There is no doubt that the Internet has managed to connect people from all around the world. Amidst all the technological advancement, another obstacle in effective communication remains: the language barrier. For a brand looking to enter a foreign market through digital, building a web presence that is available in just one language is not enough. The need to bridge the gap between different languages is becoming increasingly important. The solution to this issue? Website localization. Read on to learn about website localization, why it is important and the benefits that come with it.
What is Website Localization?
Web localization is the process of modifying the content and functionality of a website so it blends with the language and culture of your clientele in a specific area or location. It isn’t just about translating an online content to the desired language or having a text translator on your website. Web localization is about altering your content and adapting it to your potential consumer’s culture. Its main aim is to mold your content to the needs and specifications of various people in your target markets. This allows your potential consumers to more feel at home or connected to your brand. The comfort and assurance it gives your audience enhances their experience and encourages engagement. It ultimately helps your brand gain the trust and loyalty of your target consumers.
Benefits of Website Localization
Opens the door for market expansion
E-commerce websites and businesses have a relatively easier time when it comes to reaching a wider audience. Today, you can advertise products and services to anyone with online access. But if you want an effective way to expand your market share, web localization is the way to go. Going multilingual can help you seal partnerships and transactions with clients who are living on different continents. The process you have to undertake to implement web localization can be expensive and daunting. But the potential to boost your revenue and bottom line makes it well worth the investment.
Increases online visibility.
Stiff competition makes search engine optimization (SEO) challenging. But your efforts to increase your SEO will be in vain if your brand’s content isn’t appearing on search engine result pages (SERP). Thankfully, web localization offers a new SEO technique. A website with translations in a potential consumer’s local language will gives you even more keyword rankings. Having keywords in a local language gives you a huge edge over your competition and increases your chances of a higher ranking. Translating your website in the languages of your target consumers puts you ahead of your competitors and increases your opportunities to boost revenue.
Is web localization necessary?
English is used by 1.7 billion people around the world. But statistics show that only 20% of people are native speakers of the so called universal language. This accounts for merely 4.73% of the world’s total population. If your marketing strategies are solely available in English, you are wasting the potential to connect to almost 95% of the world’s population.
If your business doesn’t sell products online you might be thinking that web localization isn’t an immediate concern. Or perhaps implementing a strategy around language translation is not top of mind. A study of consumer behavior reveals that 81% of shoppers do online research before making purchase decisions. Therefore, online content (on your website, social media page or ad) about your brand can make or break your marketing strategy. If this content is available in more than one language, you increase your chances of making a huge impact on your target buyers.
Web localization, SEO strategies and pay-per click campaigns. Are you a bit overwhelmed with all of these strategies that build a successful online presence? Our team at Birch River Design Group can help. We are driven with the goal of helping companies explore the advantages that digital technology can bring. Give us a call today so we can discuss your digital marketing needs!