Content Marketing During Self Quarantine

How are you navigating through these times of self-quarantine and social distancing? Here at  Birch River, we are aware that businesses and brands have been struck by an unexpected burden and want to extend our hand by consolidating valuable resources to improve your content strategy, as well as to use this time to revisit and polish otherwise forgotten and underdeveloped strategies. Here are some of our best-performing blogs on email marketing, search engine optimization, and UX/UI – all in an effort to return from this social pause stronger than before. 

Email Marketing 

 

How to Build a Surefire Email Marketing Strategy

Never found the time to start your email marketing strategy? Well, today is the day! Our step-by-step guide takes you from ground 0 to a fully functioning strategy with a solid foundation to grow your business’s client relationships. Grow your email marketing vision with our help and at no cost through our free resources. Don’t have a contact list to send emails to? Read our blog on ways to grow your email list

6 Ways to Re-Engage Inactive Email Subscribers

Already have an email marketing strategy in place but your subscribers are not showing you the love you expected? This blog outlines ways in which you can nudge your dormant audience awake. We go deep into it, too, and give detailed explanations and strategies to put in place in order to strengthen your email communications. 

 

Search Engine Optimization 

 

Deep-Dive into SEO: The Good, Bad, and The Worst

With so much of your website presence relying on Search Engine Optimization and with people spending more time online than ever before, let’s use this opportunity to begin the path towards getting digitally seen. We’ve written a fully-comprehensive guide that teaches you what SEO is and the many tactics out there that claim to improve it. At the end of this blog, we hope you have learned the tactics to be cautious of, the ones you shouldn’t touch even with a ten-foot pole,  and the ones you should fully embrace for your SEO strategy. 

Local SEO & the 5 Ways It Can Grow Your Business

Now more than ever, local SEO is an important factor for businesses that highly depend on foot traffic. This blog lays out 5 easy ways in which you can rank your local business in Google, Bing, Apple Maps, and other local searches. This way, you can optimize your profiles for the interested users out there who are eager to find out what your business is all about in person.

 

UX/UI

 

Breaking Down UX and UI Design

Does your audience expect a pleasing aesthetic and streamlined user experience from your website but you don’t even know the difference between UX and UI? This blog is for you – the website newbies out there with lots of ideas but not the technical knowledge. We break down what each of these buzzwords is and what you should expect from both UX and UI designers. 

UX: Simple Strategies to Enhance Your Website 

Want to offer your clients a pleasant experience when they visit your website? This blog offers UX strategy elements that make it so your site’s user experience is clear, useful, and consistent. If your website is not as user-friendly as you wish for it to be, we highly recommend giving this blog post a read. 

During these challenging times, we understand that as a business it’s hard to stay afloat. But it is in times of uncertainty that we are able to step back and reassess the boxes we have created for ourselves in the past. We invite you to take this time to gauge your content strategy under a magnifying glass and come back better than before. 

Are you getting stumped on certain parts of the process and no one is answering their phones? Leave us a comment and we will help guide you to the finish line!

Written by Sam Barraza
Sam Barraza is a Copywriter and Editor for Birch River Design Group, she specializes in SEO copywriting for digital assets and content creation, as well as proofreading, editing, and email marketing. Sam enjoys writing and reading fiction in her spare time - always with a strong coffee in hand.
Published on March 23, 2020
Filed Under: Content Marketing