Digitally-savvy business owners understand the positive impact blogging has on a company’s overall marketing strategy. With business blogging, companies of all sizes create a way to engage and connect with their existing and potential clients online. A blog also has the potential to increase sales and profit. Moreover, starting a blog appears relatively simple and affordable. At a glance, the process seems as simple as choosing a blog platform (e.g. WordPress, Wix or Blogger) and publishing content. But is it really that easy?
With the Internet Live Stats for 2018 showing that over 2 billion blog posts are published every year, the chances of your blog being buried among your competition can be quite high. Therefore, a strong strategy that follows best blogging practices is essential. For your blogging efforts to succeed, you have to keep track of the latest trends in the blogosphere that can help you stay ahead of competitors. Read on for the best blogging practices and the latest blogging trends.
Best Blogging Practices
Fill it with evergreen content.
Writing about trending topics has its share of advantages. It can draw traffic to your site for a period of time, but then visitors may start dwindling as soon as the interest about the topic wanes. For visitors to keep on flocking to your site, it is best to create a blog that is packed with evergreen content. This is content that remains relevant to your users regardless of how much time passes. So along with articles about the latest trending topics, invest in creating content that your users will find highly valuable long after its publication date. Basic information, step-by-step tutorials and smart tips are few examples of content that stand the test of time.
Make it search-engine friendly.
Make it easy for search engines to discover your blog by gaining knowledge about proper on-page and off-page optimization strategies. Inserting the right keywords in your meta tags and descriptions as well as designing a user-friendly blog layout are just a few of the things to keep in mind. To make sure that your search engine optimization (SEO) techniques are working or to make adjustments when necessary, use tools that provide insights about your website’s performance such as Google Analytics.
Connect with your audience.
A blog with zero engagement is like a party with no guests. The opportunity to interact with your audience makes blogging exciting. You want users to feel that there is an actual person behind the website. Keep the engagement in your blog active by taking time to read and reply to comments. You can get creative and run contests or promotions to encourage engagement.
Latest Blogging Trends
Write longer blog posts.
Unique and fresh content is the lifeline of your blog. One way that search engines gauge the quality of a post is by its length. Currently, a blog with a word count of at least 500 words is enough to be favored by search engines. However, blogging experts today advise bloggers to create content that is even longer. To stay on top of search engine result pages (SERP), you may need to start writing content that is over 1,000 words. A post as long as this is likely to be packed with useful information that your audience would love to share and gives you an opportunity to incorporate more keywords. It also makes your content stand out from shorter, less informational blog posts.
Add videos to your blog posts.
According to a forecast released by Cisco Virtual Network, internet traffic will soon be dominated by videos. Even without this data, it is easy to see that most people prefer to watch videos rather than read an article. So for your blog to stay interesting, adding videos in your posts is a wise move. Another option is creating original videos for your entire content strategy, but with accompanying transcription.
Blogging without direction is like starting a journey without a map; you will likely end up nowhere. If you want your business blog to serve as a ladder that will get you closer to your goals, seeking the guidance of a competent digital marketing agency will greatly help. Birch River Design Group is ready to share our expertise in effective blog marketing. Give us a call and let us know how we can help your business!