consistent effort. You want to do more than what is required to keep on growing your members and engaging with your followers. One way to do this is by running an ad campaign on social media platforms. With its wide reach and flexibility, this is a cost-effective way to reach out to new clients. A successful campaign comes from thoroughly studying the advertising platforms and clearly defining your goals.
Already at your wits end because your social media campaigns have not been showing positive results? Be free of worries by handing over all your social media marketing needs to a competent agency such as the Birch River Design Group. Our team based in Scottsdale, Arizona can expertly plot an effective social media strategy according to your industry and business goals. Get in touch with us today!
Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement.
With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;
Keep it short and sweet.
The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.
Make it entertaining.
With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers.
Make it informative.
Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.
Apply SEO techniques.
You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.
Elevate branding efforts.
The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.
For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!
With statistics showing nearly 2.1 billion people using social media, building a strong and active online presence is now a necessity rather than a mere option for firms. In order for social media to work to your advantage, you need to start an online community and practice social media engagement to better your relationships with clients and prospects.
This task is not as simple as it sounds. Distractions abound and competition is tough, so it is a huge challenge to gain followers and keep them on your page. To maintain a social media community that will complement the marketing strategies of a company, creativity and commitment are absolute essentials.
A social media page is not something that can run on its own. Regular posting is an important part of social media engagement because it is almost impossible to keep current followers and gain more if you abandon a page after setting it up. The frequency of your posts also gives your audience insights about the stability of your company, so it is also a way to build trust with your audience.
To get more likes and shares, you can take advantage of the latest social media trends such as Facebook or Instagram Stories. You can also increase the exposure of a post by pinning a certain update on top of the page. The tone and content of your posts will depend on your target audience, so make sure you have in-depth knowledge about them.
Aim for Viral Content
A simple post can easily get lost in the middle of a lot of content; all of which are competing for attention. So get your creative juices flowing and try to come up with unique content that is bound to capture the interest of many. Be sure to keep track of trending topics for ideas on viral content. It is also recommended to include hashtags for your posts to reach more people.
By scheduling your posts in an orderly manner, your audience will start noticing a pattern on your feed. You probably post inspirational quotes every Monday or share a funny video every Friday. Consistency keeps your social media channels organized and reliable. On the other hand, things may also start to get boring over time and negatively affect your social media engagement.
Being spontaneous is a great way to snap out of the boring routine. Surprise your audience by creating totally different content from your usual posts every now and then. You can also run contests or promotions to promote your brand and reward your followers. It will keep the stories on your feed fresh and interesting, and increase your chances of likes and shares.
Social media is popular because it provides a quick and easy avenue for interaction. If all of your social media posts only reflect your views, it is not fulfilling its goals. Let your customers know that their opinion greatly matters by asking them questions or making suggestions.
Aside from encouraging interaction, you also gain valuable information about your client’s preference. You can then use the insights you get from these postings to enhance your service or develop new products.
Your firm may be known either for exemplary or lousy customer service by the way you handle messages you receive through your social media pages. Make an effort to answer all comments and respond to inquiries as soon as you can. It may be time-consuming, but it will be worth it because you will end up with happy clients. A client will likely purchase and recommend you to others with positive customer experience. To automate and hasten response, you can install chatbots in your messenger service.
Manage a Facebook Group
Aside from creating a Facebook page where the admin is the only one posting updates and statuses, a business can likewise create a Facebook group to give their followers a chance to post as well. This community is a great platform to network your products and services. This gets you closer to people who are interested in your brand.
Social media marketing sounds fun; an actual profession that allows you to browse Facebook feed, post Instagram photos or watch YouTube videos. All of which seems easy and doable. However, if all you want is to set up a business page on Facebook or Instagram and put it on autopilot, the social media channel may do more harm than good. Therefore, it is important to practice social media engagement with your audience and make use of the tools available to you to grow your following.
Our team, Birch River Design Group, wants to help your firm enjoy the many benefits of an active social media community. Contact us or give us a call today!
Social media is well-established as an effective marketing tool. Brands that make an effort to build a strong presence in sites such as Facebook, Instagram, and LinkedIn enjoy a cost-efficient way to promote their services. Likewise, with 2019 stats from the marketing software provider Emarsys saying that an average of 3.2 billion people accesses social media sites every day, it is undoubtedly a surefire way to reach out with existing and potential customers. But social media management is not as easy as it sounds.
Although the popularity of these online platforms brings many benefits, it also makes social media management very challenging. Many tend to assume that managing an online page is fun and easy. In reality, social media marketing requires great strategy, hard work, and consistency. To make the seemingly enormous task of social media managers less daunting, the following tips can help:
Choose a platform/s to focus on.
You do not need to create an account on every available social media sites to enjoy its rewards. Simply maintaining an account on the platform/s your target audience is most active can do wonders in your marketing initiatives. By identifying the platform/s where your posts will yield the best results, you will also determine where to focus your best marketing efforts. Furthermore, narrowing down the number of pages you manage to only those that matter will help you create better content and improve customer service.
Create a content calendar.
Without a plan and strategy, social media management can easily get chaotic. It might be difficult to track your progress towards the goals you set. So along with setting clear and measurable objectives, organization is key to help a digital marketing strategy succeed. A content calendar is a great way to organize several accounts and to plan content at a glance. Since social media management is often handled by a team, a content calendar can help keep everybody in the group aware of projects and tasks. As a content calendar keeps everybody in the loop, miscommunication among the group can be avoided
Invest in tools.
Among others, social media management includes interacting with followers, updating various pages, and creating unique content. These tasks that require constant monitoring can get overwhelming. Fortunately, social media managers can rely on a number of free and paid tools to help them keep track of multiple social media platforms. Using these tools allows you to perform similar tasks at once and saves time. Examples of social media management tools you can use include Hootsuite, Buffer, and Sprout Social. By choosing tools that support the social media platforms you are managing and are equipped with comprehensive features, your job becomes easier.
A timely response is vital for building credibility and boosting the engagement of your social media pages. Since social media sites run 24/7, digital marketers strive to be available to answer queries as often as possible. Thankfully, through the use of AI technology, chatbots make it possible to give instant responses. Some social media platforms offer a chatbot option so do not forget to take advantage of this useful feature.
Is your firm in need of an expert guide in crafting a foolproof social media marketing strategy? Look no further because this is one of the many services we offer at Birch River Design Group. Our digital marketing agency in Scottsdale, Arizona has a team of dedicated and reliable professionals that can efficiently direct and execute online marketing campaigns for your brand. Contact us today!
Every social media marketer should know the importance of hashtag strategy. Not long ago, ‘hashtag’ was an unknown term. Yet since it was introduced by Twitter in 2007, its usage and application has continued to spread like wildfire. Initially intended as a way to group Twitter messages about a certain topic, their use and functionality have evolved. Today hashtags are crucial if you want to increase your chances of someone finding, viewing or engaging with your posts on social media. The popularity of hashtags even led the American Dialect Society to declare it as their word of the year in 2012.
Creating a hashtag strategy is important for organizing marketing campaigns, boosting your brand’s online presence or even creating a trending topic around a new service or product. It is a simple, effective way to drive your marketing efforts across social platforms. Still, businesses who want to maximize the benefits of hashtags cannot simply add them without putting forth much thought. For a hashtag campaign to do wonders, the following tips should be considered if you want to improve your engagement.
Consider the social media platform.
Today it is nearly impossible not to come across a hashtag when you scroll through the feed of any social platform. You are free to use hashtags when you create a post on any platform, whether on Facebook, Instagram, Twitter, LinkedIn or Pinterest. They’re even applicable when you type a search query into Google. However, using the same strategy in all channels may not give you the results you want. Best practices and rules regarding hashtag use differ per platform. While Twitter considers one to three hashtags per post as ideal, Instagram allow up to 30 hashtags. Facebook and LinkedIn on the other hand, do not recommend adding multiple hashtags in every post. In order to positively complement your social media marketing strategy, take time to study the platforms where you want to use them.
Mind your tags.
Hashtags are a crucial part of any marketing campaign you start. Whether it is to increase brand awareness or promote a specific campaign, people will start to associate it with the hashtags you choose. They also play a great role in ensuring that posts get noticed and discovered. It is therefore important to take time to carefully decide which ones you will use for your brand. They should be relevant and relay something about your niche. Prior to using a hashtag, you can search for it to see if there are previous posts connected to it. This will help you avoid being attached to negative, controversial or crowded hashtags by accident.
For your hashtags to be search engine friendly, you need to utilize your target keywords. Be creative and unique by crafting ones that will capture people’s attention. You want something simple and easy to recall. Specific hashtags can also help connect your brand to your target audience. For example, if you are tweeting about a business summit in Los Angeles, you can add the keywords #LosAngeles or #LA to narrow your audience to those who are in the area.
Employ the help of tools.
Do you need help monitoring your hashtags? An application that can gauge the success of your hashtag campaigns can help. The good news is that there are a lot of available tools and apps that can help make your tagging tasks a breeze. Some tools are free while others require a fee. Research the best tools for your needs and see how they can help with your overall strategy.
Jump on the bandwagon.
Popular events and controversial issues can generate a number of trending hashtags, and who says you shouldn’t jump on the bandwagon? It’s like joining the hottest party of the moment — a golden opportunity to be seen and converse with the people you want to reach. Aside from increasing your visibility and engagement, creating posts about current interests will paint a good image of your business. It will present your brand as something that is empathetic and proactive. To reach more people, you can also create posts for popular weekly hashtags such as #TBT or #MotivationMonday.
Birch River Design Group is passionate about helping companies grow through the effective use of digital marketing strategies. We understand how vital effective social media marketing is for your business. Contact us today so we can start discussing your business goals and social media strategy!
Social media platforms seem like simple and cost-effective channels to utilize for your overall marketing strategy. But without knowing the ins and out of crafting social media strategy, your brand’s Facebook, LinkedIn or Instagram pages may hardly be noticed at all. So how can your business build a standout online presence? A bit of help from a social media agency may just be the thing your business needs.
What is a social media agency?
There are agencies that offer to help businesses build effective social media marketing strategies. If you want to use social media to promote a marketing campaign, a social media agency with extensive experience and expertise can offer tremendous help. Unknown brands can gain prominence in hours and highly amusing or useful content can go viral in minutes. This further illustrates the great impact social media can have when it comes to your digital marketing campaigns.
What can a social media agency do for your business?
A social media agency specializes in helping your brand explore the growth potential that is waiting with effective use of social media platforms. They do this by helping you perform the following tasks:
Plot a social media marketing strategy for your business.
To start social media pages that will complement the marketing efforts of your business, you first need to come up with carefully laid out social media marketing strategies. Without clear goals and a plan in place, your online presence will do more harm than good. A competent agency can give sound advice on how you can create a strong, cohesive strategy. Your team and the social media agency can work together to brainstorm tactics to implement in your overall social strategy.
Build and manage your social media accounts.
Building social media accounts for your business is not a one-time thing. In fact, the real job starts once your pages are live and running. This duty is far from easy. There are tons of things to do such as producing useful, engaging content and interacting with your followers routinely. You also likely have to manage several platforms at once. Thankfully, businesses can easily delegate these responsibilities to a social media agency. Choose an agency that knows just the right tools to use to make the seemingly overwhelming tasks of handling social media campaigns easy.
Improve the image of your brand.
Brand promotion is definitely a big reason for going into social media. Almost everyone is online these days, making social media a great advertising avenue. To take advantage of this, an expert social media agency should know how to present your brand in a way that will benefit your company. With the wise lineup of social media posts, an agency can let the public know the mission and values that your brand upholds.
Advertise your services.
Social media is now one of the fastest ways to gain new clients and ensure loyalty from existing ones. Aside from gaining recognition for your brand, the online profile that a social media agency creates for your brand should clearly state your products and services. Your status updates should be a fast and simple way to explain your offerings to the public. A social media agency can also answer queries of customers to facilitate turning leads into conversions.
Is your company ready to discover the many benefits of using social media? Make sure you are dealing with a social media agency that can help you achieve all your marketing goals in no time.
Our team at Birch River Design Group genuinely wants to help your business make a difference in the world of social media! Let us know your social media marketing concerns and we will see how we can help.
Every marketing strategy requires the creation of valuable and relevant content. A powerful message that will pique the interest of your ideal clients has the best potential to skyrocket your campaign to success. Catching people’s attention is harder than ever in a digital world where anyone can freely post and share content anytime, anywhere. With content production growing more and more competitive each day, a brand needs effective strategy for their content to stand out.
This makes seeking the services of a content marketing agency one of the most vital aspects of your overall marketing plan. With a report revealing that expenditures towards content creation spiked 58% in 2018, content marketing is clearly a fast-growing industry. Furthermore, a 2016 survey from Demand Gen discovered that 51% of customers search for online content before making a decision to purchase. But do you find the best agency that can produce high quality content for your business? First, you need to know the right questions to ask.
What benefits can you expect by hiring their agency?
Content marketing is undoubtedly important for every businesses. If you want to know if your brand needs to hire an outside agency to produce content, make sure you understand how the agency will bring ROI to your business through content. The content team you hire should be able to clearly explain these benefits and not be conveyed in vague, general terms. They should supplement their claims with case studies and reports that show their content strategy is one that works. They should also introduce the team you will be working with. A team with broad experience in content and digital marketing will show why a partnership with them will be an asset to your business.
Do they have a concrete strategy for your content marketing needs?
Any agency can say that a well-designed content marketing strategy should bring in more clients and increase profits. A goal-oriented agency, though, will explain in detail the steps they take to achieve those specific goals. For example, they may amplify your brand awareness by incorporating search engine optimization (SEO) techniques. Their strategy should also include content that helps solve the latest issues affecting your target clients and increase engagement.
Why do you need an outside agency vs. an in-house team for content creation?
To gain confidence that you’re making the right choice, clear your mind of any “what if’s” and doubts before making a deal. Ask your prospective agency upfront why it is a better decision to outsource your content marketing rather than establishing an in-house team. They should explain why content strategy is better handled by a professional team with extensive experience. In the long run, a content marketing agency may also be a cheaper. Agencies usually charge fixed or monthly rates for their services. The answer to this question will be tied up to the unique structure of your business. Think about the needs of your brand in order to come up with the best decision.
Do they have success stories that prove their expertise?
You want to work with an agency that has proven expertise in content marketing. It is a must that they show examples of past work demonstrating their knowledge and edge over the competition. The samples they provide should also show the challenges they encountered and how they overcame them. A look at their past clients and testimonies are also a great way to gauge if they can provide top content for your company.
What types of content do they produce?
Blogs, social media posts, photos and video are typical options for content creation; but they aren’t the only types an agency can produce. To assess if the agency can deliver the results you want, inquire about the types of content they specialize in. If video creation is your goal, look for an agency that has in-depth knowledge about producing videos. Their scope of services should also be clear right from the start. Some content strategists only create content while others also handle the promotional side (social media marketing).
How do they define success?
There are many ways to define a successful content marketing strategy. It can be based on the number of engagement it gathered or the number of times it has been shared. The measurement of success may differ, but expectations should be in place from the very beginning. The tools they use to measure their progress should also be shared with you.
Do want to know how content marketing can propel your marketing goals forward? Consult with our team at Birch River Design Group so we can present a custom content strategy for your brand!
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